The Morning Marketer

Aaron Wilton-Jones built 460,000 followers posting satisfying car detailing videos, then found a lot of them weren't engaged anymore. Now he ignores views and tracks one thing: sales.

In this episode of The Morning Marketer we sit down with Aaron Wilton-Jones, the marketer and mentor behind Autoclean Academy, who helps car detailing businesses grow with systems, processes and marketing.

Aaron dropped out of school at 17, started a car detailing business at 18, and by 21 other detailers were messaging him to ask how he got his customers. Today he works with detailers doing over $100,000 a month, runs a done for you service managing their ads and websites, and has built his own AI system to track every lead from the first video they watch to the day they pay.

He explains:
◼ Why going viral hurt his channel once he was selling a high ticket service
◼ Why his best performing ads are bad quality with no editing at all
◼ The 3 numbers he judges every ad on, and why cost per customer is the one that matters
◼ How he went from charging $500 to $5,000, and why he tells every detailer to price high
◼ What happened when his Instagram was taken down for 3 weeks, and what he paid to get it back

CONNECT WITH AARON:

Instagram: https://www.instagram.com/autocleanacademy/

YouTube: https://www.youtube.com/@autoclean

TikTok: https://www.tiktok.com/@autocleanacademy

Autoclean Academy: https://autocleandetailers.com/

Community: https://www.skool.com/autoclean/about

FOLLOW ROI IN MARKETING:

Instagram: https://www.instagram.com/roiinmarketing/

YouTube: https://www.youtube.com/@roimatawilkey

Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

Most business content doesn't work because it's playing by rules that don't actually apply anymore. In this episode, Roimata sits down with Rit Negi, founder of The Aspiring Founder, to break down what actually makes content perform, and what's just noise.

Rit went from filming funny TikToks at his parents' dairy in Wellington (the first video hit 100,000 views) to running an agency creating short-form content for some of New Zealand's biggest retailers and corporate clients. He's seen what works up close, across dozens of brands and accounts.

In this conversation, Rit shares why absurdity and having no rules to follow often outperforms polished, on-brand content, why forcing content into a formula is usually what kills it, and how to actually turn views into customers instead of just chasing reach. He also gets into why there's no single "right" platform, and why copying what's working for everyone else is usually the reason your own content stops working.

Rit gives a practical, no-fluff look at what separates content that gets views from content that actually builds a business.

CONNECT WITH RIT:
Instagram: https://www.instagram.com/ritnegi.co/
The Aspiring Founder: https://www.instagram.com/the.aspiringfounder/

FOLLOW ROI IN MARKETING:
Instagram: https://www.instagram.com/roiinmarketing/
YouTube: https://www.youtube.com/@roimatawilkey
Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

AI referral traffic is barely one percent of the web, and it converts better than anything else you have. In this episode I break down what the 2026 data actually says about ChatGPT, Claude, Gemini and Perplexity sending people to businesses, why those visitors buy at several times the rate of Google traffic, and the five things to do now so your business is the one getting recommended.

My links:

- Instagram: https://www.instagram.com/roiinmarketing/
- TikTok: https://www.tiktok.com/@roiinmarketing
- LinkedIn: https://www.linkedin.com/in/roimatawilkey/
- YouTube: https://www.youtube.com/@roimatawilkey
- Burst Digital (free ads audit): https://www.burstdigital.co.nz

In this episode of The Morning Marketer we sit down with Georgia Patten, founder of Bored George, one of New Zealand's fastest-growing sunglasses brands.

Georgia's journey started with a boring desk job managing physiotherapy clinics in Auckland, right after moving home from London. On the side, she began importing pre-designed sunglasses she'd collected from markets in Turkey and Morocco, selling them at local markets out of pure curiosity, not with any plan to build a company.

Using what she learned from those early market stalls, she taught herself to design, found manufacturers who'd work through 100 back-and-forth messages to get a single detail right, and launched her first original styles with just 70 pairs per colourway. Today Bored George is stocked in more than 90 retailers across New Zealand and Australia, and Georgia made the call this year to pull out of wholesale entirely and go full e-commerce.

In this conversation, Georgia shares why brand, not product, is the only thing that actually protects you from being copied, why she doubled down on marketing when other retailers cut back during downturns, and the exact dashboards she's built in Claude to track attribution across every platform.

Georgia gives a candid, practical look at what it actually takes to go from a market stall to a multi-stockist retail brand, and proves that a business built without a plan can still become the plan.

CONNECT WITH GEORGIA:

Bored George Instagram: https://www.instagram.com/bored.george/

Georgia’s Instagram: https://www.instagram.com/georgia.patten/

Website: https://boredgeorge.com/

FOLLOW ROI IN MARKETING:

Instagram: https://www.instagram.com/roiinmarketing/

YouTube: https://www.youtube.com/@roimatawilkey

Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

In this video, Roimata breaks down the exact five-step playbook her team used to get a client hundreds of leads.

If you want us to look at your ads and show you exactly where the gaps are, we do free audits at Burst Digital.

FOLLOW ROI IN MARKETING:

Instagram: https://www.instagram.com/roiinmarketing/
YouTube: https://www.youtube.com/@roimatawilkey
Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

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