5 Things I’ve Learned in 5 Years of Running My Online Business
Five years in business feels like both a lifetime and a blink. In this episode, I share the five biggest lessons I’ve learned running my online business - from building it during lockdown while on Universal Credit to creating consistent multi–six-figure years that align with my values, not burnout. I’m talking about the truth behind readiness, resilience, and what it really takes to build something that lasts.If you’ve ever questioned whether you’re doing enough or wondered if you’re too late, this one’s for you. Spoiler: you’re right on time. Here are the highlights:Why my 10k month meant more than money (03:15)The moment I stopped waiting to feel “ready” (10:35)How I learned nothing’s ever as bad as it seems (19:36)The truth about client care and repeat success (24:20)Why focus will always beat frenzy (26:45)The biggest mindset shift behind long-term growth (28:45)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio
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Why ‘You Are Your Own Niche’ Is Utter BS (And What to Do Instead)
In this episode, I’m sharing why the whole “you are your own niche” narrative is complete BS - and what to do instead. This idea sounds empowering, but it’s actually holding so many brilliant business owners back from real growth. I talk about how I came to this realisation myself, what finally clicked when I started niching down, and why clarity is your best marketing strategy. I’ll walk you through how to attract the right clients without boxing yourself in, how depth creates demand, and how to niche in a way that still feels authentic and expansive. If you’ve been resisting the niche conversation, this one’s going to shift everything. Here are the highlights:How the online business space is exploding - and what that means for you (02:10)My mentor’s tough question that changed everything (07:55)Spotting the clients you actually love working with (09:52)Why your personal brand isn’t your marketing strategy (12:05)How niching builds trust and faster sales (16:30)How I refined my niche without a big rebrand (22:10)The lightbulb moment that brought clarity and opportunity (24:00)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio
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The 3 Revenue Ceiling Mistakes That Keep Wellness Practitioners Stuck
If you’ve ever felt stuck at the same income level month after month, no matter how hard you work, this episode is for you. I’m walking you through my brand-new free guide, designed for coaches, therapists, and wellness professionals who are ready to scale ethically, sustainably, and with less overwhelm. You’ll learn the real reasons you’re hitting that ceiling and how to shift the mindset, structure, and systems keeping you there.I also share three client stories that reveal the most common growth blocks - from ethical undercharging and the “solo service trap” to the endless cycle of strategy-hopping. Each one comes with powerful mindset reframes and actionable steps to help you create scalable income without losing your integrity or burning out. If you’ve been wondering how to grow your business and feel good while doing it, this episode will show you what’s really holding you back and how to break through for good. Here are the highlights:The “revenue ceiling” problem no one talks about (02:20)The ethically undercharging practitioner (06:10)Building a business that can’t scale beyond you (09:45)The strategy hopper identity (12:20)Mastery through consistency - the power of one strategy (13:30)The six hidden blocks keeping practitioners stuck (15:00)Introducing The Everyday Sales Accelerator (16:10)Get the FREE Guide: https://pollylavarello.lpages.co/3-mistakes/To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio
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No Plan B: Building a Career on Purpose with Nicole Gottselig
This week, I’m joined by Nicole Gottselig, a Canadian writer, editor, and storytelling powerhouse based in Berlin. Nicole’s a natural connector with over a decade in content creation, event hosting, and community building. As host of Connect with Purpose and former host of Hotjar’s Through the Looking Jar, she’s known for sparking real, human conversations that inspire action.We chat about money, purpose, and what happens when you stop waiting for permission and finally go all in. Nicole shares how stepping out from behind the scenes and showing up as her unfiltered self transformed everything. It’s an honest, energising conversation about bravery, burnout, and building a life that feels truly aligned.Here are the highlights:Nicole’s path from ghostwriting to brand storytelling (03:53)Manifestation before she even knew what it was (10:00)Finding purpose through helping others tell their stories (15:00)How losing her “dream job” opened new doors (24:01)The magic of showing up online - even when no one’s liking (25:08)LinkedIn visibility tips that actually work (30:13)AI, authenticity, and using your real voice (35:53)The power of being seen - and saying yes (42:45)Connect with Nicole:InstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio
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From Misfit to Mystic: Redefining Wealth, Worth, and Wild Freedom
This episode is one of the most moving I’ve ever recorded. My guest, Ebonie Allard, is a fulfilment coach and soul contract guide who helps midlife culture-makers decode the details of their soul contracts, integrate the shadows in their blind spots, and reignite their sacred spark so that they are fulfilled, satisfied and living to their full potential.We talk about resilience after bankruptcy, redefining wealth on your own terms, and what it means to stop chasing approval and start living fully as yourself. Ebonie’s honesty, humour and fire will challenge the way you think about freedom, success and the messy beauty of rebuilding from the ground up.We get into everything from human design and spirituality to the raw truth of friendships lost, businesses closed, and the courage to start again. Ebonie shows us that wealth isn’t just about money, it’s about synergy, presence, and living life in a way that feels whole. This conversation is your go-ahead to honour your own rhythm, create systems that support your art, and remember that you are the greatest asset you’ll ever have.Here are the highlightsThe teenage hustle that set Ebonie’s path (05:00)The truth about approval, masks and misfit energy (11:00)When business success still felt empty (16:25)Losing it all and choosing who to be next (25:00)Bankruptcy, betrayal and 12 weeks of reset (27:23)Building a “boring” business without being bored (34:14)Why you never have to retire parts of yourself (45:59)Connect with Ebonie:WebsiteInstagramTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio
I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you.
On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.
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