326: When You’ve Outgrown Your Business: How to Reignite Your Spark in Midlife
Have you ever woken up, looked at your calendar, and thought… “I should be excited about this, but I’m just tired?” You don’t HATE your business. In fact, things are working well. On the outside, you look successful. But inside, you’re feeling disconnected (and maybe even a little resentful). This is the midlife shift so many women business owners go through, even though it is RARELY talked about. In this episode, we’re talking about what it looks (and feels) like when your spark begins to fade, why it happens after years in business, and how you can bring the joy, desire, and alignment back into your life and business without burning it all down. Here’s What You’ll Learn in the Episode: The subtle signs that you’ve outgrown your business (or at least, your current business model) and why that does NOT mean you’ve failed Why joy should not be looked at as a “bonus”... but as the fuel that drives your creativity, energy, and growth. The 3-step Business RE:Model Framework and how to RE:Align, RE:Connect, and RE:Define your business so it feels right for the season of life you’re in NOW. Practical ways to shift your role, your offers, and your boundaries so you can feel energised again. Why reclaiming your identity and your desire is KEY to finding fulfilment in this next stage of business (and life). Mentioned in This Episode: The HerBusiness Network HerBusiness Trailblazers We’re listed in the Best Lifestyle Business Podcasts on Feedspot Check out member Sari Young of Sari’s Natural Medicine
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325: Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey
Too many women business owners find themselves stuck in business burnout… this cycle of hustling harder, putting themselves last, and wondering why it still doesn’t feel like the freedom they wanted. We are taught that the answer is doing more — when really, it’s about giving ourselves the conditions to create the energy, clarity, and self-compassion we need to lead. In this episode of the HerBusiness Podcast, I am joined by incredible leadership coach and my dear friend, founder of Siren, Cherie Healey, to talk about what it really looks like to lead from the inside out. We’re exploring how to reconnect with who you truly are, declare your desires out loud, and design a business that fuels you instead of drains you. What You’ll Discover in This Week’s Episode: Why putting yourself LAST is holding back not just your own growth, but the growth of your business How to lead from your true self instead of a place of hustle, fear, or imposter syndrome Why your desires aren’t frivolous or selfish (and why they are actually one of the smartest business decisions you can use!) How to spot the difference between flow and overflow… and why living in overflow changes everything in your business and your life Why you should make self-compassion your secret leadership superpower (without losing your grit, drive, or the ambition that got you this far) What is looks like to run a business as you SIREN self, and how that shift can change how you interact with clients, lead your team, and feel fulfilled at the end of the day I can’t wait to hear your thoughts. Email me here to share your lessons, ahas and insights. Mentioned in This Episode: The HerBusiness Network The Siren Program Cherie Healey.com
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324: 5 Practical Ways to Grow Your Confidence
Do you ever look at another woman in business and think, “How the heck is she so confident?” The truth is, confidence is NOT something you’re born with. It is a skill you can build… as long as you build it through ACTION. In this episode of the HerBusiness Podcast, I’m walking you through 5 practical ways to grow your confidence in business. Now is the time to STOP holding back, overcome your self doubt, and finally show up as the leader your business needs. All by taking action before you feel 100% ready and start building real confidence. Here’s What You’ll Learn in the Episode of the HerBusiness Podcast: Why we need to stop believing that confidence is something your born with… and understand the foundations of building confidence The 3 big myths about confidence that are keeping you stuck The 5 steps that I personally swear by to grow your confidence and stand in your power How to take small action that stack up into lasting confidence, even when you’re not “ready” Why action always comes before confidence (and never the other way around) Practical strategies for overcoming self-doubt and showing up in business and your industry The difference between confidence and self-worth… and what happens when you finally untangle the two Mentioned in This Episode: The HerBusiness Network
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323: Want More Sales? Do These 3 Things Every Month - with Susan Bradley
