AI 4 UX with John Whalen, PhD

• dscout + AI: Smarter, Faster, and More Human-Centric Research - Interview with Jonathan Fairman

  In this installment of AI for UX, we sit down with Jonathan Fairman, VP of Product of dscout. Jonathan emphasizes how AI tools integrated into dScout help researchers handle the overwhelming amount of data from diary studies or large research projects efficiently. See the tool in action! This interview includes a demo of dscout —watch the video version on YouTube: https://youtu.be/2zTE7Evq4qY Learn more about dscout: https://dscout.com/ Episode Summary: https://www.brilliantexperience.com/blog/dscout-ai-smarter-faster-and-more-human-centric-research-interview-with-jonathan-fairman-dscout “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

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• AI-Powered Research: From Data to Decisions Faster - Interview with Marco Rovagnati, Quallie.Ai

  In this installment of AI for UX, we sit down with Marco Rovagnati, Co-Founder of Quallie.Ai. Marco shares how AI-powered research tools are eliminating tedious UX research and product discovery tasks, making insights more dynamic and actionable, and ensuring research remains accessible for strategic decision-making. See the tool in action! This interview includes a demo of Quallie.Ai —watch the video version on YouTube: https://youtu.be/QuIuXmRlZ4U Learn more about Quallie.Ai: https://quallie.ai/ Episode Summary: https://www.brilliantexperience.com/blog/ai-powered-research-from-data-to-decisions-faster-interview-with-marco-rovagnati-quallieai “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

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• Understanding “the Why” Behind NPS Metrics Moves - Interview with Ben Hookway, Relative Insight

  Ben Hookway, CEO of Relative Insight, shares a comparative linguistics approach that delivers clear, evidence-based metrics that support decision-making by analyzing open-ended NPS responses. See the tool in action! This interview includes a demo of Relative Insight —watch the video version on YouTube: https://youtu.be/K1496oB_fmM Learn more about Relative Insight: https://relativeinsight.com/ Episode Summary: https://www.brilliantexperience.com/blog/understanding-the-why-behind-nps-metrics-moves-interview-with-ben-hookway-relative-insight “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

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• AI as Your Research Partner, Not a Replacement - Interview with Tanya Berlina, Yasna.ai

  Tanya Berlina, Client Success Director at Yasna.ai, discusses how AI-powered research tools like Yasna enable UX researchers and product managers to scale qualitative research without losing depth, blend qualitative and quantitative insights for smarter decision-making, and streamline routine tasks while keeping human expertise at the center of the research process. See the tool in action! This interview includes a demo of Yasna.ai —watch the video version on YouTube: https://youtu.be/US_Cs0ZyX4Y Learn more about Yasna.ai: https://yasna.ai/ Episode Summary: https://www.brilliantexperience.com/blog/ai-as-your-research-partner-not-a-replacement-interview-with-tanya-berlina-yasnaai “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

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• AI in Participant Recruitment is Transforming UX Research - Interview with Basel Fakhoury, User Interviews

  Basel Fakhoury, Co-Founder and CEO of User Interviews, discusses how User Interviews’ AI-powered platform and integrations enable faster participant recruitment and AI’s potential to democratize research workflows and increase the ROI of user insights. Learn more about User Interviews: userinterviews.com/ Episode Summary: https://www.brilliantexperience.com/blog/ai-in-participant-recruitment-is-transforming-ux-research “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

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