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The Problem With...

James Smith
The Problem With...
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155 episodes

  • The Problem With...

    The Problem With Being Soft: Ali Maclean

    12/05/2026 | 1h 23 mins.
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    Ali Maclean's YouTube Channel – https://www.youtube.com/@alimacleans
    Ali Maclean On Instagram – https://www.instagram.com/alimacleans/

    Ali Maclean joins James Smith for a no-holds-barred conversation on combat sports, mental toughness, and why being "soft" is the most dangerous thing a man can be. A career MMA fighter-turned-coach, Ali argues that combat sports are the most underrated self-development tool on the planet — a Trojan horse that forces men to confront their ego, communication, fitness, and their own appetite for controlled violence.

    He explains:
    ◼️ Why combat sports are a Trojan horse for self-development
    ◼️ How fear and excitement live in the same nervous system — and how to use it
    ◼️ Why "everything you learn at white belt is a lie" about strength in jiu-jitsu
    ◼️ How injuries quietly build a better grappler than ego ever will
    ◼️ Why the path of inaction is the only outcome worth fearing

    Chapters:Chapters:
    00:00 Heights, Fear and What's Coming
    01:35 The Problem With Being Soft
    03:00 The Three Types of Men: Unprepared, Half-Capable, Capable
    04:25 Why Walking Away Is Real Self-Defense
    06:55 Jeff Cooper's Awareness Levels — White, Yellow, Orange, Red
    09:30 Losing the Ego When a Knife Comes Out
    11:30 Baseball Bats, Knives and What You Can Actually Do at Home
    12:55 We All Secretly Love Violence
    14:08 The Rugby Club Bare-Knuckle Champion Story
    17:00 Walking Into a Bar When You've Never Been Hit
    18:50 Getting Kicked in the Balls at School (and Other Reality Checks)
    20:00 Why Violence Isn't Suffering — It's a Teacher
    22:00 Decorum in Street Fights vs Nights Out
    24:50 Why Jiu-Jitsu Is the Best On-Ramp to MMA
    26:50 The Ultimate Fighter Season 15 — Getting Humbled on Live TV
    29:30 Words Only Hurt If They're Slightly True
    30:30 Why Hate Comments Are a Performance Indicator
    33:40 Banter Is Just Practiced Confrontation
    34:50 The DOSE Cascade From Combat Sports
    36:30 Combat Sports as a Trojan Horse for Self-Development
    38:50 The Lockdown Touch Crisis and Loving Brock Lesnar
    42:00 What WWE Taught Us About Building an Audience
    45:50 Bodybuilding vs Combat Sports Beauty Standards
    49:00 Why Injuries Make You a Better Grappler
    51:30 James's MCL Tear and a Front Headlock Game
    52:40 The Most Underrated Body Part to Train: Your Neck
    54:00 The Osteopath Magician and the Expectation Effect
    55:50 Strength in Jiu-Jitsu — Everything You Learn at White Belt Is a Lie
    57:30 The Guillotine Is About Hope, Not Submission
    58:00 Soul-Stealing — How High-Level Strikers Break You
    1:01:30 Grip Fighting Decides the Match
    1:01:50 Going Out Too Hot — A Cautionary Comp Story
    1:03:08 Everyone Backstage Is Scared (Even GSP and Darren Till)
    1:05:00 Cus D'Amato: Fear Is a Raging Fire
    1:05:50 Flow State and the Day James Caught a Knee Bar
    1:08:08 Sauna, Ice Bath and the Daily Battle With Yourself
    1:09:30 Stoicism, Discomfort and Seeking Mental Toughness
    1:12:00 The £4,000 Missed-Flight Lesson
    1:14:50 Ali's Fear of Heights Confession
    1:17:00 Fear as the Compass to Where You Should Go
    1:18:09 Soft Is the Path of Inaction
    1:19:20 Ali's Honest Take on His MMA Career
    1:20:30 Ali's Coaching: Strong, Fit, Capable Men
    1:21:25 How James's Mentorship Changed Ali's Marketing
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  • The Problem With...

    The Problem With Bad Luck: Paul Sloane

    05/05/2026 | 1h 25 mins.
    Paul Sloane joins James Smith to dismantle the myth of bad luck and reveal why the most successful innovations in history happened entirely by accident. A Cambridge engineer, former IBM marketer, and bestselling author, Sloane argues that what most people write off as misfortune is actually a hidden opportunity, and the people who notice it are the ones who change industries.

