HerBusiness

You delegate something to your team, or explain a new project, and then… watch as it lands right back on your desk.
Learning how to communicate your vision (for the business, a project or even a simple task) to your team (and have them take OWNERSHIP of it!) is one of the most common challenges small business owners face, no matter how long they've been in business.
After years of leading teams and working closely with thousands of women business owners, Suzi Dafnis has come to understand that changes how your team responds to you:
The problem doesn't lie within your vision… it lies in the translation.
In this episode, Suzi shares a practical three-part framework that will help you communicate any project, task, or campaign to your team in a way that creates real ownership (instead of vacant stares and nodding).
Here's What You'll Discover in the Episode: 
Why even capable, well-intentioned teams bring the work back to you (and what's actually causing their behaviour)
The difference between explaining your vision and enrolling your team in it
What actually creates real team accountability and ownership
Why you should never, ever over-explain while briefing your team
A three-part framework for how to communicate your vision to your team (that works for any project, campaign, or goal)
Real examples of what effective team communication sounds like in practice
Why a brief is one of the most underused leadership tools in small business (IF you do it right!)
How to stop micromanaging by getting clear before the conversation starts
What becomes possible for your business when your team is genuinely enrolled (and excited) with where the business is going

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The Leaders' Table – A six-part leadership series 
Reviewer:  Kim Linton, Jim's Bookkeeping, Ashburton

There's a moment in leadership that no one really prepares you for.
You've grown. You've evolved. You're carrying more responsibility than ever. And yet — something feels slightly off.
Your leadership presence doesn't feel as powerful as it used to. You're still capable. Still accomplished. But the woman on the outside doesn't quite match the woman you've become on the inside.
That quiet mismatch — between who you are and how you show up — can erode confidence over time. And for high-achieving women, it often arrives at exactly the moments that matter most.
In this episode, Suzi Dafnis and expert Lisa Raja explore what's really happening for women at inflection points — stepping into bigger leadership roles, navigating midlife, or moving through personal transition.
This isn't about chasing trends or buying new clothes.
It's about alignment. Between your personal brand and your presence. Between who you've become and how the world sees you.
Lisa shares how many high-achieving women have been conditioned to override themselves — to push through, adapt, and perform — even as their bodies, priorities, and identities shift. And what becomes possible when a woman stops proving and starts protecting her energy instead.
You'll hear why leadership presence begins before you speak. Why boundaries create authority. And why honouring yourself is strategic, rather than self-indulgent.
WHAT YOU'LL DISCOVER IN THIS EPISODE:
Why high-achieving women experience a leadership confidence gap at inflection points — and what's really happening beneath the surface
The quiet shift that changes everything: when a woman stops proving and starts protecting her energy
How your personal brand communicates your leadership presence before you say a word
Why boundaries, delegation, and self-care directly impact how you show up as a leader
The hidden cost of not showing up — and why the world can't afford women to shrink
How to own your personal brand authentically — without performing or pretending
ABOUT LISA RAJA:
Lisa Raja is the Founder and CEO of LisaRaja.com, where she works as a guide and mentor helping high-achieving women reclaim confidence, authority, and leadership presence at pivotal moments in their careers and lives.
With a focus on personal brand, style as a wellness tool, and embodied leadership, Lisa supports women navigating midlife transitions, new leadership roles, and the quiet confidence gap that often accompanies success.
Her approach is grounded in alignment — helping women close the gap between who they've become and how they show up in the world.
CONNECT WITH LISA RAJA:
Website: lisaraja.com
LinkedIn: linkedin.com/in/lisa-raja
Instagram: @the.pausebar
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What if your most powerful growth strategy was about having meaningful conversations and building connections?
In this episode, Suzi chats with Jules Brooke, founder of She's the Boss, who shares how podcasting became her most effective tool for building influence, connection, and opportunity — without needing a massive audience.
Jules didn't start with a grand strategy. What began as a love of interviewing women has evolved into a powerful platform that has connected her with hundreds of founders worldwide.
Along the way, she's built not just a network — but genuine relationships that have led to collaborations, clients, friendships, and unexpected opportunities.
Why Podcasting is a Powerful Networking and Growth Tool
One key takeaway is that podcasting flips traditional networking on its head. Instead of awkward small talk or transactional conversations, a podcast creates space for deeper, more meaningful connections.
It gives you:
A reason to reach out to influential people
A structure for the conversation
A natural way to build rapport and trust
And importantly, it removes many of the barriers that make networking feel uncomfortable—especially for introverts.
How to Use Podcasting to Build Influence and Authority
In this episode, you'll discover:
Why a podcast can open doors that cold outreach never could
The surprising reason audience size matters less than you think
How to turn conversations into collaborations, clients and long-term allies
The difference between "being visible" and being known for something meaningful
A smarter way to approach networking (especially if you're an introvert)
What to do if your podcast—or your visibility strategy—feels scattered or unfocused
Meaningful Visibility vs Social Media Noise
But this isn't about creating content for content's sake.
Jules makes a clear distinction between "noise" and "meaningful visibility." It's not about how many people see you—it's about being seen by the right people, consistently, for what you want to be known for.
She also challenges the idea that a podcast needs a huge audience to be worthwhile. In fact, she argues the real value lies in the doors it opens—the people you meet, the credibility you build, and the conversations that wouldn't otherwise happen.
Start a Podcast to Grow Your Business and Network
If you've ever thought about starting a podcast—or wondered how to make your existing one more strategic—this episode will give you a new lens on what's possible.
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How to Become a Woman of Influence Online Course

