ADHD-ish™

What happens when explosive success turns your ADHD business strategy upside down? Dani Donovan returns to reveal the hidden reality of scaling a tool for neurodivergent communities and keeping up with sudden demand.
For every ADHD entrepreneur, founder, or business owner with ADHD navigating rapid growth, delegation struggles, and high cognitive load, this conversation offers actionable clarity.
Discover practical insights on ADHD business operations, accountability, and real-time decision-making when your business evolves faster than expected.
EPISODE HIGHLIGHTS & TIMESTAMPS:
00:00 - How Viral Products Create Explosive Demand
06:00 - ADHD Product-Market Fit and Underserved Audiences
12:00 - Building and Launching a Viral Product
19:00 - Content Marketing, TikTok Virality and Storytelling
26:00 - Scaling Too Fast and Business Operations
33:00 - Perfectionism, Burnout and Entrepreneurial Growth
40:00 - Email Lists, Algorithms and Sustainable Business Growth
47:00 - Entrepreneurship, Autonomy and What Comes Next

3 Key Takeaways:
Find—and serve—the underserved audience. When you truly solve a need for people who’ve been overlooked, you can create explosive demand. Building something specifically for the ADHD community, with real-life empathy and nuance, was the game-changer
Prepare to adapt at warp speed. Virality can supercharge your business, but also breaks systems you thought could scale. Managing inventory, support, and planning for unpredictable spikes is a different beast
Don’t skip the foundations—even if you’re “too busy.” Invest in core systems you own—like email lists—not just social media channels. Otherwise, you’re at the mercy of algorithms or outside platforms.

About today’s guest, Dani Donovan:
Dani Donovan is an award-winning designer and creator of the viral hit product, "The Anti-Planner: How to Get Sh*t Done When You Don't Feel Like It."
Known for her relatable ADHD comics, tweets, and TikToks, she's been helping shape the online neurodiversity community since 2018, and her work has helped thousands of people seek an ADHD diagnosis and treatment.
Connect with Dani:
Website - Instagram - TikTok - X
Dani's viral tweet:
"Finding out you have ADHD as an adult feels like being told you suck at Mario Kart your entire life and then finding out your game generates 40 times more banana peels than it's supposed to"

About the Anti-Planner:
Tapping into her own frustrations and the lived experiences of ADHD peers, Dani Donovan spent over 3,000 hours creating The Anti-Planner, calling it a “productivity spellbook.”
It is a lovingly designed, non-linear, highly personalized compendium of over 100 strategies for overcoming procrastination and building emotional resistance.
Dani obsessed over every detail: the comforting size, playful illustrations, durable faux-leather binding, gold foil, thick paper, pen loop, and rounded corners. It is gorgeous, practical, and nothing like all the planners you’ve bought and abandoned two weeks later.
Buy your copy of the Original Anti-Planner here. (Dani also has a Clean version if you are not so sweary…)
P.S. If you missed my previous interview with Dani Donovan episode (and The Anti-Planner’s original “theft” story!), it’s a must-listen! Ep #318_ Somebody Stole My Sh*t: Copycats, Counterfeiters and How to Protect What You’ve Built
Your ADHD-ish™ host, Diann Wingert
Diann Wingert brings decades of experience as a psychotherapist and serial business owner and is now a sought-after coach to entrepreneurs with ADHD traits. Her style is direct and strategic, with a dash of humor, and filled with the insights of someone who lives and breathes the neurodivergent experience.
Diann is a fierce advocate for self-acceptance and meaningful growth at the intersection of neurodivergence and entrepreneurship. She is the creator of the ADHD-ish™ Method and host of the top-rated ADHD-ish™ podcast.
Want to grow your business AND survive your own success while doing so? Book a free consultation with me and let’s talk about how I can help.

© 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

In this episode of the ADHD-ish™ Podcast, host Diann Wingert sits down with client Kim Van Lue, an executive development coach, to discuss relaunching a business with intention.
Many neurodivergent leaders struggle with generalist burnout and unstructured workflows. Kim shares how aligning with an effective ADHD business strategy and building sustainable entrepreneur accountability systems allowed her to transition from a generalist to a focused specialist.
By honoring her natural energy rhythms and leveraging tailored ADHD business coaching, she created a thriving, multi-six-figure business model.
Discover how custom ADHD business operations can bring lasting clarity, efficiency, and sustainable success to your venture.

