Summary
In this episode, Ben and Stephanie discuss the evolving landscape of marketing with a focus on AI's impact. They explore social media bans, controversial marketing campaigns, and the role of AI in content creation and search. The conversation highlights practical applications of AI, insights from Procter & Gamble's research, and the future of marketing in a world increasingly influenced by AI agents.
Takeaways
AI is becoming ubiquitous in marketing and business.
Social media bans are being considered in various countries.
Controversial ads can reignite brand conversations.
AI can serve as a valuable assistant in marketing tasks.
Content creation is being transformed by AI tools.
Deep content is essential for effective AI search.
Procter & Gamble's research shows AI can enhance efficiency.
Organisations must navigate AI policies carefully.
AI agents may change the way we shop and interact with brands.
The future of marketing will involve adapting to AI advancements.
Sound bites
"AI is everywhere, it's part of work."
"AI isn't coming, it's already here."
"The internet is turning into a slop."
Chapters
00:00 Friday Vibes and Weekend Plans
02:04 Social Media Bans and Their Implications
05:01 Controversial Marketing Campaigns
08:11 The Rise of AI in Marketing
14:03 AI's Impact on Content Creation
19:45 AI in Search and Brand Discovery
30:33 The Evolution of AI and SEO
33:43 The Future of Search: Voice and Image
37:08 Understanding AI Agents
40:11 The Role of AI in Marketing
43:36 Embracing AI in Business
Keywords
AI, marketing, social media, content creation, Procter & Gamble, search, digital marketing, technology, advertising, innovation
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43:04
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43:04
Navigating Marketing Challenges: Budget Cuts and Creativity
In this episode of Canned - the Marketing Podcast, hosts Ben van Rooy and Steph Quantrill discuss the challenges and strategies in marketing, particularly focusing on what to do when faced with budget cuts. They explore the importance of creativity, the impact of celebrity endorsements, and the necessity of building strong relationships with customers and partners.
Takeaways
Budget cuts are a common challenge in marketing.
Scarcity can drive consumer interest and engagement.
Celebrity endorsements can turn a negative situation into a positive PR opportunity.
Marketers should be proactive in managing budgets and expectations.
Building relationships with customers is crucial for long-term success.
User-generated content can be a cost-effective marketing strategy.
Data analytics is essential for demonstrating marketing effectiveness.
Maintaining visibility in the market is important during budget cuts.
Understanding your audience is key to effective marketing.
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44:48
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44:48
How to Win a Cannes Lion
Join Ben and Steph as we cover the latest genius PR stories, cap off our week and dive into the latest news in Marketing.
We break down what it really takes to win a Cannes Lion - with insights straight from the jury room.
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41:38
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41:38
The true cost and value of Cannes Lions Festival - is it worth it?
Join Ben and Steph on the first ever episode of Canned Pod as they break down the full Cannes Lions experience. What it's like to go solo, what it takes to get there, and how to make the most of the festival experience.
Join Ben van Rooy and Stephanie Quantrill as they bridge the gap between business and consumer marketing, sharing contrasting perspectives, proven strategies, and real-world insights for marketing leaders navigating today’s complex landscape. Brought to you by Human Digital and Cue Marketing.
New Zealand