The Morning Marketer

In this episode of The Morning Marketer we sit down with Josh Ryan, founder of Cleverpreneur and a content creator with over 100K subscribers on YouTube.

Josh's journey started in high school, back in 2014, when he set up an Instagram account posting motivational quotes just for fun. He got his first taste of influencer marketing when he asked a bigger account to shout him out and found out people were charging for it, and from there spent years learning how to grow social accounts from scratch. He finished high school in 2017 and started working with clients on Instagram growth the same year he launched his YouTube channel.

Using eight years of trial and error, Josh built Cleverpreneur into an agency that helps podcasts and YouTube channels across New Zealand grow, handling everything from titles and thumbnails to full production and strategy. One client came to him with under 900 subscribers and is now sitting around 25,000, two years later. Today Josh is based in Auckland, splits his time between his own content and his clients', and has just crossed 100K subscribers on his own channel.

In this conversation, Josh shares why trying to start perfect is what stops most people from starting at all, why he once posted the exact same video on two different platforms and got 2.4 million views on one and 25,000 on the other, and why nearly every client he's ever landed came through his own personal brand, not cold outreach.

Josh gives a candid, practical look at what it actually takes to build a platform over the long term, and proves that consistency beats perfection every time.

CONNECT WITH JOSH:

Instagram: https://www.instagram.com/joshryan/

YouTube: https://www.youtube.com/@joshryan

Cleverpreneur: https://cleverpreneur.com/

FOLLOW ROI IN MARKETING:

Instagram: https://www.instagram.com/roiinmarketing/

YouTube: https://www.youtube.com/@roimatawilkey

Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

In this episode of The Morning Marketer we sit down with Kennedy Anderson, founder of The Whitening Co, one of New Zealand's most experienced brand builders.

Kennedy's journey started at 15 with a photography business, he candidly shares how ten business ventures and countless lessons later, The Whitening Co came within seven days of insolvency after a single campaign sold out too fast.

Using everything he learned running multiple companies and buying out the world's top-rated products just to study them, he built The Whitening Co into one of New Zealand's most talked-about oral care brands.

In this conversation, Kennedy shares why he studies competitors instead of fearing them, why brand has to come before performance marketing, the real story behind the cash flow crisis that nearly ended The Whitening Co and the real funnel for marketing your business.

Kennedy offers a refreshingly honest look at what it actually takes to build a product-based brand from zero, and gives founders a practical starting point for building something that lasts, not just something that sells.

CONNECT WITH KENNEDY:
The Whitening Co: https://www.instagram.com/thewhiteningco/
Kennedy's Instagram: https://www.instagram.com/kennedynz/
Kennedy's Linkedin: https://nz.linkedin.com/in/kennedyanderson
Shop His Smile: https://whiteningco.nz/

FOLLOW ROI IN MARKETING:
Instagram: https://www.instagram.com/roiinmarketing/
YouTube: https://www.youtube.com/@roimataw
Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

How do you beat someone smarter, richer, and with a bigger team than you? I sat across from 14 millionaire founders this year and every single one gave me the same answer. It wasn't talent, money, or network...

Your email list is the one marketing asset no algorithm can take from you, and most businesses are quietly butchering it. In this episode I break down the 6 email mistakes I see costing businesses sales every single week, and exactly how to fix each one to turn your list into a real revenue channel.

My links:

- Instagram: https://www.instagram.com/roiinmarketing/
- TikTok: https://www.tiktok.com/@roiinmarketing
- LinkedIn: https://www.linkedin.com/in/roimatawilkey/
- YouTube: https://www.youtube.com/@roimatawilkey
- Burst Digital (free ads audit): https://www.burstdigital.co.nz

In this episode of The Morning Marketer we sit down with Sarah Robb, mindset coach, speaker, and founder of Breakthrough Blueprint.

Sarah's journey started with the sudden death of her father when she was 20, followed by the death of her mother six years later. At 26, with no roadmap for grief, she went through traditional therapy, got sick of just talking about the problem, and travelled to Australia to train in neuro-linguistic programming to understand how to actually change it.

Using what she learned about the subconscious mind, she built Breakthrough Blueprint, a coaching program that has helped hundreds of high performers, business owners, and CEOs work through self-doubt, imposter syndrome, and overthinking. Today Sarah runs a team of 14, has grown a personal brand of over 80,000 followers built on total transparency, and is working toward a mission of positively impacting a million lives by 2030.

In this conversation, Sarah shares why the problem is never self-doubt, it's believing your thoughts, the difference between knowledge and application, and why she thinks most business owners have a business owner problem, not a business problem.

Sarah gives a candid, unfiltered look at what it actually takes to rebuild your identity after losing everything, and proves that the hardest seasons can become the exact thing that makes you unshakeable.

CONNECT WITH SARAH:

Instagram: https://www.instagram.com/springwithsarah/

Work with Sarah: https://springwithsarah.com/

CONNECT WITH ROIMATA:

Instagram: https://www.instagram.com/roiinmarketing/

YouTube: https://www.youtube.com/@roimatawilkey

Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/