Marketing and Margaritas

We're backkkk and Ruby has some exciting news to share!
With rising CPAs, unpredictable performance, EOFY pressure, and global uncertainty impacting consumer behaviour — a lot of brands are asking the same question right now: “What do we do when Meta stops working?”
In this episode of Marketing & Margaritas, Maddi breaks down why the worst thing you can do during a performance dip is panic, switch everything off and disappear.
Instead, we’re talking about the moves smart ecommerce brands make when paid ads get tough, from shifting towards efficiency campaigns, refining creative strategy, leaning into your best sellers, strengthening email marketing and exploring channels beyond Meta.
We cover:
🍸 When to pull back budget vs when to hold steady
🍸 How to adjust campaigns using cost caps and ROAS goals
🍸 Why creative cadence still matters (and what creative to prioritise)
🍸 Using organic content as your testing ground
🍸 Building revenue channels outside of Meta — TikTok, Pinterest, Google & beyond
🍸 Creating offers that drive sales without damaging your brand
🍸 Why offline activations, community and sampling still matter
Because the reality is: if one bad month on Meta can collapse your business, Meta isn’t the problem; your marketing ecosystem is.

Most marketers/business owners are wasting precious opportunities because they’re missing the true power of an effective hook. If your content isn’t passing the first 3 seconds in the attention game, all your effort may be wasted.
But what if you could flip the script and craft hooks that instantly stop scrolls and makes you sales? In this episode, Maddi dives into the psychology and mechanics behind irresistible hooks that do more than just catch the eye, they open the information gap that keeps your audience watching.
You’ll discover how to leverage a three-layer hook system; text, visuals, and sound that aligns around a core emotional trigger. Maddi reveals the three-point hook formula: pattern interrupt, angle, and curiosity loop, crafted to create content that is impossible to ignore. Whether you’re a creator, business owner, or marketer, understanding the three-layer hook framework and how to use data-driven insights will transform your reach and impact.

Unlock our subscriber only episodes here.

Instagram has quietly rolled out new Reels insights and they could completely change the way you create content.
In this episode of Marketing & Margaritas, we break down Instagram’s latest analytics update, including skip rate, share rate, save rate, reposts, comments and what these metrics actually mean for your reach.
We dive into:
Why skip rate is now one of the most important metrics to watch
What your Reels insights are secretly telling you
Why people are scrolling past your content in the first 3 seconds
How to create stronger hooks that stop the scroll
The biggest mistakes business owners make with Instagram Reels
The difference between top, middle and bottom funnel content
How to improve your reach without posting more

Today's Margi Hour is from Aurora; "Hey girls how can I reach new people with organic IG? Right now I am just reaching the same people and it feels pointless?"

Want a question answered on the podcast? Jump into our Instagram DMS @marketingandmargaritas_

Forget theory — this is what’s working right now.
We’re unpacking the exact strategies we’re implementing across our client accounts, from landing page testing and quiz funnels to the small tweaks that are driving big results. If you want a real look at what’s happening inside a marketing agency / consultancy business (and what you should be doing too), this episode is for you.