Make More Money without Selling Your Soul

If marketing in 2026 feels loud, chaotic and increasingly same same, you are not imagining it. In this episode, I’m joined by Tania Chakraborti, the Anti Shortcut Marketer and founder of Bravebird, a finalist in the 2025 Outrageously Brave, Outrageously You Awards.
Tania works with established service providers and coaches ready to step into category leadership, helping them turn story into serious commercial traction.
With a background spanning high growth VC backed tech, scale ups, publishing and journalism, Tania brings both creative depth and strategic rigour to personal branding.
We talk about building Brave ONE as an antidote to hacky marketing, why visibility without positioning is exhausting, and how to create a body of work that sustains you for the long haul.
Highlights:
(03:15) The burnout moment that led to founding Bravebird
(10:40) From scale up marketing leader to Anti Shortcut Marketer
(17:05) Guru messaging versus guide messaging
(24:40) AI risks and the rise of generic marketing
(30:15) Business maturity and messaging alignment
(38:20) Why courage is essential for category leadership
Connect with Tania:
Website
Instagram

To find out more:
Website
Instagram
(FREE) THE PROFITABLE PRACTITIONER'S GUIDE
This podcast is proudly produced by Wavemakers Audio

Today I’m getting honest about something that didn’t quite land in my last launch, and how AI played a part in it.
I’m sharing the uncomfortable lesson that reminded me why personal brand cannot be outsourced, not even to the smartest tool in the room.
We’re talking about where AI is genuinely useful, where it quietly flattens your voice, and why convictions, standards and clear positioning are now your greatest competitive edge.
If your marketing has started to feel a bit… word salad, this episode will help you recalibrate.
Highlights:
(02:10) The launch email that didn’t sound like me
(06:40) Why AI can polish copy but dilute personality
(09:35) What actually differentiates you in 2026
(14:20) Your convictions, standards and enemies matter
(18:05) Community building versus chasing engagement
(24:10) Where AI helps and where it quietly harms your brand

To find out more:
Website
Instagram
(FREE) THE PROFITABLE PRACTITIONER'S GUIDE
This podcast is proudly produced by Wavemakers Audio

I promised a conversation about authority and personal brand in 2026, but instead, I decided to take you behind the scenes of my business.
This episode is a transparent look at what a £25k month actually looks like when you’re in the scaling phase, not the beginner stage and not the flashy six figure launch headlines either.
I talk through what worked, what surprised me, and what didn’t quite land the way I expected.
From evergreen systems and workshops to ad spend, follow up, and energy management, this is an honest reflection on building sustainable growth while protecting your time, capacity, and wellbeing.
Highlights:
(01:36) Why I’m sharing the messy middle of business growth
(03:20) How evergreen systems and launches work together
(06:45) What my ad spend and returns actually looked like
(09:30) Why results are less predictable than they used to be
(14:10) The role of follow up and real conversations in sales
(20:45) What I’m focusing on next to scale with more ease

To find out more:
Website
Instagram
(FREE) THE PROFITABLE PRACTITIONER'S GUIDE
This podcast is proudly produced by Wavemakers Audio

This episode is a very honest look at how I run my business with an ADHD leaning, neurodivergent brain, without sacrificing my health, my family, or my sanity.
I share what’s actually working for me now that my business is in a more mature season, and why burnout has become my non negotiable line in the sand.
We talk structure without rigidity, decision fatigue, boundaries, nervous system care, and why doing less, but better, has been the key to consistency, growth, and resilience.
This isn’t advice or a diagnosis, it’s lived experience, shared in the hope it helps you design a business that works for you, not against you.
Highlights:
(02:45) Why rigid structure doesn’t work for ADHD brains
(06:10) The two to three task rule that changed everything
(09:50) Managing decision fatigue and mental load
(13:40) How I structure my week without burning out
(18:05) Boundaries, nervous system care, and life KPIs
(23:10) Designing a business that supports your real life

To find out more:
Website
Instagram
(FREE) THE PROFITABLE PRACTITIONER'S GUIDE
This podcast is proudly produced by Wavemakers Audio

I was genuinely excited to record this one because money isn’t just numbers, it’s identity, safety and nervous system stuff we’re rarely taught to look at.
In this conversation with Cleo Nedd, we talk about why so many women can make money but feel strangely uncomfortable holding onto it, and how that links back to money trauma, family patterns and being one of the first generations really building wealth on our own terms.
Cleo helps high achieving women stop endlessly earning and start building real wealth. She’s a financial coach and money trauma specialist who blends money psychology with practical wealth strategy, so your money actually starts working harder for you.
We talk paying yourself without guilt, investing as a habit rather than a personality type, and building financial confidence when you’re self employed and cash flow isn’t always predictable. This episode is grounding, expansive and quietly powerful.
Highlights:
(02:40) Why women are the first generation really learning how to build wealth
(07:36) How childhood money stories quietly shape what feels safe now
(15:43) The emotional load of paying yourself properly from your business
(21:50) What to do when you have money sitting there and no clear plan
(31:48) Why strategy only works if your identity can hold it
(44:53) Investing as a habit, not a personality trait
Connect with Cleo:
Website
Instagram

To find out more:
Website
Instagram
(FREE) THE PROFITABLE PRACTITIONER'S GUIDE
This podcast is proudly produced by Wavemakers Audio