HerBusiness

• 305: The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon

  “7% is what you say… 93% is how you say it.” Having great content… it just isn’t enough anymore. So, how can you stand out and become a go-to expert in your field? Today we’re chatting with Leesa Shannon, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they show up. She’s showing us how we can deliver our messaging, show up with authority, and gain confidence in how we present ourselves and our businesses. Here’s What You’ll Learn in the Episode: -> Why content alone won’t make you the go-to expert in your field. -> How to reposition yourself with authority, even if your first impression was made years ago. -> How to build your confidence, grow your presentation skills, and learn to communicate better — both in front of a crowd and in 1:1 conversations with clients. -> The reason behind why we often show up differently when we feel uncomfortable. -> How to tap into the version of you that feels most natural and magnetic, and bring her into uncomfortable situations. -> The mindset shifts from pushing to pulling in your sales conversations. -> The Cybernetic Loop and how your thoughts directly influence how your show up. -> How to spot the unconscious habits you might not notice that might be getting in your way (it’s about more than the “ums” and “uhs”). -> How you can use preparation as a tool to build confidence, rather than a crutch to rely on. -> What really makes someone a go-to expert in their field (hint, hint… it is NOT producing more content!) Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Huberman Lab Podcast https://www.hubermanlab.com/podcast Marketing Success Mastermind https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind&_gl=1*2hu0f0*_ga*MjEyMDQ0NDQ2NC4xNzQzNjk1NDU2*_ga_JPH1DW3BLJ*MTc0MzgwNTA0OS42LjEuMTc0MzgwNTczMC42MC4wLjA. EP292 - No-Cost Marketing Strategies for Small Businesses with Natasha Buttler https://herbusiness.com/podcast/no-cost-marketing-strategies-for-small-businesses-with-natasha-buttler/ Mina Sedgman, Mina Sedgman Coaching https://www.linkedin.com/in/minasedgmancoaching/

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• 304: Why Stories Sell: The Power of Storytelling to Get More Sales

  If you’ve ever wondered why your offer isn’t converting — even though your service is great and the testimonials are solid — this episode is for you. In today’s episode, I’m breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story. You’ll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells. Whether you’re writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.” What You’ll Discover in the Episode: -> Why facts tell, but stories sell (and how that works in the brain) -> How even the smallest story (like brushing your dog’s teeth!) can influence buying decisions -> What makes stories more trustworthy than testimonials or logos -> Where to find stories in your everyday life (even if you think you have “nothing to share”) -> How to share stories without oversharing -> The different types of stories to use at different points in the customer journey (socials, emails, sales pages) -> Why using other people’s stories (case studies, client wins, etc.) is just as powerful as your own Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Power Stories by Valarie Khoo https://www.amazon.com.au/Power-Stories-Must-Build-Business-ebook/dp/B008RO96MO/ Influence: The Psychology of Persuasion by Dr. Robert Cialdini https://www.amazon.com.au/Influence-New-Expanded-Psychology-Persuasion/dp/0063138816 HerBusiness Podcast Ep. 291 – The Psychology of Marketing: How to Get More Clients Saying YES https://herbusiness.com/podcast/the-psychology-of-marketing-how-to-get-more-clients-saying-yes/ Brandon Stanton - Humans of New York https://www.humansofnewyork.com/ Brene Brown - Researcher, author, storyteller https://brenebrown.com/ Amanda Trieger, Naturopath https://www.naturopathicwomancraft.com.au/

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• 303: Create a Brand that Does the Selling for You with Naomi Gora

  In this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers, to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you. If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right. What You’ll Learn in the Episode: -> The surprising way Naomi discovers a brand’s true identity — by asking business owners NOT to tell her. -> The #1 mistake brand strategists make (and how to avoid it). -> How to break free from ‘inside-the-box’ thinking and uncover what makes your brand unique. -> How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients. -> Where your brand language should really come from — and why it’s NOT from you as the business owner. -> How to create a brand identity that aligns with how you want customers to perceive you. -> Why your brand should sell your products before you even meet your customers — so you’re not constantly in “convince and sell” mode. -> How to avoid the “dog’s breakfast” approach to branding and Naomi’s #1 tip for ensuring consistency (BEFORE you decide to start fresh). -> The key step to take before diving into a rebrand (so you don’t waste time and money). -> How to become a brand sleuth and uncover what’s stopping your ideal clients from making that final purchase. -> Why traditional brand archetyping often only works for massive Fortune 500 companies. -> Naomi’s unique brand archetype framework — whether you love being in front of the camera, prefer to stay behind the scenes or fall somewhere in between. -> How to maintain brand consistency across your content without feeling repetitive or boring. -> Why Naomi believes your brand should NOT be “creative” (and the reasoning behind her controversial take). -> How to stay true to your brand in video content — without needing a rotating door of filming locations. -> The biggest mistake small business owners make when it comes to branding (hint: it’s all about positioning) and Naomi’s expertise in fixing it. -> How being part of the HerBusiness Network has supported Naomi’s business growth and helped her reach new goals. This episode is PACKED with branding expertise that will shift how you think about how your business presents itself. Get ready to learn how to grow a business that stands out, connects deeply with the right audience, and sells effortlessly. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Brand Archetypes for Small Business Quiz https://brandwhisperers.com.au/brand-archetype-quiz/ Kate Tribe - Artist https://katetribe.com/  

