Ep 93 - Jodine McIntyre, founder of Social Smarty, on social media that works for builders
Jodine McIntyre, founder of Social Smarty, joins Elevate to show construction owners how to run social in-house without drowning in it. She shares why training your team can beat outsourcing for authenticity, how to set solid foundations before you post, and the simple planning rhythm that keeps content consistent and effective.We cover the four post types that drive results: Expert, Connection, Action, Sales, with quick examples you can copy. Jolene breaks down where each platform fits today in New Zealand (Facebook groups still matter, Instagram is surging, TikTok is entertainment first), how to match content to your audience, and why “people over framing photos” wins. You’ll also hear how to think about touchpoints, what to put on your landing page instead of another “top ten tips,” and the right way to layer paid ads on top of healthy organic posting.If you’re a construction leader starting from scratch or rebooting a dusty page, this episode gives you a clear, one-page plan to follow. Useful links:socialsmarty.coFree resources https://socialsmarty.co/freebiesSocial Smarty YouTube https://www.youtube.com/@socialsmartyco Connect with Katherine Hall on LinkedInWhere else you can find usWebsite: https://www.masterbuilder.org.nz/Elevate Platform: http://elevate.masterbuilder.org.nzInstagram: https://www.instagram.com/masterbuildernz/Facebook: https://www.facebook.com/registeredmasterbuildersYouTube: https://www.youtube.com/channel/UCmh_9vl0pFf0zSB6N7RrVeg
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EP 92 – Chief's Chat: Real progress, practical steps and more to come
In this Chief’s Chat, Ankit Sharma outlines key reforms transforming the construction sector, from streamlining consents and easing liability rules to opening pathways for overseas building products. These changes are designed to cut delays, reduce costs, and boost supply chain resilience, while protecting homeowners and lifting industry standards.He also shares insights on the sector’s recovery, with regions rebounding ahead of urban centres, and stresses the need for sustainable growth, workforce planning, and adopting productivity tools like generative AI. Ankit previews the upcoming Constructive conference, where members can gain practical tools and insights to prepare for the next cycle of growth.Useful linkswww.constructive.org.nzRegional Constructive SummitsConstructive 2025 Registration FormWhere else you can find usWebsite: https://www.masterbuilder.org.nz/Elevate Platform: http://elevate.masterbuilder.org.nzInstagram: https://www.instagram.com/masterbuildernz/Facebook: https://www.facebook.com/registeredmasterbuildersYouTube: https://www.youtube.com/channel/UCmh_9vl0pFf0zSB6N7RrVeg
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EP 91 – Rethinking demolition with Dylan Bull & Alex Hawthorne, Levela Deconstruction,
In this episode, we’re joined by Dylan Bull and Alex Hawthorne from Levela Deconstruction—two founders challenging the status quo of demolition in New Zealand. Instead of sending building waste straight to landfill, they’ve built a business focused on carefully dismantling structures to salvage and reuse materials. From timber and steel to joinery and fixtures, they’re proving that deconstruction is not only better for the planet, it’s commercially viable and creates more jobs on site.We dig into how Levela works with clients like the Ministry of Education, how their approach compares in cost and time to traditional demolition, and why smarter waste separation is catching on across the industry. If you’re ready to think differently about waste, this episode is packed with real-world insight, practical ideas, and a glimpse at what construction could look like with sustainability built in.Featured Guest: Levela Deconstruction Website: https://leveladeconstruction.co.nz Instagram: https://www.instagram.com/levela_deconstruction LinkedIn: https://www.linkedin.com/company/levela-deconstruction-ltd/Where else you can find usWebsite: https://www.masterbuilder.org.nz/Elevate Platform: http://elevate.masterbuilder.org.nzInstagram: https://www.instagram.com/masterbuildernz/Facebook: https://www.facebook.com/registeredmasterbuildersYouTube: https://www.youtube.com/channel/UCmh_9vl0pFf0zSB6N7RrVeg
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EP 90 – Building better trades: Katherine Hall on the future of apprenticeships and inclusion
Katherine Hall, CEO of ConCOVE, joins the Master Builders Elevate podcast to talk about the future of trades in New Zealand and why now is the time to invest in it. She shares the trends reshaping vocational training, including why most construction apprentices don’t start until 27, and what we need to do to better support them: from smarter pathways and stronger employer-apprentice support, to rethinking how we treat each other on site.Ryan and Katherine discuss why New Zealand needs a national apprenticeship strategy, how pastoral care can make or break learner success, what bystander theory reveals about creating safer, more inclusive worksites, and why employers should be actively building relationships with schools.Whether you’re a business owner looking to bring on your first apprentice or a seasoned operator wondering what’s next for the workforce, this episode is full of insights and ideas to help you future-proof your team and your trade.Useful links: www.concove.ac.nzFunding of vocational education for the construction and infrastructure sector discussion paperOverview pageConnect with Katherine Hall on LinkedInWhere else you can find usWebsite: https://www.masterbuilder.org.nz/Elevate Platform: http://elevate.masterbuilder.org.nzInstagram: https://www.instagram.com/masterbuildernz/Facebook: https://www.facebook.com/registeredmasterbuildersYouTube: https://www.youtube.com/channel/UCmh_9vl0pFf0zSB6N7RrVeg
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EP 89 – Chief's Chat: A turning point for our sector
In this Chief’s Chat, Ankit Sharma shares an update on the building and construction sector’s outlook for 2025. Signs of slow, steady recovery are emerging, led by improving economic indicators and easing construction costs. Regional economies are driving this rebound, with momentum expected to flow into major urban centres over the next 12 to 18 months. Ankit also highlights Master Builders’ regional summits, which connect members, local councils, and industry experts to tackle challenges and share solutions.The conversation closes with a focus on consenting reform. Ankit explains how collaboration between government, councils, and industry is driving practical changes like a national consenting system, risk-based approaches, and tech use to reduce delays and costs. These reforms aim to boost productivity and support builders in planning for the future. For a clear and grounded update on the sector and Master Builders’ work to support members, this episode is a must-listen.Useful linkswww.constructive.org.nzRegional Constructive SummitsConstructive 2025 Registration FormWhere else you can find usWebsite: https://www.masterbuilder.org.nz/Elevate Platform: http://elevate.masterbuilder.org.nzInstagram: https://www.instagram.com/masterbuildernz/Facebook: https://www.facebook.com/registeredmasterbuildersYouTube: https://www.youtube.com/channel/UCmh_9vl0pFf0zSB6N7RrVeg
About Master Builders Elevate: Building a Better Business
Welcome to the Master Builders Elevate podcast, hosted by Ryan Castle, where we discuss topics and talk with experts, advocates and business owners in the New Zealand construction industry. We share knowledge, insights and experiences to help you build a better business and enjoy a better life. The podcast explores ideas and practices that help builders get the best from their businesses, teams and themselves. Every second week a new episode will be released. You can listen online or find and subscribe to the podcast on your favorite podcast platform, such as Spotify or Apple Podcasts.
In addition to a podcast, Registered Master Builders Elevate is the online learning portal exclusively for Master Builders. Here you’ll find courses, microcourses and other learning resources – all free to you as part of your membership. Elevate offers the flexibility to learn what you need when you need it and at your own pace. The learning platform can be accessed anywhere, anytime and on any device and is available to all your staff. When members complete an Elevate course, they also earn LBP points.
Listen to Master Builders Elevate: Building a Better Business, The Prosperity Project and many other podcasts from around the world with the radio.net app
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