HerBusiness

So many smart, capable women in business are working hard — but not seeing the profit to match.
They're busy.
They're delivering.
They care deeply about their clients.
And yet they're exhausted, stretched and under-earning.
In this episode, Suzi unpacks the Invisible Work Trap — the work that feels productive and responsible but doesn't directly increase revenue or profitability — and what to do instead.
In This Episode, You'll Discover:
What "invisible work" is and why it keeps women busy but not profitable
Why adding more to your offer can actually dilute its value
The rule of "Revenue Before Refinement"
How over-customising reduces scalability and margins
The hidden cost of over-functioning for clients
How to use a simple profitability filter before adding anything new
You don't need to prove your value by exhausting yourself.
You need clarity, boundaries and a commitment to profitable action.
If this episode resonated, share it with another woman in business who might be stuck in the Invisible Work Trap.
Mentioned in This Episode:
Apply to Join the HerBusiness Network
Reviewer: Lydia Dyhin, Calma Lifestyle
Episode 328: 4 Systems That Saved My Sanity as a Business Owner

Is Your Brand Supporting Your Growth — or Slowing It Down?
As your business grows, your brand needs to grow with it.
But many small businesses operate under a brand created in the early days — when they were charging less, serving different clients, or still figuring out their positioning.
And over time, that misalignment can quietly slow your growth.
In this episode, I'm joined by Melissa Horvat, Founder of Graphika, a branding partner to professional service providers who want to build clear, compliant and credible brands that support long-term success.
With nearly three decades of experience — working with organisations like Paralympics Australia, NSW and QLD Government, corporate clients and hundreds of small businesses — Melissa understands how to translate your expertise into a brand presence that builds trust and authority.
In this conversation, we explore what branding really means for professional service providers — and how to ensure your brand reflects the level of business you're building now, not the one you started with.
If you're serious about sustainable growth, this episode will help you assess whether your brand is an asset… or a limitation.
Here's What We Cover in This Episode:
The subtle signs your brand is out of alignment with the level of business you're operating at now
Why professional service providers need more than a "nice logo" to build authority and trust
How a clear and credible brand shortens the sales cycle and attracts better-fit clients
The role compliance and professionalism play in building confidence with high-value clients
What happens behind the scenes when your visual identity doesn't match your expertise
Practical first steps to elevate your brand without overcomplicating the process
Branding isn't about making your business look bigger than it is.
It's about making sure your brand accurately reflects the quality, expertise and experience you bring — so the right clients recognise your value immediately.
If you've been feeling like your business has evolved… but your brand hasn't caught up, this conversation will give you clarity on what to do next.
Mentioned in This Episode:
Get Your Free Brand Consultation 
Check out Melissa's Social Media Course 
Register Your Interest in the Brand You Membership 
Thanks to our Reviewer, Brigit Hallam of Throw Your Leg Over
Apply to Join the HerBusiness Network

You've built the business.
But if your products and services feel more complicated than they need to be, it may be time to simplify — without throwing everything out and starting again.
In this episode of the HerBusiness Podcast, Suzi talks about why simplifying your offers is often the fastest path to clearer decisions, better systems, and sustainable growth.
Suzi shares her own experience of letting go of a major revenue stream to create space for what's next — and why offering less, with more focus, hasn't made the business less profitable. If anything, it's done the opposite.
This episode is for women business owners who are ready to refine, not reinvent — and who want to grow with more clarity, confidence, and support.
In This Episode, Suzi Explores:
Why too many offers can dilute your message and drain your energy
What it really means to simplify without starting over
The role of focus in creating sustainable, profitable growth
Why deciding what you want people to buy first changes everything
How leading with one core offer creates clarity for both you and your clients
Practical ways to review and streamline what you offer
How simplifying can support your ideal lifestyle
Simplifying your products and services isn't about doing less for the sake of it — it's about creating clarity. When you decide what matters most and let go of what no longer fits, you create space to grow.
Mentioned in This Episode:
Listen to "How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)"
Apply to Join the HerBusiness Network
Check our Reviewer Justine Parson's business, The Lever

If LinkedIn has felt like something you should use but don't quite know how, or you've been posting without much traction, this episode is for you.
My guest today is Jo Saunders, known as Australia's LinkedIn Demystifier. Jo is a LinkedIn strategist who helps service-based business owners turn LinkedIn into a sales and relationship-building tool — without being pushy or inauthentic.
In this conversation, we talk about how women entrepreneurs can use LinkedIn strategically — to build trust, increase visibility, and make real sales — all while showing up as their true selves.
Whether you're already active on LinkedIn or feeling embarrassed by your neglected profile, Jo offers practical advice and powerful mindset shifts that will help you take the next step.
In This Episode, We Cover:
Why random posting isn't enough — and how to use LinkedIn with real purpose
The algorithm changes in 2026 you need to know about (and how to work with them)
What it means to be "appropriately human" on a professional platform
How to position your offers and include CTAs without turning people off
The importance of being consistent in your messaging (and how talking about too many things can confuse your audience — and the algorithm)
Jo's thoughts on AI-generated content and why authenticity matters more than ever
What "connect-fluence" means and how to use connection to drive influence and sales
The key differences between showing up to "make friends" versus selling with service
How to leverage key areas of your LinkedIn profile (Jo calls them "sales hotspots") to drive traffic and conversions
Whether or not you need LinkedIn Premium — and who it's really for
Why slowing down your outreach and engaging thoughtfully is the biggest missed opportunity
How Jo is using leverage in her business this year by relaunching community events
What "Your Business, Your Rules" means to Jo — and how she embraces it by showing up in her colourful, unique way
Key Takeaways:
Don't just post to be visible — post with a purpose. Know what you're selling, who it's for, and create content that helps them.
Your LinkedIn profile is a credibility tool. Treat it like a landing page — make sure it's clear, current, and aligned with your message.
Show up as yourself — strategically. You don't have to fit a corporate mould. Just be intentional and on-brand.
Connection comes before conversion. Build influence by building trust. Engage meaningfully, and don't rush the sale.
You can sell — without being salesy. Provide value first. Then give people a clear next step.
Mentioned in This Episode:
The HerBusiness Network
Get a copy of Jo's LinkedIn Healthcheck
Connect with Jo on LinkedIn
Learn more about working with Jo
Follow strategist Joroen Kraaijenbrink of The Big 5 of Strategy on LinkedIn
Reviewer Kaye Ure, of Styling Individuals
Listen to episode 330: Why "White Space" is the Secret to Getting Unstuck in Business

If you've ever found yourself stuck in what feels like perpetual promotion mode, feeling like you're shouting, "Buy my thing. Buy my thing." This episode is for you.
In this special "Ask Suzi" episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask:
How do I market multiple services, products, or programs without confusing my audience or exhausting myself?
As your business grows, your offer range often grows too — but that doesn't mean you have to market everything at once.
Suzi breaks down four powerful shifts that will help you simplify your marketing, make more aligned sales, and build a more sustainable business — one that doesn't rely on you being in constant "sell" mode.
In This Episode:
Why more offers don't always mean more results
How to simplify what you're offering and focus on the right things at the right time
The importance of knowing your numbers so you can work smarter, not harder
How to stack your offers throughout the year to build momentum
The difference between public promotions and private invitations — and why you don't need to promote every offer to everyone
Real examples from different types of businesses — including consultants, stylists, and traditional service-based businesses
Mentioned in This Episode:
The HerBusiness Network
Money Metrics Blueprint
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Leave a review on Apple Podcasts (we'd love it!)