The Bad Therapist Show

Three years in, I've finally rebranded The Bad Therapist Show! For so many therapists, "good therapist conditioning" tells us we have to choose. We can be ethical or profitable. Dedicated or well-rested. Great clinicians or savvy business owners. I don't believe that's true and working with 100+ therapists has proven it.
In this episode, I'm sharing why I believe becoming a better business owner can make you a better therapist, why having a full life outside your practice matters, and why challenging these myths has become the mission behind everything I do.
You'll hear about the studio shoot where I literally wheeled my motorcycle onto set, the five concepts we wrestled with before landing on this one and the three personas you see in the new artwork. They aren't three different people. They're all parts of the same therapist: the therapist who's genuinely great at her job and cares deeply about her clients, the confident CEO, and a real human with a full life outside of work.
They're all me—and my hope is that when you see them, you see yourself too. Because I truly believe you can be an incredible therapist, build a profitable business, and create a life you genuinely love. Press play and meet the version of yourself good therapist conditioning told you to hide.
Topics covered on Good Therapist Conditioning:
The deeper meaning behind The Bad Therapist Show rebrand
Good therapist conditioning teaches you that caring about money or having a life outside work makes you a worse therapist
Caring about money can make you a stronger clinician rather than a less ethical one
You get to be a skilled therapist, a confident business owner, and a full person all at once, instead of shrinking to fit good therapist conditioning

Connect with Felicia:
Get my freebie & join the email list: The Magic Sheets
Instagram: @the_bad_therapist
Website: www.thebadtherapist.coach

Resources from this episode:
Liberated Business: www.thebadtherapist.coach/liberatedbusiness
What Your Therapist Thinks, the second podcast I co-host with Kristie Plantinga: https://www.youtube.com/@WhatYourTherapistThinks

Quote:
"You don't have to choose. You can be an incredible therapist and run a profitable business and have a life you love." Felicia

You've built a successful therapy practice. You've found your niche, filled your caseload, maybe even built a group practice. But now you're asking a different question:
How do I create more freedom and keep growing without sacrificing my life?
The Bad Therapist Show exists to help you do that.
Hosted by Felicia Keller Boyle, aka The Bad Therapist®, former six-figure private practice owner and therapist business coach, this podcast is for established solo therapists and group practice owners who want more—more freedom, more money, more impact, and a business built on their own terms.
Tune in every week for honest conversations about private practice growth, leadership, marketing, money, identity, boundaries, and what it really looks like to integrate all the parts of yourself: therapist, CEO, and human being.
f you're ready to challenge good therapist conditioning, think differently, and build a business that supports your life—not the other way around—you're in the right place.
Be sure to follow the show on your favourite listening app so you don't miss an episode.
Remember: bad therapists make the best therapists.
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Learn more about Business Coaching for Private Practice Therapists at www.thebadtherapist.coach.

Are you a therapist struggling with your marketing? Are you wondering why your potential clients aren't booking consultations? In today's episode, I dive deep into the one puzzle piece you might be missing in your marketing: talking about your client's problems.
In this replay episode, I'm sharing why pinpointing and empathizing with your clients' issues is not manipulative but essential if you want to connect with those seeking help. I'll guide you through understanding your clients' perspectives, using their language, and positioning yourself as the solution they've been searching for.
Plus actionable steps and resources that could transform your marketing approach, ensuring that your message resonates with the right people. Tune in to learn how to make your private practice stand out and attract the clients who need you most. Don't let another potential client slip through the cracks - tune in now and start making a real difference with your marketing!
Topics covered on this episode:
Why is it crucial for therapists to talk about clients' problems in their marketing
The fears therapists have about focusing on client problems, and how these can be addressed
How understanding a potential client's specific struggles can lead to better engagement
Common mistakes therapists make in their marketing, and how can they be fixed
Steps can you take to ensure your marketing resonates on an emotional level with potential clients
The simple challenge you can undertake this week to improve your connection with potential clients through social media

Connect with Felicia:
Get my freebie & join the email list: The Magic Sheets
Instagram: @the_bad_therapist
Website: www.thebadtherapist.coach

