Let's Talk Dog Business

• The Power of Coaching: A Story of Business Transformation - From £80 to £1,500 per Course

  In this episode, Jo & Vicky reshare the story of how they met, why and how they set up The Canine Business Academy and Let´s Talk Dog Business Podcast which have both grown at a phenomenal rate. Vicky shares how meeting Jo and being coached by her transformed her approach, which enabled her to go from charging only £80 for her dog training to having clients scrambling to pay her £1,500. This eye-opening episode contains some real golden nuggets and ah-ha moments. It will help you understand why it´s time to invest in yourself so you can take your current business to the next level and leverage your knowledge to create multiple streams of income. KEY TAKEAWAYS Following the traditional dog training paths only got Jo & Vicky so far. They were working long hours for little reward. Trying to be a Jack of all trades and offer too many services wasted a lot of energy. Having to work so many hours and still not making ends meet was soul destroying and unsustainable. When you are working too hard, it is difficult to find the time to pause and reflect on what you can do instead. But if you don´t do this and change how you are working, you remain stuck living a life that drains you. You have to invest in yourself to be able to take things to the next level. Coaching is highly effective, you learn fast and get incredible support from someone who has been where you are now, Once you have committed to changing your business, go all in. The right coach will push you, so you have to get comfortable with being uncomfortable. Once you have created one successful business, setting up another one is much easier. You need to believe in your true value and charge accordingly. When Vicky went from charging £80 to £997, clients who´d done the puppy class for £80 went ahead and paid Vicky £997, then £1,500. BEST MOMENTS “It´s physically hard work. It's mentally hard work, because you've got all these different parts to think about, all these different dogs.” ““I was accidentally building this bl**dy empire of dog walking that I didn't actually want.” “I genuinely think mindset is what sets people apart.” “Merging just worked beautifully because we had those same values. We were running businesses that were essentially the same.” “Ask - what positive action can you make today to start making a difference.” “There are so many versions of success.” “When you've got that support system …. You all have the opportunity and ability within you to create something that you never dreamed possible. SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email [email protected] ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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• The Power of Niche Expertise and Client-Focused Strategies with Hannah Antrobus aka The Spaniel Guru

  In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business. She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other dog professionals. KEY TAKEAWAYS People like authenticity. Sharing your lows as well as highs enables you to really connect with others. You will be trolled. Be ready for it and don´t take it too personally. In Hannah´s case it actually helped her to rank. Don´t be afraid to charge enough to earn well and enjoy a good standard of living. Other professionals are not afraid to do that, nor should dog trainers be. People who are always questioning what you are doing will in the end pull you down. Help your clients understand the positive impact your training will have, so they can see the value. Charging appropriately creates more freedom and enables you to develop a better business and service. Stop thinking of dog training as a charity service. It is a career. Not giving everything away does not mean you don´t care. Always start your day positively, it frames how you feel and impacts how well the rest of your day goes. Life happens. Even when you are successful you will still face challenges and experience some slow periods. Being adaptable is an invaluable skill. Just do what you do well and stop worrying about things that are not your responsibility. Niching helps you focus your efforts. Niching down makes it easier to build a strong brand. Don’t be afraid to reach out to other professionals and collaborate. Invest where appropriate. Get face to face with clients to build rapport. You can still do this using Zoom. BEST MOMENTS “There was a little bit of trusting my own intuition.” “If you drop that guard, you build rapport with them.” “We need to know when to learn and invest, but also not feel we have to absorb and be able to do everything.” “Progression doesn´t equal perfection.” “It´s getting comfortable with sometimes being uncomfortable.” “That time and energy you're spending on worrying about that person is time and energy you're not spending doing the things that you love.” “Keep doing you.” “Try not to overthink it.” “You are really client led.” EPISODE RESOURCES https://thespanielguru.com https://www.instagram.com/thespanielguru SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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  1:04:24
• How Proper Strategies Enable You to Choose the Right Tactics so You Stop Wasting Energy and Grow

  In this episode, Jo & Vicky sit down to discuss all things strategy. They explain what a proper business strategy looks like, how to break that down into steps, choose the right tactics to achieve each step and implement them successfully. Jo & Vicky discuss the most common errors that business owners make when working out their strategies and share highly effective ways to make sure you do not make the same mistakes. KEY TAKEAWAYS Your strategy is where you want your business to be. Tactics are how you get there. Without a strategy your chances of succeeding are low. Be realistic about your strategy. If you want to achieve £10k a month, how many £35 sessions do you need to sell, can you really do that? If not, review your strategy. When you are sure of what you want to achieve, you choose the right tactics, so that you don´t waste time doing things that won´t work. Thinking only about the next step makes it more likely you will head in the wrong direction. When you run a workshop, work out what the next step for those clients could be and set them up to take it with you. That way you retain them. You have to take consistent action and be persistent. Be realistic about the effectiveness of each tactic e.g. Using social media for marketing is a good tactic, but because of the algorithm if you post only once you won´t get clients. Don´t give up too soon on a tactic that is working for others. Try it, analyse it, then tweak things. As you do things, ask yourself why am I doing this? This helps you double check that you are doing things that fit in with your strategy. Don’t use a tactic just because others are doing it. Double check that it is a good fit for you. Continue to learn but be wary of getting distracted from the path you have chosen. Constantly review, reevaluate and tweak your business strategies and tactics. Your strategy and tactics depend in part on what stage your business is at. BEST MOMENTS “There´s so many different ways to look at strategy.” “Some people blur strategy with tactics.” “You have to take action.” “We're forever tweaking our strategy.” “With a brain dump, you can just see all your ideas.” “You are constantly reassessing and re-evaluating all of the different tactics.” “With strategy mindset is linked to every single piece of it… It’s like connective tissue.” EPISODE RESOURCES [email protected] SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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  1:01:12
• Niche Down to Scale Up to 6-figures with Michael Shikashio

