What if the biggest opportunities in your accounts are being left on the table because you are treating champions like power users instead of strategic partners?
In this episode, Iβm breaking down the five specific ways top performing CSMs use champions to drive adoption, expansion, and renewals without carrying the entire account on their back.
Iβm sharing the exact plays I used throughout my CS career, why most CSMs are thinking about champions the wrong way, and how to turn your internal advocates into the people opening doors, influencing teams, and helping you protect revenue.
Youβll walk away knowing how to sound more strategic, create more momentum in your accounts, and stop feeling like you have to do everything yourself. If youβre ready to become the kind of CSM that companies cannot afford to lose, hit play, and letβs dive in.
1:10 β Why most CSMs arenβt set up to leverage champions (and itβs not your fault)
3:22 β The three must-haves that make someone a true champion, not just a coach
6:47 β Turning your champion into a community builder with a simple Slack channel
10:55 β Upleveling adoption by helping champions create a resource hub or wiki
14:38 β Making your product stickier by baking it into new hire onboarding
16:30 β Driving expansion with champion-led value stories that actually land
21:44 β Teaching champions to talk ROI to crush renewal conversations
FREEBIES & RESOURCES:
ποΈ Actively looking for a job in Customer Success or plan to in the near future? Apply for 1:1 Coaching with me HERE
ποΈ Optimize your resume for Customer Success jobs to land consistent interviews with my FREE Training: https://customer-success-career.captivate.fm/resume
ποΈ Learn how to sell yourself as the best candidate & walk into your next Customer Success job interview with confidence with my FREE Training: https://customer-success-career.captivate.fm/sellyourself
ποΈ Learn how to Master Behavioral Interviews with my FREE Training: https://customer-success-career.captivate.fm/behavioral
CONNECT WITH ME:
β€οΈ Let's be LinkedIn friends: www.linkedin.com/in/carly-agar/
π Got any questions? Send me an email at support@carlyagar.com
HEAD TO THE SHOW NOTES: https://customer-success-career.captivate.fm/episode122
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Thanks for tuning in to the Customer Success Career Coach podcast! I'll catch you next week.
New episodes drop every Wednesday!