HerBusiness

If you've ever found yourself stuck in what feels like perpetual promotion mode, feeling like you're shouting, "Buy my thing. Buy my thing." This episode is for you.
In this special "Ask Suzi" episode, Suzi Dafnis shares a question from one of our members, and one that so many women business owners ask:
How do I market multiple services, products, or programs without confusing my audience or exhausting myself?
As your business grows, your offer range often grows too — but that doesn't mean you have to market everything at once.
Suzi breaks down four powerful shifts that will help you simplify your marketing, make more aligned sales, and build a more sustainable business — one that doesn't rely on you being in constant "sell" mode.
In This Episode:
Why more offers don't always mean more results
How to simplify what you're offering and focus on the right things at the right time
The importance of knowing your numbers so you can work smarter, not harder
How to stack your offers throughout the year to build momentum
The difference between public promotions and private invitations — and why you don't need to promote every offer to everyone
Real examples from different types of businesses — including consultants, stylists, and traditional service-based businesses
Mentioned in This Episode:
The HerBusiness Network
Money Metrics Blueprint
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No matter your level of expertise, years in your industry, or depth of knowledge — if you're not able to present that content with confidence and PRESENCE… you're quietly holding your business back.
How we present ourselves and our businesses is just as important as the actual value we provide. So how can you ensure you're showing up ready to make the greatest possible impact with your presence? And how can you do this while remaining authentic and true to yourself?
That's exactly what Anne Maree Wilshire and I are discussing on this episode of the HerBusiness Podcast. Anne Maree, founder of Vibrant Voices, is an expert on voice, presence, and presentation—and today she's sharing the secrets to speaking with impact, confidence, and presence as a small-business owner.
Here's What You'll Discover on This Episode: 
What "presence" really means in a business context (and why it creates trust and authority!).
The 3 biggest internal barriers that prevent your message from landing – and how to recognise them fast.
Why old belief systems about being 'appropriate' hold us back from saying what we truly want (and prevent us from attracting people who agree!)
The #1 blindspot entrepreneurs have when preparing for presentations, keynotes, podcasts, or any speaking event (Hint – it's NOT the quality of your notes!).
The professional masks you might be putting up that actually create a disconnect with your clients (You might not even realise you're doing this!)
How to make your audience understand – and resonate with! – your message, without feeling like you're overexplaining or rushing.
Why confidence is never something you can wait for, and the ONE thing you can do to actually create it.
Exactly what to prepare before speaking so you can stay grounded (and more importantly – connected to your topic, audience, and passion).
What conviction and courage really look like, and how to access them in high-pressure situations.
Why presence matters to you and your brand, and how to cultivate that presence to attract more clients, bring in opportunities, and open doors for yourself.
Mentioned in This Episode:
The HerBusiness Network
Vibrant Voices with Anne Maree Wilshire
Episode EP336: Reflect Now, Relax Later: How to End 2025 Strong and Step into 2026 with Intention
Big Stories, Little Films

Everyone knows that marketing is an investment… but when you don't have clarity about the money behind your marketing, it can quickly start to feel like a financial black hole.
So in this episode of the HerBusiness Podcast, we're talking about the financial side of marketing – not just how to get more leads or engagement…
…but how to make sure the money, time, and energy you invest into marketing is actually WORKING. (Instead of quietly draining your cash flow.)
So before diving into your next big campaign or launch, let's talk about how marketing and money go together.
Here's What You'll Discover in This Episode: 
How to make marketing decisions from a place of financial clarity, rather than guesswork (or worse… panic!)
Discover whether your marketing is supporting your immediate cash flow or your long-term growth strategy
How to choose ONE clear marketing goal for the next 90 days (and why that focus is KEY)
Why understanding your financial boundaries around marketing is essential (so you don't overspend or waste money)
Track what is working, so you can understand when to "hit pause" on underperformers… and "turn up" what does well with your audience
Start leading your marketing and your money like a true CEO
Mentioned in This Episode:
Get the Small Business Finance Course for Women Business Owners
Join the HerBusiness Network
Reviewer - Sarah Brabbin, British Wildlife Sculptor
Claim your Free Business Owner's Money Metrics Blueprint

It's time to #AskSuzi! To start off this brand-new series, I'll be answering a question I get from women business owners all the time.
"How can I turn cold leads into warm leads… without feeling like a used car salesman??"
It's something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let's dive into it.
Here's What You'll Learn in This Episode: 
Why following up with cold leads feels so awkward (and what you can do to reframe it)
What to say when following up without sounding awkward or 'desperate' for the sale.
What adding value (without asking for the sale) builds the trust and momentum you need
Why creating a PATHWAY to the sale is your best bet to reaching it.
How to design a simple lead nurturing pathway that moves prospects towards becoming clients.
Mentioned in This Episode:
The HerBusiness Network
How to Get FREE Leads & Buyers on Instagram with Nicole Burke
From Free to Paid: How To Seamlessly Convert Leads to Buyers
How To Create A New Client Nurture Email Campaign
Thanks to our Reviewer - Brigit Hallam - Throw Your Leg Over Motorcycle Adventures

Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches.
So, in this episode of the HerBusiness Podcast, I'm talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients.
Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she's giving us a peek behind the curtain.
Here's What You'll Discover in this Episode: 
The basics of the Marketing Mountains system, coined by Michelle Falzon, and what looking at your entire product/service suite in its entirety will reveal.
The methods Amanda uses to ATTRACT her ideal clients into her world — and which strategies work best.
The one, repeated event that consistently CONVERTS Amanda's clients (she's been using this for years… and it still works!)
What goes into KEEPING the clients she acquires, and how she intertwines her offers — so she always has a "next step" to take.
How Amanda decides which marketing activities to double-down on (and which to throw out!)
Why planning your marketing with a birds-eye view of your year prevents adhoc strategies or disjointed offers from popping up.
How to create offers that work together so that you can leverage your time, pitch to your pre-existing clients (so you're not constantly chasing new leads), and… make more money!
Mentioned in This Episode:
The HerBusiness Network
Content Sells Episode 4:
Finding Your Marketing Mountain
Content Sells Episode 328:
4 Systems That Saved My Sanity as a Business Owner
Thanks to our Reviewer — Katie Balogh, Bright Point Research
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