Marketing and Margaritas

Instagram has quietly rolled out new Reels insights and they could completely change the way you create content.
In this episode of Marketing & Margaritas, we break down Instagram’s latest analytics update, including skip rate, share rate, save rate, reposts, comments and what these metrics actually mean for your reach.
We dive into:
Why skip rate is now one of the most important metrics to watch
What your Reels insights are secretly telling you
Why people are scrolling past your content in the first 3 seconds
How to create stronger hooks that stop the scroll
The biggest mistakes business owners make with Instagram Reels
The difference between top, middle and bottom funnel content
How to improve your reach without posting more

Today's Margi Hour is from Aurora; "Hey girls how can I reach new people with organic IG? Right now I am just reaching the same people and it feels pointless?"

Want a question answered on the podcast? Jump into our Instagram DMS @marketingandmargaritas_

Forget theory — this is what’s working right now.
We’re unpacking the exact strategies we’re implementing across our client accounts, from landing page testing and quiz funnels to the small tweaks that are driving big results. If you want a real look at what’s happening inside a marketing agency / consultancy business (and what you should be doing too), this episode is for you.

It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff.
We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts.
From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed.
Follow us on Instagram to ensure you don't miss our next Rapid Fire question box.

In this episode, we’re breaking down exactly what’s working on Meta right now, not just theory, but what we’re seeing inside real ad accounts at MADE. Marketing, backed by industry benchmark data.
From the shift to micro persona targeting to the creative formats actually driving conversions, this episode is your go-to if you want to get more out of your ad spend in 2026.
We cover:
Why micro personas are unlocking scale (and how to structure your ad sets)
The top-performing creative formats right now (and the ones falling flat)
How to approach UGC in 2026 (hint: it’s evolved, not dead)
The hooks driving conversions — from urgency to curiosity and bold claims
Real insights from benchmark data vs what we’re seeing inside the agency
How many creatives you actually need to be testing each week
If your ads aren’t performing like they used to, this is the episode that will show you what to change.