If you have ever sat staring at your laptop wondering what on earth to prioritise in your business, this episode will feel like a deep exhale. I break down the five profitability levers that can genuinely move the needle next year, without sending you into burnout or a spiral of overthinking. These are the same levers I have taught inside client communities, and every time, they open up possibility, clarity and that spark of belief that doubling your revenue is far more doable than you might think.We explore leads, conversions, pricing, retention and efficiency in a really grounded way, with examples that make the numbers feel clear and human. If you have been battling option overwhelm, juggling every plate and wondering where your energy is best spent, this episode gives you the focus you have been craving. It is practical, encouraging and designed to help you build momentum without losing yourself in the process.Highlights:(01:34) Why overwhelm stops growth and how to break that cycle(03:32) The truth about effort, visibility and what actually drives sales(07:58) The five levers that create forecastable revenue(09:28) How doubling your leads can double your sales(14:03) Increasing conversions without adding pressure(21:29) Why retention and efficiency matter more than you thinkTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
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27:16
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27:16
The Lie About Success No One Tells You
You know that myth that once you’ve “made it”, business suddenly feels easy? Yeah, that one. In this episode, I’m calling it out. I’m getting real about the truth that discomfort doesn’t disappear as you grow - it just changes shape. I’ll share how learning to live with discomfort, rather than trying to buy or plan your way out of it, is actually where the real growth happens.I’m also sharing a few of my own moments where I’ve mistaken avoidance for strategy, and what helped me build a healthier relationship with the discomfort that comes with growth. This one’s honest, practical, and hopefully gives you a bit of reassurance that you’re not doing it wrong - you’re just doing it human.Highlights:(02:10) – The myth that success means comfort(05:20) – Why we’re wired to avoid discomfort and chase quick fixes(09:55) – The dopamine hit of investing and why it fades(14:30) – Productive vs unproductive discomfort in my business(20:10) – Taking radical responsibility for every investment(26:00) – How I’ve learned to see discomfort as proof I’m on the right pathTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
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30:21
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30:21
Messaging for Multidimensional Thought Leaders with Rebecca Miller
If you’ve ever felt like you’re “too much” for traditional branding advice, this episode is for you. I’m joined by Rebecca Miller from Block & Rose, a positioning strategist, story distiller and identity alchemist who helps multifaceted founders and creatives become known for how they think - not just what they do.Rebecca’s worked across everything from brand campaigns that got thousands of people talking about incontinence pads, to teaching at Ravensbourne University and leading strategy sessions for major organisations like University of the Arts London. She now supports values-led entrepreneurs who’ve outgrown their niche or their messaging and are ready to build a brand that feels radically true.We talk about what happens when you’ve evolved beyond your old story, how to distil complexity into clarity, and why clarity isn’t about choosing one thing - it’s about finding the thread that ties it all together.Highlights:(02:10) – Rebecca’s journey from marketing director to messaging mentor(06:10) – Why mainstream brand frameworks fall short for founders(09:00) – The myth of the perfect niche and what really matters(11:00) – Building a circular, flexible brand ecosystem(14:40) – The “path to intelligent movement” case study(19:00) – Messaging for multi-dimensional creatives(25:00) – The hidden burnout cost of not feeling seen(29:50) – Identity, alignment and finding your true brand voice(33:20) – How personal branding just got a rebrandConnect with Rebecca:WebsiteLinkedinTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
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38:55
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38:55
5 Things I’ve Learned in 5 Years of Running My Online Business
Five years in business feels like both a lifetime and a blink. In this episode, I share the five biggest lessons I’ve learned running my online business - from building it during lockdown while on Universal Credit to creating consistent multi–six-figure years that align with my values, not burnout. I’m talking about the truth behind readiness, resilience, and what it really takes to build something that lasts.If you’ve ever questioned whether you’re doing enough or wondered if you’re too late, this one’s for you. Spoiler: you’re right on time. Here are the highlights:Why my 10k month meant more than money (03:15)The moment I stopped waiting to feel “ready” (10:35)How I learned nothing’s ever as bad as it seems (19:36)The truth about client care and repeat success (24:20)Why focus will always beat frenzy (26:45)The biggest mindset shift behind long-term growth (28:45)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
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31:08
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31:08
Why ‘You Are Your Own Niche’ Is Utter BS (And What to Do Instead)
In this episode, I’m sharing why the whole “you are your own niche” narrative is complete BS - and what to do instead. This idea sounds empowering, but it’s actually holding so many brilliant business owners back from real growth. I talk about how I came to this realisation myself, what finally clicked when I started niching down, and why clarity is your best marketing strategy. I’ll walk you through how to attract the right clients without boxing yourself in, how depth creates demand, and how to niche in a way that still feels authentic and expansive. If you’ve been resisting the niche conversation, this one’s going to shift everything. Here are the highlights:How the online business space is exploding - and what that means for you (02:10)My mentor’s tough question that changed everything (07:55)Spotting the clients you actually love working with (09:52)Why your personal brand isn’t your marketing strategy (12:05)How niching builds trust and faster sales (16:30)How I refined my niche without a big rebrand (22:10)The lightbulb moment that brought clarity and opportunity (24:00)To find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio
I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you.
On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.
New Zealand