Marketing in 2025 - Everything You Need To Know | Ep. 91
01:00 – Intro & Early Sales Journey02:30 – Transition to Digital Marketing03:45 – Founding Digital Simple04:20 – Scaling with Property Marketing05:35 – Lessons from Growth & Churn06:10 – Transparency & Approach to Marketing07:15 – Marketing as Sales (1-to-Many)08:24 – Importance of Brand + Sales Together09:08 – Marketing Theory & Customer Psychology13:05 – Crafting Compelling Offers18:56 – Messaging & Positioning22:20 – Human vs. AI in Marketing26:30 – The Power of Digital Leverage30:11 – Why Video is Critical33:11 – Balancing Brand & ROI Campaigns37:21 – Funnel Strategy Example40:27 – Optimisation Mindset42:19 – Scaling Offers & Upsells45:18 – Practical Q&A on Campaign Optimisation46:16 – Live Campaign Walkthrough50:18 – Daily vs. Lifetime Budgets56:00 – Setting Audiences & Placements57:12 – Building Lead Forms & Creatives
--------
1:19:16
--------
1:19:16
My Thoughts: What's Working In Marketing In 2025 | Ep. 90
What is working in the world of marketing in 2025?I think it's a pretty big change up from years prior, hear my thoughts in this episode
--------
11:08
--------
11:08
What Is Needed From The Next Mayor Of Taupo? Zane Cozens | Ep. 89
Zane is everything I am beginning to love about politics: a fresh perspective, accountability-focused, and transparent.Hear here what he sees as the future for Taupo, and the opportunities the district has, as well as his story and what has guided him to stepping into the council.
--------
40:53
--------
40:53
My Thoughts: We're Back... What We've Been Up To | Ep. 88
0:00 – Intro & return to the podcast0:37 – Why the podcast paused1:13 – Announcing the return & future plans1:41 – Reflecting on 2025 so far2:12 – Growth, listenership & tough decision to pause2:57 – Balancing business responsibilities3:24 – Challenges of rapid team growth4:19 – Personal challenges (new parenthood)4:40 – High client churn & delivery issues6:01 – Sales challenges & underestimated difficulty6:23 – Revenue drop & recovery efforts7:13 – Refocusing on sales to stabilise8:01 – Playing “whac-a-mole” with problems8:38 – Culture challenges & staff poaching9:27 – Rebuilding positive culture10:22 – Leadership changes & restructuring11:08 – Cutting overhead & reinvesting in delivery11:51 – Shifting focus to dollar-producing roles12:14 – Team adjustments & scalability12:37 – Returning talent strengthens the team13:17 – Lessons from staff turnover14:11 – Systemising & onboarding new team members15:19 – Key lesson: people quit bad culture, not hard work16:08 – Reframing staff exits as opportunities17:01 – Importance of consistent content & communication18:18 – Leadership mindset & positivity18:57 – Perfect storm of HR & client churn challenges19:50 – Culture rebuild & lowest churn since 202220:37 – Culture maturing & team bonding21:06 – Recap: bouncing back stronger21:29 – Looking ahead to new episodes
--------
21:59
--------
21:59
Want To Be A High Performer? Watch This - Dan Vann From Evolution Performance | Ep. 87
Dan Vann was an epic person to interview - someone who first practised what he teaches, and really loves what he does.From professional cricketer, to sports coach, and now high performance coach, there's something in this episode for everyone.
New Zealand