HerBusiness

What if your next business move didn't have to be performance-perfect? What if, instead, you started treating that next business move like a rehearsal? In this episode of the HerBusiness Podcast, Suzi Dafnis answers a listener question that almost every experienced business owner asks eventually: "How do I know if I'm building the RIGHT next thing?".
On the surface, it sounds like a question about strategy…
Should I create this program? Or this new product? 
Should I change my business model? Should I pursue this opportunity? 
Should I hire for this? Should I move into a different market? 
Should I finally retire this thing that has worked for years but that I don't really want to do anymore?
Underneath, it's really a question about certainty: How do I know this will work before I begin?
So many business owners get caught up in uncertainty, putting their next move on pause to get it perfect. In order to take the pressure of yourself and your business, start treating your next move as a rehearsal. It doesn't need to be perfect the first time. In this episode of the HerBusiness Podcast, Suzi Dafnis reveals exactly why taking that first step forward is the most important you can take, no matter how imperfect it may be.
You don't always think your way into the next version of your business. Sometimes you have to live your way into it.
What you'll discover in Episode 377: What If You Treated Your Next Business Move Like a Rehearsal?
Why so many business owners strive for perfection, and the reason that perfection can hold you back from growth (and doing what you love)
How to embrace uncertainty, and see it as a sign for what genuinely new work feels like
The trick experience can play on us, and why the very success that should free us to experiment starts giving us reasons not to
The real difference between performing and rehearsing — and which to value more
Why you can't always think your way into the next version of your business, and instead live your way through it
What "work" actually means, and why a first version that doesn't meet your expectations is exactly the feedback you need
The questions to sit with to tell whether an idea genuinely feels wrong, or you just want certainty before you begin

Mentioned in this Episode:
The Growth Network — the HerBusiness community for women business owners ready to do business by their own rules
Full episode summary and resources – Episode 377 Show Notes
@herbusiness on Instagram and Facebook

In every other career path, promotions and raises are the status quo. But promotion in business — in your own business — is entirely up to you. The shift from doer to leader is something you have to notice, and then choose, for yourself. In this episode of the HerBusiness podcast, Suzi Dafnis is revealing what she calls the "invisible promotion"… and how to recognise the moment your business has outgrown the version of you that built it, and starts asking for someone new.
The signs are easy to miss when you're in the day-to-day. You're working harder than ever, but your impact feels plateaued. Your team waits on you before making any decisions. You can't switch off even when you're not technically working.
What you'll discover in Episode 376: The Hardest Promotion in Business Is the One Nobody Gives You as a Business Owner
Why founders never get told they've been promoted in business, and how to recognise that you're past due for one
The signs your business has quietly outgrown the role you're still playing
Why being the person with every answer is a trap you may have set for yourself
How to shift from rescuing your team to coaching them (+ three simple questions to use)
Why clarity (NOT better people) is usually what an overwhelmed business is really missing
A simple two-column exercise that reveals what only you can do versus what you've simply always done

Mentioned in this Episode:
The Growth Network — the HerBusiness community for women business owners ready to do business by their own rules
Full episode summary and resources – Episode 376 Show Notes

Get clear on what you really want in business and life, with Bonnie Wan.
Most of us are never taught, as business owners, to define what "success" really means. We hear other people's interpretations. We see examples before us.
We're trained to just chase the next milestone, to meet everyone else's expectations, to build our businesses from the outside in… And then, when we reach the top — we wonder why the view feels strangely empty.
In this episode of the HerBusiness Podcast, Suzi Dafnis sits down with brand strategist and author Bonnie Wan to talk about a different way to get clear on what you REALLY want in business and life. Bonnie explores what a Life Brief is, and how you can turn the same clarifying lens companies use on their strategies inward, onto your own life and leadership style.
Bonnie Wan has spent three decades distilling global brands down to their essence. And she calls it 'atomic clarity'. During this episode, she shows how that same clarity is essential for women to incorporate into their own journeys in business — in how you lead, what you say yes and no to, and how you define success on your own terms rather than following a script written by someone else.
What You'll Discover in Episode 375: How to Get Clear on What You Really Want in Business and Life, with Bonnie Wan
What a "Life Brief" is, and why getting clear on what you really want is an act of leadership, not a luxury only some business owners get
The difference between execution and vision, and what stepping into leadership actually asks of you
What leading from the inside out means (and why it makes your business stand out, instead of blending in with your competition)
How to notice your "gripping issues" — the questions that surface in the shower, or on your drive home — and why you should really start listening to them
The real distinction between knowledge and knowing… and why the answers you're looking for are usually behind the questions you've been avoiding
How to redefine success without burning down everything you've built
The single most reliable compass you can have… and how to identify when something lights you up
How to get clarity and a definition of what you really want in business… and in life

About Bonnie Wan, Author of The Life Brief
Bonnie Wan is the creator and author of The Life Brief, a practice that helps people navigate life's big decisions with clarity, creativity, and courage. The Life Brief applies the art and science of brand strategy to how we live our lives — and helps define what you really want out of business and life. A 30-year career brand strategist turned life strategist, Bonnie helps some of the world's most iconic companies innovate from a place of purpose and guides everyday people on living with greater intention and imagination. She has been named Chief Strategy Officer of the Year, one of 100 Women to KNOW in America, and an Eames Institute's Curious 100.
Mentioned in this Episode:
The Life Brief : A Playbook for No-Regrets Living by Bonnie Wan
Connect with Bonnie Wan: www.thelifebrief.com
Bonnie Wan's LinkedIn Profile
The Growth Network — the HerBusiness community for women business owners ready to do business by their own rules
Full episode summary and resources — Episode 375 Show Notes

I'm Feeling Tired and Overwhelmed. How Do I Stay Connected to My Business?
How to stay connected to business... even when you're feeling overwhelmed.

