Let's Talk Dog Business

• Deepening Spiritual Connections with your Dog, and Your Business

  In this episode, Jo & Vicky are joined by Dr. Isla Fishburn a canine wellness intuitive,canine functional character advisor, shamanic practitioner and channeller of animalconsciousness and spirit consciousness. Since childhood, she has connected withanimals on a spiritual level and now helps others to do the same. This deepens therelationship they have with their animals or the ones that they train or care for.When you do soul work with an animal you benefit too. It enables you to recogniseyour feelings, explore why you have them and address the negative feelings that areholding you back.KEY TAKEAWAYS• We need to support our dogs emotionally, physically, spiritually and connectthem to nature.• Dogs are very much individuals, and when you connect with them through soulwork you fully understand what each dog needs.• When you work with dogs on a spiritual level, you engage more with your ownfeelings and do the soul work you need.• Most business owners who are struggling are held back by limiting beliefs thatcan be addressed and neutralised through soul work.• When you feel (sense a charge) something, pause and explore that feeling,understand why you feel that way.• If you keep giving yourself a hard time, you are going to also do that to youranimals. Stop beating yourself up.• Dogs live in the moment, which is one of the reasons they are so joyful.• Connecting deeply and profoundly with the dogs and people you help makesyou a far better trainer or dog carer.• Everyone has both an internal and external purpose.• Dogs are the epitome of unconditional love; they help us to learn to also loveourselves unconditionally.• Only being happy when your dog does something you like is very controlling.• Everything is interconnected, what you feel and think unconsciously impactseveryone and everything around us.• Be curious about what others believe and why. BEST MOMENTS“I work with dogs, but I am not a dog trainer .”“I believe that everything is connected to us, and everything is speaking to us.”“They bring us back into our hearts, where we can start to feel again and heal.”“Animals represent the authentic side of us.” “It literally is like Pac Man chasing you for the rest of your life .”“Be curious.”“When we create a business, it is our consciousness that is attached to it.”“The longest journey you will ever go on is the distance from your head to your heart.”GUEST RESOURCEShttps://kachinacanine.comhttps://www.facebook.com/kachinacaninehttps://www.instagram.com/kachina_canine_wellnesshttps://www.youtube.com/channel/UC8hsAKAco_te9k5AL2t-ZQQ SOCIALS AND IMPORTANT LINKShttps://www.tiktok.com/@letstalkdogbusinesshttps://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.comCommunity Facebook Group:https://www.facebook.com/groups/caninebusinessacademycommunity/Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705ABOUT THE HOSTSMeet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry.Jo, with a background in corporate business, and Vicky, a dedicated advocate forrescue organisations, form an unstoppable team. Beyond the mic, their lives are awhirlwind – managing two successful businesses, pursuing a full-time universitydegree, and parenting two little ones under four. Each of their homes combined is alively menagerie, housing five dogs and an abundance of chickens.

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• Leveraging joint ventures to grow and improve your dog business

  DESCRIPTION This episode is brought to you by J&V on the subject of JV…. Today, Jo & Vicky discuss Joint Ventures (JVs). They explain how joint business ventures work and why they are a virtually untapped way to earn extra income. Over the years, Jo & Vicky have used several different types of JVs. In fact, it is one of the main reasons they have grown so fast. They explain how taking advantage of win-win situations by collaborating with other dog businesses and others opens up new markets for you. Using real world examples, Jo & Vicky explain how taking this approach enables you to make more money faster, helps you to keep things fresh, learn, spot trends and provide additional support for your customers at no extra cost. KEY TAKEAWAYS JV stands for Joint Venture – a collaboration that benefits all of the businesses involved. Collaborating with other businesses improves your reach and enables you to serve your clients better. Don´t view other local dog businesses as competitors. See them as potential business partners. Many business owners unintentionally participate in joint ventures. But actively seeking them out is by far the best way to benefit. Promoting products you believe in and securing a discount for what you buy for your business or dogs, is a simple example of a JV. Being able to recommend another dog business e.g. A reliable groomer to your audience or customers is very positive for all 3 parties. Even if they work differently from you, still consider partnering up with other dog businesses. The chances are they are serving a slightly different customer base from you. Collaborating with other dog businesses is a great way to learn new ways of doing things and spot trends early. Working with other businesses in your area is an effective way to build your reputation and brand. Think outside the box, not all collaborations have to be with dog businesses. You could partner with a park based food stand to attract a group of dog owners to experience a free agility session or just a meetup you attend. BEST MOMENTS “Look to collaborate with other businesses that will align and support what it is you are trying to achieve.” “JVS should always be a win-win.” “We actively invite people into our group to speak that are our direct competitors.” “It´s about nurturing those relationships, building the trust.” “Your JV stuff doesn't always have to be a pet product.” “So much can be said for just going and having a chat with someone.” “You're going to help people off the back of the money thing.” “Ultimately, you can make it a win-win, if you understand one another.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

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  43:55
• From hustle to passive – The truth about creating a passive income in the dog industry

