Make More Money without Selling Your Soul

This week I'm talking about what to say when someone tells you "I don't have the money" on a sales call - and the two other objections hiding right behind it.
You know the call I mean. It felt like a perfect fit, the energy was there, and then the next-day email arrives saying they've decided not to do this after all. Somewhere between the call ending and that decision landing, they talked themselves out of it - and most of us have no idea what actually happened in that gap.
Three objections turn up on sales calls again and again, and each one is usually a stand-in for something else. "I don't have the money" is often "I'm not choosing to prioritise this as an investment." "I don't have the time" could be five different things wearing the same sentence. And "I need to think about it" was never something to overcome in the first place - it's a request for more certainty.
So this episode is about the questions, not the statements, that let someone find their own real answer - even when that answer is no.
Selling is being of service. When it's coming from a place of helping someone make an informed decision, it can never feel gross.
Highlights
(00:32) - the sales-call objection Polly refuses to solve with a payment plan
(02:13) - why "can we split the payment?" is the worst thing to say next
(03:00) - the one question to ask instead, and the single most useful line in the whole episode
(04:24) - the five different things "I don't have the time" can actually mean
(07:45) - why "I need to think about it" isn't an objection to overcome
(09:29) - the real job of a sales call, and why "no" still counts as a win

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This week I'm talking about how to make an extra five grand this month - whether you've already had a 5K month or that number still feels miles away.
This isn't a post-more, launch-something-new episode. Before we talk about what you could be making, I want you looking at what you're already leaking - in your bank account and in your own behaviour - because that's the fertile ground everything else grows from.
From there it's your edge: whether what makes you different from someone doing something broadly similar is actually obvious in your content and your offer. And then your client journey - the exact path from someone discovering you to someone becoming a client, because more visibility on a journey that's already broken just creates more frustration, for them and for you.
Every business should have the capacity to make 5K or more within a month.
Highlights
(00:32) - the three simple tips to break past your current income ceiling, whatever it looks like right now
(03:52) - where you're already leaking money without realising, and the five-minute audit that catches it
(06:00) - why every client's calendar lies to them, and what a proper time audit reveals instead
(09:07) - the "niche sandwich" that makes people choose you over someone doing something broadly similar
(13:41) - the one sentence to fill in that clarifies exactly who you help, with what, and how
(15:14) - the six questions to map how your last five clients actually became clients
(19:30) - what's on the table right now if this is the push you needed
Catch the replay HERE

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In this week's episode I'm talking about why you're still apologising for selling, somewhere, in some form — and what watching someone else do it without a flicker of apology taught me.
You know sales keep your business alive. And yet somewhere it's still there - fewer invitations in your emails, fewer emails in the first place, going quiet in your stories instead of telling your warmest people about the thing you've built. Somewhere you're still carrying the belief that being salesy means being pushy, or unethical, even though no other department in your business would get away with going quiet like that.
Six years in business and fifty-odd webinars run, and it took watching someone else pitch for a full ninety minutes without once apologising for it, for this to properly land for me. Every time I felt the numbers dropping in the chat, I used to rush my own pitch to spare people's feelings - except the people who actually wanted to hear it were still sitting there, waiting for the invitation.
So this episode is about putting your energy where it belongs: on the people who are excited to be sold to, not the ones who were never going to buy. Giving someone the full picture of what they're being invited into isn't pushy. It's an act of service.
Selling isn't the thing to rush through so nobody feels uncomfortable - it's the thing you owe the people who actually want it.
Highlights
(00:32) - why chances are you're still apologising for selling somewhere in your business right now
(01:55) - what six years in business and fifty-odd webinars hadn't taught me until last week
(06:29) - the masterclass I watched with my embroidery in hand, and what it changed for me
(11:31) - why watching people drop off mid-pitch used to make me rush mine, and why that was the mistake
(13:44) - the "no pitch, no fluff" promise AI keeps tempting you to make, and why it's not quite honest
(15:06) - the one line to say at the start of a workshop instead of half-apologising for what's coming
(20:07) - the invitation to go make another one
Catch the replay here: https://cushyceo.com/free-training

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I'm talking about why you don't have time to create more content - and why that's almost never actually true.
This is the thing I hear before any other business challenge: people telling me they wish they were posting more. So I want to be honest about what's really going on there, because in most cases it isn't a time problem. It's what you're quietly choosing to prioritise instead, and a business model that may be eating the hours you need for visibility in the first place.
So this episode is the practical version. What a proper time audit actually looks like, the boringly simple recording setup that took away all my excuses, and the four-part formula I use to turn a five-minute ramble into something people stop for. Including what happened to my own "ritual" the first time real life got in the way of it.
Visibility should never be the first thing that gives - because there's no point building or launching anything if nobody knows about it.
Highlights
(00:34) - why visibility is almost always the first thing to give, and why it shouldn't be
(03:34) - the proper time audit I ask every client to do before we touch anything else
(06:02) - the two boringly simple recording spots that took the friction out of showing up
(09:41) - why the best ideas come from you, not the app you type them into
(11:00) - the four-part formula behind every reel that actually gets watched
(13:44) - building a one-line authority statement you're allowed to repeat ad nauseam
(17:53) - what happens to a "ritual" the first time life gets in the way of it
(18:50) - why lowering the bar on the first step gets you there faster than any content plan
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I'm talking about what four days of posting daily has already taught me - and why visibility was never actually the goal.
This episode picks up where last week left off. I'm a few days into a daily posting challenge, and the learnings — including some pushback — are already coming in fast. I talk about why my strategy for this isn't necessarily yours, what fear of visibility has actually been costing me, and why getting comfortable being seen imperfectly is doing more for my communication than any amount of planning ever did.
The bigger realisation, though, is about what happens after someone finds you. I use the analogy of a front door and a house to explain why so many practitioners are pouring all their energy into visibility while what happens next - positioning, offer clarity, a clear path to buying - is still undecided. Visibility gets someone to the door. It's not the same as having a house that's ready for them.
Visibility is not the destination. It's an accelerant — and an accelerant is only useful if there's already a healthy fire behind it.
Highlights
(01:24) - The reactions Polly's first few days of daily posting have already stirred up
(03:16) - Why raw and unpolished is working better than polished right now
(04:38) - Why Polly's strategy for this isn't necessarily the right one for you
(05:07) - What fear of public speaking has actually been costing her
(09:49) - The realisation that visibility was never the actual goal
(10:08) - The front door analogy: why we obsess over visibility and neglect what's behind it
(16:32) - The real question to ask instead of "what hook should I use next?"
(19:56) - Inside the upcoming Beyond the Content workshop
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