Women Who Lead & Sell

• Creating Impactful YouTube Content with Kally Volonaki

  Aliya & Kelly sit down with YouTube strategist Kally Volonaki to explore what it truly takes to build content that connects. Rather than chasing video volume, Kally emphasises being laser-focused on your ideal audience understanding their needs, challenges, and aspirations. KEY TAKEAWAYS Quality Over Quantity: Targeted, high-value content beats mass production. Focus on your ideal audience’s needs to build loyalty. Authenticity & Relatability: Sharing personal stories and struggles helps creators foster trust and meaningful engagement. Future Pacing & Visualisation: Help your audience imagine their desired success to inspire action and commitment. Balancing Value & Sales: Deliver insights that demonstrate expertise while confidently positioning your paid offers. Audience Feedback Matters: Actively listen to comments, questions, and feedback to refine your content and strengthen community ties. BEST MOMENTS “You have to be very specific, laser-targeted on who your ideal customers are and really speak to them.” – Kally “People crave the real stuff, not vulnerability for the sake of vulnerability.” – Kally “You have to get okay with making more money, with wanting to sell.” – Kally “When your audience feels seen, heard, and understood, they are more likely to pull out their wallet.” – Kally EPISODE RESOURCES https://gr.linkedin.com/in/kallyvolonaki https://kallyvol.substack.com/ HOST SOCIALS https://www.linkedin.com/company/women-who-lead-and-sell-consulting https://womenwholeadandsell.com/ https://www.instagram.com/womenwholeadandsell/ Kelly Quinn   / caremetrics   Aliya Musa   / aliya-musa-ab209050    / aliya.musa.5   This podcast is brought to you by Disruptive Media

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• Empowering Women Entrepreneurs: Toni Eastwood on Building Confidence & Overcoming Barriers

  Kelly and Aliya engage in a thought-provoking conversation with Toni Eastwood, OBE, about building confidence and overcoming barriers for female founders. Toni shares her insights from raising £23 million and highlights the challenges women face in business, including risk aversion and funding difficulties. Toni also introduces the WHOOP model (Wish, Outcome, Opportunity, Plan) as a practical tool for setting goals and addressing obstacles. KEY TAKEAWAYS Understanding the "Why": When starting a business, it's crucial to define the vision and purpose behind it. Focusing on what you want to create and why it matters can help align your efforts and overcome obstacles. Targeting the Right Audience: Identifying and understanding your ideal client is essential. Tailoring your messaging and offerings to meet the specific needs and desires of this audience can significantly enhance your chances of success. Valuing Your Worth: Many women tend to undervalue their services and struggle with pricing. It's important to recognise the value you provide and set prices that reflect that worth, rather than underpricing out of fear or insecurity. Embracing Failure as a Learning Opportunity: Failure is a natural part of the entrepreneurial journey. Viewing setbacks as learning experiences can foster resilience and encourage continuous growth and improvement. Creating Supportive Environments: Building networks and communities of like-minded individuals can provide the encouragement and resources needed to thrive. Engaging with supportive peers can help combat self-doubt and inspire confidence in pursuing business goals. BEST MOMENTS Toni Eastwood: "Women were much more risk averse than their male counterparts... they were very insecure and worried about... not good enoughness stuff." Toni Eastwood: "It's not about that academic business plan. It is really the why, why are you doing it? And what is it that you really want to create?" Toni Eastwood: "I think you're right. It's like getting real clarity on, okay, what is it my client wants, how much do I want to charge for this?" Kelly: "I really do want to put money in... for the first time, I really want to factor money in." Toni Eastwood: "If you want that, you've got to work hard at it. Every day isn't going to be easy and every day you're not going to be happy." GUEST INFORMATION: https://www.instagram.com/tonieastwood_obe/ https://uk.linkedin.com/in/tonieastwoodobe https://quantumvantage.co.uk/ HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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• From Passion to Purpose: Emma Sgourakis Journey in Building a Skincare Empire

  In this episode of Women Who Lead & Sell, Kelly and Aliya chat with Emma Sgourakis to share her journey from fashion design student to international skincare founder. She talks about owning her value, building with integrity, and navigating a crowded market — all while staying true to her mission. KEY TAKEAWAYS Focus on Passion Over Profit: Building a business should stem from what you enjoy and are passionate about, rather than solely focusing on financial gain. This approach can lead to unexpected success and fulfillment. Value Yourself and Your Work: Setting appropriate pricing for services is crucial. If you don’t value your expertise, potential clients won’t either. Doubling prices can lead to increased demand and commitment from clients. Commitment from Clients: Encouraging clients to commit financially upfront can enhance their engagement and results. This approach shifts the focus from transactional interactions to meaningful, long-term relationships. Integrity in Product Development: When creating products, especially in the health and wellness industry, it’s essential to prioritize quality and integrity over profit margins. This commitment can differentiate your brand in a saturated market. Education as a Marketing Tool: Providing valuable educational content helps build trust and loyalty among clients. By informing potential customers about the benefits of your products and the science behind them, you can create a strong customer base that understands and appreciates your offerings. BEST MOMENTS "I think I've always focused on what am I good at, what do I want to do, what can I contribute, what do I enjoy, and do that until it makes me some money." - Emma "If you don't value yourself, no one else will." - Emma "I realized that I had a certain amount of inquiries for my work... but still, things were only chugging along." - Emma "We both kind of said, well, there's not anything we'd 100% endorse." - Emma "To do it in a way where there you go, there are our fees... and now we can just focus on you and your body." - Kelly HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

