PodcastsBusinessIndie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant
Indie Game Movement - The podcast about the business and marketing of indie games.
Latest episode

258 episodes

  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 451 - Rethinking How Indie Games Get Funded with Julien Ramette

    28/04/2026 | 49 mins.
    Building an indie game takes more than funding alone. It also takes support, resources, and a path to market. But too often, those pieces get tied to a single assumption: finding a publisher. So in this episode, we unpack that mindset and explore how developers can think more strategically about funding, partnerships, and building a more sustainable path forward that's grounded in action and not assumption. Episode Shownotes Link: https://rengenmarketing.com/451
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 450 - Building Ambitious Indie Games with Nate Purkeypile

    21/04/2026 | 47 mins.
    Building an ambitious indie game is not just about making something bigger or more complex. It is about knowing what matters most, what supports the experience, and what can quietly pull the project off course. So today, we explore how developers can approach scope, workflow, and decision-making more strategically so they can build games with depth, scale, and intent without losing clarity, momentum, or control. Episode Shownotes Link: https://rengenmarketing.com/450
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 449 - Owning Your Game's Positioning with Andrew Pappas

    14/04/2026 | 34 mins.
    Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth about your game and committing to it clearly enough for the market to understand and remember. Episode Shownotes Link: https://rengenmarketing.com/449
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards

    07/04/2026 | 49 mins.
    Reaching global players takes more than strong localization. The meaning of a game can shift across markets based on cultural context, symbolism, visual cues, and geopolitical sensitivity. So today, we unpack the risks indie developers often miss and explore how to think more strategically about global player perception without compromising creative vision. Episode Shownotes Link: https://rengenmarketing.com/448
  • Indie Game Movement - The podcast about the business and marketing of indie games.

    Ep 447 - How Smarter Prototyping Builds Better Games with Josh Hirshfield

    31/03/2026 | 1h 16 mins.
    Indie developers often feel stuck between moving quickly and building something worth committing to. Move too slow and momentum fades. Move too fast, and you risk committing to ideas before they've been properly tested. So today, we're going to dive into how smarter prototyping helps teams validate ideas earlier, learn faster, and make stronger development decisions. And we'll also look at how the right tools can support faster iteration without becoming a distraction. Episode Shownotes Link: https://rengenmarketing.com/447

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About Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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