In this episode of Side Hustle to Six Figures, Chontelle shares the behind-the-scenes of the sales system she set up that allowed her to step back from her ecommerce business, without sales slowing down.
Listeners will hear how setting up a system for sales is smart, but how optimising that system on a regular basis is where the real magic happens. Chontelle breaks down what a sales system should actually do, from attracting new eyeballs, to getting them onto an email list, nurturing them, and ultimately turning them into paying customers. She also recaps her ‘retail store’ analogy, showing how a website is like a store, and the email list is the VIP room - complete with champagne. And just like a good host, automation makes sure every glass stays full, even when the business owner steps away.
What’s covered in this episode:
Why most small business owners are working way too hard for every sale
What to track and review monthly to grow sales without more hustle How automation does the heavy lifting, but why optimisation is where the real gains come in
The exact steps Chontelle takes each month to improve results with minimal time and effort
For overwhelmed ecommerce business owners looking for more consistency (and a bit of breathing room), this episode is a must-listen
Connect with Chontelle
Follow Chontelle on socials - Instagram or Facebook
Join Chontelle's free Facebook Group - Side Hustle to Six Figures for even more support and ongoing tips/advice.
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20:58
54. The Missing Step Between Getting Seen & Getting Sales
Episode Summary:
Many product-based business owners are showing up consistently, creating content, and getting traffic, yet their sales still aren’t where they want them to be. This episode uncovers why visibility alone isn’t enough and introduces the often-missing piece in the business funnel: the nurture phase.
Chontelle explains how this middle step, nurture and convert. It is what transforms attention into revenue. She shares three actionable strategies to help ecommerce founders build trust, connection, and consistent conversions without burning out or starting from scratch each month.
Listeners will gain a clear understanding of how to bridge the gap between awareness and sales using simple, repeatable tactics that drive results.
In This Episode, Chontelle Covers:
Why getting more traffic isn't the solution to low sales
The role of the nurture phase in a functioning sales funnel
The three core strategies of her Nurture & Convert framework:
A set-and-forget social media strategy using high-performing content
Humanising your brand through personal connection points
Using weekly email campaigns to build trust and drive conversions
The psychology behind why people buy, including scarcity, exclusivity, and urgency
Listeners Will Walk Away With:
A clear understanding of the middle step in their sales process
Immediate strategies to build connection and convert existing traffic
A framework for creating consistent sales without constantly chasing new followers
Join Chontelle's Lunch & Learn
Request access to the Side Hustle to Six Figures Facebook group. It's free and Chontelle goes live to share her tips regularly inside.
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21:45
53. The Number 1 Reason Why No One Is Seeing Your Products
In this episode of Side Hustle to Six Figures, Chontelle dives into the most common mistake she sees ecommerce business owners make, one that’s likely costing them sales every single day.
While most are focused on getting seen through social media, SEO or paid ads, very few are thinking about how to retain those people once they’ve landed on their site. This episode explains exactly why that matters and what to do about it.
Listeners will learn:
Why relying on social media alone is a dangerous game
The “leaky bucket” analogy that explains why sales stay stuck
What big brands are doing that small businesses often overlook
Three proven strategies to attract and retain your ideal customers
How growing an email list creates consistent traffic and sales (without the hustle)
Chontelle shares her own journey from corporate to ecommerce success and why mastering email marketing changed everything. This episode is packed with practical advice for product-based business owners who are ready to stop spinning their wheels and start building a sustainable system for growth.
🎧 Tune in and learn how to plug the leaks in your marketing funnel.
📍Join Chontelle’s free Facebook group Side Hustle to Six Figures for her upcoming Lunch & Learn where she’s walking through how to optimise your website popup to grow your list faster.
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23:59
52. Why Your Sales Are Stalling & The Simple Funnel Fix You Need
In this episode of Side Hustle to Six Figures, host Chontelle Fossey shares a powerful framework to help ecommerce business owners uncover the real reasons behind slow sales—and what to do about it.
Based on a popular masterclass from her program, Six Figure School, Chontelle walks listeners through how to audit their sales and marketing funnel step-by-step, using plain English and relatable examples.
Listeners will learn:
Why mindset matters more than they think when it comes to scaling sales
The three key stages of the sales funnel: Attract, Nurture, Convert
How to pinpoint where customers are dropping off
The real impact of social media reach (and why relying on it alone is risky)
Practical ways to increase visibility and boost conversions
A simple but effective way to measure progress and focus energy where it counts
If you're tired of feeling like you're doing “all the things” but still not getting results, this episode is the clarity boost you’ve been waiting for.
🎧 Tune in and learn how to fix your funnel and start turning scrollers into buyers
Enjoying the podcast? Share this episode with a fellow ecommerce biz owner or tag Chontelle in your stories to spread the word.
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18:48
51. Unpopular Opinion: You Don't Need a Professional Website, SEO, or a Huge Following
If you’re overwhelmed by all the noise in the ecomm world, this one's for you. In today’s episode, Host, Chontelle Fossey, is spilling five hot takes that might make some marketers cringe, but could be the game-changers your biz needs. These are things she's personally tried, tested, and tossed out… because they just didn’t work.
From ditching the idea that you need a massive following, to why SEO might not be the holy grail anymore, Chontelle will lift the lid on the myths that might be keeping you stuck. If your to-do list is a mile long, your Insta posts are falling flat, and your energy is teetering on empty, then hit play on this one.
We’re talking:
Why “be on all the platforms” is a recipe for burnout
The truth about big followings vs. big sales
SEO in 2025… is it even relevant anymore?
What your website really needs to convert
Why email marketing isn’t dead — it’s just misunderstood
This isn’t about adding more to your plate. It’s about getting laser focused on what actually moves the needle (and ditching what doesn’t). If you’ve ever felt like you’re doing #allthethings and still not getting results, this episode might be your lightbulb moment.
Connect with Chontelle: Instagram: Connect with Chontelle
If this episode hit home, flick Chontelle a DM, she would love to hear from you. Screenshot it, share it to your stories and tag us!
You’ve got this. Even if you’re the only one who believes it right now — I do too
In the Side Hustle to Six Figure podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, mindset and strategy.
If you’re looking to leave the 9-5 grind behind, this is the podcast that will equip you with the intel and confidence, to finally do it.
New Zealand