Marketing often feels like a chaotic trial-and-error — jumping between strategies, trying everything, starting things and stopping things and wondering why nothing seems to stick. If that's how you've been feeling, this is a must-listen episode.
In this #AskSuzi episode, I'm answering one of the most common questions I get from women business owners: "How long should I stay focused on one marketing strategy to actually see results?"
We're breaking down why so many small business owners abandoned strategies before they work, what's really underneath the wish-washy changes, how to tell the difference between a strategy that isn't working and one that isn't working yet… and get my C.O.R.E. Marketing model to make simpler and smarter marketing decisions.
What You'll Discover in This Episode: 
Why marketing chaos is so common right now — and why it's getting worse
What healthy experimentation actually looks like (hint: it's not "try everything and hope something sticks")
The most common knee-jerk reactions business owners have when a campaign flops — and why it's sabotaging your work
The real reasons we keep switching strategies (it's more layered than you think)
The one word that completely changes how you think about your marketing
How long a marketing strategy actually needs to run before you can fairly assess it
The difference between "this isn't working" and "this isn't working yet" — and why it matters
The 3 foundational reasons a campaign genuinely fails (and what to do about each one)
The C.O.R.E. Marketing Model — four things, done consistently, done well
If you enjoyed this episode, please leave a review wherever you listen. It helps more women business owners find the show and find their community.

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Reviewer - Rhonda Garvin, Palmtree Learning

If you've ever felt like your message no longer quite fits your business—even though everything looks "successful" on the outside—this episode will resonate deeply.
In this conversation, Patrice Poltzer, creator of My Story Pro, explores a subtle but critical shift that happens as businesses grow: the story that once built your momentum may no longer carry your leadership.
In the early stages, your founder story is often everything. It's personal, relatable, and powerful. It helps people connect with you in a crowded market. But as your business evolves—growing in team, complexity, and impact—that same story can start to feel incomplete.
Not wrong. Just… outdated.
Patrice introduces the idea of moving from a founder-led story to a mission-driven story. One that still honours where you began, but expands to reflect what you now stand for, who you serve, and where you're going.
We also explore:
Why messaging becomes "blurry" as your business grows
The difference between content that creates noise vs. authority
Why so many women feel they're constantly repeating themselves—and what's missing
What sustainable visibility looks like (especially if you don't want to be "on" all the time)
How to use AI as a tool without losing your voice
One of the most powerful takeaways is this: your story is not just about your past—it's a tool to help you step into your future.
And yet, many women hesitate to fully own their story. Not because they lack experience—but because they question whether it's "worth" sharing.
Patrice challenges that directly.
Your story is your unique IP. It's the one thing no one can replicate. And in a world increasingly shaped by AI-generated content, your humanity is your greatest advantage.
This episode is an invitation to rethink how you show up—not just as a business owner, but as a leader.
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Meet our reviewer - Lydia Dyhin, Calma Lifestyle
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