Marketing and Margaritas

If you're not using Instagram Stories strategically, you're missing your warmest, most ready-to-buy audience every single day.
In this episode, Ruby breaks down exactly why Stories are non-negotiable for business owners, why they're the best place on Instagram to actually make sales, and how to get more people watching them. Plus, she shares the four content pillars you need to be rotating through and the Story styles that are working right now.
Whether you're just getting started with Stories or you've been posting randomly and hoping for the best, this episode will give you a clear, actionable framework to turn your Stories into a sales tool that works every single day.
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In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, and understanding Meta's algorithm. They emphasise the need for brands to adapt their strategies to succeed in a competitive market, highlighting the significance of testing and iteration in ad campaigns.

On today’s episode, we answer Christie’s lovely voice note about working in marketing and whether it’s possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, and how niching down has benefited their businesses in the long run.

If you want a question answered on the podcast, be sure to send us a DM over on Instagram @marketingandmargaritas_

we’re looking ahead to 2026 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive in the year ahead.

If you’re planning your 2026 or just want to be prepared for what’s coming, this episode offers practical insights for next year's marketing.

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Struggling to attract clients who actually want to pay you? In this episode, we break down what really drives buying decisions and why “feeling salesy” isn’t part of the process.
Learn how to clarify your message, attract aligned clients, and turn your content into a magnet for the people who are READY to invest.