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Notes From The Executive

Mina Amso
Notes From The Executive
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127 episodes

  • Notes From The Executive

    War Just Killed NZ's Recovery: What Business Owners Do Now - Top Economist

    21/04/2026 | 1h
    Shamubeel Eaqub is one of New Zealand's most respected economists and Chief Economist at Simplicity. With over 20 years of experience analysing New Zealand's economy, Shamubeel has advised governments, businesses, and organisations on economic policy, housing, and long-term prosperity.
    He is a regular media commentator and author who has shaped conversations around New Zealand's economic future.

    EPISODE PARTNERS
    NZBusiness Magazine
    www.nzbusiness.co.nz

    AcademyEx
    https://discover.academyex.com/mina

    Pwrfully
    www.pwrfully.com

    FOLLOW SHAMUBEEL EAQUB
    Simplicity
    www.simplicity.kiwi

    FOLLOW ME
    Mina on YouTube
    https://www.youtube.com/@NotesFromTheExecutivePodcast
    Mina on Spotify
    https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcp?si=c12e08e33f604916
    Mina on Apple Podcasts
    https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1586953812
    Mina on Instagram
    https://www.instagram.com/minaamso/
    Mina on LinkedIn
    www.linkedin.com/in/minaamso

    What I asked Shamubeel
    ◆ Why the war on Iran has thrown a spanner in New Zealand's recovery just as businesses were about to see growth and what this means for your cash flow and hiring decisions in the next six months
    ◆ The real reason New Zealand turned over 1 million workers last year and why your staff retention problem is not just about the economy
    ◆ Why the average Kiwi family in Australia earns 30 to 40 percent more than in New Zealand for doing the same work and whether that gap is getting better or worse
    ◆ What businesses that invest in marketing and advertising during downturns get when the recovery finally arrives and why cutting your marketing budget right now is shooting yourself in the foot
  • Notes From The Executive

    How This Kiwi CEO Built 31 Clinics in 3 Years on $90/Month

    15/04/2026 | 1h 1 mins.
    James Whittaker is the British-born founder and CEO of Resonate Health, New Zealand's world-first hearing aid subscription company. A former British Airways executive, he spent over a decade running audiology businesses across New Zealand, Japan and Australia before launching Resonate in November 2022. In under three years he has grown the company to 31 studios nationwide, backed by private equity group Tahua Partners, and built what is widely regarded as the fastest-growing audiology business per capita in the world.► Why James says competitors physically cannot copy his model without destroying their own businesses ► How he launched with zero brand recognition and was "absolutely flying" by studio number three in Tauranga ► The one question he asked every new subscriber that had nothing to do with sales ("how many conversations did you have about Resonate today?") Thanks Episode PartnersNZBusiness Magazinewww.nzbusiness.co.nzAcademyExhttps://discover.academyex.com/minaTime Stamps 0:00 - how do I build a business that cannot fail5:36 - how do I position a subscription business7:39 - why can't big companies copy a disruptive model10:34 - how do I raise funding for my business in New Zealand13:29 - what do investors actually look for in a founder16:34 - what happens when your funding round fails20:47 - how do entrepreneurs predict the future26:52 - how do I make my business impossible to compete with32:26 - how do I use AI to stop customers leaving38:01 - how do I build team culture across multiple locations43:35 - how do I know if my business is performing well51:52 - how do I protect my business during an economic crisis53:44 - how do I recover from a costly business mistake56:21 - how do I get funding when I feel stuck59:48 - how to contact James Whittaker Resonate Health New ZealandFollow JamesResonate Health: www.resonatehealth.co.nzFollow MeMina on YouTube https://www.youtube.com/@NotesFromTheExecutivePodcastMina on Spotify https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcp?si=c12e08e33f604916Mina on Apple Podcasts https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1586953812Mina on Instagram https://www.instagram.com/minaamso/Mina on Linkedin www.linkedin.com/in/minaamso
  • Notes From The Executive

    How A Kiwi Mum Turned a Painful Everyday Problem Into a Globally Scalable Business

    07/04/2026 | 1h 3 mins.
    Kate Ricketts is the CEO and founder of ISpyNits, creator of the world's first biofluorescent glow-in-the-dark lice detection and treatment system.
    Her product is now stocked in pharmacy chains across New Zealand and Australia and is currently being piloted across more than 750 lice clinics in the United States.

