“I built a $20K product… with a $9 website” (Warning: Marketers Don't Want You To Know This)
Episode Sponsor:www.podcastguest.co.nzStu Lees is a New Zealand-based marketing strategist, consultant, and workshop trainer who helps small business owners scale using practical, low-cost marketing strategies. Known as the "shoestring marketer," Stu Lees has helped hundreds of Kiwi businesses grow without relying on paid ads or expensive websites. His honest, no-fluff take on lead generation, content strategy, and emotional marketing is increasingly relevant for entrepreneurs and B2B professionals worldwide who want sustainable business growth.Follow Stu https://shoestringmarketer.coFollow me:Instagram – https://www.instagram.com/notesfromtheexecutivepodcast/Watch on YouTube - https://youtu.be/5wKAyw70_DgTimestamps:00:00 – Intro 02:10 – why in-person coffee meetings bring better leads than ads03:30 – Stu Lees reveals his own winning marketing strategy17:00 – Why marketers are B^%L Sh$%ting us19:00 – the $9 website that generated $20k in sales30:09 – lead magnets that actually work: workshops vs ebooks36:00 – workshop strategy: how to sell without selling50:00 – handling no-shows: turn a missed event into a client57:00 – how to use testimonials to remove customer fear01:01:00 – biggest mistake business owners make, emotional marketing: how to make buyers feel how to start a small business, small business marketing strategies, low budget marketing ideas, affordable marketing for startups, marketing tips for entrepreneurs, lead generation without ads, DIY marketing tactics, effective marketing on a budget, startup marketing plan, cost-effective marketing techniques, grow your business online, marketing strategies for new businesses, digital marketing for beginners, building a client base, marketing without spending money