Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and vari...
WhatsApp is a Cultural Force. Will it Make More Money?
What if the most important social network in the world isn’t a social network at all?In this episode, we explore how WhatsApp—often overlooked in the U.S.—has become a lifeline for families, businesses, artists, and economies worldwide.Join me and Tati Cirisano from MIDiA Research as we break down whether WhatsApp is the closest thing to a true “everything app,” how it differs from iMessage and texting, and why Meta has struggled to monetize it despite its massive reach.04:33 WhatsApp's Global Growth Strategy17:07 WhatsApp's Advertising and Privacy Dilemma21:34 WhatsApp's role in Meta l24:22 Instagram DMs vs WhatsApp29:38 WhatsApp's US Growth ProspectsThis episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.Listen in for our Chartmetric Stat of the Week.If you enjoy Trapital, please rate and review on your favorite podcast platform!
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36:24
Can New Superstars Ever Surpass Current Superstars (Revisited!)
It’s the perfect time to revisit one of our more popular episodes. Taylor Swift and Beyoncé are still at the top of the music industry despite the newer artists that do well on streaming and TikTok. That said, can today’s new class of stars ever match that same level of superstardom? .In this episode, I’m joined by Tati Cirisano from MIDiA Research to explore how artists like Billie Eilish, Dua Lipa, and Bad Bunny are navigating the ever-changing music landscape. What does it take to break through the noise, and is music stardom evolving into something completely different?Let’s get into it02:00 Streaming's Impact on Music Industry07:06 The impact of streaming and TikTok11:09 Olivia Rodrigo's Streaming vs Sales15:03 Dua Lipa, Doja Cat, SZA23:23 Morgan Wallen, Bad Bunny30:28 "Music Industry Aspirations and Realities"33:39 Emerging Artists: Success Through Unique RootsTrapital Summit tickets are on sale! Super early bird discount until April 30. Register here.This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.Make sure you check out TechCrunch’s flagship podcast, Equity.Listen in for our Chartmetric Stat of the Week.If you enjoy Trapital, please rate and review on your favorite podcast platform!
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Who is ‘Spotify Music Pro’ Really For?
According to Bloomberg, Spotify is exploring a new premium tier, Music Pro, which will include several new features and perks. But given what we know about music streaming, consumers, and record labels, who is this product really for? Will it work?Listen to me and MIDiA Research’s Tati Cirisano break down all aspects of the industry’s goal to get consumers to pay more for music streaming.05:15 Breaking Down Music Pro07:52 Challenges in Music Streaming15:56 How Concert Presale Tickets Work20:33 Consumer Behavior with Music Streaming28:31 Alternatives to Music ProThis episode is presented by beatBread. Check out their Deal Comparison Tool at beatBread.com/compareListen in for our Chartmetric Stat of the Week.If you enjoy Trapital, please rate and review on your favorite podcast platform!
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32:16
Meta’s Media Strategy: An On-Again, Off-Again Relationship
Every few years, Meta makes a big push with a media-related product, but few of then have lasted long.Instant Articles, Facebook Watch, Instagram Live, podcasts, music videos and more. Why don’t these initiatives stick? Is this similar with most social media platforms that try new things? How will this evolve in the future?Join me and MIDiA Research’s Tati Cirisano as we discuss Meta, its suite of apps, and why these initiatives come and go.04:32 Entertainment vs. Social Platforms12:29 Meta’s Opportunity Cost17:01 Instagram, WhatsApp, and acquisitions23:21 The Future of Facebook25:38 Social Media Trends30:13 Open vs Closed Social PlatformsThis episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.Listen in for our Chartmetric Stat of the Week.If you enjoy Trapital, please rate and review on your favorite podcast platform!
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The Biggest Surprises in Streaming
The most streamed song on Spotify from the 1980s is not from Queen, Michael Jackson, Prince, or Madonna. The most streamed Spotify song from the 2000s is not from Eminem, Usher, Beyonce, or Kanye West.The streaming data is full of unique takeaways about what people really listen to.Join me and Zack O'Malley Greenburg as we delve deep into Spotify and YouTube data, unraveling the surprises and the complex layers of music consumption.04:10 Queen vs. Michael Jackson07:23 The Rise of 'Mr. Brightside'24:33 Does “Not Like Us” Have Global Reach?28:46 TikTok's Influence on Radio31:45 Music Catalogs and ValueThis episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.Listen in for our Chartmetric Stat of the Week.If you enjoy Trapital, please rate and review on your favorite podcast platform!
Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more at https://trapital.com/podcast
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