PodcastsBusinessRooted Agritourism

Rooted Agritourism

Liz Fiedler
Rooted Agritourism
Latest episode

175 episodes

  • Rooted Agritourism

    Revolutionizing the Floral Industry with 'Farmers to Florists'

    17/12/2025 | 15 mins.

    Sign up for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen invites listeners to the 2026 Flower Farmer Forum and introduces a groundbreaking tool for the floral industry — Farmers to Florists. Liz shares the significant challenges faced by flower farmers, florists, and farmer florists, such as planning, inventory management, and efficient communication. She unveils the Farmers to Florists platform designed to address these issues by integrating crop planning, inventory management, and floral recipes into one collaborative system. Listeners are encouraged to join a live webinar on January 6th to see the platform in action and provide valuable feedback. The episode also mentions registration details, the goals of the platform, and how it aims to bring clarity and efficiency to the industry.00:00 Welcome and Conference Invitation00:50 Introduction to Rooted Agritourism01:14 Exciting Industry Announcement02:42 The Problem in the Floral Industry07:18 The Solution: Farmers to Florist Platform09:18 Features of Farmers to Florist12:59 Call to Action: Join the Webinar15:05 Conclusion and Additional Resources

  • Rooted Agritourism

    Flowers Bloom Anyway: The Pre-Order of the Book is Available Now

    09/12/2025 | 10 mins.

    Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, shares exciting news about her book 'Flowers Bloom Anyway,' now available for presale. She recounts the emotional journey of writing her memoir, from its origins as an angry journal following her husband's sudden death to its transformation into a hopeful narrative about rebuilding life amidst grief. The episode delves into the significance of her farm, Sunny Mary Meadow, in her healing process and highlights the book's broader themes of entrepreneurship, motherhood, and resilience. Listeners are encouraged to pre-order the book through Barnes and Noble to support its launch and ensure wider availability. Dr. Liz also introduces the Bloom Crew, a community supporting the book's promotion. The episode wraps up with heartfelt thanks to the community for their continuous support.00:00 Introduction to Rotted Agritourism00:24 Exciting News: Book Presale Announcement00:50 The Journey of Writing the Book03:08 The Role of Sunny Mary Meadow05:25 Who the Book is For06:57 The Importance of Pre-orders08:05 Join the Bloom Crew08:45 Conclusion and Gratitude09:21 Support and ResourcesSave $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

  • Rooted Agritourism

    What to Expect at Flower Farmer Forum 2026

    01/12/2025 | 8 mins.

    In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen from Sunny Mary Meadow announces the upcoming 2026 Flower Farmer Forum Conference. Scheduled for January 31st, 2026, at their farm in St. Joseph, Minnesota, the event will cover numerous topics pertinent to flower farming and agritourism. With industry shifts towards local sourcing driven by tariffs and supply chain issues, the conference aims to equip farmers with practical knowledge and networking opportunities. Key speakers from Ball Horticulture, CoolBot, Len Bush Roses, Compeer Financial, and Farmer's Union Agency will provide insights on various aspects of flower farming. A unique feature of this year's conference is the hands-on farm tours showcasing real systems in action. Attendees can also opt for an additional day focused on integrating wedding flowers into their businesses. Special discounts are available, and tickets can be purchased at Sunny Mary Meadow's website.00:00 Introduction to Rooted Agritourism00:30 Welcome to the 2026 Flower Farmer Forum Conference01:29 The Shift in the Flower Farming Industry03:49 Conference Highlights and Key Speakers05:38 Networking and Additional Opportunities07:31 Conclusion and Final ThoughtsSave $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

  • Rooted Agritourism

    The Bloom Room Blueprint: Turning a Flower Farm into a Community Hub

    24/11/2025 | 23 mins.

    Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, shares the journey of transforming her flower farm into a multipurpose event venue and farm store. Through a detailed walkthrough, she explains the architectural, legal, and financial challenges she faced and overcame to build 'The Bloom Room' and 'The Farmacy'. She discusses Minnesota's building codes, the need for sustainable infrastructure, and how the new space boosts flower sales and supports agritourism, rural entrepreneurship, and value-added agriculture. The episode highlights the venue's flexibility for hosting various events, building strong community ties, and offering educational opportunities in agritourism.00:00 Introduction to Sunny Mary Meadow00:26 Tour of the New Farm Store and Event Space01:49 Challenges and Regulations in Remodeling03:12 Building the New Event Space04:05 Permits and Legal Hurdles08:00 Designing the Perfect Space11:08 Flexible Event Hosting Options13:25 The Bloom Room and Farm Store21:19 Future Plans and Educational Opportunities22:24 Conclusion and Thank YouSave $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

  • Rooted Agritourism

    Crafting Cider and Experiences: The Milk and Honey Cider Agritourism Story

    27/10/2025 | 30 mins.

    Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorIn this episode of 'Rooted Agritourism,' hosted by Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, guest Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph shares insights into their growth from a small-scale cider producer to a thriving agritourism hub. The discussion touches on the evolution of their business, the importance of offering value-added experiences, such as their tasting room and community events like trivia nights and music series. Peter recounts stories of unexpected business expansions, the importance of customer experience, and strategies for planning a master calendar of events. The episode emphasizes the significance of adaptability, community engagement, and the synergy between agricultural products and tourism.00:00 Introduction to Rooted Agritourism00:23 Meet Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph00:55 Discussing Agritourism and Value-Added Products01:18 The Evolution of Milk and Honey Cider03:07 Challenges and Successes in Agritourism04:38 Unexpected Popularity and Adaptations09:32 Expanding Offerings and Community Engagement12:33 Planning and Managing Events16:35 Balancing Business and Lifestyle18:29 Reaching Customers: Strategies and Challenges21:18 Diversifying Events and Revenue Streams24:21 Rapid Fire Questions and Personal Insights28:34 Conclusion and Final ThoughtsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

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About Rooted Agritourism

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.Whether you're launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you'll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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