The Morning Marketer

In this episode of The Morning Marketer we sit down with Luke Kemeys, an accountant, financial educator and founder of Next Advisory and Keep The Change, one of New Zealand's most trusted financial literacy platforms.

Luke's journey has been one of relentless consistency. He candidly shares how he went from zero clients and a phone propped up for Facebook Lives to building a $2M accounting practice and a content community that reaches 100,000 Kiwis every month.

Using content as his only growth strategy from day one, Luke built a business that cold calling never could have. He works with business owners across New Zealand helping them understand their numbers, back themselves, and build something that actually lasts.

In this conversation, Luke shares why mindset comes before money, why entrepreneurs don't have unrealistic goals but unrealistic timeframes, and what 300 episodes of showing up before a sponsor taught him about playing the long game.

Luke offers a raw and refreshingly honest look at what building a business in New Zealand actually requires and gives every founder, content creator and aspiring entrepreneur a practical reminder that the compounding always catches up. You just have to keep going.

CONNECT WITH LUKE:
Keep The Change Youtube: https://www.youtube.com/@keepthechangenz/videos
Keep The Change Instagram: https://www.instagram.com/keepthechange_nz
Next Advisory: https://www.instagram.com/nextadvisory.nz/

FOLLOW ROI IN MARKETING:
Instagram: https://www.instagram.com/roiinmarketing/
YouTube: https://www.youtube.com/@roimatawilkey
Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

My Instagram just hit 20,000 followers. I know that is not a huge number compared to some creators, but the number itself is not the story.

The story is the 5 months I stopped posting because one anonymous person in my DMs called my videos cringe, and the decision I made when I came back that I was never going to let that happen again. This episode is for anyone sitting on content they have not posted yet because somebody in their head told them not to.

Everyone wants to go viral. But after working with 300+ brands, Roi explains why chasing virality is one of the biggest mistakes businesses make and what actually drives revenue instead.

After building Burst Digital from scratch, working with 300+ brands, and generating $150M+ in client revenue, Roi shares the 5 things he would change if he had to start over today. No fluff. Just real, honest lessons from the trenches.

AI cut 60 hours of work out of our monthly workflow. And we're not the only ones.
In this episode, I'm breaking down exactly how we use AI at Burst Digital to write copy, repurpose content, and optimise campaigns in a fraction of the time it used to take. I

'm comparing Claude vs ChatGPT and when to use each one, sharing a tool that turns one podcast into 12 social clips in minutes, and breaking down what Shopify, Instacart, and Airbnb are actually doing with AI right now that any business owner can copy.

If you're a business owner who knows AI matters but doesn't know where to start, this episode is your starting point.

We break down the confusing world of digital marketing and make it simple for business owners just like you. Whether you're short on time or budget but big on dreams, this podcast is your go-to resource.

Follow along for more:
Instagram: @roiinmarketing
Website: burstdigital.co.nz