Marketing and Margaritas

In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, and understanding Meta's algorithm. They emphasise the need for brands to adapt their strategies to succeed in a competitive market, highlighting the significance of testing and iteration in ad campaigns.

On today’s episode, we answer Christie’s lovely voice note about working in marketing and whether it’s possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, and how niching down has benefited their businesses in the long run.If you want a question answered on the podcast, be sure to send us a DM over on Instagram @marketingandmargaritas_

we’re looking ahead to 2026 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive in the year ahead.If you’re planning your 2026 or just want to be prepared for what’s coming, this episode offers practical insights for next year's marketing. Follow: https://www.instagram.com/marketingandmargaritas_/

Struggling to attract clients who actually want to pay you? In this episode, we break down what really drives buying decisions and why “feeling salesy” isn’t part of the process. Learn how to clarify your message, attract aligned clients, and turn your content into a magnet for the people who are READY to invest.

If you’ve ever felt the December–January dip creeping up on your ecommerce store, this episode is your roadmap for keeping revenue flowing while everyone else is blaming the season.In today’s chat, we break down the exact strategies we use with clients to turn what most brands call “the dead months” into some of their highest-performing periods.We cover:How to convert Christmas shoppers fast — including urgent gift-card pushes, festive bundles, tiered discounts and the psychology behind shipping cutoff urgency.Bounce-back promos that beat traditional discounts — so December revenue fuels your January sales without destroying margin.Mystery bundles that boost dopamine + AOV — low-cost, high-fun offers like Summer Mystery Bags and Reset Boxes that convert even when motivation is low.“New Year, New Routine” quiz funnels — why early January is the BEST time to launch a personalised routine finder that nurtures customers into long-term buyers.January’s secret weapon: awareness-based UGC — cheaper CPMs, more scrolling, and the exact content styles that grow your brand while everyone else goes quiet.If you want your ecommerce store to stay profitable through the holidays and set up a strong Q1, this episode gives you the playbook.