Moolala: Money Made Simple with Bruce Sellery

Certified financial planner Jackie Porter joins Bruce Sellery to make the case for financial awareness, a deeper, more actionable layer of understanding that goes beyond basic literacy. Jackie explains why knowing your cash flow, net worth, and financial blind spots is essential for both risk management and optionality: the freedom to make choices on your own terms. Through real client stories, she illustrates how this awareness can unlock the ability to take a year off, weather an unexpected job loss, or ensure your assets are used exactly the way you intend right up to the end of your life.

Find out more at askjackie.ca and connect on Instagram and LinkedIn.

After nearly 30 years as the personal finance columnist at the Globe and Mail, Rob Carrick has launched a new podcast, the FinDustry, co-hosted with Shannon Lee Simmons. Rob joins Bruce to talk about why he's turned his lens toward financial advisors themselves, how the industry has evolved on transparency and fees, and what clients should actually expect for their money. He also tackles the rise of advice-only planning, the challenge of decumulation in retirement, and whether AI is coming for the advisory profession.

Find out more at robcarrick.ca and connect on Substack, LinkedIn and X.

Heather Scoffield, CEO of the Canadian Tax Observatory, walks Bruce through new independent research on Canada's First Home Savings Account. While the program was designed to help young Canadians save for their first home, the data tells a more complicated story with higher-income earners are maxing out the account, older Canadians are taking advantage of the lack of age restrictions, and the Bank of Mom and Dad is quietly channeling wealth through the program. Heather weighs in on what a more progressive housing policy could actually look like.

Find out more at X, LinkedIn, and Substack.

Psychologist and Deloitte behavioural scientist Michelle Hilscher joins Bruce Sellery to explore the emotional mechanics behind financial scams. From manufactured urgency and false intimacy to overconfidence bias and the myth that education alone keeps you safe, Michelle breaks down why anyone, regardless of age, income, or savviness can fall victim. She also shares a practical framework for protecting yourself and having difficult conversations with loved ones you think may be at risk.

Connect with Michelle on LinkedIn.

In this episode of Moolala: Money Made Simple, Bruce Sellery explores the emotional and psychological tactics scammers use to manipulate their victims with psychologist and Deloitte behavioural scientist Michelle Hilscher. It’s all about unpacking why awareness alone isn't enough to protect you and what questions you should ask yourself before you click. Heather Scoffield, CEO of the Canadian Tax Observatory, shares eye-opening research on Canada's First Home Savings Account and who it's really benefiting. Rob Carrick discusses his new podcast The FinDustry, co-hosted with Shannon Lee Simmons, exploring the financial advisory industry from the inside. And certified financial planner Jackie Porter breaks down the difference between financial literacy and true financial awareness, including why understanding your cash flow and net worth could be the most powerful move you make for your financial future.

To find out more about the guests check out:

Michelle Hilscher: LinkedIn

Heather Scoffield: X | LinkedIn | Substack

Rob Carrick: robcarrick.ca | Substack | LinkedIn | X

Jackie Porter: askjackie.ca | Instagram | LinkedIn

Bruce Sellery is a personal finance expert and best-selling author. As the founder of Moolala and the CEO of Credit Canada, Bruce is on a mission to help you get a better handle on your money so you can live the life you want. High energy & low B.S., this is Moolala: Money Made Simple.

Find Bruce Sellery at Moolala.ca | X | Facebook | LinkedIn