Pest in Class: Expert Voices in Pest Management

• Manufacture Money: The 5 Steps to Financial Mastery in Your Business

  Ellen Rohr, Brand and Industry Marketing Lead at ServiceTitan, shares her inspiring journey from financial struggles to business success.Ellen discusses the five key steps to becoming a first-class financial manager, offering actionable insights tailored for pest control professionals. She emphasizes the importance of confidence, stewardship, and financial literacy in building a thriving business.Whether you're just starting out or looking to scale, this episode will leave you motivated to master your finances and grow your enterprise.Join us as we discuss:[5:04] The dangers of burnout and financial stress[13:14] Overcoming the reluctance to face money problems head-on [23:46] The 5 steps to mastering financial literacy in your businessCheck out these resources we mentioned during the podcast:Where Did the Money Go? By Ellen RohrHow Much Should I Charge? By Ellen RohrThe Business of Contracting By Frank BlauThe Great Game of Business By Jack StackTricks of the Trade to Success: The Magic of Creating Your Ta-daaah! In Business and in Life By Paul KellyYou can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• The 2024 State of the Pest Industry Report

  The 2024 State of the Pest Industry Report is here — and it’s packed with insights to help pest control business owners strategize for growth. Anders Fredericksen, Senior Product Marketing Manager at FieldRoutes, joins us to break down the key findings, from revenue growth strategies and marketing automation investments to technology adoption challenges.We dive into how companies are optimizing cash flow, balancing headcount with automation, and navigating barriers to software adoption. Plus, Anders highlights emerging trends like AI, property intelligence, and the growing demand for end-to-end management platforms.Discover how the pest control industry is planning for a more efficient, customer-focused, and tech-driven future.Join us as we discuss:[3:44] General highlights from the 2024 State of the Pest Industry Report  [9:49] Marketing automation, AI tools, and other tech trends[21:07] Top goals, priorities, and concerns heading into 2025[29:56] The biggest surprise takeaways from the annual reportCheck out these resources we mentioned during the podcast:2024 State of the Pest Industry ReportThrive AnalyticsState of the Pest Control Industry Heading into 2025 Webinar with Anders Fredericksen and Eddie WootenYou can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Active Listening and the Apprenticeship Advantage in Pest Control

  In this episode, we sit down with Zach Boardman, Director of Technical Operations at HomeShield Pest Control in Orange County, California.Zach talks about the art of active listening and why understanding the customer’s perspective is key to exceptional service. He also reveals how FieldRoutes reporting tools have become a game-changer in streamlining business operations and driving growth.Zach also takes us behind the scenes of HomeShield's innovative apprenticeship program, sharing how it’s shaping the next generation of pest control professionals. Join us as we discuss: [9:41] Why the customer’s experience is always right[11:39] HomeShield's apprenticeship program[17:26] The impact of FieldRoutes on customer relationshipsYou can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Giving Back: Human-Centric Stories from the Pest Control Field

  In this special holiday episode of Pest in Class, host Amanda Salvatore highlights extraordinary acts of compassion and community support within the pest management industry.Discover how Suzy Rayner of Valkyrie Pest Solutions transforms customer experiences with her trauma-informed care approach, reshaping treatment processes with empathy. Hear about Eric and Kurt Scherzinger’s inspiring efforts at Scherzinger Pest Control to foster employee well-being and adapt company culture during the challenges of COVID-19. Finally, learn about the impactful work of Ryan and Noel Goins of Get Goins Pest Control in providing crucial aid to families facing severe infestations.These powerful stories underline the profound role of empathy, community outreach, and creative solutions in elevating pest control beyond its traditional scope.Join us as we discuss: [00:52] A trauma-informed approach to customer service[8:32] Shouting your employee appreciation from the rooftops[16:34] Helping struggling families with their pest control needsCheck out these resources we mentioned during the podcast:The Keep It Goins FoundationYou can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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• Get Them Home Faster: Leading Efficiency in a Family-First Culture

  Ashley Morrison, President at City Wide Exterminating Inc. in Charlotte, NC, is a proud champion of her family business’ family-first culture.By implementing new routing efficiencies and other leadership lessons, she’s helping ensure that her frontline staff can get home sooner and spend time with their loved ones.Tune in to hear how Ashley is leaning on FieldRoutes and her industry contacts to empower her team and support a healthy work-life balance in their organization.Join us as we discuss:[9:17] Setting healthy boundaries in a family-run business[16:57] Transitioning from index cards to a company-wide CRM[20:37] The importance of efficiencies in a family-first cultureCheck out these resources we mentioned during the podcast:National Pest Management Association (NPMA) Executive Leadership ProgramYou can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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