HerBusiness

• 303: Create a Brand that Does the Selling for You with Naomi Gora

  In this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers, to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you. If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right. What You’ll Learn in the Episode: -> The surprising way Naomi discovers a brand’s true identity — by asking business owners NOT to tell her. -> The #1 mistake brand strategists make (and how to avoid it). -> How to break free from ‘inside-the-box’ thinking and uncover what makes your brand unique. -> How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients. -> Where your brand language should really come from — and why it’s NOT from you as the business owner. -> How to create a brand identity that aligns with how you want customers to perceive you. -> Why your brand should sell your products before you even meet your customers — so you’re not constantly in “convince and sell” mode. -> How to avoid the “dog’s breakfast” approach to branding and Naomi’s #1 tip for ensuring consistency (BEFORE you decide to start fresh). -> The key step to take before diving into a rebrand (so you don’t waste time and money). -> How to become a brand sleuth and uncover what’s stopping your ideal clients from making that final purchase. -> Why traditional brand archetyping often only works for massive Fortune 500 companies. -> Naomi’s unique brand archetype framework — whether you love being in front of the camera, prefer to stay behind the scenes or fall somewhere in between. -> How to maintain brand consistency across your content without feeling repetitive or boring. -> Why Naomi believes your brand should NOT be “creative” (and the reasoning behind her controversial take). -> How to stay true to your brand in video content — without needing a rotating door of filming locations. -> The biggest mistake small business owners make when it comes to branding (hint: it’s all about positioning) and Naomi’s expertise in fixing it. -> How being part of the HerBusiness Network has supported Naomi’s business growth and helped her reach new goals. This episode is PACKED with branding expertise that will shift how you think about how your business presents itself. Get ready to learn how to grow a business that stands out, connects deeply with the right audience, and sells effortlessly. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Brand Archetypes for Small Business Quiz https://brandwhisperers.com.au/brand-archetype-quiz/ Kate Tribe - Artist https://katetribe.com/  

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• 302: Speed Up Sales: Overcoming Mindset Blocks That Slow Down Conversions

  Do you have ingrained beliefs that are actually affecting your sales? The answer is probably yes – because we ALL do. But that doesn’t mean we can’t overcome mindset blocks that slow down conversions. In this episode we’re talking about how you can speed up your sales by saying goodbye to these thoughts… What You’ll Learn in This Episode:  -> How selling can be a form of service and why this mindset is key to overcoming mindset blocks that slow down conversions. -> The shift from “I don’t want to be pushy” to “I’m here to help” and how it changes the energy of your sales conversations. -> The non-negotiable part of growing a business and how ignoring it can hurt not just you… but your potential clients. -> Why focusing on the transformation you provide – rather than just FEATURES – helps shift your sales language to truly connect with your ideal client. -> How to reframe sales as a learnable skill, instead of something you’re naturally good or bad at. -> Why rejection is NOT personal and how to stop being afraid of getting a “no”. -> How to approach your pricing with confidence by aligning it with the value and OUTCOMES you deliver. -> Why visibility and showing up as the face of your brand can help you overcome mindset blocks that slow down conversions -> How clearly communicating what you do is essential to convert more clients – rather than leaving them confused. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist The Connection Statement Template https://her-business.lpages.co/serve-leadbox/PegzR8AN3ke2GexGZnSfFm/ EP254 of Content Sells: New & Updated - How to Create an Offer that SELLS https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ The Content Sells Podcast https://herbusiness.com/podcast-series/content-sells/

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• 301: Resilience, Burnout, and the Power of Self-Compassion – with Dr. Olivia Ong

