Marketing and Margaritas

Business Marketing

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Attracting Clients & Customers Who Actually Want To Pay You
Struggling to attract clients who actually want to pay you? In this episode, we break down what really drives buying decisions and why “feeling salesy” isn’t part of the process. Learn how to clarify your message, attract aligned clients, and turn your content into a magnet for the people who are READY to invest.
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How to Avoid the December–January Sales Slump
If you’ve ever felt the December–January dip creeping up on your ecommerce store, this episode is your roadmap for keeping revenue flowing while everyone else is blaming the season.In today’s chat, we break down the exact strategies we use with clients to turn what most brands call “the dead months” into some of their highest-performing periods.We cover:How to convert Christmas shoppers fast — including urgent gift-card pushes, festive bundles, tiered discounts and the psychology behind shipping cutoff urgency.Bounce-back promos that beat traditional discounts — so December revenue fuels your January sales without destroying margin.Mystery bundles that boost dopamine + AOV — low-cost, high-fun offers like Summer Mystery Bags and Reset Boxes that convert even when motivation is low.“New Year, New Routine” quiz funnels — why early January is the BEST time to launch a personalised routine finder that nurtures customers into long-term buyers.January’s secret weapon: awareness-based UGC — cheaper CPMs, more scrolling, and the exact content styles that grow your brand while everyone else goes quiet.If you want your ecommerce store to stay profitable through the holidays and set up a strong Q1, this episode gives you the playbook.
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2026 Planning and Forecasting for Your Business
If you want a profitable, sustainable, and intentional 2026, the time to plan isn’t January - it’s right now. In this week’s episode, we dig into the strategy and structure you need to build next year on purpose instead of on the fly.We’re covering:• Why early planning is the #1 predictor of a smooth, successful 2026• How to audit your current offers to make sure they actually align with your future goals• Mapping your campaign + promo calendar for the entire year (and why “winging it” costs you revenue)• How to set your operations and support systems up for bigger growth• The key questions you must answer before January 1st• Why your health, relationships, and personal development are business strategy, not an afterthoughtIf you’re ready to go deeper and create a crystal-clear blueprint for a wealthy and well-supported new year, join Ruby's FREE workshop: Rich in ’26 on Thursday December 4th. We’ll build your 2026 roadmap together.Click here to save your seat (replay available for those who register)
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Margi Hour: Should You Boost Posts?
Today's Margi Hour question is from Simone who wants to know what are the pros and cons of boosting posts and if the engagement on posts can help improve your ads. Want a question answered on the podcast? Send us a DM over on Instagram @marketingandmargartitas_
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Getting Started With Ai In Your Business
It’s one of the questions we get asked the most — how can I actually use AI in my business?In this episode, we’re breaking it down simply. No jargon, no tech talk, just practical ways to use AI to save time, boost creativity, and make your marketing (and life) easier.
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