Ep 428 - How Collaboration Shapes Stronger Game Campaigns with Mario Kroll, CJ Melendez, Larry Kuperman
Many studios treat collaboration as a checkbox, handing off assets, approving plans, and expecting results. But the truth is, campaigns thrive or fail on the strength of the relationships behind them. In this episode, we unpack the real mechanics of effective partnerships in game marketing. From trust and transparency to managing creative disagreements, you'll hear how aligned teams turn campaigns into momentum-builders, and how misaligned ones fall short. Episode Shownotes Link: https://rengenmarketing.com/428
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56:49
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56:49
Ep 427 - Lessons in Turning Creativity into a Business with Jess Feidt
Many developers dream of going indie, but few talk about the business reality behind it. Turning creativity into a sustainable studio means facing tough questions about money, and what success really looks like. In this episode, we unpack what it truly takes to move from developer to entrepreneur—how to navigate hidden costs, reshape your mindset, and balance creative freedom with sustainability. Episode Shownotes Link: https://rengenmarketing.com/427
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58:38
Ep 426 - From Mic to Mechanics, Lessons Building an Indie Studio with Mustapha Price
Turning a creative idea into a successful studio is an adventure full of insight, experimentation, and tough lessons. In this episode, we catch up with Mustapha Price—former Indie Game Movement producer turned studio founder—who shares what he's learned about balancing creativity with business operations and the realities of building a sustainable game studio from the ground up. Episode Shownotes Link: https://rengenmarketing.com/426
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Ep 425 - Bootstrapping Something Sweet by Design with Carina Kom
In a time when resources are scarce and the industry feels uncertain, building a studio from the ground up can seem impossible. Yet, what if inclusive leadership and adaptive design could become your strongest assets? In this episode, we're going to discuss how leading with empathy and crafting meaningful experiences can make all the difference in what "purpose-driven games" can mean for both players and teams. Episode Shownotes Link: https://rengenmarketing.com/425
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Ep 424 - Building Communities that Drive Discovery with Corina Diaz
Many great indie games never find their audience, not because they lack quality, but because players have a hard time discovering them. In a crowded market filled with platforms, storefronts, and showcases, standing out can feel impossible. In this episode, we explore how studios can lay the groundwork for success long before launch. From taking early steps that boost discoverability to building authentic communities that last well beyond release, we'll uncover what it takes to create visibility, engagement, and trust without burning out or breaking the bank. Episode Shownotes Link: https://rengenmarketing.com/424
About Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing.
Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community.
Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more.
All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
Listen to Indie Game Movement - The podcast about the business and marketing of indie games., Making Cents and many other podcasts from around the world with the radio.net app
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