The Morning Marketer

There's a reason you bought that thing you didn't need. It wasn't the ad creative. It wasn't the targeting. It was psychology. Roi breaks down the 3 neuromarketing principles that the best brands exploit to make you buy without thinking.

You've got happy customers and great results, but you're hiding them at the bottom of your website where nobody looks. In this episode I break down 6 ways to use social proof in your ads and content that actually drives sales, with real examples from accounts we run. Stop letting your best asset go to waste.

My links:

- Instagram: https://www.instagram.com/roiinmarketing/
- TikTok: https://www.tiktok.com/@roiinmarketing
- LinkedIn: https://www.linkedin.com/in/roimatawilkey/
- YouTube: https://www.youtube.com/@roimatawilkey
- Burst Digital (free ads audit): https://www.burstdigital.co.nz

Your Meta ads were crushing it last year. Now your CPAs are through the roof and you can't figure out why. In this episode, Roi breaks down the 5 algorithm and policy changes Meta made in 2026 that are silently destroying ad performance and exactly how to fix each one.

My links:
- Instagram:** https://www.instagram.com/roiinmarketing/
- TikTok:**https://www.tiktok.com/@roiinmarketing
- LinkedIn:** https://www.linkedin.com/in/roimatawilkey/
- YouTube:** https://www.youtube.com/@roimatawilkey
- Burst Digital (free ads audit):** https://www.burstdigital.co.nz

In this episode of The Morning Marketer we sit down with Viv Conway, co-founder of Girls Get Off, one of New Zealand's most recognisable and talked about e-commerce brands.

Viv's journey started with a socially distanced gin on a driveway during Covid and turned into a million dollar business with a community of 250K loyal followers. She shares how she built every bit of it without a single paid ad, navigating platform bans, government restrictions and a bank that refused to open their account.

Using organic content, influencer strategy and email as her core growth tools, Viv built a brand that cuts through in one of the most restricted industries on social media. She works with her business partner Joe to keep Girls Get Off at the forefront of normalising conversations around pleasure in New Zealand and beyond.

In this conversation, Viv shares why getting blocked from advertising on day three was the best thing that ever happened to them, how a bank rejection turned into five news articles, and what building a 250K community actually looks like when the algorithm is working against you.

Viv gives an honest and entertaining look at what it really takes to build a brand people talk about and proves that constraints are not the end of the strategy. Sometimes they are the strategy.

WHERE TO FIND VIV:
Girls Get Off Instagram: https://www.instagram.com/girlsgetoff/
Girls Get Off Website: https://girlsgetoff.com/
Instagram: https://www.instagram.com/vivconway_/
LinkedIn: https://au.linkedin.com/in/viv-conway

FOLLOW ME:
Instagram: https://www.instagram.com/roiinmarketing/
YouTube: https://www.youtube.com/@roimatawilkey
Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

Everyone is panicking that AI is coming for their job.. this is my thoughts. Also I just used Claude to make $15,000 in a single week. In this episode I give you my honest, unfiltered take on whether AI is actually a threat, the exact tools my team and I use every day to save hours, and how I'm using AI to grow Burst Digital faster than ever.

My links:

- Instagram:** https://www.instagram.com/roiinmarketing/
- TikTok:** https://www.tiktok.com/@roiinmarketing
- LinkedIn:** https://www.linkedin.com/in/roimatawilkey/
- YouTube:** https://www.youtube.com/@roimatawilkey
- Burst Digital (free ads audit):** https://www.burstdigital.co.nz