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    Paul Sloane's Website – https://www.destination-innovation.com

    Paul Sloane On X – https://x.com/PaulSloane

    He explains:

    ◼️ Why most "bad luck" is unrecognised opportunity

    ◼️ The four traits that actually lucky people share

    ◼️ How psychological safety unlocks radical ideas in any team

    ◼️ Why polymaths produce more creative solutions than specialists

    ◼️ The one question every business must be able to answer

    Chapters:

    00:00 Intro

    01:15 The Two Problems With Bad Luck

    02:37 J.K. Rowling, Trains and Hidden Opportunities

    04:26 The Four Traits of Lucky People

    05:32 Why Superstition Is the Wrong Direction

    06:34 Penicillin, Velcro and Happy Accidents

    08:48 Why Successful People Never Blame Others

    10:23 Mindset, Identity and Why Dating Felt Different

    12:01 Testing Thumbnails and the 4K Trick

    14:17 The Brutal Role of Timing in Success

    15:14 Building Psychological Safety for Wild Ideas

    17:22 James on Steroids, Status and Being 22

    20:00 Why Carwow's YouTube Strategy Is Genius

    24:02 Innovation vs Creativity Defined

    24:22 Doing Something Different Every Day

    25:45 Closing Open Loops and the Zeigarnik Effect

    27:37 The Random Greyhound Approach to Travel

    29:37 James's Red Bull Can You Make It Story

    32:37 Wilson Greatbatch and the Pacemaker Accident

    34:26 Why Polymaths Find Better Solutions

    35:26 Using AI to Introduce Useful Randomness

    37:27 Red Bull's Trojan Horse Marketing

    39:51 Productive Boredom and Shower Thoughts

    44:55 Survivorship Bias and the Quiet Years of Work

    46:23 The Cellar Door Lateral Thinking Puzzle

    47:45 The Most Important Question in Business

    50:02 Why People Really Leave Money to Charity

    52:27 Polarising Marketing on the Tube

    55:29 Paddy Power and the Blind Football Advert

    58:13 The C-Word and Brave Brand Choices

    01:01:28 Burger King's Left-Handed Hamburger Hoax

    01:02:24 ASDA Opticians and the Swiss Referee

    01:07:56 Rory Sutherland, HS2 and Demolishing Birmingham

    01:08:59 Edward de Bono's Ford Car Parks Idea

    01:12:24 The Case for Self-Driving Cars

    01:16:49 AI, Useless Jobs and Paying People Properly

    01:20:42 Will Self-Driving Cars Steal Our Thinking Time?

    01:21:54 Who This Book Is For
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  • The Problem With...

    The Problem With Air Fryers: Lucy Lord

    28/04/2026 | 1h 19 mins.
    Lucy Lord joins James Smith for a wide-ranging conversation that starts with the air fryer sitting unused on 70% of UK kitchen counters and ends up tearing apart everything from protein marketing scams to the slow death of the British night out. A best-selling cookbook author and the woman behind Supper Club, Lucy is back with her third book, Love Your Air Fryer, and makes the case that cooking your own food is the most underrated act of self-care left in the modern world.

    👁️ Try Neutonic: https://www.neutonic.com/jamessmith

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    📝 Business Mentoring: https://www.jamessmith.business

    🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com

    Lucy Lord's Website – https://www.lordlucy.com

    Lucy Lord On Instagram – https://www.instagram.com/lordlucy/

    Lucy Lord on YouTube - https://www.youtube.com/ ⁨@lordlucyfoodstory⁩

    She explains:

    ◼️ Why the air fryer is the most underutilised tool in your kitchen

    ◼️ How cooking is the lowest-hanging fruit for looking and feeling better

    ◼️ The protein con quietly corrupting your supermarket shop

    ◼️ Why "increasing your surface area for luck" works in dating, business and life

    ◼️ How "touching your future" rewires what you think you're capable of

    Chapters:

    00:00 Intro

    01:00 The Air Fryer Problem No One Talks About

    03:50 Why Cooking Is the Most Underrated Form of Self-Care

    06:37 Air Fryer vs Oven — Why the Oven Is Becoming Obsolete

    11:19 The Apple vs Probiotic Soda Con

    12:54 Skipping the Foundations and Chasing the Trends

    15:33 The Protein Ball Scam Exposed

    19:23 Protein Water, Huel and the Death of the Real Meal

    22:05 Why Britain's Grab-and-Go Culture Is Broken

    23:15 James's Brutally Honest Review of Japan

    27:44 Karoshi — Japan's Death From Overwork Crisis

    29:09 The Birth Rate Collapse Hitting the Western World

    32:11 Hustle Culture Is Stealing Men's Best Years

    34:35 The 200 Dates That Led James to Tay

    37:11 Lucy on Whether She Actually Wants Kids

    39:01 Increasing Your Surface Area for Luck

    39:45 Volume vs Intensity — The Dating Strategy That Works

    43:52 GLP-1s, Smartphones and the Death of the Night Out

    45:55 The Quiet Crisis of Men Disappearing From University

    47:03 The Mumps, the Missed Lectures and James's Year of Chaos

    50:21 Is a University Degree Even Worth It Anymore?

