Indie Game Movement - The podcast about the business and marketing of indie games.

260 episodes

Ep 453 - Building a Sustainable Studio Without Losing Control with Angela Mejia
12/05/2026 | 52 mins.
We all know building a game studio is a challenge, but often don't realize the bigger challenge is keeping it alive. Because it's rarely a big mistake that brings a studio down, it's the smaller decisions that do it, leaving us wondering where things went wrong. So today, we unpack what sustainable studio growth actually looks like, so you can grow with confidence, stay true to your vision, and keep on track so you never lose control of what you worked so hard to build. Episode Shownotes Link: https://rengenmarketing.com/453
Ep 452 - Rethinking How Great Game Design Happens with Rob Kay
05/05/2026 | 40 mins.
Great game design doesn't just come from talent or vision. It can fall apart when good ideas get stuck, overlooked, or brought in too late. So today, we're going to explore how studios can adapt lessons from large teams to improve design input, make better informed decisions, and turn collaboration into better gameplay. Episode Shownotes Link: https://rengenmarketing.com/452
Ep 451 - Rethinking How Indie Games Get Funded with Julien Ramette
28/04/2026 | 49 mins.
Building an indie game takes more than funding alone. It also takes support, resources, and a path to market. But too often, those pieces get tied to a single assumption: finding a publisher. So in this episode, we unpack that mindset and explore how developers can think more strategically about funding, partnerships, and building a more sustainable path forward that's grounded in action and not assumption. Episode Shownotes Link: https://rengenmarketing.com/451
Ep 450 - Building Ambitious Indie Games with Nate Purkeypile
21/04/2026 | 47 mins.
Building an ambitious indie game is not just about making something bigger or more complex. It is about knowing what matters most, what supports the experience, and what can quietly pull the project off course. So today, we explore how developers can approach scope, workflow, and decision-making more strategically so they can build games with depth, scale, and intent without losing clarity, momentum, or control. Episode Shownotes Link: https://rengenmarketing.com/450
Ep 449 - Owning Your Game's Positioning with Andrew Pappas
14/04/2026 | 34 mins.
Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth about your game and committing to it clearly enough for the market to understand and remember. Episode Shownotes Link: https://rengenmarketing.com/449

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About Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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