  What would you do if everything you worked for came to a crashing halt? Our guest today, Dr. Olivia Ong, has a truly incredible story – one not just of resilience, grit, and ‘pushing through the pain’... but one of self-compassion. After a horrible accident, Olivia was told by her doctor that she would never walk again, never practice medicine again and that her life would completely change. Instead of giving up hope, Olivia has transformed her experience into helping others remember the importance of self-compassion and the prevention of burnout. Here Are Some Takeaways From the Episode:  -> Dr Olivia Ong’s remarkable story of healing after a life-changing spinal cord injury (+ the unexpected path she found). -> Why self-compassion is far more powerful than self-criticism (especially when you are on a journey of healing, navigating burnout, or facing challenges). -> The surprising reason why willpower and ‘pushing through the pain’ isn’t the best path forward. -> Why so many women are unknowingly addicted to busyness and the toll it takes on our brains and bodies. -> The 3 clear signs you’re heading toward burnout – exhaustion, disconnection, and loss of purpose – and how you can spot them early. -> How Olivia describes burnout using the “energy bank account” analogy (and why many women don’t realise they’re in burnout until they are “overdrawn”). -> Practical, science-backed ways to interrupt the burnout cycle and stop it from becoming a repeat pattern in your business and life. -> How to use “micro-moments of self-compassion” to reset your nervous system throughout the day. -> Olivia’s “No, but…” strategy to help you set boundaries without feeling guilty. -> The real cost of ignoring rest, and how cortisol overload leads to brain fog, inflammation, and chronic stress. If YOU have ever felt stuck, overwhelmed, or caught in that nasty cycle of burnout… this episode will give you practical tools and a whole new way to think about success, recovery, and self-compassion. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Celebrating 300 Episodes of the HerBusiness Podcast - Inspiring Insights from 5 Business Icons https://herbusiness.com/podcast/celebrating-300-episodes-inspiring-insights-from-5-business-icons-amy-porterfield-marie-forleo-danielle-laporte-kim-kiyosaki-and-gabby-bernstein/ Book: Jojo the Kind Sloth (Children’s book on self-compassion) https://drolivialeeong.com/product/jo-jo-the-kind-sloth-hardback/ Karen Rettig, Alternatives for Animals https://www.alternatives4animals.com/ Episode 299 – 7 Thoughts Stopping You from Making More Money (and How to Change Them) https://herbusiness.com/podcast/7-thoughts-stopping-you-from-making-more-money-and-how-to-change-them/ Episode 296 – Get Your Spark Back, Overcome Burnout, and Grow Your Businesshttps://herbusiness.com/podcast/get-your-spark-back-overcome-burnout-and-grow-your-business/  

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• 300: Celebrating 300 Episodes: Inspiring Insights from 5 Business Icons — Amy Porterfield, Marie Forleo, Danielle LaPorte, Kim Kiyosaki, and Gabby Bernstein

