Virtually Free with Ashlee

In this episode, I’m taking you behind the scenes of a big decision I’ve recently made in my business… Closing down my mastermind.
This wasn’t something I decided overnight. And it definitely wasn’t the “easy” choice — especially when it meant walking away from consistent revenue.
But over time, something became really clear. Most of the women I support aren’t in the scaling stage.
They’re in the stage before that.
The stage where you’ve already started your VA business, you’ve landed clients… but things still feel inconsistent, a bit messy and not quite as stable as you’d like.
And what they actually need isn’t more strategies around digital products or building a team.
They need refinement.
In this episode, I walk you through:
• why I made the decision to close the mastermind
• what I started to notice in my clients
• the gap I believe exists in the online space
• the stage of business that’s being overlooked
• and the biggest lesson I’ve taken from this (hint: it’s not about money)
I also share what this means moving forward… and introduce the new program I’ve created to better support this stage.
This decision led me to create something new…
Level Up — a coaching program designed specifically for VAs in that in-between stage.
If you’ve started your business, have clients, but want:
• more consistent income
• clearer offers and pricing
• stronger messaging
• and a business that actually runs smoothly
This is for you. Jump on the LEVEL UP WAITLIST here to access exclusive waitlist only bonuses

If your offers aren’t converting, it’s not always about visibility — it could be confusion.
In this episode, I’m breaking down 3 subtle (but common) signs that your offers aren’t as clear as you think — and why that’s stopping your audience from taking action.
Because when your offers feel overwhelming, unclear, or too similar… your audience doesn’t lean in — they hold back.
Inside this episode:
Why over-explaining your services is actually hurting your sales
The problem with having multiple offers that sound the same
Why listing tasks doesn’t translate into value for your audience
How unclear offers create hesitation (even if people are interested)
A behind-the-scenes look at clients who went from scattered services to simplified, profitable packages

If this one hit home and you know your offers need work — I’ve created something for you.
Inside my 3 Fixes Masterclass, I walk you through how to simplify, position, and refine your offers so they actually make sense to your audience (and convert).
REGISTER HERE

AI is moving fast… like really fast.
And if you’ve been feeling a little unsure about what it means for your business — you’re not alone.
In this episode, I’m joined by AI educator Em Gee, who teaches women in business how to save 10–15+ hours a week using AI (yes please 🙋🏻‍♀️).
We’re cutting through the noise, the hype, and the fear… and getting real about what’s actually changing, what matters, and how you can stay ahead.
Because here’s the truth:
AI isn’t replacing you… but it is changing how you work.
And the VAs who learn how to adapt?
They’re the ones who are going to thrive.
Inside this episode we dive into:
✨ How AI is actually changing online businesses (beyond just content)
✨ Why the VA industry isn’t “dying”… it’s evolving
✨ The rise of AI agents — and what that means for your role
✨ The biggest mistakes people make when using AI
✨ Why learning how to think with AI matters more than mastering tools
✨ How to start using AI without going into overwhelm
✨ Real talk on where AI is heading in the next 3–5 years
AI isn’t something to fear…
It’s something to learn how to work with.
The VAs who stay stuck in “task mode” will struggle.
The VAs who evolve into thinkers, problem-solvers, and AI managers?
They’ll be in demand more than ever.
Find Em here:
👉 Instagram: @therealemgee
And follow along @ashleethomas.vacoach for more biz tips
I'll be in your ears next week
ASH

In this weeks episode, I’m joined by messaging and marketing strategist Tahryn from The Social Bolt, and we’re diving into what actually makes people pay attention, connect, and buy in today’s online space.
We’re talking about the shift that’s happening right now (hello AI), why blending in is costing you clients, and how to refine your messaging so it actually lands.
If you’ve ever felt like:
You’re posting but not getting results
Your offers aren’t converting
You sound like everyone else online

…this is a must-listen.
Inside this ep we dive into:
✨ Why messaging is the anchor for everything in your business
✨ The biggest mistake VAs make when talking about their offers
✨ How to actually stand out in a saturated online space
✨ The 3 key elements your messaging needs to convert (desire, demand, differentiation)
✨ What’s actually working on Instagram right now (and what’s not)
✨ How to attract higher-quality, premium clients
✨ The truth about AI and what it really means for your VA business
A big takeaway? Your messaging isn’t just what you say…
It’s how you connect, position, and sell.
And in a world where everyone has access to the same tools (yes, even AI), the businesses that win are the ones that sound human, clear, and different.
Stay connected with Tahryn here and listen in for all her magical marketing spells over on the How I Do Content Podcast

In this episode of Virtually Free, I’m sharing a real-time reflection on navigating new tools, trends, and opportunities, without getting pulled into every shiny object.
And the example I'm sharing is Claude!
Yes, being an early adopter can save time
Yes, tools like Claude (and others) can be powerful.
But if you’re constantly pivoting, learning new platforms, and starting over… you’re not building momentum, you’re burning it.
When you're in the stage of growth, you don’t need more tools (yet)
You need to refine what you’ve already built.
This episode is your permission slip to stay in your lane, double down on what’s already working, and stop confusing “new” with “necessary.”
What We Cover:
The truth about being an “early adopter” (and when it actually helps vs distracts)
Why constantly chasing new tools is slowing your growth
The difference between optimisation and distraction (and how to spot it fast)
How to decide if something is actually worth your time right now
Why i'm personally not adding Claude to my tech stack (just yet)

If you're in the messy middle stage of business and ready to refine your services and packages to position yourself as the obvious choice, download our free Playbook here
See you next week
ASH