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• 302: Speed Up Sales: Overcoming Mindset Blocks That Slow Down Conversions

  Do you have ingrained beliefs that are actually affecting your sales? The answer is probably yes – because we ALL do. But that doesn’t mean we can’t overcome mindset blocks that slow down conversions. In this episode we’re talking about how you can speed up your sales by saying goodbye to these thoughts… What You’ll Learn in This Episode:  -> How selling can be a form of service and why this mindset is key to overcoming mindset blocks that slow down conversions. -> The shift from “I don’t want to be pushy” to “I’m here to help” and how it changes the energy of your sales conversations. -> The non-negotiable part of growing a business and how ignoring it can hurt not just you… but your potential clients. -> Why focusing on the transformation you provide – rather than just FEATURES – helps shift your sales language to truly connect with your ideal client. -> How to reframe sales as a learnable skill, instead of something you’re naturally good or bad at. -> Why rejection is NOT personal and how to stop being afraid of getting a “no”. -> How to approach your pricing with confidence by aligning it with the value and OUTCOMES you deliver. -> Why visibility and showing up as the face of your brand can help you overcome mindset blocks that slow down conversions -> How clearly communicating what you do is essential to convert more clients – rather than leaving them confused. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Connection Statement Template https://her-business.lpages.co/serve-leadbox/PegzR8AN3ke2GexGZnSfFm/ EP254 of Content Sells: New & Updated - How to Create an Offer that SELLS https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ The Content Sells Podcast https://herbusiness.com/podcast-series/content-sells/

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• 301: Resilience, Burnout, and the Power of Self-Compassion – with Dr. Olivia Ong

  What would you do if everything you worked for came to a crashing halt? Our guest today, Dr. Olivia Ong, has a truly incredible story – one not just of resilience, grit, and ‘pushing through the pain’... but one of self-compassion. After a horrible accident, Olivia was told by her doctor that she would never walk again, never practice medicine again and that her life would completely change. Instead of giving up hope, Olivia has transformed her experience into helping others remember the importance of self-compassion and the prevention of burnout. Here Are Some Takeaways From the Episode:  -> Dr Olivia Ong’s remarkable story of healing after a life-changing spinal cord injury (+ the unexpected path she found). -> Why self-compassion is far more powerful than self-criticism (especially when you are on a journey of healing, navigating burnout, or facing challenges). -> The surprising reason why willpower and ‘pushing through the pain’ isn’t the best path forward. -> Why so many women are unknowingly addicted to busyness and the toll it takes on our brains and bodies. -> The 3 clear signs you’re heading toward burnout – exhaustion, disconnection, and loss of purpose – and how you can spot them early. -> How Olivia describes burnout using the “energy bank account” analogy (and why many women don’t realise they’re in burnout until they are “overdrawn”). -> Practical, science-backed ways to interrupt the burnout cycle and stop it from becoming a repeat pattern in your business and life. -> How to use “micro-moments of self-compassion” to reset your nervous system throughout the day. -> Olivia’s “No, but…” strategy to help you set boundaries without feeling guilty. -> The real cost of ignoring rest, and how cortisol overload leads to brain fog, inflammation, and chronic stress. If YOU have ever felt stuck, overwhelmed, or caught in that nasty cycle of burnout… this episode will give you practical tools and a whole new way to think about success, recovery, and self-compassion. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Celebrating 300 Episodes of the HerBusiness Podcast - Inspiring Insights from 5 Business Icons https://herbusiness.com/podcast/celebrating-300-episodes-inspiring-insights-from-5-business-icons-amy-porterfield-marie-forleo-danielle-laporte-kim-kiyosaki-and-gabby-bernstein/ Book: Jojo the Kind Sloth (Children’s book on self-compassion) https://drolivialeeong.com/product/jo-jo-the-kind-sloth-hardback/ Karen Rettig, Alternatives for Animals https://www.alternatives4animals.com/ Episode 299 – 7 Thoughts Stopping You from Making More Money (and How to Change Them) https://herbusiness.com/podcast/7-thoughts-stopping-you-from-making-more-money-and-how-to-change-them/ Episode 296 – Get Your Spark Back, Overcome Burnout, and Grow Your Businesshttps://herbusiness.com/podcast/get-your-spark-back-overcome-burnout-and-grow-your-business/  

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