  DESCRIPTION In this episode, Jo & Vicky sit down to talk about creating passive income from your dog business. They share some of the ways they have done this and explain why in most cases the income they are generating is actually semi-passive rather than being 100% hands off. But as you will see when you listen to this episode, there is still a lot you can do to maximise the amount you earn for the hours you put into your business. KEY TAKEAWAYS Regardless of whether you are creating an in-person service, or a remote or online course, focus on solving the problem for your customers. Most passive income streams are not as passive as you expect them to be. If you write a book or worksheets, you´ve got to continually promote them. Converting an audience into buyers is hard; even if they are highly engaged and motivated, only about 1 in 100 will buy, and only after you have taken the time to persuade them. Courses can generate passive income, but they are rarely 100% hands off. Business to business courses are generally more profitable than business to consumer courses, but they are still not passive. People expect some level of support. The best way to generate income, including semi-passive, is to truly understand your customer´s pain points and provide a solution that works. Doing your market research ensures that there is enough demand. Jo & Vicky share several great ways to do this. If you find a good market, go for it, get your product or service out there asap, don´t worry about it being perfect right out of the gate. Don´t try to copy what other far more mature dog businesses are doing. Putting together a decent launch programme is time consuming, but essential. Adding value to your one-on-one course can work e.g. Providing access to reminder lessons or a more detailed explanation of something you teach. Game-based, easy to consume, bite sized training is currently selling well. BEST MOMENTS “Everyone likes a bit of passive income.” “I actually feel like passive income, or semi-passive income, however you want to look at it, is harder work than just getting out there and doing the thing.” “One person out of 100 is likely to buy, and that´s the reality.” “If you are going in from scratch wanting to build that passive side of it, the work involved isn’t going to feel passive.” “You need a big audience to make the evergreen side work.” “Gamification is a big thing this year, alongside your personal brand.” “You still get an income, you still get to absorb and help as many people as possible through the business, not through you burning out.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

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  40:44
• Sales Pages That Sell - Attract Clients Through Laser-Focused Messaging – with Adam Ashburn

  DESCRIPTION For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales. Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it clear you understand their pain points and can be relied upon to solve their problem. His surprisingly simple 17 step sales page checklist, which can be implemented gradually, is sure to significantly boost your sales. To get access to more pod classes, go to https://www.caninebusinessacademy.com/the-membership and sign up for a 7-day free trial. Once you know the academy is a good fit for you, the cost is just £27 +VAT per month and you can cancel at any point. KEY TAKEAWAYS A sales page is very different from other types of webpages. Talk directly to the type of customer you are there to help. Focus on what you can do for them. Stop talking about yourself, your years of experience, etc. It switches people off. You don´t need to constantly justify yourself. Use testimonials and case studies to do that. Don´t over complicate things. Just demonstrate that you understand the problem, know how to resolve it and can be trusted to help. Some people read every word; others skim read. Adam explains how to engage both types of readers. Avoid jargon so Joe Public can understand. The more generic your sales page is, the less impactful it will be. To avoid this, create detailed customer avatars. Outline your promise, be clear who it is for, what problems you are promising to solve and how your fulfilling that improves your customers´ future life. Think about how the person you are speaking to feels now, and how you want them to feel after you´ve helped them. Anticipate and address objections. Create a sales page for each service. Tempt people onto your mailing list so you can convert them into customers later. BEST MOMENTS “As soon as you start talking about you, then, you are switching people off.” “It is impactful because people feel you are talking to them directly.” “Showing not telling is best.” “As a consumer …. I just want to know what you can do for me and what I need to do next.” “A good sales page makes the price less important.” “Simple is smart, complicated is stupid.” “The simpler the language is, the simpler it is to navigate, the better results you'll get.” EPISODE RESOURCES Access the free 17P´s Sales Page Checklist - https://www.instagram.com/testtubemarketing https://hemingwayapp.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

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  57:04
• Scaling Past 6 Figures

  Taking a business to the point where it turns over £100k is a big achievement. But there is no need to stop there, with the right approach you can earn a lot more than that. In this episode, Jo & Vicky explain how. They cover, changing up your strategy, pushing past the VAT threshold, why you shouldn't be afraid of paying more tax, when to take on employees, building assets separately so that you can sell them on, and making a lot of extra money from your knowledge. KEY TAKEAWAYS The strategy that got you to a turnover of £100k per annum is not the same one you will need to use to earn even more next year. When it comes to strategy, you need to know what to implement at the right time for the stage your business is at. If your goal is to earn £50k to £100k niching down and providing one, maybe two products, is the right strategy. Don’t fall into the trap of creating a business that has a huge turnover but has such high overheads that you still cannot take out a decent income for yourself. Many owners of big training centres have this issue. Don´t let the idea of paying more tax when you grow beyond a certain point hold you back. But do fully factor it into your pricing. Pushing past the VAT threshold is not easy, but necessary. Otherwise, your business will be forever held back. Regularly reviewing where you are and where you want to go ensures you are always striving for the right things. Keep your accounts up to date and do the analysis. Every time you put out an ad or post, track how well it works. If a marketing method is working, double down on it. Don´t be afraid of spending money on advertising that provides good ROI. There’s a lot of profit potential wrapped up in your brand and expertise. Continually nurture them so you can use them to generate more income over the long term, e.g. Sell coaching or a book. Create other related assets that you could potentially sell off at a later date. Jo & Vicky share several examples. Be careful about employing people. A lot of businesses do this too soon. BEST MOMENTS “As soon as you start pushing past that 100k mark, that's when the strategy needs to change.” “You have to reassess as you start to grow.” “So many businesses purposely cap their earnings so they don't go over that VAT.” “Start building up a bank of assets.” “You need to have multiple sources of income.” “They all supplement and support one another, whilst being a standalone product in their own right.” “It´s all about knowing who you are as a business.” “Really look at the data. Look at what your customers are saying.” “Get all of the knowledge that's in your head down onto something.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

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  49:29

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