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• Cutting Through the Noise Communication Strategies for Women Founders in Business

  In this episode Aliya and Kelly chat with Sarah Lloyd-Hughes of Ginger Leadership Communications about how to cut through the noise and communicate with real impact. Sarah talks about the power of storytelling, human connection, and how leaders can stay authentic in an AI-driven world. KEY TAKEAWAYS Human Connection in Communication: In an age of overwhelming information and AI-generated content, effective communication requires a human touch. It's essential to translate data into meaningful messages that resonate with others, making the information relevant and engaging. Lived Experience Matters: Authentic communication is rooted in personal experiences. Sharing stories and insights from one's own journey adds depth and relatability to the message, making it more impactful and memorable. Adapting to Change: The business landscape is constantly evolving, and founders must be willing to pivot and adapt their strategies based on market needs. Listening to clients and understanding their requirements is crucial for creating valuable offerings. The Importance of Clarity: Clear and concise communication is vital for leadership. Organizations should strive for "diamond clear" messaging that articulates their purpose and vision effectively, ensuring that everyone involved understands and can convey that message. Building Relationships: Successful communication and business growth stem from building genuine relationships. Engaging with clients and stakeholders on a personal level fosters trust and loyalty, which are essential for long-term success. BEST MOMENTS Sarah Lloyd-Hughes: "If we've got all the information we could possibly need, it becomes much less useful than it used to be. We need to become way more skillful at cutting through the noise." Sarah Lloyd-Hughes: "We need to translate information and data to people to make it relevant to them, to make it meaningful to them." Kelly: "You've got to think about it as a movie. It's got to be paced right. It's got to create the emotion. It's got to have the clarity." Sarah Lloyd-Hughes: "The reason why we work with people is not speed. It's not even necessarily the quality of what's on paper. It can be, but it has to come from human experience." Sarah Lloyd-Hughes: "We have to connect that back down to what are people saying they need, because that in the end is what people are going to buy." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/

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• Navigating Psychological Safety: Insights from Rachel Cashman

  In this episode of Women Who Lead and Sell, Aliya & Kelly chat with Rachel Cashman, an expert in psychological safety. Rachel shares simple, powerful strategies for leading with empathy, curiosity, and accountability. KEY TAKEAWAYS Understanding Psychological Safety: Psychological safety is about creating an environment where individuals feel safe to express their thoughts, ask questions, and take risks without fear of negative consequences. It is essential for fostering innovation and high performance within teams. Role of Leaders and Team Members: While leaders play a crucial role in setting the tone for psychological safety, it is a shared responsibility among all team members. Everyone has the agency to contribute to a psychologically safe environment, regardless of their position. Foundational Elements for SMEs: Small and medium enterprises (SMEs) should focus on clear communication of purpose, open conversations about help and mistakes, and fostering equality and inclusion. These elements help create a supportive atmosphere conducive to psychological safety. Curiosity, Humility, and Empathy: To cultivate psychological safety for oneself and others, individuals should practice curiosity about their team members, demonstrate humility by sharing their own vulnerabilities, and show empathy in their interactions. These values help build trust and openness. Impact of Psychological Safety: Organizations that successfully implement psychological safety can experience significant improvements in performance, such as reduced time from ideation to execution of projects. This leads to a more agile and responsive business environment, enhancing overall effectiveness. BEST MOMENTS Rachel Cashman: "Psychological safety is about how we set the conditions for people to be able to ask questions, to be curious, to challenge the status quo, to take a risk, to innovate, without the sense that doing so will mean they will be harmed." Rachel Cashman: "It's not about saying, you know, we disagree, even though it's good to disagree. That's about harnessing that collective intelligence." Rachel Cashman: "As a woman who is leading their own business, it can be hard to ask for help. You might be fearful about taking risks, but you might not want to admit certain things because you've been burnt in the past." Rachel Cashman: "If you're working in a really small team, you're in a startup business... that doesn't mean that you can't do that with your colleagues." HOST SOCIALS Kelly Quinn https://www.linkedin.com/in/caremetrics/ Aliya Musa https://www.linkedin.com/in/aliya-musa-ab209050/ https://www.facebook.com/aliya.musa.5/

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