HerBusiness

Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches. So, in this episode of the HerBusiness Podcast, I'm talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients. Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she's giving us a peek behind the curtain. Here's What You'll Discover in this Episode:  The basics of the Marketing Mountains system, coined by Michelle Falzon, and what looking at your entire product/service suite in its entirety will reveal. The methods Amanda uses to ATTRACT her ideal clients into her world — and which strategies work best. The one, repeated event that consistently CONVERTS Amanda's clients (she's been using this for years… and it still works!) What goes into KEEPING the clients she acquires, and how she intertwines her offers — so she always has a "next step" to take. How Amanda decides which marketing activities to double-down on (and which to throw out!) Why planning your marketing with a birds-eye view of your year prevents adhoc strategies or disjointed offers from popping up. How to create offers that work together so that you can leverage your time, pitch to your pre-existing clients (so you're not constantly chasing new leads), and… make more money! Mentioned in This Episode: The HerBusiness Network Content Sells Episode 4: Finding Your Marketing Mountain Content Sells Episode 328:4 Systems That Saved My Sanity as a Business Owner Thanks to our Reviewer — Katie Balogh, Bright Point Research Download the FREE Money Metrics Blueprint for Entrepreneurs Get your FREE ticket to the next "Profitable Business Workshop"

To kick off 2026 as The Year of Leverage, I'm sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I've tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends. This episode is a goldmine of marketing knowledge from some of my favourite successful business owners. Featuring: Dale Beaumont (CEO of Business Blueprint), Omar Zenhom (host of the popular $100 MBA Show), Sharon Pope (master life coach and best-selling author), Stu McLaren (Founder of membership.io and creator of The Membership Experience), Tina Tower (CEO of Her Business Empire), Matt Diamante (Instagram strategist and SEO expert), Susan Bradley (former guest and CEO of The Social Sales Girls), Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast), and Ingrid Angehrn Dewulf (CEO of Style Me Happy) and Gabbi Kitchener of the Art of Flow for their contribution to this episode. What You'll Discover in This Episode:  The top 6 marketing trends that experts expect to see (and integrate!) in 2026 — and how you can put them into action. Dale Beaumont's plan to get his content in front of a larger audience this year, and the ONE strategy he's focusing on. The biggest change Omar Zenhom is making in his business in 2026, and why he thinks it will pay off. Why Sharon Pope believes that your authentic voice is going to be more critical than ever to gaining the trust of your audience. The importance of nurturing your audience (while leveraging your workflow) with Stu McLaren. Why Tina Tower is doubling down on her paid ad strategy — and why she's experimenting with her creative this year. The multi-media approach that Matt Diamante will be using to bring in more leads and higher conversions. How Susan Bradley is tapping into a new social media strategy and going all-in on short-form video. Why storytelling and intimate conversation with your audience is going to make or break your audience's trust with Tracy Harris. The power of showing more personality and opinions in your social content, launches, and paid programs with Ingrid Angehrn Dewulf. And, why Gabbi Kitchener has made the bold move with AI-FREE marketing in 2026, and the value of authenticity. Mentioned in This Episode: The HerBusiness Network Dale Beaumont (CEO of Business Blueprint) Omar Zenhom (host of the popular $100 MBA Show) Sharon Pope (master life coach and best-selling author) Stu McLaren (Founder of membership.io and creator of The Membership Experience) Tina Tower (CEO of Her Business Empire) Matt Diamante (Instagram strategist and SEO expert) Susan Bradley (former guest and CEO of The Social Sales Girls) Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast) Ingrid Angehrn Dewulf (CEO of Style Me Happy)  Gabbi Kitchener of the Art of Flow HerBusiness Podcast Episode 323: Want more sales? Do these three things every month with Susan Bradley HerBusiness Podcast Episode 327: Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope

I recently walked away from one of my top money-making programs. Not because it didn't work. Not because it wasn't valuable. But because I felt it was no longer fully aligned with my business and personal goals. So in this episode, I'm revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you're considering moving away from an offer or program yourself. This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper. Let's talk about what it means to trust your intuition, release what no longer feels right, and create space for evolution in your business. Here's What You'll Discover in the Episode:  Why I decided to walk away from one of my top revenue streams (and the make-or-break questions I asked) The reason why success alone is not a reason to keep something that no longer aligns with your business path. The subtle (but persistent!) signs that a program, offer, or identity has run its course. How to tell the difference between fear, fatigue, and real intuition. The unexpected challenges that can come up when you let go of something successful. What opens up when you create space to envision your business future, instead of filling every minute of your schedule. A 5-part framework to help if you're considering letting go of something in your business. Mentioned in This Episode: The HerBusiness Network Joey Ballantyne - Grit and Grace Collective

Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level. Good thing we have Chantel Gilbert, our 2025 HerBusiness Member of the Year and CEO of Bluegum Electrical Solutions, here to tell us exactly how she did it. In this episode, she's showing us how she stepped into the CEO role of her business in more than title alone — and scaled her 7-figure business. Here's What You'll Discover in this Episode:  Chantel reveals the surprisingly common leadership trap women fall into, and why solving every problem yourself keeps you stuck (even if it feels good to be the one with the answers!) How to empower your team to take initiative and responsibility for the business's long-term success (and how YOU can let go, in order to grow). Discover the GENIUS decision-making tool that will help your team solve 90-100% of their problems independently, so you don't have to be involved in every decision. Chantel's must-haves (or must-not-haves!) in order to scale successfully — and why reviewing your systems, processes, and habits is step #1. How to use data and cycles to experiment in your business, rather than simply following what the industry says (or guessing!) What scaling really means for your work-life 'balance'. And what changes to expect with your capacity, seasons of life, and personal life. How to realistically prepare your business for the next stage of growth, and start building foundations now. Mentioned in This Episode: The HerBusiness Network HerBusiness Podcast Episode 328: 4 Systems That Saved My Sanity as a Business Owner Bettina Mitchell, Workflow Mastery

There is a version of success that women in business are quietly handed… a script we're meant to follow without question. The perfect businesswoman is polished, confident, always composed, and constantly pushing for more. She is dedicated, but not intimidating. Feminine but not weak. Ambitious but never TOO much. And guess what? She's not real. In this episode of the HerBusiness Podcast, we're breaking down the perfect business woman myth and exploring how external expectations and internal pressure shape the way we show up in business — and what it costs. Because success that looks good on the outside, but feels misaligned on the inside? That's not success. It's performance. Here's What You'll Discover in this Episode:  Where the myth of the perfect businesswoman comes from, and why we are subtly engrained with "should" messaging. Why performative success leads to burnout, disconnection, and self-doubt (even when your business is financially thriving!) The toxic external expectations that lead to comparison, and a path that chases others' definition of success. Why telling yourself you "should be" at a different point in your business and life can be detrimental to your success and happiness. How to get aligned with what you actually want out of your business – and create a model that gives you alignment. What happens when you stop performing for others and lead authentically. Mentioned in This Episode: The HerBusiness Network HerBusiness Podcast Episode 325Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey  HerBusiness Podcast Episode 327Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope Order your copy of the children's book The Golden Gift  by Stella De ZottiBuy on AmazonBuy on Stella's website