Messaging for Multidimensional Thought Leaders with Rebecca Miller
If you’ve ever felt like you’re “too much” for traditional branding advice, this episode is for you. I’m joined by Rebecca Miller from Block & Rose, a positioning strategist, story distiller and identity alchemist who helps multifaceted founders and creatives become known for how they think - not just what they do.Rebecca’s worked across everything from brand campaigns that got thousands of people talking about incontinence pads, to teaching at Ravensbourne University and leading strategy sessions for major organisations like University of the Arts London. She now supports values-led entrepreneurs who’ve outgrown their niche or their messaging and are ready to build a brand that feels radically true.We talk about what happens when you’ve evolved beyond your old story, how to distil complexity into clarity, and why clarity isn’t about choosing one thing - it’s about finding the thread that ties it all together.Highlights:(02:10) – Rebecca’s journey from marketing director to messaging mentor(06:10) – Why mainstream brand frameworks fall short for founders(09:00) – The myth of the perfect niche and what really matters(11:00) – Building a circular, flexible brand ecosystem(14:40) – The “path to intelligent movement” case study(19:00) – Messaging for multi-dimensional creatives(25:00) – The hidden burnout cost of not feeling seen(29:50) – Identity, alignment and finding your true brand voice(33:20) – How personal branding just got a rebrandConnect with Rebecca:WebsiteLinkedinTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
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5 Things I’ve Learned in 5 Years of Running My Online Business
Five years in business feels like both a lifetime and a blink. In this episode, I share the five biggest lessons I’ve learned running my online business - from building it during lockdown while on Universal Credit to creating consistent multi–six-figure years that align with my values, not burnout. I’m talking about the truth behind readiness, resilience, and what it really takes to build something that lasts.If you’ve ever questioned whether you’re doing enough or wondered if you’re too late, this one’s for you. Spoiler: you’re right on time. Here are the highlights:Why my 10k month meant more than money (03:15)The moment I stopped waiting to feel “ready” (10:35)How I learned nothing’s ever as bad as it seems (19:36)The truth about client care and repeat success (24:20)Why focus will always beat frenzy (26:45)The biggest mindset shift behind long-term growth (28:45)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
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Why ‘You Are Your Own Niche’ Is Utter BS (And What to Do Instead)
In this episode, I’m sharing why the whole “you are your own niche” narrative is complete BS - and what to do instead. This idea sounds empowering, but it’s actually holding so many brilliant business owners back from real growth. I talk about how I came to this realisation myself, what finally clicked when I started niching down, and why clarity is your best marketing strategy. I’ll walk you through how to attract the right clients without boxing yourself in, how depth creates demand, and how to niche in a way that still feels authentic and expansive. If you’ve been resisting the niche conversation, this one’s going to shift everything. Here are the highlights:How the online business space is exploding - and what that means for you (02:10)My mentor’s tough question that changed everything (07:55)Spotting the clients you actually love working with (09:52)Why your personal brand isn’t your marketing strategy (12:05)How niching builds trust and faster sales (16:30)How I refined my niche without a big rebrand (22:10)The lightbulb moment that brought clarity and opportunity (24:00)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
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The 3 Revenue Ceiling Mistakes That Keep Wellness Practitioners Stuck
If you’ve ever felt stuck at the same income level month after month, no matter how hard you work, this episode is for you. I’m walking you through my brand-new free guide, designed for coaches, therapists, and wellness professionals who are ready to scale ethically, sustainably, and with less overwhelm. You’ll learn the real reasons you’re hitting that ceiling and how to shift the mindset, structure, and systems keeping you there.I also share three client stories that reveal the most common growth blocks - from ethical undercharging and the “solo service trap” to the endless cycle of strategy-hopping. Each one comes with powerful mindset reframes and actionable steps to help you create scalable income without losing your integrity or burning out. If you’ve been wondering how to grow your business and feel good while doing it, this episode will show you what’s really holding you back and how to break through for good. Here are the highlights:The “revenue ceiling” problem no one talks about (02:20)The ethically undercharging practitioner (06:10)Building a business that can’t scale beyond you (09:45)The strategy hopper identity (12:20)Mastery through consistency - the power of one strategy (13:30)The six hidden blocks keeping practitioners stuck (15:00)Introducing The Everyday Sales Accelerator (16:10)Get the FREE Guide: https://pollylavarello.lpages.co/3-mistakes/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
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No Plan B: Building a Career on Purpose with Nicole Gottselig
This week, I’m joined by Nicole Gottselig, a Canadian writer, editor, and storytelling powerhouse based in Berlin. Nicole’s a natural connector with over a decade in content creation, event hosting, and community building. As host of Connect with Purpose and former host of Hotjar’s Through the Looking Jar, she’s known for sparking real, human conversations that inspire action.We chat about money, purpose, and what happens when you stop waiting for permission and finally go all in. Nicole shares how stepping out from behind the scenes and showing up as her unfiltered self transformed everything. It’s an honest, energising conversation about bravery, burnout, and building a life that feels truly aligned.Here are the highlights:Nicole’s path from ghostwriting to brand storytelling (03:53)Manifestation before she even knew what it was (10:00)Finding purpose through helping others tell their stories (15:00)How losing her “dream job” opened new doors (24:01)The magic of showing up online - even when no one’s liking (25:08)LinkedIn visibility tips that actually work (30:13)AI, authenticity, and using your real voice (35:53)The power of being seen - and saying yes (42:45)Connect with Nicole:InstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you.
On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.
New Zealand