Business Simple Podcast

Reviewing a massive 2025 with my 2 business partners, Sam and Graeme, from Agentary.00:00 Introduction & First 3-Person Podcast00:41 How the Sam & Graham Merge Started01:28 Bootstrapping the First Office & Early Growth02:27 Hiring a Team & Escaping 100-Hour Work Weeks03:44 Creative Growth, Editing Innovation & Team Talent05:05 AI in Property Video & Visual Effects06:27 Vertical Video, Reels & Package Strategy07:31 Scaling to Thousands of Videos & $1.5B in Property08:14 Training Systems & Quality Control11:11 Launch of Agent Two Studios13:13 From Home Hustle to Office Structure15:01 Why the Old Workflow Was Unsustainable16:03 Working With High-End Developers & Big Clients17:09 Balancing Real Estate vs Studio Turnarounds18:21 Launch of the Digital Ads Product (EDS)19:59 Pricing Strategy & What Agents Are Buying22:22 Hiring a Salesperson & Growth Strategy24:22 Photography vs Video Demand Trends25:27 What Separates Top Performing Agents28:06 The Future of Real Estate Marketing & Storytelling30:28 Queenstown Expansion & National Growth33:03 Transitioning From Operators to Business Owners35:23 Leadership Challenges of Rapid Growth37:01 The Power of Business Partnerships39:12 CEO vs Creative – Getting Off the Tools42:13 Systemising Creativity44:03 Office Culture & Team Environment46:17 Advice for Entrepreneurs & Creative Founders48:21 Final Advice to Agents & Businesses49:15 Final Reflections on Growth & Foundations

Lewis is a career electrician that grew within a number of amazing businesses, working with some exceptional business owners.He is now the president of the Canterbury Car Club and played a key role in bringing the Supercars to Ruapuna Raceway.A passionate, humble person, this podcast has something for everyone!

01:00 – Intro & Early Sales Journey02:30 – Transition to Digital Marketing03:45 – Founding Digital Simple04:20 – Scaling with Property Marketing05:35 – Lessons from Growth & Churn06:10 – Transparency & Approach to Marketing07:15 – Marketing as Sales (1-to-Many)08:24 – Importance of Brand + Sales Together09:08 – Marketing Theory & Customer Psychology13:05 – Crafting Compelling Offers18:56 – Messaging & Positioning22:20 – Human vs. AI in Marketing26:30 – The Power of Digital Leverage30:11 – Why Video is Critical33:11 – Balancing Brand & ROI Campaigns37:21 – Funnel Strategy Example40:27 – Optimisation Mindset42:19 – Scaling Offers & Upsells45:18 – Practical Q&A on Campaign Optimisation46:16 – Live Campaign Walkthrough50:18 – Daily vs. Lifetime Budgets56:00 – Setting Audiences & Placements57:12 – Building Lead Forms & Creatives

What is working in the world of marketing in 2025?I think it's a pretty big change up from years prior, hear my thoughts in this episode

Zane is everything I am beginning to love about politics: a fresh perspective, accountability-focused, and transparent.Hear here what he sees as the future for Taupo, and the opportunities the district has, as well as his story and what has guided him to stepping into the council.