Virtually Free with Ashlee

“I’ll just figure it out myself…”
Sounds responsible, right?
But in this episode, I’m breaking down why this mindset is actually keeping so many VAs stuck in cycles of overwhelm, inconsistency, and second guessing.
Because while free content, podcasts, and DIY learning can absolutely help… there comes a point where consuming more information isn’t the thing moving your business forward anymore.
I’m sharing the hidden cost of trying to piece everything together alone, the patterns I see constantly with VAs in this phase, and why support, structure, and strategy often become the missing piece.
If you’ve been spinning your wheels wondering why things still feel harder than they should… this episode is for you.
In the episode I cover:
The hidden downside of the “I’ll figure it out myself” mindset
Why consuming more content isn’t always the answer
The difference between being busy vs making real progress
How second guessing keeps you stuck in inconsistent action
What actually helped one client move forward faster
Why structure and support matter more than “doing more”

If you’re done piecing things together alone and ready for more clarity, structure, and direction in your business…
Join the LEVEL UP waitlist
This is where we focus on refining your business, creating more predictable income, and helping you grow without the constant overwhelm.
Plus, waitlist members will get first access + exclusive bonuses when doors open.

You’ve got clients. You’re working. You’re busy. So why does it still feel like you’re not getting ahead?
In this episode, I’m breaking down one of the biggest traps I see virtual assistants fall into — staying “busy” without actually building a business.
If you’ve been feeling stretched or stuck in inconsistent income, this episode will help you understand what’s really going on and what actually needs to change.
In the episode I cover:
Why being busy doesn’t equal growth or profitability
The difference between filling your time vs building a business
The hidden reasons your income still feels inconsistent
How reactive work is keeping you stuck in the same cycle
The real problem (hint: it’s not a lack of clients)
What actually creates stability, clarity, and growth

AND If you’re ready to move out of the busy cycle and start running your VA business with structure and intention…
Join the LEVEL UP waitlist now
This is where we focus on moving beyond the messy middle and building a business that works long term.
Be the first to hear when doors open + access waitlist-only bonuses for founding members.
ASH

In this episode, I’m taking you behind the scenes of a big decision I’ve recently made in my business… Closing down my mastermind.
This wasn’t something I decided overnight. And it definitely wasn’t the “easy” choice — especially when it meant walking away from consistent revenue.
But over time, something became really clear. Most of the women I support aren’t in the scaling stage.
They’re in the stage before that.
The stage where you’ve already started your VA business, you’ve landed clients… but things still feel inconsistent, a bit messy and not quite as stable as you’d like.
And what they actually need isn’t more strategies around digital products or building a team.
They need refinement.
In this episode, I walk you through:
• why I made the decision to close the mastermind
• what I started to notice in my clients
• the gap I believe exists in the online space
• the stage of business that’s being overlooked
• and the biggest lesson I’ve taken from this (hint: it’s not about money)
I also share what this means moving forward… and introduce the new program I’ve created to better support this stage.
This decision led me to create something new…
Level Up — a coaching program designed specifically for VAs in that in-between stage.
If you’ve started your business, have clients, but want:
• more consistent income
• clearer offers and pricing
• stronger messaging
• and a business that actually runs smoothly
This is for you. Jump on the LEVEL UP WAITLIST here to access exclusive waitlist only bonuses

If your offers aren’t converting, it’s not always about visibility — it could be confusion.
In this episode, I’m breaking down 3 subtle (but common) signs that your offers aren’t as clear as you think — and why that’s stopping your audience from taking action.
Because when your offers feel overwhelming, unclear, or too similar… your audience doesn’t lean in — they hold back.
Inside this episode:
Why over-explaining your services is actually hurting your sales
The problem with having multiple offers that sound the same
Why listing tasks doesn’t translate into value for your audience
How unclear offers create hesitation (even if people are interested)
A behind-the-scenes look at clients who went from scattered services to simplified, profitable packages

If this one hit home and you know your offers need work — I’ve created something for you.
Inside my 3 Fixes Masterclass, I walk you through how to simplify, position, and refine your offers so they actually make sense to your audience (and convert).
REGISTER HERE

AI is moving fast… like really fast.
And if you’ve been feeling a little unsure about what it means for your business — you’re not alone.
In this episode, I’m joined by AI educator Em Gee, who teaches women in business how to save 10–15+ hours a week using AI (yes please 🙋🏻‍♀️).
We’re cutting through the noise, the hype, and the fear… and getting real about what’s actually changing, what matters, and how you can stay ahead.
Because here’s the truth:
AI isn’t replacing you… but it is changing how you work.
And the VAs who learn how to adapt?
They’re the ones who are going to thrive.
Inside this episode we dive into:
✨ How AI is actually changing online businesses (beyond just content)
✨ Why the VA industry isn’t “dying”… it’s evolving
✨ The rise of AI agents — and what that means for your role
✨ The biggest mistakes people make when using AI
✨ Why learning how to think with AI matters more than mastering tools
✨ How to start using AI without going into overwhelm
✨ Real talk on where AI is heading in the next 3–5 years
AI isn’t something to fear…
It’s something to learn how to work with.
The VAs who stay stuck in “task mode” will struggle.
The VAs who evolve into thinkers, problem-solvers, and AI managers?
They’ll be in demand more than ever.
Find Em here:
👉 Instagram: @therealemgee
And follow along @ashleethomas.vacoach for more biz tips
I'll be in your ears next week
ASH