Fractional Futures

• Where SEO Is Heading in 2025 & Beyond

  Send us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the evolving landscape of SEO in the context of AI advancements. They explore how AI is reshaping search strategies, the importance of digital PR, and the need for marketers to adapt to a multi-channel approach. The conversation emphasizes the significance of audience research over traditional keyword strategies and the necessity of maintaining brand presence across various platforms to ensure visibility and engagement in a rapidly changing digital environment.Special GuestRyan Jones, Marketing Manager, SEOTesting.comSpecial Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use. Simply click this link for the extended trial.Key TakeawaysAI is changing the way marketers approach SEO strategies.Focus is shifting from top-of-funnel to mid and end-funnel queries.Digital PR and brand building are becoming more important.Structured data will still play a crucial role in SEO.Content needs to be distributed across multiple channels.Audience research is becoming more critical than keyword research.Impressions will become a key metric for measuring reach.Marketers need to adapt to a multi-channel approach.Refreshing older content can be more effective than creating new content.Brand presence across the web is essential for visibility.Sound bites"AI is changing the way marketers approach SEO strategies.""Structured data will still play a crucial role in SEO.""Marketers need to adapt to a multi-channel approach."Contact VCMO Connect with the host on LinkedIn Tweet us at @VCMO_UK Email us at [email protected] Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!Fractional Marketing Leadership | Marketing Transformed.

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• How CMOs Can Use SEO to Show ROI

  Send us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills and Ryan Jones discuss the challenges marketing leaders face in proving the value of SEO to the C-suite. They explore how to connect SEO efforts to business outcomes, the importance of tracking metrics, and the need for SEO to be a part of boardroom conversations. The discussion also covers the complexities of outsourcing SEO, the significance of finding the right agency, and how to effectively communicate SEO performance to stakeholders.Special GuestRyan Jones, Marketing Manager, SEOTesting.comSpecial Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use. Simply click this link for the extended trial.TakeawaysSEO is often the hardest channel to measure compared to PPC.Attribution in SEO is messy and requires a multi-channel approach.Free tools like Google Search Console are effective for beginners.It's crucial to track the work done by SEO agencies monthly.Specialization in the type of SEO work needed is important when choosing an agency.SEO should be included in boardroom discussions to highlight its impact.Budget allocation should be based on what moves the needle for the business.Smaller scale tests can help determine effective strategies.Core updates from Google can impact ongoing SEO tests.Google recognizes efforts to improve user experience through SEO.  Sound Bites "SEO is one of the hardest channels to measure.""It doesn't have to be complicated.""Find a specialist in the type of work you need."Contact VCMO Connect with the host on LinkedIn Tweet us at @VCMO_UK Email us at [email protected] Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!Fractional Marketing Leadership | Marketing Transformed.

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• Unlocking SEO Success for SMEs

  Send us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, host Paul Mills and guest Ryan Jones discuss the critical role of SEO for early-stage businesses. They explore the importance of a well-structured SEO strategy, the challenges faced by founders with limited resources, and the necessity of setting realistic expectations for SEO rankings. The conversation delves into effective content strategies, the significance of experimentation in SEO, and the usability of various SEO tools. Additionally, they touch on the impact of AI on content creation and the importance of proving the business case for SEO investment. The episode concludes with insights on managing existing content to enhance SEO effectiveness.Special GuestRyan Jones, Marketing Manager, SEOTesting.comSpecial Offer: Listeners of the Fractional Futures Podcast can take advantage of an extended trial to SEOTesting, giving you a 45-day free trial instead of the standard 14-day trial. You can add up to 30 Google Search Console properties with your trial account and you'll have unlimited access to every single one of SEOTesting's featured for that time including testing, site annotations, and their range of pre-built reports designed to make Google Search Console data easier to use. Simply click this link for the extended trial.Key TakeawaysSEO is often seen as a free traffic channel, but it requires investment.Early-stage businesses must prioritize SEO to gain traction.SEO builds long-term value and compounds over time.Content strategy is crucial for improving search visibility.Experimentation is key to adapting SEO strategies.Tools like Google Search Console can help monitor SEO performance.AI can assist in content creation but lacks the depth of expertise.Investing in SEO tools can save time and improve efficiency.Managing existing content is essential for maintaining SEO effectiveness.Collaboration with subject matter experts can enhance content quality.Sound Bites"SEO compounds over time and builds long-term value.""Content can really still move the needle.""Constant testing is important in SEO."Contact VCMO Connect with the host on LinkedIn Tweet us at @VCMO_UK Email us at [email protected] Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!Fractional Marketing Leadership | Marketing Transformed.

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• How Marketing Improves Valuation Multiples at Exit

  Send us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode, Paul Mills and Rob Nicholls discuss how marketing can significantly enhance a company's valuation multiples at exit. They explore the importance of preparing a business for sale, the factors that make a company attractive to buyers, and the critical role of storytelling in crafting a compelling growth narrative. The conversation emphasizes the need for strategic planning, brand investment, and demonstrating long-term growth potential to maximize value during an acquisition process.Special GuestRob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel InvestorKey TakeawaysMarketing can enhance valuation multiples at exit.Buyers want a predictable revenue stream.Most sellers don't prepare for a sale.It's about maximizing the value at exit.The marketing function has a huge part to play.Brand investment increases margins.You need to demonstrate long-term brand resonance.Crafting a compelling growth story is essential.Marketing needs to step up their game.Understanding buyer perspectives is crucial.Sound Bites"Most sellers don't prepare for a sale.""Brand investment increases margins.""It's all about the narrative."Contact VCMO Connect with the host on LinkedIn Tweet us at @VCMO_UK Email us at [email protected] Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!Fractional Marketing Leadership | Marketing Transformed.

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• Aligning Sales and Marketing for Revenue Growth

  Send us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode, Paul Mills and Rob Nicholls discuss the critical alignment between sales and marketing functions in driving revenue growth. They explore the financial risks of disconnected teams, the role of the CFO in ensuring alignment, and the challenges and opportunities presented by Revenue Operations (RevOps). The conversation emphasizes the importance of shared metrics, establishing a revenue council, and creating a feedback loop to optimize marketing strategies based on sales insights. Ultimately, the episode highlights the necessity of building trust and relationships to enhance revenue generation and business valuation.Special Guest Rob Nicholls, Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel InvestorKey TakeawaysSales and marketing alignment is crucial for revenue growth.Disconnected teams lead to financial risks and inefficiencies.The CFO plays a vital role in aligning sales and marketing.RevOps has potential but often fails in smaller organizations.Shared metrics between sales and marketing drive accountability.Customer lifetime value is a key metric for success.A revenue council can enhance collaboration and insights.Feedback loops between sales and marketing improve strategies.Building trust is essential for effective customer relationships.Sales cycles can be shortened through effective collaboration.Sound Bites"Achieving collaboration is often easier said than done.""Incentives are really important here.""Sales should be accountable for conversion rates.""A revenue council can drive accountability.""Building trust is critical for revenue generation.""You need to focus on building trust in the brand."Contact VCMO Connect with the host on LinkedIn Tweet us at @VCMO_UK Email us at [email protected] Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!Fractional Marketing Leadership | Marketing Transformed.

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