Indie Game Movement - The podcast about the business and marketing of indie games.

269 episodes

Ep 462 - The Clarity Nobody Tells You to Look For with Joe Henson
14/07/2026 | 1h 21 mins.
Have you ever reached a point where everything looks right on the surface, but something still feels off? Not because anything is broken, but because something fundamental was never fully understood. It's something most of us have felt at some point, whether in our work, our projects, or ourselves. That's exactly why I invited Joe Henson to share his journey and what happened when he finally came face to face with that realization. Because the clarity he found didn't just change one thing. It changed everything. And today, he breaks down what our journey can reveal to us, and how we can use that to unlock our own clarity. Episode Shownotes Link: https://rengenmarketing.com/462
Ep 461 - How Players Judge You Before They Play with Michael Rea
07/07/2026 | 49 mins.
Players don't evaluate games objectively, they evaluate them through perception. And that perception starts forming long before anyone touches a demo or watches a trailer. So today, we're digging into how player perception is shaped through branding, visual identity, messaging, and studio presentation. We cover why first impressions matter, how trust is built through consistency, and why the way a studio presents itself influences everything from initial discovery to long-term audience loyalty. Episode Shownotes Link: https://rengenmarketing.com/461
Ep 460 - Guiding Players Without Taking Control with Tomer Cohen
30/06/2026 | 36 mins.
The best designed levels are the ones that quietly guide players and build emotion without ever feeling restrictive. But too often, we feel the need to hand-hold to ensure they can progress, without realizing we're doing more harm than good. In this episode, we explore how level design functions as an invisible layer of communication between developers and players by breaking down the principles that help create experiences that feel intuitive, engaging, and rewarding, without players ever realizing we were always in control. Episode Shownotes Link: https://rengenmarketing.com/460
Ep 459 - What Players Really Want From Games with Michael Tsarouhas
23/06/2026 | 49 mins.
Game developers spend years trying to make their games fun, but the answer to finding the fun for players may have less to do with mechanics and more about how players actually feel. In this episode, we explore what fulfillment actually means from both the player's and developer's perspective, and how design decisions influence that experience. We'll discuss everything from progression systems to player motivation, and the tradeoffs teams face when balancing business goals with meaningful player experiences. The difference might be smaller than you think, and more impactful than you'd expect. Episode Shownotes Link: https://rengenmarketing.com/459
Ep 458 - How the Indie Marketing Playbook Is Broken with Buddy Sola
16/06/2026 | 56 mins.
Indie game marketing advice spreads fast but much of it is rooted in conditions that have quietly changed, and in some cases, no longer apply. The problem? Most developers haven't noticed yet. In this episode, we break down why the strategies studios have relied on are losing effectiveness, what's driving that shift, and what a smarter, more adaptive approach looks like for reaching players in today's market. Episode Shownotes Link: https://rengenmarketing.com/458

More Business podcasts

Trending Business podcasts

About Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Podcast website

Business Leisure Marketing Video Games

Listen to Indie Game Movement - The podcast about the business and marketing of indie games., Good Bad Billionaire and many other podcasts from around the world with the radio.net app

Get the free radio.net app

Stations and podcasts to bookmark
Stream via Wi-Fi or Bluetooth
Supports Carplay & Android Auto
Many other app features

Open app

Get the free radio.net app

Stations and podcasts to bookmark
Stream via Wi-Fi or Bluetooth
Supports Carplay & Android Auto
Many other app features

Indie Game Movement - The podcast about the business and marketing of indie games.

Scan code,
download the app,
start listening.

Indie Game Movement - The podcast about the business and marketing of indie games.: Podcasts in Family