  We’ve hit 300 episodes! Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation. Now, after 300 episodes, we’ve interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incredible community of women business owners. So today, we’re celebrating. In this special milestone episode, I’ve pulled together some of the most inspiring interviews from five all-star women who have shaped the world of business, leadership, and personal growth. These are role models and business ‘titans’ – women who have fought to get where they are today and are now sharing how to do the same with you. In This Episode, You’ll Hear From:  Amy Porterfield – Online business and digital course expert on breaking free from limiting beliefs and stepping into your version of success authentically. Marie Forleo – #1 bestselling author of Everything is Figureoutable on creating success on your terms and knowing exactly when to say yes (and when to say NO) ← This is GOLD! Danielle LaPorte – Heart-centred leader, personal development author, and philanthropist who focuses on redefining success and aligning your goals with what truly matters to you. ← You’ll love knowing you don’t have to PUSH to achieve. Kim Kiyosaki – Investor, entrepreneur, and financial educator on financial independence and embracing being a business owner (+ how to escape the ‘self-employed’ mindset that keeps women working too hard for a small return). Gabby Bernstein – Multiple-time New York Times bestselling author, explains how to manifest success, align with your highest potential, and take action that is true to you. ← This is a nervous-system-calmer!     Mentioned in This Episode: -> HerBusiness Network Waitlist -> Follow HerBusiness on Instagram Amy Porterfield: Listen to Amy’s Full Episode https://herbusiness.com/podcast/101-the-inner-game-of-becoming-big-deal-niche-amy-porterfield/ Amy Porterfield Official Website: https://www.amyporterfield.com Amy Porterfield Official Instagram: https://www.instagram.com/amyporterfield Amy’s Podcast: The Amy Porterfield Show https://www.amyporterfield.com/marketing-strategy-podcast/ Order Two Weeks Notice by Amy Porterfield https://twoweeksnoticebook.com/?__hstc=164447072.a0772d5847229db2cf8df05db93ea222.1740009786208.1740009786208.1742241224546.2&__hssc=164447072.4.1742241224546&__hsfp=832949540   Marie Forleo: Listen to Marie’s Full Episode https://herbusiness.com/podcast/everything-is-figureoutable-interview-marie-forleo/ Marie Forleo Official Website https://www.marieforleo.com Marie Forleo Official Instagram https://www.instagram.com/marieforleo Order Everything is Figureoutable by Marie Forleo https://www.everythingisfigureoutable.com/?utm_source=MarieForleo   Danielle LaPorte: Listen to Danielle’s Full Episode https://herbusiness.com/podcast/how-to-create-business-goals-with-soul-with-danielle-laporte/ Danielle LaPorte Official Website https://www.daniellelaporte.com Danielle LaPorte Official Instagramhttps://www.instagram.com/daniellelaporte Order Danielle’s Heart Centered Planners https://daniellelaporte.com/heart-centered-shop/heart-centered-planners/   Kim Kiyosaki: Listen to Kim’s Full Episode https://herbusiness.com/podcast/take-charge-of-your-money-kim-kiyosaki/ Kim Kiyosaki Official Website https://www.richdad.com/about/kim-kiyosaki Kim Kiyosaki Official Instagramhttps://www.instagram.com/therealkimkiyosaki Kim & Robert’s Rich Dad Community https://www.richdad.com/communityregister Order It’s Rising Time by Kim Kiyosaki https://store.richdad.com/collections/books/products/its-rising-time-what-it-really-takes-to-reach-your-financial-dreams   Gabby Bernstein: Listen to Gabby’s Full Episode https://herbusiness.com/podcast/trust-allow-do-less-attract-more-super-attractor-gabrielle-bernstein/ Gabby Bernstein Official Website https://www.gabbybernstein.com Gabby Bernstein Official Instagramhttps://www.instagram.com/gabbybernstein Order Self Help by Gabby Bernstein https://gabbybernstein.com/selfhelp/

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• 299: 7 Thoughts Stopping You from Making More Money (and How to Change Them)

  Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success. In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to leave more room for growth. And these aren’t just “mindset tips”, they are backed by research, real-life success stories, and proven strategies that have helped women business owners increase their revenue. If you’ve ever thought…  “Making that amount of money is for other people, not ME.”“If I want more money, I’ll need to work twice as hard.”“If I start making more, the people in my life will think of me differently.”  … then this episode is for you. What You’ll Learn in this Episode:  -> Why your mindset around money directly impacts your revenue (and what the science and research shows!) -> The hidden beliefs keeping women from charging what they are actually worth. -> How tweaking your thoughts around money can change everything for you and your business. -> Why making more money does NOT mean working harder or longer hours. -> The #1 shift that helps you become the financially confident version of yourself. -> Why you need to stop prioritising others' judgements before your ability to grow and succeed. -> And, you’ll get a special invitation to our upcoming Profitable Business Workshop for Women Business Owners on Wednesday, 19 March. Mentioned in This Episode: HerBusiness Network Waitlist: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Get Your FREE Ticket to the Profitable Business Workshop: https://shrtlnk.co/uppSw Episode 289: Stop Broadcasting. Start Interacting. A Smarter Approach to Social Media with Erika McInerney https://herbusiness.com/podcast/stop-broadcasting-start-interacting-social-media-tips-for-small-business-with-erika-mcinerney/ The Big Leap by Gay Hendricks: https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361

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