Indie Game Movement - The podcast about the business and marketing of indie games.

252 episodes

Ep 445 - When Self-Publishing Makes More Sense with Rytis Jadzevičius
17/03/2026 | 53 mins.
Self-publishing has never been more accessible, but it's also never been more demanding. For many developers, the real challenge isn't releasing a game without a publisher, it's knowing how to build momentum, make smart decisions with limited resources, and navigate an industry that still feels uncertain. So today, we'll explore when self-publishing actually makes sense and where it can quietly introduce new risks. We discuss what it really takes to support your own launch, how teams can take more control of their release strategy, and what today's shifting business landscape means for developers considering the self-publishing path. Episode Shownotes Link: https://rengenmarketing.com/445
Ep 444 - Is Your Game Concept Worth Building with Maru Kake
10/03/2026 | 54 mins.
A strong idea and genuine passion aren't enough to carry a game forward. Regardless of your objective, your concept has to stand up to different forms of validation, from player response to strategic alignment. So today, we'll explore what actually makes a game concept worth building by breaking down the signals that matter, how different objectives shape evaluation, and which principles and habits help validate ideas early. We'll focus on building durable proof that holds across perspectives so when your concept is validated your passion is ready to amplify it. Episode Shownotes Link: https://rengenmarketing.com/444
Ep 443 - Immersion Over Monetization – Designing Community-Driven Worlds with Shawn "Clown" Crahan
03/03/2026 | 1h 4 mins.
Most games compete for attention but very few earn emotional ownership. Why do some worlds become places people live in, not just visit? This episode explores how immersive environments create identity, shared presence, and long-term community investment. But also, how design builds deeper trust with players and ...even ourselves, allowing us to rethink norms and rules in more meaningful and fulfilling ways. Episode Shownotes Link: https://rengenmarketing.com/443
Ep 442 - Killing Games Early with Neil Edwards
24/02/2026 | 58 mins.
Marketing can amplify a game, but it can't fix an unproven concept. Still, many developers push forward hoping things will turn around, when the smarter move may be to kill the project. In this episode, we examine why killing a game early is often a more strategic decision than continuing out of hope, habit, or sunk cost. We explore the beliefs that keep weak projects alive and how to read early signals with clarity, separating meaningful validation from noise before committing years of time and resources. Episode Shownotes Link: https://rengenmarketing.com/442
Ep 441 - Turning Layoffs into Leverage with Yiyi Zhang
17/02/2026 | 41 mins.
Being laid off can feel like losing momentum overnight. But for many people in the industry, it becomes the moment they reassess their direction and values. So today, we move beyond headlines and fear to explore how layoffs can create inflection points, opening new paths, healthier boundaries, and stronger alignment with the work people actually want to do, ultimately turning a layoff into leverage. Episode Shownotes Link: https://rengenmarketing.com/441

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About Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

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Indie Game Movement - The podcast about the business and marketing of indie games.

252 episodes

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About Indie Game Movement - The podcast about the business and marketing of indie games.

Listen to Indie Game Movement - The podcast about the business and marketing of indie games., The Prof G Pod with Scott Galloway and many other podcasts from around the world with the radio.net app

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