    👉🏻 Join me to learn about AI with AcademyEx's Disruptive Tech Course https://discover.academyex.com/mina
    👉🏻 NZBusiness Magazine. Learn More: www.nzbusiness.co.nz
    👉🏻 Become a Powerful Communicator: www.pwrfully.com

    What I asked Kate:
    ◽️ Why 1 in 3 New Zealand children have head lice at any one time,and why the treatment category has failed to solve reinfection for decades
    ◽️ How she validated the idea before she knew what market validation was
    ◽️ Why she almost didn't enter the University of Auckland Ideas Challenge
    ◽️ How she deals with the cash flow trap that kills product businesses
    ◽️ How she entered the United States market for $2,000 New Zealand dollars:
    ◽️ What's her single mum founder mindset
    ◽️ Why marketing a need product

    FOLLOW KATE www.ispynits.com
    MINA ON INSTAGRAM https://www.instagram.com/minaamso/
    MINA ON YOUTUBE https://www.youtube.com/@NotesFromTheExecutivePodcast
    MINA ON APPLE https://shorturl.at/UkJ8v
    MINA ON SPOTIFY https://shorturl.at/YW7bX
  • Notes From The Executive

    Terrifying AI Predictions Explained: Warns New Zealanders Take Action

    31/03/2026 | 1h 6 mins.
    Perrin Rowland is the Chief Product and Experience Officer at AcademyEx, New Zealand's leading disruptive technology education institution, and is widely regarded as one of the pioneers of customer experience in New Zealand.

    What Perrin reveals 
    ◽️ Why New Zealand is falling dangerously behind the rest of the world on AI
    ◽️ The three forces converging right now that make this moment unlike any previous technology shift
    ◽️ What Microsoft's chief of AI is saying publicly about white collar work

    Episode Partners:
    👉🏻 NZBusiness Magazine www.nzbusiness.co.nz
    👉🏻 Sell your expertise at scale www.pwrfully.com

    FOLLOW PERRIN
    www.academyx.com Find Perrin on LinkedIn: Perrin Rowland

    FOLLOW ME
    https://www.instagram.com/minaamso/

    WATCH & SUBSCRIBE ON YOUTUBE https://www.youtube.com/@NotesFromTheExecutivePodcast

    LISTEN & REVIEW US ON Apple Podcast: https://shorturl.at/UkJ8v Spotify: https://shorturl.at/YW7bX

    00:00 – The AI tsunami & why New Zealand is behind
    01:10 – “Why should anyone watch this episode?”
    02:26 – Trust, regulation & NZ’s AI hesitancy
    03:40 – 3 forces converging to supercharge AI (compute, energy, infrastructure)
    06:52 – Claude can “use your computer for you”
    07:14 – How New Zealand is (mis)using AI today
    08:07 – Who will be most impacted? White‑collar roles at risk
    10:02 – What kinds of jobs/tasks are vulnerable?
    10:59 – Health NZ, ChatGPT bans & the Heidi Health breach story
    12:34 – Massive upside: curing a dog’s cancer with AI
    13:03 – Feeling freaked out but needing “AI agency”
    14:17 – Analogy: a 6‑year‑old refusing school vs adults refusing AI
    15:03 – Perrin’s background: CX, finance, and Academy X
    16:46 – Sponsor break: NZ Business magazine
    17:55 – Education at every age & school trauma
    18:15 – The real magnitude of the AI shift
    20:47 – Not trusting the internet, deepfakes & revenge porn
    22:58 – Regulate AI or fall behind? The innovation vs safety dilemma
    24:56 – Risk takers, early adopters & letting AI into your computer
    27:31 – You can “choose not to use AI”… but it’s already everywhere
    28:06 – Imagining robot helpers at home
    28:53 – “How do I learn without getting overwhelmed?”
    31:32 – Why structured education beats random YouTube rabbit holes
    33:22 – This isn’t slowing down; you need “floaties” for the AI wave
    36:51 – Why up‑to‑date, curated AI learning is critical
    40:21 – The value of a trusted guide & learning community
    41:34 – Early “silly” AI use cases that became real (IoT, wearables)
    43:53 – Role reversal: Perrin interviews Mina
    44:47 – Mina’s fear: content creation & being replaced
    47:25 – Writing with AI as “therapy” & rediscovering voice
    48:59 – What Mina really wants: confidence, clarity & trust
    51:39 – Imagination: using other people’s brains to expand your own
    52:00 – Trust in tech through credible educators
    53:22 – Why Mina is picky about courses (and time)
    54:25 – The challenge: Mina enrolls in the Disruptive Tech course
    57:44 – How the course runs & what it covers
    1:01:39 – Real example: Perrin + Claude do SEO & AEO in hours
    1:03:36 – Mina’s excitement (and nerves) about the challenge
    1:04:37 – Call‑to‑action for listeners: comments & questions
    1:05:03 – Where to find the Disruptive Technologies course
    1:05:51 – “Come do it with me” – Mina invites listeners to join
    1:06:05 – Final message: “Just keep learning”
  • Notes From The Executive

