Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, Game Marketing Strategist and Consultant
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketin...
Ep 389 - The Power of Branding in Game Development with Hilary Goldstein
Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we're going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creative process without sacrificing their vision. Episode Shownotes Link:
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1:00:26
Ep 388 - Leveraging Resources and Validating Game Concepts with Neil Edwards
Indie game development is a constant balancing act, espeicially when it comes to deciding where to invest our most important resources: time and money. So today, we'll explore the relationship we have with these resources, find creative ways to increase them and... how we should use them. But we don't stop there, as we'll discuss the role they play in how we validate concepts, going over everything from crowdfunding to one of the simplest and most effective ideas ever to validate a concept. And it requires very little time and money, and will save you a ton of both too. Episode Shownotes Link:
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59:27
Ep 387 - How Listening to Players Drives Successful Games with Jakub Radkowski
Great games are built on collaboration, but it's not just between developers and partners, but with players themselves. Between insights and feedback, there's lots we can learn from players as long as we keep an open mind and a clear vision. However, getting that information or learning how to leverage it can be difficult. So today, we're going to explore how one publisher uses player insights to help inform everything from creative decisions, communication strategies and other approaches to ensure that games get the results needed to resonate with their audience. Episode Shownotes Link:
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55:11
Ep 386 - Collaborative Approaches to Game Marketing with Kevin Chancey
Collaboration can transform the way indie game developers approach marketing and commercialization. In this episode, we dive into how shared resources, collective networks, and creative hubs empower indie studios to amplify their efforts and stand out in a competitive market. Episode Shownotes Link:
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51:17
Ep 385 - Building Momentum For Your Studio Without Losing Purpose with Andrew Pappas
Making meaningful progress requires more than resolutions—it starts with aligning your goals with your values for sustainable success. In this episode of Indie Game Movement, we dive into how to build momentum with clarity and purpose, sharing personal insights, actionable exercises, and real-world examples. Discover how to drive impactful results for your studio while avoiding burnout and staying true to your vision. Tune in and kick off the year with focus and efficiency! Episode Shownotes Link:
About Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.
Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.
Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.
All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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