Are you pouring your heart into your products or services… but not seeing the consistent sales you want month-to-month? If you don’t know why sales aren’t coming in consistently (or you don’t know how to create a steady stream of customers), this episode is for you. Today, I’m joined by Susan Bradley, founder of the Social Sales Girls, who has helped thousands of small business owners grow their business sales and get more customers. And she is revealing the 3 things you need to do every single month to boost sales and make more money, no matter what stage of business you’re in. Here’s What You’ll Learn in This Episode: The 3 things to focus on every month if you want consistent sales How to identify whether you have a conversion problem, an awareness problem, or a traffic problem (and how to respond to each!) How to track the right numbers in your sales funnel so you know exactly where to focus your time and energy Practical small business tips that will help you grow CONSISTENTLY month to month, without guesswork How to get clear on what’s stopping your sales and finally boost your business growth Why it’s essential to take the “mystery” out of sales and look at the numbers About Susan Bradley Susan Bradley is the founder of Social Sales Girls and the creator of the Inner Circle membership, where she teaches proven sales growth strategies to small business owners. With decades of experience in eCommerce, Susan is all about helping entrepreneurs turn “crickets” into consistent sales. Check out Susan’s resources and podcast here. Mentioned in This Episode: The HerBusiness Network Social Sales Girls Get Free Access to Susan Bradley’s Conversion School Listen to the The eCommerce Roadmap Podcast
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322: Why Your Message Isn’t Landing with Ideal Clients (and How to Start Speaking Your Dream Client’s Language)
Do you ever feel like you’re putting so much effort into your marketing, but your messaging just isn’t connecting with your ideal clients? You’re continuing to show up. Posting daily. Creating great offers. Doing all of the “right” things. But instead of attracting your ideal clients (the ones who value your work and ready to invest)... you’re hearing crickets. In this episode of the HerBusiness Podcast, we’re breaking down exactly why your message isn’t landing and how to start speaking in your dream client’s language so you can consistently attract aligned clients without shouting louder or burning out. Here’s What You’ll Learn in this Episode: Why trying to appeal to everyone dilutes your message and leaves you resonating with no one. How niching down helps you attract clients who are ready to work with you (and pay you what you’re worth). The fears that hold business owners back from narrowing their focus… and how to overcome them. How to reflect on your ideal client’s own words back to them so your message lands instantly (and have them say, “That’s exactly what I was thinking!” The power of painting the before and after in your marketing so clients see themselves immediately in your offers. Why focusing on vanity metrics (followers, likes, list size) keeps you stuck, and what to focus on instead. Two case studies of members inside the HerBusiness Network who completely transformed their businesses after getting crystal clear on their ideal client and refining their messaging. If you have ever asked yourself… “Why don’t my dream client see the value of what I offer?”“Do I just need more followers or more reach before getting my ideal clients?”“What if I niche down but pick the WRONG audience??” …Then this episode will help you finally get clarity and start creating messaging that connects. Mentioned in This Episode: The HerBusiness Network The Ultimate High-Converting Offer Blueprint (free download) NEW & UPDATED! How to Craft an Offer that Sells
Your Business. Your Rules.
You didn’t start your business to work around the clock, burn out, or follow someone else’s rules.
This podcast is for women business owners who are ready to step out of the day-to-day grind and continue growing businesses that actually give them freedom, fulfilment, and financial success – on your own terms.
Welcome to the path that has helped tens of thousands of women break away from hustle-culture and grow profitable and sustainable businesses THEIR way.
Welcome to the HerBusiness Podcast!
I’m Suzi Dafnis, CEO at HerBusiness — the most collaborative community for women creating lives they love, growing six and seven-figure businesses, and doing it in the way that feels aligned with what they truly want.
In every episode of this podcast, I’ll show you how to stop “winging it” and playing by the traditional rulebook, and finally create your IDEAL business that gives you reliable income to love the lifestyle you love. Every. Single. Day.
I’ll also bring you inspiring interviews with world-class speakers, authors, and entrepreneurs (like Amy Porterfield, Gabby Bernstein, Seth Godin, Kim Kiyosaki, Danielle LaPorte, Stu McLaren, Dan Martell, Donald Miller, and so many more!).
If you want sustainable strategies to create the lifestyle and business that will bring you freedom, creativity, and fulfilment…
If you want expert guidance on money, mindset, sales & marketing, systems, and offers that bring success WITHOUT burnout…
If you’re ready to have a waitlist of prospects ready to buy your product and service, without stooping to sleazy sales tactics or succumbing to hustle-culture…
Then, you’re in the right place.
Each week, my guests and I give step-by-step business growth strategies that are directly tied to your personal development and fulfilment, as we explore the inner and outer game of growing a truly successful business.
It’s time to go about your business and life differently.
Your Business. Your Rules.
New Zealand