    ‘Down The Drain’ - The Truth Behind Building a Multimillion-Dollar Pharmacy Business in New Zealand

    24/03/2026 | 1h 20 mins.
    Lee Tan is a former award-winning pharmacist and serial entrepreneur who built a pharmacy business from $0 to over $3.50 million in annual revenue.
    After 15 years of "doing everything right", from social media to 14-day shifts, Lee faced the crushing reality of corporate competition and the heavy burden of the Covid-19 pandemic.
    In this deeply emotional episode, she opens up about the "grind" of building from scratch, the seven-year wait to break even, and why she ultimately chose to walk away from it all to find a human pace.

    Episode Partners:
    👉🏻NZBusiness Magazine
    www.nzbusiness.co.nz
    👉🏻 Sell your expertise at scale www.pwrfully.com

    What Lee reveals 
    ◽️ The "Good Old Days" vs. Now: Why traditional community pharmacy models are collapsing under online competition and "big box" Australian retailers.
    ◽️ The Pivot Strategy: How Lee used an "Eyebrow Bar" innovation to pay the $200k/year rent for her entire pharmacy.
    ◽️ Handling Business Trauma: The emotional reality of closing a 15-year-old business and how to use "rock bottom" to push yourself back up.
    ◽️ The 2026 Trend: Why "Social Wellbeing" (sauna raves and run clubs) is the next massive market for Gen Z and beyond.
    ◽️ Marketing the "Moat": How to position yourself as a market leader in a small town like Dunedin (on New Zealand’s South Island) by focusing on experience over just service.

    FOLLOW ME
    https://www.instagram.com/minaamso/

    FOLLOW LEE
    https://wellandbeing.nz/

    WATCH EPISODE ON YOUTUBE
    https://www.youtube.com/@NotesFromTheExecutivePodcast

    LISTEN ON
    Apple Podcast: https://shorturl.at/UkJ8v
    Spotify: https://shorturl.at/YW7bX

    Episode Partners:
    👉🏻 NZBusiness Magazine
    ⁠www.nzbusiness.co.nz⁠
    👉🏻 Sell your expertise at scale
    ⁠www.pwrfully.com⁠

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About Notes From The Executive

Notes From The Executive is NZ's no-BS business & entrepreneurship podcast for Auckland owners running established companies - $1M-$10M revenue, 5-50 staff - who want to grow faster, protect their margin, and build something worth selling. Hosted by Mina Amso (Podcaster + Founder), every episode has real NZ founders sharing the numbers, decisions & hard lessons. Topics: cash flow, scaling, hiring, business value & exiting high. Tired of generic advice? This is the show. 🔎 NZ business | Auckland entrepreneur | scale a business NZ | NZ podcast
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