EPISODE HIGHLIGHTS & TIMESTAMPS:
[00:00] Intro & Kim's Background: Executive Development Work
[09:55] The Swiss Army Knife Problem: Why Generalists Can't Charge Premium Prices (The Niche Conversation)
[11:15] Four Tendencies Obliger Wiring: Building Accountability Systems That Actually Work
[16:05] Planned Pauses & Pivots: Restructuring Your Business Around Energetic Patterns (The 5th Pillar of the ADHD-ish Method)
[20:25] The 10-Year Planning Conversation That Changed Everything
[26:10] Moving Forward: Book, Speaking, Leadership Programs (Taking Steps Now)
[30:45] Advice for Listeners Standing Where Kim Was
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THREE KEY TAKEAWAYS: ‍
1. Niche Down, Even When It Feels Wrong:
Kim went from offering many services to three core offers. It felt like leaving money on the table. Instead, it freed her to charge premium prices, attract better clients, and build a recognizable brand. ‍
2. Accept Your Wiring, Don't Fight It:
As an Obliger with ADHD traits and justice sensitivity, Kim needs external accountability and clear boundaries. She stopped wrestling with who she isn't and built systems for who she actually is. ‍
3. Structure Your Business Around Energy Patterns, Not Just Targets
Kim's energy dips in winter. Instead of pushing through, she restructured which offers she promotes seasonally. Result: a sustainable business that honors her natural rhythms. This is the 5th pillar of the ADHD-ish Method™—Planned Pauses & Pivots.
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MENTIONED DURING THIS EPISODE: ‍ ‍
Ep #267 ADHD & Justice Sensitivity: From Overwhelm to Advantage in Business
The Four Tendencies Guide
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ABOUT TODAY’S GUEST, KIM VAN LUE
‍Executive development coach specializing in board/leadership diagnosis, executive transitions, and team development across higher ed and mid-sized organizations. Currently writing a book, building her speaking platform, and designing signature leadership programs. ‍
CONNECT WITH KIM: Website | LinkedIn
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YOUR ADHD-ish™ HOST, DIANN WINGERT
‍Diann Wingert, a former psychotherapist turned ADHD-informed business strategist, coach, works with neurodivergent entrepreneurs who want to build a stand-out, sought-after, profitable business based on their unique brilliance.
‍The 5th Pillar in The ADHD-ish™ Method coaching framework is: “Planned Pauses & Pivots” and it made all the difference in reimagining Kim’s business.
Is it time to experience the ADHD-ish Method in YOUR business? The first step is scheduling a free consultation to see if we’re a fit. Click here to book yours now.
‍Kim's story is just one example of what's possible when you accept yourself unconditionally and redesign everything around that acceptance. Need other examples of what’s possible? Check out more Client Success Stories episodes.
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WANT TO TRY ADHD-INFORMED BUSINESS COACHING FOR FREE ?
Check out my digital clone, Di AI —personalized ADHD-informed business guidance on-demand.
If you love the show, please leave a comment on Spotify (I personally reply to each one) or leave a review so more ADHD-ish business owners can find THE podcast full of real talk and real solutions for neurodivergent business brains.
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© 2026 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

‍Kristina Flynn has had a psychiatrist since she was twelve, collected diagnoses like frequent flyer miles (anxiety, depression, OCD, bulimia, and more), and still didn't get an ADHD diagnosis until her thirties, after her daughter's birth blew up every workaround she'd been quietly running for two decades.
‍Now she runs Story EQ, where she helps people find the story underneath their work. Everybody tells you to stop overthinking. Kristina Flynn built a company on it.
‍We talk about why doing your own branding is a fool's errand (spoiler: your brain isn't primed for reality, it's primed for your perception of reality). We talk about the Mensa-level geniuses who sit across from her and say "I'm not that interesting."
‍We talk about the specific, weirdly universal terror of what your old colleagues will think. And we talk about AI — not as a voice replicator, but as something that can understand your context if you feed it properly.
‍Fair warning: if you're sitting on an abandoned rebrand, three different mission statements you don't believe, and a nagging sense that you should be further along by now — you're going to feel a little called out. Stay with us anyway. ‍
WHAT’S INSIDE: ‍
● Why Your Old Story Isn’t the Whole Story: How narrative identity, negativity bias, and corporate conditioning have shaped the way you show up ‍
● The 4 Stories Framework (Stealable Worksheet): Start mapping your old story, bridge story, and how to shift from “it’s about me” to “it’s about them”
● Radical Self-Acceptance Checklist: 5 mindset shifts to finally move past shame, imposter feelings, and waiting for permission ‍
● Overthinking as an Asset: Quick exercises to turn rumination into action, content, and connection (instead of procrastination) ‍
● Your First Move Blueprint: Micro-steps to start building story-driven content — without oversharing or burnout

