‘More creative is more effective’; With Telstra's CMO Brent Smart
Russ & Freddie chat to Brent Smart, CMO at Telstra, one of the most important creative leaders in marketing today. See omnystudio.com/listener for privacy information.
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1:01:44
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1:01:44
That Sydney Sweeney ad
Russ & Freddie discuss the American Eagle ft. Sydney Sweeney campaign, why Gen Z is not actually the sober generation & the 'deeply concerning' thing about biometric surveillance in the UK. Get in touch with Russ & Freddie via Instagram or LinkedInSee omnystudio.com/listener for privacy information.
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35:38
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35:38
Qantas & the ultimate brand betrayal; With Joe Aston
Russ & Freddie chat to Joe Aston, founder of Rampart news & author of 'The Chairman's Lounge; The inside story of how Qantas sold us out'. We talk about what happens to a brand when you betray people’s trust. See omnystudio.com/listener for privacy information.
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1:06:59
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1:06:59
Oasis, Adidas & CommBank's new campaign
Russ & Freddie discuss the Oasis x Adidas collaboration, ConmBank's new 'Doubt Never Did' campaign & Russ gets a few things off his chest. See omnystudio.com/listener for privacy information.
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46:32
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46:32
'The most beautiful ad I've seen in years'; Wes Anderson & Montblanc reunite
We discuss how Zohran Mamdani used social media to fuel his upset win, Montblanc & Wes Anderson reunite with a 'beautiful' new spot and Freddie has a pitch to fix inflated Western wedding costs. See omnystudio.com/listener for privacy information.
Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
New Zealand