Marketing and Margaritas

Getting views, growing your followers and going viral is great… but what happens after someone discovers your business?
In this episode of Marketing & Margaritas, Ruby is diving into the Instagram automations that turn followers into leads, leads into paying customers, and one-time buyers into repeat clients.
We're breaking down five powerful automation flows that can help you generate leads, nurture enquiries, increase conversions and create a seamless customer experience.
From ManyChat and keyword-triggered messages to automated follow-ups, personalised shopping experiences and post-purchase nurturing, we're sharing what's actually worth automating.
Whether you're running an e-commerce brand or a service-based business, this episode will help you work smarter, save time and make your Instagram work harder for your business.
Because more followers don't necessarily mean more sales — but the right systems can. 🍸

Today's question is from @mycofactor:
Hey lovelies!! I have a question, for Maddie, maybe a Margie hour one who knows. Maybe I’m the only one getting this problem or confused with this. Haha
So in meta ads manager I’ll have a 98 opportunity score let’s say. I’m doing well. Then maybe a few days or week goes by and my ad performance drops, I go into ads manager and see my opportunity score also dropped. Now it’s saying something like 91 out of 100 and it’s telling me suggestions and they’re almost always to turn on their AI settings like text improvement, video improvements, placements, … just basically do advantage + everything and let the AI do whatever it wants. Now I usually leave a lot of these AI things off, I don’t want it putting weird edits and stickers and text. The only AI suggestion I leave on is translate to other languages for other people. The frequency has also still been relatively low on these ads, maybe 1.6 at the most, so I don’t think it’s ad fatigue. So my question is: how much does opp score matter?
Oh and as a test I said yeah eff it, apply all AI, it gave me like 6 points, and the next 24 hours were banging sales wise!
That lasted a day or two, then it dropped back down. Low hanging fruit? Was that meta giving me a reward for using their AI? Ugh so annoying. I used to hear that we have to tickle the pixel, or feed the algorithm… but now do we have to cater to hungry AI?

If you opened your Meta ad account right now, how many genuinely different messages would you find?
For most brands, it's the same few angles on repeat. A product-focused ad, a testimonial, some UGC and maybe a founder video.
But here's the problem: changing the format doesn't necessarily mean you're changing the message.
In this episode of Marketing & Margaritas, we're talking about the different creative angles and vehicles every brand should be testing to reach new audiences, overcome buying objections and convert more customers.
I'll break down why creative variety matters, how to think beyond the usual product benefits and social proof, and why your account needs more than a handful of ads saying the same thing in different ways.
Because scaling isn't always about spending more money or creating more content. Sometimes it's about making sure your creative is giving people different reasons to buy.
Whether you're preparing for Black Friday or looking to improve your everyday ad performance, this episode will give you a fresh perspective on what's missing from your creative strategy.

You’ve seen it everywhere: “Comment the word GUIDE and I’ll send it straight to your DMs.” But there’s a big difference between using a trigger word and actually having a strategy behind it.
In this episode, Ruby breaks down the DM strategy she’s been using with clients to turn content into conversations, qualified leads and ultimately sales.
We unpack how to connect your content, lead magnet and offer so there’s a natural next step, how this strategy can work for service businesses, local businesses and ecommerce brands, plus the role automation and personal follow-up play in actually converting the leads you generate.
If you’ve been watching the “comment a word” strategy everywhere but haven’t known how to make it make sense for your business, this episode gives you the framework to test it properly.

Q4 is around the corner, and the work you do now will determine how well you perform when the busiest period of the year hits.
In this episode, Madelene & Ruby take you inside the strategies we're currently discussing and implementing across our clients as we prepare for Q4.
If you're heading into Q4 and wondering what you should be prioritising right now, this episode will give you plenty of ideas to take back to your own strategy.