It’s one of the questions we get asked the most — how can I actually use AI in my business?In this episode, we’re breaking it down simply. No jargon, no tech talk, just practical ways to use AI to save time, boost creativity, and make your marketing (and life) easier.
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Lessons from the USA: Among the Best in Performance Marketing
Maddi here, I just got back from Foxwell Founders' meet up in Portland USA and I thought I'd share all the insights around performance marketing. I joined Foxwell Founders earlier this year and it has been one of the best decisions I've made. To be amongst such extraordinary digital marketers is invaluable. You get access to courses, a Slack channel where we discuss everything marketing, a fully trained ChatGPT (which is honestly my bestie) plus daily calls where you can get so much support. If you'd like to join follow this link: https://foxwellfounders.com/ or feel free to DM to chat more about it.
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Top Email Marketing Strategies: Crafting Engaging Content That Converts
Re-Release: The Email Marketing Episode Everyone LovedWe’re bringing back one of our most downloaded episodes - because honestly, it’s that good (and we know you might’ve missed it the first time).In this episode of Marketing & Margaritas, we’re diving into the top strategies for creating engaging, high-converting email content. You’ll learn why every email needs a clear goal - whether that’s boosting click-through rates, improving sender reputation, or simply deepening connection - and why not every email should be focused on making a sale.We’ll unpack the five key pillars of powerful email content: promotional, trust-building, objection-handling, branding, and educational.Plus, discover how to write subject lines that actually get opened using questions, curiosity, humour, and a sprinkle of scarcity (without feeling spammy).We’ll also chat about keeping your list clean and engaged, segmenting your audience for better results, and delivering the kind of value that keeps subscribers coming back for more.Follow along on Instagram for more marketing tips and a splash of margarita-fuelled business inspo: @marketingandmargaritas_
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Meta Ads Insights: What's Working Right Now
Receive 20% off Maddi's Master Your Meta Ads Workshop! Just use the code marketing&margaritas at checkout.👉 Book your spot hereNow, onto today’s episode, we’re unpacking how organic content is turning into some of the best-performing ads right now. You’ll hear why creative diversification is essential, how founder stories are driving deeper connections, why static content is making a comeback, and how partnership ads can skyrocket trust and reach.A taste of what you'll also learn at Maddi's workshop!
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Instagram Insights: What's Working Now
In this episode of the Marketing and Margaritas podcast, we dive into the latest trends and strategies that are working on Instagram right now. From the importance of a robust Instagram story strategy to the benefits of creating a signature series, we discuss how to effectively engage your audience and boost your reach. Tune in to discover actionable insights and tips to enhance your Instagram presence and drive conversions.
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