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The Optimised Practice Podcast

The HIVE - Your Guide To Best Practice
The Optimised Practice Podcast
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  • How to Set Your Prices so Everyone Wins
    Welcome to the Optimised Practice Podcast! In today's solo episode, Blake Sergeant tackles the often-emotional topic of healthcare practice pricing and explains how to set your fees so that you, your team, and your patients all benefit.Many practice owners make the mistake of undercharging, especially in the early days. Blake reveals why this approach becomes unsustainable as you grow and aim to build a team. He emphasises that turnover is for vanity, profit is for sanity, and that even high patient volume won't save a business with flawed pricing.Learn the key goal for pricing: achieving a 20% net profit after you've been paid, all while maintaining a healthy 75% utilistion rate. Blake walks you through the "Practice Percentage Pyramid," detailing ideal allocations for:Practitioner salaries: (target of no more than 40% of revenue)Rent: (around 7%)Support team: (about 13%)All other costs: (20%)Blake also introduces the "Three W Triad" for decision-making: Is it good for the Patient? Is it good for the Team? Is it good for the Business/Owner? He challenges the common pitfall of focusing solely on keeping prices low for patients, often at the expense of team well-being and owner profitability.If you want to attract and retain top talent, avoid burnout, and build a truly sustainable practice, this episode is a must-listen!Watch this on Youtubehttps://youtu.be/nO1jiCC224I
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  • Keeping My Head Above Water
    In this episode of the Optimise Practice Podcast, host Brian Fitzpatrick, with guest Lara Goode, navigates business challenges, juggling entrepreneurship and motherhood, shifting models from contractors to employees, building a strong team culture, the importance of support and community, lessons learned in business, and creating a positive work environment.Ready to optimise your practice? Tune in to hear their expert advice!Watch it on Youtube:https://youtu.be/9j-bl9QdLTQ
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    21:04
  • The 14 Numbers You MUST Know in Your Practice
    In this episode of the Optimise Practice Podcast, host Blake Sergeant shares why knowing your practice's numbers is essential! Blake explains how mastering these figures can give you total oversight and reduce stress. Don't miss out!Watch it on Youtube:https://youtu.be/jtwwHzv1TP0
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    23:48
  • How to Set Your Prices so Everyone Wins
    Welcome to the Optimised Practice Podcast! In today's solo episode, Blake Sar tackles the often-emotional topic of healthcare practice pricing and explains how to set your fees so that you, your team, and your patients all benefit.Many practice owners make the mistake of undercharging, especially in the early days. Blake reveals why this approach becomes unsustainable as you grow and aim to build a team. He emphasizes that turnover is for vanity, profit is for sanity, and that even high patient volume won't save a business with flawed pricing.Learn the key goal for pricing: achieving a 20% net profit after you've been paid, all while maintaining a healthy 75% utilization rate. Blake walks you through the "Practice Percentage Pyramid," detailing ideal allocations for:Practitioner salaries: (target of no more than 40% of revenue)Rent: (around 7%)Support team: (about 13%)All other costs: (20%)Blake also introduces the "Three W Triad" for decision-making: Is it good for the Patient? Is it good for the Team? Is it good for the Business/Owner? He challenges the common pitfall of focusing solely on keeping prices low for patients, often at the expense of team well-being and owner profitability.If you want to attract and retain top talent, avoid burnout, and build a truly sustainable practice, this episode is a must-listen!
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    20:53
  • The Only 5 Ways to Grow Your Practice
    In this episode of the Optimise Practice Podcast, host Blake Sergeant shares the real talk behind what it takes to grow a healthcare practice in today’s competitive world.From getting clear on your business vision to optimising your operations and building a brand patients love, Blake breaks down the mindset, systems, and strategies that drive sustainable growth—without the burnout.Whether you're a solo practitioner, a growing clinic, or a healthcare entrepreneur, this episode is packed with insights you can apply right now to start scaling smarter.Watch this episode on Youtube:https://youtu.be/81jNgWyvqgg
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About The Optimised Practice Podcast

Expert advice to help you build a profitable, stable and highly respected healthcare practice Each episode aims to solve 1 specific problem that practice owners face. We interview experts in private practice who want to share their 'Best Practice' expertise. Running a healthcare practice does not have to be hard, you just need to follow a proven recipe. This podcast exists to stop the struggle of private practice owners so that they can live up to both their practice and personal potential.
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