FUN FACTS

Kristina and Diann are both pretty sweary and swear by the research that concludes swearing is a sign of intelligence. You decide!
‍Kristina & Diann met through Coach Vox - the platform where they both built their digital clones. If you haven’t signed up for Di AI yet - what are you waiting for? Here is the link to sign up for free.
ABOUT KRISTINA
Kristina (with a 'k') Flynn is an Overthinking High-Achiever (OHA) helping other OHAs turn their wild careers and stories into personal brands that feel like them and make sh*tons of money.
‍For 18+ years and across 11 roles in 8 industries, she's built brands for NBA All-Stars, Olympians, venture capitalists, Youtubers, founders, and executives.
The through-line across all of it: wildly capable people who are great at seeing other people's value, but can't see their own. In 2023, she built StoryEQ™ to close the gap.
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LINKS & RESOURCES
‍Kristina’s: ‍
WebsiteStory EQ Framework PDF LinkedIn ‍
The episode with Evan Sargent on branding ‍
20 Feet From Stardom (2013) — the backup singer documentary I mentioned
Brené Brown
Simon Sinek
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YOUR ADHD-ish™ HOST
‍Diann Wingert is a former therapist turned coach, speaker, and consultant who blends her expertise in entrepreneurship and neurodiversity to help others thrive.
‍Host of the top-rated ADHD-ish™ podcast and creator of The ADHD-ish™ Method, Diann works with ADHD-ish™ business owners who are ready to create stand-out, sought-after, profitable businesses based on their unique brilliance.
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WORK WITH ME
If this conversation hit a nerve — if you've been hiding behind your credentials and waiting to be discovered on the strength of good work alone — that's a strategy problem, not a character flaw. Let's fix the strategy problem together — schedule your call here.
ADHD-ish is hosted by Diann Wingert. If you got something out of this one, the single most useful thing you can do is send it to one person who needs it. Second most useful: leave a review.

© 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

Ever find yourself saying yes to a new collaboration, tool, or project—then months later wondering how you got there? If you run a business (especially with an ADHD-ish™ brain), you’re not alone.
‍In this episode, I break down why our brains confuse options for opportunities, how dopamine clouds our judgment at the moment of the ask, and share a practical “screen door” filter to make better decisions going forward.
‍Dopamine is a talent scout, not a bookkeeper: That rush of excitement we feel with something new? It’s all about anticipation—not reality. The cost and maintenance of a new yes don’t hit until much later. The trick is to slow the yes.
‍Clever ways options pretend to be opportunities:
‍The Flattering Ask: feeling chosen and visible can feel like opportunity, but might be just an option that doesn’t fit your goals.
‍The Closing Door: artificial urgency and manufactured scarcity prey on impulsive decision-making.
‍The Adjacent Idea: our shiny new ideas often show up exactly when important work becomes tedious, tempting entrepreneurs to jump ship.
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Why is this so hard for ADHD brains?
‍Because dopamine is LOUD and it fires at anticipation, not the actual result. That new offer or collab invitation? It’s pure possibility—no fatigue, no disappointment, no downside at first. The evaluation part comes much later, usually after you’re already committed.
Story Time
‍Diann once bought a high ticket course to “launch a high-ticket course,” and not only never opened it, but kept paying a monthly subscription for three (!) years (ADHD dopamine at work, folks—don’t feel bad, you’re not alone! 😂
‍Try this: The 4-Question "Screen Door" Filter
‍Before you say yes, ask yourself:
1. What existing goal does this serve?
2. What does it leverage that I’ve already built?
‍3. What are the terms of this commitment?
‍4. Does it survive 72 hours?

Nothing new gets a same-day yes. That 72-hour pause is where the real magic happens (and where many “opportunities” evaporate).
‍Start here:
*Make an idea parking lot for every new ask or idea.
*‍Practice the pause: “Let me check a couple things and get back to you.”
‍*After 72 hours, run the 4-question test.

Some asks will quietly disappear. Others will become real, intentional decisions. Give it a try and notice how different your “yes” feels and the discomfort of waiting. That’s data.
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Mantra for the week:
Every yes is not a purchase—it’s a subscription. Read the terms before you sign.
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But what about all the past decisions you’ve made that have made your business messy and chaotic?
‍I’ve got you! Click here to read the companion blog post “How to Know When Your Business is Too Complicated: A Right-Sizing Guide for ADHD Entrepreneurs.”
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Your ADHD-ish ™ host
‍Diann Wingert, MSW is the insightful host of ADHD-ish™, where she helps entrepreneurs and professionals navigate the challenges of running a business with an ADHD brain.
‍Known for her practical wisdom, Diann regularly explores topics like decision-making, teaching her audience how to filter choices more effectively.
‍Through her relatable storytelling and expertise, Diann shares lessons gained from serial business ownership, a 20 year career as a psychotherapist and a lifetime with ADHD.
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Want deeper support untangling your yeses and rebuilding your decision-making? Schedule a free consultation to explore 1:1 ADHD entrepreneur coaching with ADHD business strategist and coach, serial business owner, and former licensed psychotherapist, Diann Wingert, MSW.
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New to ADHD-ish™? Subscribe/Follow ADHD-ish on Apple or Spotify for more ADHD-informed business strategy, inspiring guest expert interviews and client success stories.
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© 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

