Crafting The Perfect Welcome Series For Your Digital Product
The journey doesn’t end when someone buys your digital product—it’s just beginning! In this episode, we dive into the power of a post-purchase welcome series that nurtures new buyers, boosts engagement, and seamlessly upsells them into your next offer. Learn how to build trust, deliver value, and guide your customers toward their next logical step with strategic email sequences. Whether you're selling courses, memberships, or templates, this episode will help you turn one-time buyers into lifelong customers.
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31:48
Margi Hour: What Is The Right Content Schedule For A Launch?
Today on Margi Hour we answered Libby's question:Hey girls, I have been a listener for a year now and you have the most useful tips so thank you 💛I am in the process of setting up a swimwear business called Zigi Swim which I'm aiming to launch in July. The samples should be ready by mid May and I am planning to get them photographed at the end of May, but I wanted some advice on the Pre-Launch timeline and content qty. Firstly what is the best timeframe for pre launch (1 month/ 6 weeks?) and secondly how much content should I post over that time? Should I be storying everyday of pre launch & posting to IG 3 times a week or more/less? Say the professional photographs from my shoot abroad are ready a month before launch, should I start posting them straight away and build hype or should I just do sneak peaks, BTS and educational content and save the good 'model photographs' for once I've launched? Apart from friends and family I'll be building my audience from scratch! Thank you so much for your help, Libby xHave a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_
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24:29
Bonus: All Things Ai, Poppy, Business & Marketing With Naz Dumanskyy
Hey Margi fam! You all loved when I recommended Poppy AI on the show—thank you to everyone who grabbed it through my link! I know you’re going to love it.If you've been here for a while, you know I never recommend tools unless I use them religiously, and we only bring on guests who offer serious value.Since so many of you slid into my DMs asking about Poppy, I had to bring on co-founder (and now friend!) Naz to break it all down. In this episode, we chat about how you can use AI in your business, the marketing strategies that turned Poppy from broke to booming, and Naz’s journey as a founder.Got questions for Naz? Connect with him on Instagram: https://www.instagram.com/nazdumanskyy/ I’ve also linked where you can grab Poppy AI—use code MADE for $25 off!https://start.getpoppy.ai/madeleneThanks for all your support, Margi fam—it means the world.Maddi xx
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1:00:36
Stop Discounting! Craft Offers That Drive Sales
Slashing prices isn’t the only way to boost sales—in fact, it could be hurting your brand. In this episode, we're diving into smarter strategies to increase conversions and revenue without relying on the same old percentage-off discounts. From bundling tactics and exclusive VIP perks to value-packed bonuses and gamified offers, we’re breaking down creative ways to make your customers say yes without devaluing your products. Whether you're running an ecommerce store or a service-based business, these offer-building techniques will help you sell more while keeping your brand strong.
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26:47
Organic vs. Paid Social Media: Pros, Cons & When to Use Each Strategy
In this episode, we discuss the differences between organic social media and paid organic strategies. We break down what makes each one tick—the pros, the cons, and when you might want to use one over the other (or even mix them up for the best results). If you're curious about how to build genuine engagement or need a little extra boost from paid efforts, this episode is packed with tips to help you figure out which channel is right for you. For paid social assistance follow/contact: https://www.instagram.com/made_creativeco/For Instagram assistance follow/contact:https://www.instagram.com/ruby.consultants/
New Zealand