Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing e...
Send us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills speaks with Lydia McClelland, a fractional CMO from Northern Ireland. They discuss the fractional leadership model, its benefits, and how it is being embraced in various sectors. Lydia shares her journey from in-house marketing to fractional work, the importance of networking, and the challenges of managing multiple clients. The conversation also touches on the SOSTAC marketing framework, time management strategies, and the future of fractional leadership in the business landscape.Special Guest & LinksLydia McClelland, Founder LMC AssociatesWorld Host TrainingSOSTAC® Key TakeawaysSOSTAC provides a structured approach to marketing planning.The fractional model allows marketers to work with multiple clients.Transitioning to fractional work can be straightforward with the right mindset.Fractional leaders can deliver value quickly and efficiently.Networking is crucial for finding opportunities in fractional roles.Time management is essential for success in a fractional capacity.Understanding client needs and scoping projects effectively is key.Trust is a significant factor in establishing fractional relationships.The fractional model can help businesses reduce overhead costs.Customer service training is vital for enhancing business performance.Sound Bites"I love the variety of the work.""You can add value in a short space of time.""The skills of a marketer are transferable."Contact VCMO Connect with the host on LinkedIn Tweet us at @VCMO_UK Email us at [email protected] Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!Fractional Marketing Leadership | Marketing Transformed.
-------- Â
25:51
A Global Perspective from Uruguay
Send us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills interviews Margarita Mangino, a fractional CMO based in Uruguay. They discuss Margarita's journey into fractional leadership, the challenges she faced, and the importance of personal branding. Margarita shares insights on educating the market about fractional roles, the response from businesses in Uruguay, and the ideal client profiles for fractional CMOs. The conversation also touches on the hands-on nature of fractional work and offers advice for marketers considering a transition to this model. Finally, they explore the future of fractional leadership in Latin America.Special GuestMargarita Mangino, Fractional CMO & Founder Market MindsKey TakeawaysMargarita has over 20 years of experience in marketing and sales.The fractional model is gaining traction in Uruguay, especially in tech.Building a personal brand is crucial for success as a fractional leader.Educating clients about the difference between fractional and consultancy roles is essential.Margarita emphasizes the importance of networking to scale her business.The fractional model allows for flexibility and a better work-life balance.Companies with revenue below five million often benefit from fractional roles.Hands-on involvement in marketing is a key aspect of being a fractional CMO.Never stop marketing yourself, even when busy with clients.The future of fractional leadership looks promising in Latin America. Sound Bites"The hardest part is scale, is building your network.""I'm a fractional CMO, I'm not a consultant.""You can lead it from with less hours."Contact VCMO Connect with the host on LinkedIn Tweet us at @VCMO_UK Email us at [email protected] Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!Fractional Marketing Leadership | Marketing Transformed.
-------- Â
24:57
A Global Perspective from Canada
Send us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills speaks with Susan Findlater, a fractional CMO from Canada, about her journey into fractional leadership. Susan shares her background in growth and financial services, her discovery of the fractional model, and the challenges she faced transitioning to this new work style. They discuss the misconceptions surrounding fractional work, the state of fractional leadership in Canada, and the experiences of clients who have embraced this model. Susan also offers advice for senior marketers considering a shift to fractional work and shares her insights on the future of this growing trend.Special GuestSusan Findlater, Founder Susan Findlater Consulting Key TakeawaysSusan's background is primarily in growth and financial services.The fractional model appealed to Susan for its flexibility and work-life balance.Imposter syndrome is a common challenge for younger fractional leaders.Experience is gained through challenges, not just years worked.Canada is still in the early stages of adopting fractional leadership.Clients appreciate the fractional model for its cost-effectiveness and team integration.The tech sector is leading the way in adopting fractional roles.Misconceptions exist about the level of involvement of fractional leaders.Marketers must be proactive in managing their own business development.The fractional work model is expected to grow in popularity in the future.Sound Bites"I wanted to help them grow and flourish.""Living life on your terms.""Imposter syndrome is a big challenge."Contact VCMO Connect with the host on LinkedIn Tweet us at @VCMO_UK Email us at [email protected] Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!Fractional Marketing Leadership | Marketing Transformed.
-------- Â
29:26
A Global Perspective from South Africa
Send us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills speaks with Marc Fletcher, a Fractional CMO based in South Africa. Marc shares his journey from corporate roles to fractional leadership, discussing the appeal of flexibility and the challenges faced during the transition. He emphasizes the importance of educating clients about the fractional model and the differences between fractional, interim, and consulting roles. The conversation also touches on the maturity of businesses in relation to hiring fractional leaders and offers advice for marketers considering a shift to fractional work. Marc concludes with insights on the future of fractional leadership and his current focus on helping SMEs in South Africa develop effective marketing strategies. Special GuestMarc Fletcher, Founder Hedley SydneyKey TakeawaysMarc Fletcher transitioned from corporate to fractional leadership.The fractional model is gaining traction in South Africa.Flexibility and problem-solving are key appeals of fractional work.Educating clients on the fractional model is essential.Marketing maturity impacts the need for fractional leaders.Fractional roles differ from traditional consulting roles.Marketers must understand the strategic value of marketing.Support networks are crucial for those transitioning to fractional work.The gig economy has paved the way for fractional leadership.Fractional leadership is likely to grow in the coming years. Sound Bites"It was remarkably easy to transition.""The grass isn't necessarily always greener."Contact VCMO Connect with the host on LinkedIn Tweet us at @VCMO_UK Email us at [email protected] Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!Fractional Marketing Leadership | Marketing Transformed.
-------- Â
31:30
A Global Perspective from Dallas USA
Send us a textFractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.In this episodeIn this episode of Fractional Futures, Paul Mills interviews Brooke Janousek, a fractional CMO, who shares her journey into the fractional leadership model. Brooke discusses her background in marketing, the challenges she faced transitioning to fractional work, and the misconceptions surrounding fractional roles. She emphasizes the importance of experience over age, the need for integration within client teams, and the growing acceptance of fractional leadership in various industries. Brooke also provides valuable advice for aspiring fractional marketers and CEOs considering hiring fractional leaders.Special Guest Brooke Janousek, Founder The Grow CMO Key takeaways Brooke transitioned to fractional work unexpectedly after being offered a consulting role.She faced personal challenges regarding her professional identity and boundaries.Financially, the fractional model can be feast or famine, requiring discipline in saving.Startups and emerging brands are increasingly embracing fractional CMOs.Misconceptions about fractional roles often stem from a lack of understanding of qualifications.Experience is more important than age when considering fractional leadership roles.Consultants typically focus on niche skills, while fractional leaders manage teams and strategy.Integration into client teams is crucial for fractional CMOs to be effective.Setting clear boundaries is essential for maintaining work-life balance as a fractional leader.The fractional leadership model is likely to remain relevant in the future.Sound bites "I want to be friends with the CFO.""I think it's here to stay.""The opportunities are limitless."Contact VCMO Connect with the host on LinkedIn Tweet us at @VCMO_UK Email us at [email protected] Visit our website vcmo.uk Phone us +44 (0) 331 630 9395 Thanks for listening & keep podcasting!Fractional Marketing Leadership | Marketing Transformed.
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO. Hosted by industry experts in the fractional space, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' your go-to resource for those looking to navigate the evolving landscape of marketing leadership. Available to listen to on Spotify, Apple Podcasts, and more.
New Zealand