The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners

Episode Summary
Cary shares a quick follow-up to last week's episode about using a scoring matrix for writing. After a listener asked for a real example and template, he put together a sample document and article that listeners can download from the website or find in the show notes. In this episode, he walks through the five areas included in the sample matrix and explains how writers can tweak it to fit their own process.
Link To The Article / Resource
Find the article and downloadable PDF here
 
3 Key Takeaways
Cary created a sample scoring matrix for article or blog writing that listeners can download and use as a starting point.

The sample focuses on five areas: headline strength, opening hook, clarity of the main point, actionability, and the closing call to action.

He also explains that this kind of matrix can become a reusable tool inside ChatGPT or Claude through a project, skill, or custom GPT.

Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com
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CONNECT WITH CARY
ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston
LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

In this solo episode, Cary introduces a practical way to use ChatGPT as a consistent review and scoring tool for work you produce or evaluate over and over again. The idea is simple: most of us review things on instinct and experience, but if you can articulate what you're actually looking for, you can build that into a reusable editor inside ChatGPT or Claude. Cary walks through his four-part framework for prompting and shows how to have the conversation that turns your review instincts into a structured scoring matrix. The big takeaway is that putting your review process into words, even for things you do on autopilot, makes your feedback faster, more consistent, and more objective.
3 Key Takeaways
If you review or produce the same type of document repeatedly, you already have a mental checklist. The goal is to get it out of your head and into ChatGPT so it can do the scoring for you.
Use Cary's four-part framework to build the tool: tell it what you're doing, why you're doing it, what success looks like, and then invite it to ask questions before it gets to work.
Once ChatGPT interviews you about what "good" looks like in each category, save that output as a project instruction, a custom GPT, or a Claude skill so you can use it over and over without starting from scratch.
Giveaway Winner: Congratulations to Heather Thorson of HT Artistry, who wona free ticket to AI Business World in Anaheim, California at the end of April. The ticket was generously provided by Michael Stelzner and Social Media Examiner.
Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com
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CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston
LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear.

Episode Summary
In this episode, Cary sits down with Nancy Marshall, also known as the PR Maven and founder of Marshall Communications, celebrating 35 years in business. Nancy shares stories from her early days in public relations - literally driving press releases and VHS tapes across snowy Maine - and connects that experience to today's AI-driven world.
They dig into how PR has evolved from mimeograph machines to media rooms optimized for AI search. Nancy explains why business owners need to think differently about visibility now that AI tools like ChatGPT are influencing how information gets found and trusted. She also shares how she's using AI in her agency for leadership decisions, crisis prep, and even liver recipes from her gym.
The big takeaway? AI isn't replacing humans - but it is changing how we show up, how we build trust, and how we get discovered.
3 Key Takeaways
AI rewards structure and credibility. Well-formatted press releases, updated websites, expert quotes, Q&A sections, and trusted media coverage all help businesses show up in AI-driven search.

Talk to AI like a teammate. Nancy learned to move beyond one-and-done prompts and instead have a back-and-forth conversation. Giving AI context, assigning it a role, and asking it to interview you can dramatically improve results.

Humans still matter. AI can brainstorm crisis scenarios and draft plans, but validation, ethics, relationships, and judgment still belong to people.

About Nancy Marshall
 

 


 





Nancy Marshall is the founder of Marshall Communications, a Maine-based PR agency celebrating 35 years in business. Known as the PR Maven, Nancy has built her career on relationship-building, storytelling, and helping brands earn trust.
She began her PR career at Sugarloaf, where she mastered media relations long before the internet existed - typing press releases on an electric typewriter and hand-delivering video footage to TV stations across Maine.
Today, Nancy continues to evolve with the times. She actively studies AI, recently completing leadership training based on Jeff Woods' book The AI-Driven Leader. She applies those tools to crisis communications, media training, and strategic planning for clients - including work connected to Maine's tourism industry.
Nancy is also a strong advocate for LinkedIn as a trust signal in the AI era and encourages professionals to stay visible and credible online.
You can connect with her at:
Website: www.prmaven.com

LinkedIn: Nancy Marshall

RESOURCES SHARED
You can find those here: https://chatgptexperiment.com/episode-100-how-ai-is-changing-public-relations-with-nancy-marshall/
Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com
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CONNECT WITH CARY
ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston
LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear".

A message from Cary - he's away for a couple weeks so there's a gap in podcast episodes.
Also -a  reminder to sign up to win the free ticket giveaway to AI Business World, taking place April 29th & 30th in Anaheim, California.
Info on the event and the form to enter to win is on the homepage of www.ChatGPTExperiment.com
Stay Curious!

Episode Summary
In this solo episode of The Chat GPT Experiment, host Cary Weston dives into two real conversations he had with business owners—one looking to implement AI into their operations and the other trying to pivot into AI consulting. Cary offers straight-up, no-fluff advice: don't start with AI. Start with your business needs, your strengths, and the problems you're actually trying to solve. From there, tools like ChatGPT can help scale or simplify your work—but they can't create structure where none exists.
3 Key Takeaways
Don't lead with AI—lead with your business. Identify the specific problem you're trying to solve. AI can help, but it's not the starting point.

If it's not documented, it can't be scaled. Whether it's pricing info, sales process, or FAQs—get it organized first. Then, AI can actually help.

Big AI moves can start small. You don't need to become an AI consultant or master every tool. Start with what you already know and build from there.

Special Giveaway: Free Ticket to AI Business World
Cary's longtime friend Michael Stelzner (founder of Social Media Examiner) is hosting AI Business World — a 2-day, practical, hands-on conference for business-minded marketers who want to actually know how to use AI tools in their day-to-day work.
Dates: April 29–30, 2026 Location: Anaheim, California Focus: Practical AI workflows, real tools, and smart strategies for business and marketing Includes: Admission ticket only. No travel or accommodation is included in giveaway.
Enter here: https://chatgptexperiment.com/ai-business-world-ticket-giveaway
 
 
Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com
+++++++++
CONNECT WITH CARY
ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston
LINKEDIN NEWSLETTER
The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called "Curious" by Podington Bear.