In this Ask Suzi episode of the HerBusiness Podcast, Suzi Dafnis answers a very common listener question: "I'm so tired and overwhelmed from events outside my business. Is there something I can to to stay connected to business and get me back into focus?"

Our lives are not isolated from our businesses. As business owners, they are interwoven. So often when things happen in our personal lives, the business can take a hit as well.

So if you're feeling drained by something right now — health, family, the uncertainty in the world, your body going through changes — this episode is for you.

Instead of asking "How do I get motivated again??", ask yourself this instead: "What is one small way I can show up for myself to stay connected in business today?"

How to Stay Connected to Business — Even When Life Has Other Plans

When you're feeling overwhelmed as a small business owner, small acts of showing up for yourself can bring you back to the reason WHY you started your business, and respark your energy.

Reaching out to one past client to see how they're going
Sending one follow-up email
Commenting thoughtfully on a few posts from your community
Writing down three ideas for a future project
Recording a quick video sharing something you've learned
Spending twenty minutes on a piece of marketing
Booking a coffee with someone you've been meaning to connect with
Reading one chapter of a book that inspires you (it doesn't have to be about business)

Business is Built in Seasons

We imagine successful business owners stay connected to business 365 days of the year. Unlimited energy. Unwavering devotion. But they're not.

Every business has seasons. Growth, creativity, consolidation, and seasons where life simply needs more of your attention elsewhere. You don't have to fight the season. It's okay to navigate through it, accepting it for what it is.

What You'll Discover in Episode 374: "I'm Feeling Tired and Overwhelmed. How Can I Stay Connected to Business?"

Why feeling overwhelmed in business is often about life outside the business... not lost motivation
The one question that lowers the pressure and helps you stay connected to business
A list of small, doable ways to show up when your energy is low
Why you should lower the bar (not RAISE it) when life feels heavy
The difference between slowing down and stepping away completely
How to talk to yourself more kindly when the inner critic gets loud
Why business is built in seasons, and how to navigate them
The truth about motivation — and why confidence always follows action, not the other way around
How to stay connected to business even when it feels like life around you won't stop throwing curveballs.


Mentioned in this Episode:

The Growth Network — the HerBusiness community for women business owners ready to do business by their own rules
Full episode summary and resources — Episode 374 Show Notes

Liked Episode 374: I'm Feeling Tired and Overwhelmed. How Do I Stay Connected to Business?

Check out these recent episodes:

How to Simplify Your Business and Put Down the Weight You're Carrying
How to Know Your Customers (and Why Most Founders Stop Listening) with Michele Hansen


I've Built a Successful Business… So Why Do I Want More?
Can Your Business Run Without You? Signs You're the Bottleneck & Systems That Fix It – with Kristin Skinner
How to Delegate Without Losing Control of Your Business (Even the Work You Think Only You Can Do)
How Being More Visible Makes It Easier for Customers to Choose You

Ready to know how to know your customers so deeply your business never loses touch as it grows? In this episode, Suzi Dafnis talks with Michele Hansen, who bootstrapped Geocodio into a multimillion-dollar business (without outside funding!), about why understanding your customers is the real foundation of a business that stands the test of time.
Michele Hansen is the author of Deploy Empathy: A Practical Guide to Interviewing Customers, and she practises what she teaches. If more than TWO weeks go by without a customer conversation, she says, she doesn't feel like herself. That habit of structured listening (yep, not systems, not SOPs) is what has kept her business relevant and thriving for over a decade.
This is a conversation about staying close to the people you serve, making sharper decisions based on their behaviour, and leading without becoming the bottleneck in your business. If you've ever wondered how to know your customers well enough to make confident calls about your marketing, pricing, offers, and more… Michele is the expert to hear from.
Why Knowing Your Customers Is the Foundation of Everything
So many businesses rely on systems, procedures, and SOPs. Or, we simply do things the way we always have done them. But Michele makes the case that it's something else entirely: evidence and customer insights. She uses a jobs-to-be-done framework to give customer interviews structure — what they've tried before, what they're really trying to accomplish, and why other things haven't worked. She shares why running those conversations are essential at every stage of the customer lifecycle, from prospects to ten-year clients.
Learning how to know your customers (and talk to them) keeps you connected to who they are and how their needs change over time — instead of guessing, or worse, building from a gut feeling and the noise of what competitors are doing.
What You'll Discover in Episode 373: How to Know Your Customers (and Why Most Founders Stop Listening)
Why structured listening is the secret lifeblood of a resilient business
The jobs-to-be-done questions that make customer interviews easy
Michele's "two-week rule" for staying connected to customers
A simply scoring system for deciding what to build, change, or stop
The real cost when founders stop listening (and the "HIPPO" problem)
Why you need to start saying, "I am NOT an airport." (I LOVE this.)
The chessboard question for the highest-value use of your time.
What it really means to operationalise empathy… and what boundaries are needed
How Michele bootstrapped Geocodio to millions on her own terms

Mentioned in this Episode:
Learn more about how to know your customers and use audience research in Michele's book: Deploy Empathy
Check out how Geocodio can help your business.
The Growth Network — the HerBusiness community for women business owners ready to do business by their own rules
Liked Episode 373: How to Know Your Customers (and Why Most Founder Stop Listening)?
Check out these recent episodes:
How to Simplify Your Business and Put Down the Weight You're Carrying

I've Built a Successful Business… So Why Do I Want More?
Can Your Business Run Without You? Signs You're the Bottleneck & Systems That Fix It – with Kristin Skinner
How to Delegate Without Losing Control of Your Business (Even the Work You Think Only You Can Do)
How Being More Visible Makes It Easier for Customers to Choose You