Traditional business coaching falls short when late-night decision-making spirals hit, leaving many ADHD entrepreneurs feeling isolated and tired of generic productivity advice. As a stubbornly self-sufficient business owner, your urgent questions, pivot ideas, and friction points rarely line up with a pre-scheduled coaching call.
In this episode, Diann Wingert shares how her digital clone, Di AI, serves as a 24/7 thought partner to streamline your ADHD business strategy and lighten your daily cognitive load. Discover how on-demand support improves ADHD decision making, strengthens entrepreneur accountability, and optimizes ADHD business operations all without losing the essential human connection.
EPISODE HIGHLIGHTS & TIMESTAMPS:
00:00 — Introduction: AI Tools for the ADHD Entrepreneur
03:15 — Testing Digital Coaching and ADHD Decision Making
08:40 — Business Systems for ADHD Entrepreneurs
14:20 — Managing Cognitive Load in Business and Tech
19:50 — AI vs Human Entrepreneur Accountability
25:10 — ADHD Productivity for Entrepreneurs: Evaluating AI
31:05 — ADHD Executive Function in Business and Values
35:00 — Roadmap for Business Owners with ADHD
The episode explores:
How Elizabeth structured the experiment (including the infamous decision matrix and her “wildly unrealistic expectations”)
Surprising (sometimes maddening) moments where AI reflected “stupid common sense” she’d never considered
What ghosting an AI tool taught her about the difference between digital and human accountability
The unexpected role of values alignment and motivation for us “rebels”
Cautionary tales about outsourcing too much trust—or too much of ourselves—to technology
Why critical thinking and intentionality are the only way these tools ever work for ADHD-ish brains

Elizabeth and I share both the wins and the “facepalm” moments, plus an actionable tip sheet for anyone skeptical (or hopeful) about using AI for habit-building and organization.
Her pro tip: Judge the tool by the quality of questions it asks you
Don’t Miss:
Elizabeth’s three-question framework (adapted from Naturalistic Decision-Making) for deciding when and how to engage with AI tools—so you never cede too much power to an algorithm
If you’re tired of empty promises from productivity apps—or want a peek at what a scientifically-minded ADHD brain learns from kicking the tires on new tech—this episode is for you.
Fun Fact
Elizabeth shared a story about her 15-year-old niece who, when asked where they should go for dinner, responded: “I don’t know. Let me ask Chat.” The future is here and apparently it’s hungry for chatbot input

Your turn!
Make it practical: Use Di AI to help implement a tactic you picked up from the podcast, track specific goals, and follow up on progress.
Know your “why”: Consider the reason you are looking for accountability and fit AI into your schedule where you need a champion (hello, bookkeeping!)

If you haven’t signed up for Di AI yet - what are you waiting for? Here is the link to sign up for free.
Grab Elizabeth’s Tip Sheet for making the most of Di AI (or any AI app)

About today’s guest:
Elizabeth Meyers is an informatics professor, consultant, and owner of Deep Dive Strategies, where she advises early-stage startups and small companies on strategy and product design.
Driven by a fascination with how humans navigate complex environments, Elizabeth specializes in Naturalistic Decision Making (NDM), studying how experts make high-stakes choices in real-world settings.
As an entrepreneur who respects both human expertise and technology, she blends her deep background in technology and information science to explore how experts interact with AI.

Mentioned in this episode:
Conditions for intuitive expertise: a failure to disagree. Kahneman D, Klein G. Am Psychol. 2009 Sep;64(6):515-26. doi: 10.1037/a0016755. PMID: 19739881.
Naturalistic Decision Making Conference Michael Webb Presentation
Adam Mastroianni - “Bag of Words” post on Substack
DALL- E AI image generator
Ep #281: Find Your Flow: 3 Focus Days Models for ADHD Brains
Ep #212: Get More Done: How to Focus with ADHD & Take Real Action
The Four Tendencies - Elizabeth is a Rebel. What are YOU?
Identifying Your Core Values - self assessment
Jodie Cook, Founder of Coach Vox

Your ADHD-ish™ host, Diann Wingert
Diann Wingert is a former therapist turned coach, speaker, and consultant who blends her expertise in entrepreneurship and neurodiversity to help others thrive.
Host of the top-rated ADHD-ish™ podcast and creator of The ADHD-ish™ Method, Diann works with ADHD-ish™ business owners who are ready to create stand-out, sought-after, profitable businesses based on their unique brilliance.
Loved this episode? Leave a review and tell us why!

© 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.