  DESCRIPTION In this episode, Jo & Vicky are joined by Michael Shikashio whose main focus for the past decade has been helping dogs that have a history of aggression. Michael trains other trainers to do the same, which has enabled him to reach and transform the lives of even more dogs and their guardians. Jo, Vicky and Michael discuss why he chose this niche and how doing so has benefited him, his clients and the profitability of his business. Michael explains how he built trust, authority and connections and quickly reached the point where other trainers were trusting him to train them. KEY TAKEAWAYS Focusing on a niche grows your authority, makes it easy to articulate what you offer, and results in more sales. Identifying a hole in the market and filling it is a win-win. Teaching others is a great way to help them and make your business far more profitable. Podcasts, conferences, workshops and writing articles for others builds trust and authority. Using social media helps but personal connection is far more powerful. There are education platforms that already have email lists of people who will be interested in taking your course, so start there. Build your brand with integrity. You will attract criticism/haters, don´t take it personally. Letting the negativity in limits your ability to love what you do and help your clients. Building a business is complex and can feel overwhelming. Break it down by asking yourself what´s the next step and focusing on taking it. Hire people to do your accounts etc asap. Look at it as an investment. Your time and passion are what you need to really grow your business. Don´t say yes to things until you are sure it will grow your business. How to evaluate this is explained in the episode. Initially you have to hustle and give more than you get back. But don´t do it long-term. It is not effective or sustainable. Automate everything you can, including in your personal life. Use processes to rinse and repeat what works. Keep things simple. Get one stream of income working before setting up another one. Be consistent. BEST MOMENTS “Spend the time to earn people´s trust, start by doing small things, little gigs .” “You might not want to do your flagship course on your own platform .” “Once you get your first hater, you know you’ve made it.” “We are not in the business of dogs; we are actually in the business of people.” “Always evaluate not only money investment, but also the time and effort investment.” “Bend, flex and pivot, but always come back to your strategy.” “Focus on one thing at a time.” EPISODE RESOURCES https://aggressivedog.com https://www.dogtrainersconnection.com SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

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  1:24:10
• Deepening Spiritual Connections with your Dog, and Your Business

  In this episode, Jo & Vicky are joined by Dr. Isla Fishburn a canine wellness intuitive,canine functional character advisor, shamanic practitioner and channeller of animalconsciousness and spirit consciousness. Since childhood, she has connected withanimals on a spiritual level and now helps others to do the same. This deepens therelationship they have with their animals or the ones that they train or care for.When you do soul work with an animal you benefit too. It enables you to recogniseyour feelings, explore why you have them and address the negative feelings that areholding you back.KEY TAKEAWAYS• We need to support our dogs emotionally, physically, spiritually and connectthem to nature.• Dogs are very much individuals, and when you connect with them through soulwork you fully understand what each dog needs.• When you work with dogs on a spiritual level, you engage more with your ownfeelings and do the soul work you need.• Most business owners who are struggling are held back by limiting beliefs thatcan be addressed and neutralised through soul work.• When you feel (sense a charge) something, pause and explore that feeling,understand why you feel that way.• If you keep giving yourself a hard time, you are going to also do that to youranimals. Stop beating yourself up.• Dogs live in the moment, which is one of the reasons they are so joyful.• Connecting deeply and profoundly with the dogs and people you help makesyou a far better trainer or dog carer.• Everyone has both an internal and external purpose.• Dogs are the epitome of unconditional love; they help us to learn to also loveourselves unconditionally.• Only being happy when your dog does something you like is very controlling.• Everything is interconnected, what you feel and think unconsciously impactseveryone and everything around us.• Be curious about what others believe and why. BEST MOMENTS“I work with dogs, but I am not a dog trainer .”“I believe that everything is connected to us, and everything is speaking to us.”“They bring us back into our hearts, where we can start to feel again and heal.”“Animals represent the authentic side of us.” “It literally is like Pac Man chasing you for the rest of your life .”“Be curious.”“When we create a business, it is our consciousness that is attached to it.”“The longest journey you will ever go on is the distance from your head to your heart.”GUEST RESOURCEShttps://kachinacanine.comhttps://www.facebook.com/kachinacaninehttps://www.instagram.com/kachina_canine_wellnesshttps://www.youtube.com/channel/UC8hsAKAco_te9k5AL2t-ZQQ SOCIALS AND IMPORTANT LINKShttps://www.tiktok.com/@letstalkdogbusinesshttps://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.comCommunity Facebook Group:https://www.facebook.com/groups/caninebusinessacademycommunity/Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705ABOUT THE HOSTSMeet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry.Jo, with a background in corporate business, and Vicky, a dedicated advocate forrescue organisations, form an unstoppable team. Beyond the mic, their lives are awhirlwind – managing two successful businesses, pursuing a full-time universitydegree, and parenting two little ones under four. Each of their homes combined is alively menagerie, housing five dogs and an abundance of chickens.

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  1:16:38

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