Make More Money without Selling Your Soul

In this conversation with Ekaterina Ward, we explore what happens when midlife meets motherhood and ambition, and why this chapter can become the most vibrant one yet. Ekaterina Ward is a seasoned educator, business mentor and executive coach based in London. She began her career in teaching before moving into corporate financial services, later retraining as a coach. For the past eleven years, she has supported female founders and mothers in becoming reliable moneymakers without burning out, all while thriving in life. Now 50, Ekaterina is a proud mother and wife on a mission to redefine midlife as the most fulfilling and powerful chapter of all. We talk about purpose, legacy, identity shifts and the invitations that arrive when your children need you less but your desire for meaning grows louder. She brings wisdom, humour and real honesty to the journey of becoming the woman you are now, rather than the one you used to be.Highlights:(01:46) Ekaterina’s journey from education to corporate life to soul led business(05:45) The leap from traditional careers to entrepreneurship(08:50) Why motherhood and business are both catalysts for soul growth(14:25) What legacy means at midlife and why it now feels urgent(18:54) Reconnecting with identity and purpose as life shifts(26:24) Navigating midlife, hormones and the magic or mayhem withinConnect with Ekaterina:Website Instagram "Download Ekaterina’s free Midlife Mayhem & Magic: Self-Enquiry Workbook—a beautifully crafted and well researched self-enquiry prompts that guide your own exploration of the blessings this season offers. .."Sign up page : https://ekaterinaward.com/midlife-mayhem-and-magicTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

Somewhere between the Hallmark fantasies, fluffy coats and well meant invitations, I realised how much space was being taken up in my brain by things I was not actually doing. Thinking about books and stages was costing me more energy than the things that genuinely move my business forward. So I wanted to record this small but honest moment of clarity, in case you are also carrying around ideas that feel more like clutter than purpose.This next year, for me, is a no year. Not dramatic, not defeatist, just a gentle reclaiming of capacity. Saying no has already created so much relief and focus, and I hope that hearing this sparks your own reflection on what deserves your yes, and what you can lovingly set aside for now.Highlights:(01:42) Why my yes years were fun but financially chaotic(04:15) Realising book and stage dreams were quietly clogging my mental capacity(07:58) The sweaty pants moment that changed how I see visibility(10:46) The relief of declaring a no year on a school run(13:22) Learning to work with my neurodivergent brain instead of against it(16:40) How removing distractions strengthens my trust ecosystemTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

This episode feels like a warm permission slip. I talk about what it really takes to plan a year in business that supports your energy, your goals and your life, not the other way round. So many entrepreneurs slide into overwhelm because they are unclear on what makes money in their business, and clarity is one of the biggest gifts you can give yourself. I share the habits, boundaries and practical shifts that helped me rebuild after burnout, and why your schedule should reflect the life you actually want to live. I also break down my favourite way to plan sustainably, balancing money now activity with money later infrastructure so you can grow without burning out. If you often feel torn between bigger long term projects and keeping cash flowing in the short term, this approach will be a game changer. We explore how trust, consistency and a well designed ecosystem make selling easier and more human, and why your business grows at the pace your nervous system feels safe. This is about building success with spaciousness, honesty and calm intention.Highlights:(01:45) Why overwhelm shows up when you lack clarity on what makes money(05:12) Building your business around your life rather than squeezing life in(10:04) The habits that prevent burnout and support long term capacity(14:58) Understanding money now versus money later tasks(20:40) How trust and consistency create a stronger marketing ecosystem(27:22) Why treating your marketing as a body of work changes everythingTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

If you have ever sat staring at your laptop wondering what on earth to prioritise in your business, this episode will feel like a deep exhale. I break down the five profitability levers that can genuinely move the needle next year, without sending you into burnout or a spiral of overthinking. These are the same levers I have taught inside client communities, and every time, they open up possibility, clarity and that spark of belief that doubling your revenue is far more doable than you might think.We explore leads, conversions, pricing, retention and efficiency in a really grounded way, with examples that make the numbers feel clear and human. If you have been battling option overwhelm, juggling every plate and wondering where your energy is best spent, this episode gives you the focus you have been craving. It is practical, encouraging and designed to help you build momentum without losing yourself in the process.Highlights:(01:34) Why overwhelm stops growth and how to break that cycle(03:32) The truth about effort, visibility and what actually drives sales(07:58) The five levers that create forecastable revenue(09:28) How doubling your leads can double your sales(14:03) Increasing conversions without adding pressure(21:29) Why retention and efficiency matter more than you thinkTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio

You know that myth that once you’ve “made it”, business suddenly feels easy? Yeah, that one. In this episode, I’m calling it out. I’m getting real about the truth that discomfort doesn’t disappear as you grow - it just changes shape. I’ll share how learning to live with discomfort, rather than trying to buy or plan your way out of it, is actually where the real growth happens.I’m also sharing a few of my own moments where I’ve mistaken avoidance for strategy, and what helped me build a healthier relationship with the discomfort that comes with growth. This one’s honest, practical, and hopefully gives you a bit of reassurance that you’re not doing it wrong - you’re just doing it human.Highlights:(02:10) – The myth that success means comfort(05:20) – Why we’re wired to avoid discomfort and chase quick fixes(09:55) – The dopamine hit of investing and why it fades(14:30) – Productive vs unproductive discomfort in my business(20:10) – Taking radical responsibility for every investment(26:00) – How I’ve learned to see discomfort as proof I’m on the right pathTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping Tool(FREE) THE PROFITABLE PRACTITIONER'S GUIDEThis podcast is proudly produced by Wavemakers Audio