
Selling Life Insurance: Stop Losing Sales Over Price, The Real Psychology of Money Objections
14/1/2026 | 24 mins.
Where there is no value, there is no price low enough. In this Life Insurance Academy Podcast episode, Roger breaks down one of the most misunderstood—and feared—parts of the sales conversation: money. If you've ever heard a client say "I want to think about it" or "That's too expensive", this episode will completely change how you hear (and handle) those objections. You'll learn: The 5 real reasons people don't buy (and why "no money" usually isn't the real one) Why price is rarely the problem—perceived value is How to confidently isolate and eliminate objections instead of chasing follow-ups The psychology behind money conversations in final expense vs. mortgage protection How to lead with empathy, clarity, and affordability—without discounting or apologizing Why great agents don't pressure… they guide This episode introduces The Money Dial—a practical framework to help clients connect price to purpose, move from hesitation to confidence, and make buying decisions that actually stick. If you want higher close rates, better persistency, and more confident money conversations, this is a must-watch. 👉 Take action: Before your next appointment, write down your three most common objections and script two empathetic clarifying questions for each. Practice them out loud. Lead with value—and watch your results change. 🔔 Subscribe for weekly training 👍 Like if this helped you 📤 Share this episode with an agent who needs to hear it

How to Sell Life Insurance: Build a 2026 Plan You Can Actually Execute
07/1/2026 | 58 mins.
What if 2026 isn't just "new year hype"… but the year you build a system that forces results? In this Life Insurance Academy episode, Roger, Chris, and Zach recap the lessons of 2025 and map out a clear, executable game plan for 2026—starting with a story from the 2008 USA "Redeem Team" that every agent needs to hear: Kobe Bryant, 4:45 AM, and four words that change everything: "I got goals." Inside this episode, you'll learn: Why most goals fail (they're vague, vanity, and unsupported) The difference between dreaming and goal-setting (hint: a plan + daily action) A simple framework to build your 2026 plan: Vision → Math → Method → Metrics How to reverse-engineer your income/production goal into monthly, weekly, and daily targets The key inputs to track so you can control your outcome: dials, contacts, conversations, presentations, apps, premium, placement rate The 3 goals every agent needs: Production goal Process goal Personal development goal (pick skills that make you dangerous in 2026) A practical 30-day execution checklist to start strong and stay consistent 🔥 Free Resource: We also mention a Goal Setting Calculator you can download for free at https://lifeinsuranceacademy.org/agent-financial-journey-calculator/ to help you run the math and build your plan. ✅ Ready to stop "hoping" and start executing? Join the Life Insurance Academy coaching calls + get plugged into the community. 👉 Learn more at: LifeInsuranceAcademy.org CTA: If this episode helped you, like, subscribe, and comment "I GOT GOALS"—and tell us your #1 target for 2026.

Selling Life Insurance: From Winging It to Winning, Sydney's Breakthrough Sales Process
31/12/2025 | 39 mins.
If you've ever felt like you're "winging it" on the phone, this episode is for you. In this Life Insurance Academy Podcast interview, Sydney Deshotel shares her journey from serving/bartending and working in a hospital to becoming a top-producing independent agent—and how everything changed when she discovered what most agents are missing: a repeatable sales process. Sydney opens up about: Walking into her first bootcamp feeling nervous, intimidated, and behind The "aha" moment when she learned to focus on who the client is protecting + why they filled out the form Why selling off "personality" alone is exhausting—and how structure creates confidence How community, daily training, and live dials help agents stop feeling alone and start thriving Her heart for helping new agents (especially women) find a culture that's healthy, supportive, and built to develop people If you're a newer agent, rebuilding, or ready to stop guessing and start improving your consistency—this conversation will hit home. Connect with Sydney: Instagram: sydney_deshotel Facebook: Sydney Kate Deshotel 👉 If this episode encouraged you, drop a comment to cheer Sydney on, like, subscribe, and share it with an agent who needs a better process (and a better room).

Selling Life Insurance: The 5 Real Reasons People Don't Buy Life Insurance and How to Fix Them
24/12/2025 | 39 mins.
Families are depending on you—and the only thing standing between them and financial disaster is your ability to help them make a decision. In this episode, Chris and Roger break down the 5 real reasons people don't buy (and why "I want to think about it" is usually a smokescreen). If you're hearing the same objections over and over, this framework will help you identify what's actually happening, remove the barrier, and confidently guide clients to protect the people they love. In this episode, you'll learn: The 5 barriers behind almost every objection: No Trust, No Need, No Want, No Urgency, No Money How to build trust fast using authority + empathy (especially in telesales) Why "need" can't be created—only discovered and uncovered The 4 stakes questions that move a client from "need" to "want" (and "want" to urgency) How to avoid killing the close by making the end confusing or transactional How to handle affordability with dignity and still get the application Quick CTAs ✅ Drop a comment: Which barrier do you see most often—trust, need, want, urgency, or money? ✅ Share this episode with an agent who keeps hearing "Let me think about it." ✅ Subscribe for more training that helps you sell with clarity and confidence. https://lifeinsuranceacademy.org/

How to Sell Life Insurance: Objection Mastery: Turning "No" into "Not Yet"
17/12/2025 | 25 mins.
Objections aren't killing your sales — misunderstanding them is. In this episode of the Life Insurance Academy Podcast, Roger Short breaks down why objections are not rejection, but signals of uncertainty, fear, and missing clarity. Top producers don't fear objections — they welcome them, because they know objections are part of the process, not a disruption to it. You'll learn: Why objections are emotional, not logical The three most common objections in life insurance sales — and what they really mean How to use internal-based questioning to guide prospects instead of pushing them How to reframe "no" into "not yet" — and lead it to a confident yes Why your role isn't to overcome objections, but to dissolve them through clarity and empathy This episode will change how you hear "I need to think about it," "It's too expensive," and "I already have coverage." If you want calmer conversations, higher trust, and more applications written — this is a must-watch. 🎧 Listen. Learn. Lead with confidence. 👉 Subscribe for more sales psychology, principled selling, and agent development 👉 Share this episode with an agent who struggles with objections



Life Insurance Academy Podcast