The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners

Episode Summary
In this episode, Cary sits down with Nancy Marshall, also known as the PR Maven and founder of Marshall Communications, celebrating 35 years in business. Nancy shares stories from her early days in public relations - literally driving press releases and VHS tapes across snowy Maine - and connects that experience to today's AI-driven world.
They dig into how PR has evolved from mimeograph machines to media rooms optimized for AI search. Nancy explains why business owners need to think differently about visibility now that AI tools like ChatGPT are influencing how information gets found and trusted. She also shares how she's using AI in her agency for leadership decisions, crisis prep, and even liver recipes from her gym.
The big takeaway? AI isn't replacing humans - but it is changing how we show up, how we build trust, and how we get discovered.
3 Key Takeaways
AI rewards structure and credibility. Well-formatted press releases, updated websites, expert quotes, Q&A sections, and trusted media coverage all help businesses show up in AI-driven search.

Talk to AI like a teammate. Nancy learned to move beyond one-and-done prompts and instead have a back-and-forth conversation. Giving AI context, assigning it a role, and asking it to interview you can dramatically improve results.

Humans still matter. AI can brainstorm crisis scenarios and draft plans, but validation, ethics, relationships, and judgment still belong to people.

About Nancy Marshall
 

 


 





Nancy Marshall is the founder of Marshall Communications, a Maine-based PR agency celebrating 35 years in business. Known as the PR Maven, Nancy has built her career on relationship-building, storytelling, and helping brands earn trust.
She began her PR career at Sugarloaf, where she mastered media relations long before the internet existed - typing press releases on an electric typewriter and hand-delivering video footage to TV stations across Maine.
Today, Nancy continues to evolve with the times. She actively studies AI, recently completing leadership training based on Jeff Woods' book The AI-Driven Leader. She applies those tools to crisis communications, media training, and strategic planning for clients - including work connected to Maine's tourism industry.
Nancy is also a strong advocate for LinkedIn as a trust signal in the AI era and encourages professionals to stay visible and credible online.
You can connect with her at:
Website: www.prmaven.com

LinkedIn: Nancy Marshall

RESOURCES SHARED
You can find those here: https://chatgptexperiment.com/episode-100-how-ai-is-changing-public-relations-with-nancy-marshall/
Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com
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CONNECT WITH CARY
ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston
LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

A message from Cary - he's away for a couple weeks so there's a gap in podcast episodes.
Also -a  reminder to sign up to win the free ticket giveaway to AI Business World, taking place April 29th & 30th in Anaheim, California.
Info on the event and the form to enter to win is on the homepage of www.ChatGPTExperiment.com
Stay Curious!

Episode Summary
In this solo episode of The Chat GPT Experiment, host Cary Weston dives into two real conversations he had with business owners—one looking to implement AI into their operations and the other trying to pivot into AI consulting. Cary offers straight-up, no-fluff advice: don't start with AI. Start with your business needs, your strengths, and the problems you're actually trying to solve. From there, tools like ChatGPT can help scale or simplify your work—but they can't create structure where none exists.
3 Key Takeaways
Don't lead with AI—lead with your business. Identify the specific problem you're trying to solve. AI can help, but it's not the starting point.

If it's not documented, it can't be scaled. Whether it's pricing info, sales process, or FAQs—get it organized first. Then, AI can actually help.

Big AI moves can start small. You don't need to become an AI consultant or master every tool. Start with what you already know and build from there.

Special Giveaway: Free Ticket to AI Business World
Cary's longtime friend Michael Stelzner (founder of Social Media Examiner) is hosting AI Business World — a 2-day, practical, hands-on conference for business-minded marketers who want to actually know how to use AI tools in their day-to-day work.
Dates: April 29–30, 2026 Location: Anaheim, California Focus: Practical AI workflows, real tools, and smart strategies for business and marketing Includes: Admission ticket only. No travel or accommodation is included in giveaway.
Enter here: https://chatgptexperiment.com/ai-business-world-ticket-giveaway
 
 
Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com
+++++++++
CONNECT WITH CARY
ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston
LINKEDIN NEWSLETTER
The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear.

Episode Summary
In this episode, host Cary Weston checks in from Atlanta after his travel plans were disrupted by snow on the East Coast. He had just wrapped up presenting at a transportation and logistics conference and shares two foundational takeaways that continue to resonate with people learning to use ChatGPT. The core message? Talk to it. Cary explains that many people still don't realize ChatGPT is a tool you can actually converse with — not just query. He emphasizes the power of simply identifying one repetitive task and asking ChatGPT how it can help. This episode is all about keeping it simple, approachable, and human.
3 Key Takeaways
Talk with it, not to it: Most people still treat ChatGPT like a search engine instead of a conversational partner. A two-way conversation unlocks more insight and value.

Ask how it can help you: Don't overthink it — just explain who you are, what you do, and ask ChatGPT directly how it might be useful. It's an easy way to uncover immediate benefits.

Start with just one thing: Pick one repetitive task in your personal or professional life. That small win builds confidence and makes it easier to spot more ways ChatGPT can help.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com
+++++++++
CONNECT WITH CARY
ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston
LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear.

Episode Summary
In this solo episode, host Cary Weston shares updates on two major announcements from OpenAI: the launch of ChatGPT Health and the upcoming integration of ads into ChatGPT. Cary breaks down what these updates might mean for users, especially in terms of privacy, personalization, and trust. He also answers listener questions on using ChatGPT for book writing, maintaining motivation, understanding the difference between chats and projects, and how platform choice affects performance. He closes the episode with shoutouts to community members using AI in thoughtful ways and encourages listeners to stay curious.
3 Key Takeaways
ChatGPT Health is a new feature that will give users a separate space to ask health and wellness questions, with added privacy and personalization. It's not a doctor replacement but a support tool for understanding medical data and preparing for appointments.

Ads are coming to the free and low-cost ChatGPT tiers. While OpenAI promises ads won't influence responses, Cary raises valid questions around trust and transparency.

Listener Q&A highlights how people are using ChatGPT for writing books, staying motivated, and improving efficiency in both work and volunteer settings—like running more productive community sports board meetings.

About Cary Weston
Cary is the host of The ChatGPT Experiment Podcast, where he helps users explore the practical applications of ChatGPT in real life. He offers one-on-one coaching, hosts workshops, and shares regular insights on how to make the most of AI tools for personal and professional productivity. He's also behind the Practical Marketing Show and runs a marketing agency, C.M. Weston.
Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com
+++++++++
CONNECT WITH CARY
ChatGPT Podcast Website: www.ChatGPTExperiment.com

Marketing Podcast: www.PracticalMarketingShow.com

Cary's Agency Website: www.CMWeston.com

LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016
MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".