In this TRENZ Unpacked episode, Michelle chats with Ajay Vagha from APT Travel Group - a long-time group touring specialist with deep roots in New Zealand (APT’s first international destination). Ajay shares why scheduled group touring is enjoying a real resurgence, with travellers valuing the comfort, security and simplicity of having everything taken care of - from airport transfers to luggage handling, priority access, and expert tour commentary.
From an operator perspective, Ajay explains why group travel can be a smart “baseline” revenue stream: it’s typically booked well in advance, helps with budgeting, staffing and forecasting, and can support shoulder-season cashflow. He also unpacks what APT looks for when selecting experiences: products that are premium and authentic, not “cookie cutter,” plus operators who understand tight touring timelines, can offer flexible timing, and occasionally add something small-but-bespoke to help guests feel special.
Ajay busts a big myth: group business isn’t immediate. Their planning cycles run long - often 24+ months - with discussions already reaching into 2027–29. He shares what makes a great TRENZ appointment (spoiler: preparation wins), what buyers need operators to have ready (rates timelines, cancellation policies, group terms, imagery - delivered digitally), and why building relationships matters even if you’re not the right fit yet. Finally, he flags emerging trends: growth in small group touring, slower-paced travel, longer itineraries, and rising interest in places like Napier, Blenheim and Kaikōura alongside the classic icons.
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Today's Guest
Ajay Vagha - https://www.linkedin.com/in/ajay-vagha-ba126b8/
For more info on TRENZ: https://www.trenz.co.nz/
TRENZ Appointments close 31 March 2026.
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