    53:13 Inside Lucy's New Book — Love Your Air Fryer

    58:39 Why James Is Forcing Lucy Onto YouTube

    01:04:02 The Random Idea That Sold 3,500 Hats

    01:06:28 How to Start a YouTube Channel With Just an iPhone

    01:10:18 The Advice You Give Is the Advice You Need

    01:10:33 Why James Avoids Gratitude

    01:12:18 The Car as Forced Gratitude

    01:13:04 Touching Your Future — The Concept That Changed Everything

    01:17:46 Where to Find the Book, the Hats and Supper Club

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  • The Problem With...

    The Problem With Tribalism: Michael Morris

    21/04/2026 | 1h 11 mins.
    Michael Morris joins James Smith to dismantle the popular myth that tribalism is humanity's curse. A renowned cultural psychologist and Columbia Business School professor, Morris argues that our tribal instincts aren't hardwired hatred for outsiders, they're the very adaptations that allowed humans to outcompete Neanderthals, build civilisations, and cooperate at scales no other species can match.

    👁️ Try Neutonic: https://www.neutonic.com/jamessmith

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    📝 Business Mentoring: https://www.jamessmith.business

    🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com

    He explains:

    ◼️ Why tribal instincts are the glue of human cooperation, not division

    ◼️ How the peer, hero, and ancestor instincts shape every group you join

    ◼️ Why dating apps and social media distort our perception of attractiveness

    ◼️ How cults and extremist groups exploit our conformist psychology

    ◼️ Why ordinary Germans went along with the Nazis — and why you probably would too

    Chapters:

    00:00 The Myth of Hardwired Tribal Hatred

    01:51 What's Actually Wrong With Tribalism

    03:30 Defining Tribal Instincts Properly

    05:08 The Three Waves: Peer, Hero, Ancestor

    07:07 Why Humans Evolved Differently to Apes

    10:17 Do Chimpanzees Have Culture?

    12:02 How Culture Shapes Political Systems

    15:22 The Overlooked Positives of Tribalism

    19:05 The Small Tribes All Around Us

    22:04 How Leaders Actually Change Culture

    24:02 Ancient DNA and the Neanderthal Story

    28:21 Cannibalism and Neanderthal Inbreeding

    29:28 The Trolley Test of Human Decency

    33:41 How Homo Sapiens Outcompeted Neanderthals

    36:48 Why Groups of Humans Become Apex Predators

    37:35 Modern Family Structures and Dating Apps

    40:06 The Body Dysmorphia Crisis Online

    44:10 Social Media as a Funhouse Mirror

    45:14 James on American Political Polarisation

    47:11 The Addiction of Virtue Signalling

    49:19 Hot Takes and the Race for Status

    51:36 Where Status Sits in Tribal Psychology

    54:21 Why We Imitate Celebrities and Heroes

    56:01 The Asch Experiment and Conformity

    59:04 Heaven's Gate and the Mechanics of Cults

    01:00:58 The Decline of Young Men's Social Groups

    01:03:16 Would You Have Been a Nazi?

    01:05:36 The Milgram Shock Experiment

    01:06:47 Why Tribalism Is the Solution, Not the Problem

    01:10:00 Where to Find Tribal

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  • The Problem With...

    The Problem With Comfort: Anthony (Staz) Stazicker CGC

    17/04/2026 | 1h 52 mins.
    Anthony "Staz" Stasziker, a former special forces officer, shares essential life advice on the importance of hard work, discipline, and the problem with living a comfortable life. Staz highlights that true success, much like military training in special ops, is not easily achieved but requires dedication. It's about putting in the effort, not just romanticizing the idea.

    👁️ Try Neutonic: https://www.neutonic.com/jamessmith

    🧪 Check your Test: https://www.manual.co/smith

    📝 Business Mentoring: https://www.jamessmith.business

    🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com

    Follow Staz on Instagram: https://www.instagram.com/stazthrudark/

    Check out Thrudark: https://www.thrudark.com/

    Check out Thrudark on YouTube: https://www.youtube.com/@ThruDark

    Chapters

    00:00 - Why Comfort Is Making Us Weak

    01:33 - The Friction We Desperately Need

    06:34 - How Jiu-Jitsu Changed Everything

    08:12 - Leaving Special Forces With Nothing

    12:14 - The Hidden Force Controlling Your Life

    19:28 - Are We Raising a Generation of Losers?

    25:02 - From Failed Footballer to Elite Sniper

    31:34 - What They Don't Tell You About Special Forces

    41:53 - The Future of War Is Terrifying

    51:59 - The Real Reason Men Are Falling Apart

    56:04 - The Trauma Nobody Talks About

    01:00:57 - The Drug Curing PTSD Overnight

    01:06:34 - Why He Climbed Everest in 7 Days

    01:22:19 - Buried Alive on the World's Highest Mountain

    01:43:38 - What He Learned at 29,000 Feet
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About The Problem With...
The Problem With… isn’t here to give easy answers - it’s here to ask the uncomfortable questions behind today’s biggest trends and taboos. Each week, host James Smith digs into what’s really going on - from AI to wellness culture - through unfiltered chats with experts and insiders to uncover the truth behind the noise.
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