Make More Money without Selling Your Soul

I’m talking about that weird January overwhelm, the kind that makes you want to crawl back under a blanket until March.If you’ve been feeling resistance to getting started (even when you genuinely like your business), you’re not broken. You’re human, and it’s cold.In this episode I share three simple reframes I’m using right now to get moving without turning January into a punishment month, plus a practical way to decide what actually matters this week, so you can make money and keep your nervous system intact.Highlights:(03:01) - The January whiplash, dreaming is fun, then you realise you have to do the thing(06:17) - You’re your own boss, stop recreating corporate pressure with less support(10:00) - “You’re not behind, you’re seasonal,” the permission slip you needed(17:09) - The mental junk drawer method, dump the list, then pick what’s essential(19:47) - Make January joyful on purpose, yes, even if it’s just coffee or a sauna(24:05) - The client story that proves it, one year ago it felt impossible, now it’s her favourite offerJoin the FREE January workshop here: https://pollylavarello.lpages.co/live-workshop-jan-2026/To find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This conversation with Leanne Sia felt electric. Leanne is the Big Deal Identity Coach and creator of The Mirror Method, helping female founders believe the f*ck out of themselves and turn their so called delulu dreams into done deals. She teaches that success is 20 percent strategy and 80 percent Big Deal Energy, and she has this emotional contagion that makes you feel more capable simply by being in her space.In this episode I share how identity work has shaped my own business, the moments I stayed small and the shifts that helped me trust myself more deeply. Strategy matters, but who I am being when I use it matters far more. When we step into our Big Deal energy, everything feels lighter, clearer and more inevitable.Highlights:(01:36) Why identity shapes every decision I make in my business (04:37) How my inner critic once held me back even with good strategy (08:46) The moment I realised strategy was not the missing piece (12:21) What Big Deal identity looks and feels like for me (17:45) How stepping into my power changed my confidence and results (26:13) The mindset work that helps me take bold, aligned actionConnect with Leanne:WebsiteInstagramFreebieTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This one is a cosy, honest, end of year reflection on what it has really looked like to run my business in 2025. No gloss, no performance, just the truth of what has stretched me, grounded me and surprised me. Five years in, I feel a different kind of steadiness. The wobble still appears, but it no longer knocks me flat, and it has been powerful to look back and notice how experience changes everything.I share the themes that shaped my year, from refining my offers to deepening boundaries, rebuilding my health, simplifying the business and choosing support at exactly the right time. You will hear the messy bits, the breakthroughs and the moments that reminded me why this work matters. If you need reassurance that you are not meant to have it all figured out instantly, this episode will feel like a warm hug and a nudge forward.Highlights:(01:52) Why five years in feels more grounded but still human(04:15) The sales page moment that reignited belief in the work(06:40) What experience gives you that strategy never can(10:05) The boundary shifts that changed her client relationships(14:20) Rebuilding health and finding a calmer rhythm(18:45) Choosing the right mentor at the right season(22:58) Plans for 2026 and why less truly becomes moreTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode is an invitation to pause, reflect and think like the founder you want to become in 2026. Instead of chasing trends or tactics, I guide you through fifteen powerful questions that shape identity, sharpen strategy and reveal the gaps that quietly cap business growth. These questions help you see where your messaging, offers, delivery and leadership may be out of alignment with the level you are aiming for.Whether you are already at six figures or building towards it, this is a chance to reconnect with clarity, confidence and the spacious CEO energy that makes scaling feel natural. Bring your journal. The insights will stay with you long after the episode ends.Highlights:(01:46) Why these questions matter for six and seven figure founders(03:22) The message and client calibre misalignment most founders miss(05:10) How to know whether your marketing builds trust or drains it(08:50) The offers worth carrying into 2026 and those worth releasing(12:44) What drains your brilliance versus what amplifies it(18:57) The identity shift needed to become your next level founderTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this conversation with Ekaterina Ward, we explore what happens when midlife meets motherhood and ambition, and why this chapter can become the most vibrant one yet. Ekaterina Ward is a seasoned educator, business mentor and executive coach based in London. She began her career in teaching before moving into corporate financial services, later retraining as a coach. For the past eleven years, she has supported female founders and mothers in becoming reliable moneymakers without burning out, all while thriving in life. Now 50, Ekaterina is a proud mother and wife on a mission to redefine midlife as the most fulfilling and powerful chapter of all. We talk about purpose, legacy, identity shifts and the invitations that arrive when your children need you less but your desire for meaning grows louder. She brings wisdom, humour and real honesty to the journey of becoming the woman you are now, rather than the one you used to be.Highlights:(01:46) Ekaterina’s journey from education to corporate life to soul led business(05:45) The leap from traditional careers to entrepreneurship(08:50) Why motherhood and business are both catalysts for soul growth(14:25) What legacy means at midlife and why it now feels urgent(18:54) Reconnecting with identity and purpose as life shifts(26:24) Navigating midlife, hormones and the magic or mayhem withinConnect with Ekaterina:Website Instagram "Download Ekaterina’s free Midlife Mayhem & Magic: Self-Enquiry Workbook—a beautifully crafted and well researched self-enquiry prompts that guide your own exploration of the blessings this season offers. .."Sign up page : https://ekaterinaward.com/midlife-mayhem-and-magicTo find out more:WebsiteInstagram(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio