Make More Money without Selling Your Soul

This one is a cosy, honest, end of year reflection on what it has really looked like to run my business in 2025. No gloss, no performance, just the truth of what has stretched me, grounded me and surprised me. Five years in, I feel a different kind of steadiness. The wobble still appears, but it no longer knocks me flat, and it has been powerful to look back and notice how experience changes everything.I share the themes that shaped my year, from refining my offers to deepening boundaries, rebuilding my health, simplifying the business and choosing support at exactly the right time. You will hear the messy bits, the breakthroughs and the moments that reminded me why this work matters. If you need reassurance that you are not meant to have it all figured out instantly, this episode will feel like a warm hug and a nudge forward.Highlights:(01:52) Why five years in feels more grounded but still human(04:15) The sales page moment that reignited belief in the work(06:40) What experience gives you that strategy never can(10:05) The boundary shifts that changed her client relationships(14:20) Rebuilding health and finding a calmer rhythm(18:45) Choosing the right mentor at the right season(22:58) Plans for 2026 and why less truly becomes moreTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode is an invitation to pause, reflect and think like the founder you want to become in 2026. Instead of chasing trends or tactics, I guide you through fifteen powerful questions that shape identity, sharpen strategy and reveal the gaps that quietly cap business growth. These questions help you see where your messaging, offers, delivery and leadership may be out of alignment with the level you are aiming for.Whether you are already at six figures or building towards it, this is a chance to reconnect with clarity, confidence and the spacious CEO energy that makes scaling feel natural. Bring your journal. The insights will stay with you long after the episode ends.Highlights:(01:46) Why these questions matter for six and seven figure founders(03:22) The message and client calibre misalignment most founders miss(05:10) How to know whether your marketing builds trust or drains it(08:50) The offers worth carrying into 2026 and those worth releasing(12:44) What drains your brilliance versus what amplifies it(18:57) The identity shift needed to become your next level founderTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

In this conversation with Ekaterina Ward, we explore what happens when midlife meets motherhood and ambition, and why this chapter can become the most vibrant one yet. Ekaterina Ward is a seasoned educator, business mentor and executive coach based in London. She began her career in teaching before moving into corporate financial services, later retraining as a coach. For the past eleven years, she has supported female founders and mothers in becoming reliable moneymakers without burning out, all while thriving in life. Now 50, Ekaterina is a proud mother and wife on a mission to redefine midlife as the most fulfilling and powerful chapter of all. We talk about purpose, legacy, identity shifts and the invitations that arrive when your children need you less but your desire for meaning grows louder. She brings wisdom, humour and real honesty to the journey of becoming the woman you are now, rather than the one you used to be.Highlights:(01:46) Ekaterina’s journey from education to corporate life to soul led business(05:45) The leap from traditional careers to entrepreneurship(08:50) Why motherhood and business are both catalysts for soul growth(14:25) What legacy means at midlife and why it now feels urgent(18:54) Reconnecting with identity and purpose as life shifts(26:24) Navigating midlife, hormones and the magic or mayhem withinConnect with Ekaterina:Website Instagram "Download Ekaterina’s free Midlife Mayhem & Magic: Self-Enquiry Workbook—a beautifully crafted and well researched self-enquiry prompts that guide your own exploration of the blessings this season offers. .."Sign up page : https://ekaterinaward.com/midlife-mayhem-and-magicTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Somewhere between the Hallmark fantasies, fluffy coats and well meant invitations, I realised how much space was being taken up in my brain by things I was not actually doing. Thinking about books and stages was costing me more energy than the things that genuinely move my business forward. So I wanted to record this small but honest moment of clarity, in case you are also carrying around ideas that feel more like clutter than purpose.This next year, for me, is a no year. Not dramatic, not defeatist, just a gentle reclaiming of capacity. Saying no has already created so much relief and focus, and I hope that hearing this sparks your own reflection on what deserves your yes, and what you can lovingly set aside for now.Highlights:(01:42) Why my yes years were fun but financially chaotic(04:15) Realising book and stage dreams were quietly clogging my mental capacity(07:58) The sweaty pants moment that changed how I see visibility(10:46) The relief of declaring a no year on a school run(13:22) Learning to work with my neurodivergent brain instead of against it(16:40) How removing distractions strengthens my trust ecosystemTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode feels like a warm permission slip. I talk about what it really takes to plan a year in business that supports your energy, your goals and your life, not the other way round. So many entrepreneurs slide into overwhelm because they are unclear on what makes money in their business, and clarity is one of the biggest gifts you can give yourself. I share the habits, boundaries and practical shifts that helped me rebuild after burnout, and why your schedule should reflect the life you actually want to live. I also break down my favourite way to plan sustainably, balancing money now activity with money later infrastructure so you can grow without burning out. If you often feel torn between bigger long term projects and keeping cash flowing in the short term, this approach will be a game changer. We explore how trust, consistency and a well designed ecosystem make selling easier and more human, and why your business grows at the pace your nervous system feels safe. This is about building success with spaciousness, honesty and calm intention.Highlights:(01:45) Why overwhelm shows up when you lack clarity on what makes money(05:12) Building your business around your life rather than squeezing life in(10:04) The habits that prevent burnout and support long term capacity(14:58) Understanding money now versus money later tasks(20:40) How trust and consistency create a stronger marketing ecosystem(27:22) Why treating your marketing as a body of work changes everythingTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio