Business Simple Podcast

Reviewing a massive 2025 with my 2 business partners, Sam and Graeme, from Agentary.
00:00 Introduction & First 3-Person Podcast
00:41 How the Sam & Graham Merge Started
01:28 Bootstrapping the First Office & Early Growth
02:27 Hiring a Team & Escaping 100-Hour Work Weeks
03:44 Creative Growth, Editing Innovation & Team Talent
05:05 AI in Property Video & Visual Effects
06:27 Vertical Video, Reels & Package Strategy
07:31 Scaling to Thousands of Videos & $1.5B in Property
08:14 Training Systems & Quality Control
11:11 Launch of Agent Two Studios
13:13 From Home Hustle to Office Structure
15:01 Why the Old Workflow Was Unsustainable
16:03 Working With High-End Developers & Big Clients
17:09 Balancing Real Estate vs Studio Turnarounds
18:21 Launch of the Digital Ads Product (EDS)
19:59 Pricing Strategy & What Agents Are Buying
22:22 Hiring a Salesperson & Growth Strategy
24:22 Photography vs Video Demand Trends
25:27 What Separates Top Performing Agents
28:06 The Future of Real Estate Marketing & Storytelling
30:28 Queenstown Expansion & National Growth
33:03 Transitioning From Operators to Business Owners
35:23 Leadership Challenges of Rapid Growth
37:01 The Power of Business Partnerships
39:12 CEO vs Creative – Getting Off the Tools
42:13 Systemising Creativity
44:03 Office Culture & Team Environment
46:17 Advice for Entrepreneurs & Creative Founders
48:21 Final Advice to Agents & Businesses
49:15 Final Reflections on Growth & Foundations

Lewis is a career electrician that grew within a number of amazing businesses, working with some exceptional business owners.

He is now the president of the Canterbury Car Club and played a key role in bringing the Supercars to Ruapuna Raceway.

A passionate, humble person, this podcast has something for everyone!

01:00 – Intro & Early Sales Journey
02:30 – Transition to Digital Marketing
03:45 – Founding Digital Simple
04:20 – Scaling with Property Marketing
05:35 – Lessons from Growth & Churn
06:10 – Transparency & Approach to Marketing
07:15 – Marketing as Sales (1-to-Many)
08:24 – Importance of Brand + Sales Together
09:08 – Marketing Theory & Customer Psychology
13:05 – Crafting Compelling Offers
18:56 – Messaging & Positioning
22:20 – Human vs. AI in Marketing
26:30 – The Power of Digital Leverage
30:11 – Why Video is Critical
33:11 – Balancing Brand & ROI Campaigns
37:21 – Funnel Strategy Example
40:27 – Optimisation Mindset
42:19 – Scaling Offers & Upsells
45:18 – Practical Q&A on Campaign Optimisation
46:16 – Live Campaign Walkthrough
50:18 – Daily vs. Lifetime Budgets
56:00 – Setting Audiences & Placements
57:12 – Building Lead Forms & Creatives

What is working in the world of marketing in 2025?

I think it's a pretty big change up from years prior, hear my thoughts in this episode

Zane is everything I am beginning to love about politics: a fresh perspective, accountability-focused, and transparent.

Hear here what he sees as the future for Taupo, and the opportunities the district has, as well as his story and what has guided him to stepping into the council.