Community Inc.

• Million Dollar Community: Sam Parr's Hampton

  Hampton is a highly-vetted, peer-membership community for founders. Created by Sam Parr, known for The Hustle newsletter and host of the My First Million podcast, he started working on it with partner Joe Speiser in June 2022.It has since grown to over 1,000 members, generating ~$8M ARR.In this deep dive, we uncover how Sam Parr and team built a million-dollar community in a matter of months, even before it had officially launched.Here’s what to expect:✔️ Origin Story: How the Hampton community got started✔️ The Offer: The value it offers its members✔️ Revenue: How Hampton makes money✔️ Growth: The tactics used to grow its membership✔️ Tools: The tool stack it uses to power its community and businessOr read it online This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newsletter.community.inc

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• Kickstarting Community at: Gong

  Gong pioneered the revenue intelligence category. It went from $0 to a $7.3 billion valuation in 5 years. Now with over 4,000 customers, including the likes of ADT, Indeed, LinkedIn, Snowflake, and Zillow, they've turned to community to scale their go-to-market efforts.In this deep dive, we take a look at how Gong kickstarted its community in 90 days and how its program has evolved as its impact has spread.Here’s what to expect:✔️ Origin Story: How Gong and its Visioneers community got started.✔️ Cross-functional Impact: How its program delivers impact across the business.✔️ Showing ROI: The frameworks they use to track and report on ROI.✔️ Return on Community: The value it creates for members and derives for its own business.Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-gong This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newsletter.community.inc

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• Community Reporting at: Asana

  Asana is one of the pioneers of work management, creating a tool to give teams clarity on their plans, processes, and projects. As it has grown it has layered in a community program, Asana Together, which has unleashed over 21,000 ambassadors to spread the word about Asana, both online and within their own companies.In this deep dive, we dig into how through smart reporting and internal PR its community program became a strategic imperative that drives massive business impact.Here’s what to expect✔️ Origin Story: How Asana and the Asana Together community got started.✔️ Cross-functional Impact: How its multi-faceted program delivers impact across the business.✔️ Showing ROI: How they track and report to prove the ROI of its community program.✔️ Return on Community: The value it creates for members and derives for its own business.Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-asana This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newsletter.community.inc

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• Kickstarting Community at: Substack

  Substack is a subscription network for independent writers and creators. It's home to some of the world’s most beloved writers like Margaret Atwood, Kareem Abdul-Jabbar, Roxane Gay, Michael Moore, and Patti Smith. Launched in October 2017, there are now more than 17,000 writers earning money on the platform.Community has been an important part of the network’s success, helping to make it the go-to platform for writers striking out on their own. In this deep dive, we look at how Substack kickstarted a community of writers that powers its growth, and how it has enabled thousands of micro-communities to form around publications on the platform.Here’s what to expect:✅ Origin Story: How Substack and its community programs got started.✅ Sparking the Flame: The initial programs that ignited its community growth.✅ Stoking the Fire: How it has evolved community activities as it has scaled.✅ Return on Community: The value it creates for members and derives for its own business.Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-substack This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newsletter.community.inc

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• Community Growth at: LEGO

  LEGO is the largest toy manufacturer in the world by sales. But back 2004, it was on the verge of bankruptcy. What followed has been described as the greatest turnaround in corporate history.A key part of its revival came from its embrace of community. In this deep dive, we explore how community helped LEGO co-create new products, drive awareness, and revive its fortunes.Here’s what to expect:✅ Origin Story: How LEGO and its community programs got started.✅ LEGO's Mindstorms Moment: How hacking led it to reconsider its relationship with customers.✅ Co-creation and Connection: The programs that enable community growth.✅ Return on Community: The value it creates for members and derives for its own business.Read the article and check out the sources at: https://community.inc/deep-dives/community-growth-lego This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newsletter.community.inc

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