Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, Game Marketing Strategist and Consultant
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketin...
Ep 392 - Lessons from a Decade in Indie Dev with Leonard Stuart
Developing an indie game is never a straight path as it's often a long road filled with challenges and unexpected twists. So today, we're goign to explore one person's journey in how they tackeled all sorts of obstacles and sucesses all while keeping momentum alive and fostering a dedicated community. Episode Shownotes Link:
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52:11
Ep 391 - How Indie Studios Can Build Transmedia Worlds with Christopher Mifsud
Indie studios often focus solely on their game, but what if their world could extend beyond the screen? So in today's epsidoe, our guest shares his expertise on transmedia storytelling—how indie developers can expand their IP across multiple platforms like comics, books, and film to build stronger brands and deeper player engagement. Episode Shownotes Link:
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46:02
Ep 390 - How Game Music Shapes the Player Experience with Tyler Mire
Game music isn’t just background noise—it’s a storytelling tool that enhances gameplay and player engagement. In this episode, composer and game designer Tyler Mire shares how he crafts soundtracks that complement battle mechanics, amplify emotional moments, and make indie games stand out. Episode Shownotes Link:
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48:25
Ep 389 - The Power of Branding in Game Development with Hilary Goldstein
Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we're going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creative process without sacrificing their vision. Episode Shownotes Link:
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1:00:26
Ep 388 - Leveraging Resources and Validating Game Concepts with Neil Edwards
Indie game development is a constant balancing act, espeicially when it comes to deciding where to invest our most important resources: time and money. So today, we'll explore the relationship we have with these resources, find creative ways to increase them and... how we should use them. But we don't stop there, as we'll discuss the role they play in how we validate concepts, going over everything from crowdfunding to one of the simplest and most effective ideas ever to validate a concept. And it requires very little time and money, and will save you a ton of both too. Episode Shownotes Link:
About Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.
Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.
Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.
All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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