Q2 is here — so what should you be focusing on right now to set up a strong second half of the year? In this episode, we break down the key priorities we are leaning into, from partnerships and dialling in ad performance, to refining email flows and testing new channels. We’ll cover what’s worth your time (and budget) and how to prep for mid-year campaigns. Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/ and have it answered next week on Margi hour
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17:33
Top Email Platforms We Use for Ecomm and Service Brands
In this episode of Marketing & Margaritas, we’re diving into the email platforms that are driving results for both ecommerce and service-based brands. We’ll break down which platforms we swear by for our clients and why they work so well across different industries. Whether you’re looking to build customer loyalty, increase conversions, or automate your workflows, we’ll share our top picks and how we use them to maximise ROI. Plus, we’ll highlight the key features that make each platform stand out so you can choose the best fit for your business.
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27:07
The 7 Part Welcome Series Every Ecommerce Brand Needs to Send
Your welcome series sets the tone for your entire customer journey—so why settle for a boring “thanks for subscribing”?In this episode, we’re breaking down the ultimate 7-part welcome email flow every ecommerce brand should have in place. From the perfect timing between sends to what actually needs to be in each email, you’ll walk away with a complete blueprint that builds trust, overcomes objections, and boosts conversions.We’re talking:The psychology behind each emailWhat to say and whenHow to create urgency (without being pushy)Real strategies to drive first-time purchasesIf you’ve ever wondered how to make a perfect first impression with your email marketing, this is the episode for you.
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19:22
Crafting The Perfect Welcome Series For Your Digital Product
The journey doesn’t end when someone buys your digital product—it’s just beginning! In this episode, we dive into the power of a post-purchase welcome series that nurtures new buyers, boosts engagement, and seamlessly upsells them into your next offer. Learn how to build trust, deliver value, and guide your customers toward their next logical step with strategic email sequences. Whether you're selling courses, memberships, or templates, this episode will help you turn one-time buyers into lifelong customers.
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31:48
Margi Hour: What Is The Right Content Schedule For A Launch?
Today on Margi Hour we answered Libby's question:Hey girls, I have been a listener for a year now and you have the most useful tips so thank you 💛I am in the process of setting up a swimwear business called Zigi Swim which I'm aiming to launch in July. The samples should be ready by mid May and I am planning to get them photographed at the end of May, but I wanted some advice on the Pre-Launch timeline and content qty. Firstly what is the best timeframe for pre launch (1 month/ 6 weeks?) and secondly how much content should I post over that time? Should I be storying everyday of pre launch & posting to IG 3 times a week or more/less? Say the professional photographs from my shoot abroad are ready a month before launch, should I start posting them straight away and build hype or should I just do sneak peaks, BTS and educational content and save the good 'model photographs' for once I've launched? Apart from friends and family I'll be building my audience from scratch! Thank you so much for your help, Libby xHave a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_
New Zealand