Resources from this episode:
Building a StoryBrand by Donald Miller

Related episodes:
How to Build a Strategic Website That Will Bring More Clients to Your Practice With Sarah Busse [Ep 30]

Quote:
"Talking about your client's problem isn't manipulative. It's the first moment where we convey to them that we see them, we appreciate the pain they're in as they experience it right now, and we genuinely want to help them." - Felicia

Most therapists trying to grow their therapy practice are hiding behind brand colours, fonts, and logo tweaks instead of doing the work that actually books cash pay clients.
I've watched therapists drop thousands on stunning custom websites before booking a single client, then sit there confused about why the phone still isn't ringing. I've been there too, agonising over fonts and palettes with a mentor years before I had a paying client on my books. The uncomfortable part is that picking a logo feels productive and safe in a way that raising your fees or showing up on social media never will, and it's quietly costing therapists months of momentum.
In this episode, I'm diving into why messaging beats branding every time, choosing a therapist website template without getting stuck, the fees and policies conversation most therapists skip, and the exact moment branding actually starts paying off.
If you're mid build of your cash pay therapy practice and you've caught yourself tinkering with your logo for the third time this month, this will help you name what you're really avoiding.
Topics covered on Grow Your Therapy Practice:
Branding is one of the most expensive way to avoid growing your therapy practice
The 3 things that actually book cash pay clients (none of them are fonts)
The exact stage of business where investing in branding finally pays off
5 questions to ask yourself before spending a dollar on a rebrand

Resources from this episode:
Liberated Business: www.thebadtherapist.coach/liberatedbusiness
Interested in an Obsession Audit?  Send Felicia an email with  ”Obsession Audit" in the subject line for more details!

Connect with Felicia:
Get my freebie & join the email list: The Magic Sheets
Instagram: @the_bad_therapist
Website: www.thebadtherapist.coach

Quote:
"You can't brand your way out of a messaging problem. These are two distinct problems, and your messaging problem is actually more important to solve first." Felicia

You became a therapist because you love working with people, so why does running your own practice feel so painfully isolating? In today's episode, I'm sharing how to feel less lonely in therapy practice without forcing yourself into networking events you'll dread or joining every Facebook group you can find.
I'm getting honest about the hidden costs of going it alone, like the bad decisions you make when there's no one to gut check your ideas, the imposter syndrome that gets louder in silence, and the burnout that creeps in faster than you think. I'm also walking you through the different types of connections that have shaped my own career, from business besties to paid communities, and why I stopped trying to bootstrap my way through everything.
Plus, I'm sharing the one belief that kept me playing small for way too long, and the text message you can send this week to start changing things. Your practice was never meant to be built in isolation, and the fix might be simpler than you think.
Topics covered on Feel Less Lonely in Therapy Practice:
The hidden business costs of a lonely therapy practice that have nothing to do with sadness
The one trait your business bestie needs to have or you won't feel less lonely in therapy practice no matter how many people you add to your circle
The internal voice telling you that you should be able to do this alone is keeping you broke, and I'm naming exactly where it comes from
Other therapists are not your competition, and the mindset shift that turned the people I used to unfollow into some of my closest collaborators
The introvert-friendly, low-effort move you can make this week to feel less lonely in therapy practice without going to a single networking event

Resources from this episode:
Liberated Business: www.thebadtherapist.coach/liberatedbusiness
What Your Therapist Thinks podcast: https://www.youtube.com/@WhatYourTherapistThinks
Kristie Plantinga: @kristie_placedigital
Tiffany McClain: @leaninmakebank
Danielle Swimm: @entrepreneurialtherapist
Linzy Bonham: @moneynutsandbolts
Dr. TK: @doctortkpsych

Connect with Felicia:
Get my freebie & join the email list: The Magic Sheets
Instagram: @the_bad_therapist
Website: www.thebadtherapist.coach

Quote:
"Your business bestie needs to be somebody who's gonna challenge you, cheer you on, and isn't gonna give you side eye or be grossed out by your ambition." Felicia