Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

Before you spend another dollar on ads, what if you could test your message against a digital version of your exact market?
In today’s episode, Justin Brooke, founder of AdSkills and Agent Skills AI, joins Chris Daigle to break down how synthetic audiences and virtual focus groups are transforming modern marketing. After getting his start interning for Russell Brunson and famously turning $60 into six figures with Google Ads, Justin has spent two decades mastering message-to-market match. 
Now, he’s using AI to simulate highly detailed customer personas, running ads, landing pages, and even full funnels through structured “virtual focus groups” before a single dollar is deployed.
In this conversation, Justin explains how to build high-quality AI personas using real demographic, psychographic, and empathy-map data; how multi-persona scoring systems are outperforming gut instinct; and why this approach may soon become the first step in every serious marketing strategy. He also shares his perspective on emerging agent frameworks like  OpenClaw, the security implications leaders need to consider, and where AI is realistically delivering value today—without hype.
If you want a practical framework for reducing marketing risk and increasing message precision before you go live, this episode will reshape how you think about AI in your growth strategy.

🔎 Find Out More About Justin Brooke
X: @IMJustinBrooke
Website: https://www.adskills.com

🛠 AI Tools and Resources Mentioned

MindStudio - https://mindstudio.ai
Make – https://www.make.com
Claude – https://claude.ai
OpenAI – https://openai.com
DigitalOcean – https://www.digitalocean.com
Docker – https://www.docker.com
CrewAI – https://www.crewai.com
LangChain – https://www.langchain.com
Fathom – https://fathom.video

Chapters:
00:00 Introduction
03:13 “Virtual Focus Groups” and Why They Matter
03:47 Justin’s Origin Story: From Intern to Advertiser
08:45 From Personas to Synthetic Audiences
15:24 How the System Produces Variations and Picks Winners
20:09 How “Mad Men” Marketers React to Market Feedback
22:21 Building Real ICPs: 1,000+ Words, Not One-Liners
27:15 The New York Times “Digital Twin” and 92% Accuracy
30:13 Tool Stack: MindStudio, Claude Projects, and Agent Frameworks
35:16 OpenClaw, AI Agents & Security Considerations
49:55 Staying Focused: Pick Your Lane in AI

Most companies are experimenting with AI. The leaders who win are rebuilding around it.
In this episode, Chris Daigle sits down with Jason Eubanks, Co-Founder and CEO of Aurasell AI, to explore why incremental AI experiments aren’t enough—and why go-to-market teams must shift to an AI-native operating model. Jason explains why simply plugging AI into legacy systems won’t change your productivity model, and why companies that fully embrace intelligent automation now will create an advantage competitors won’t be able to close.
They discuss how AI-native architecture can double productivity, eliminate CRM busywork, and cut onboarding time for sales teams by 50%. From removing copy-and-paste workflows to automating outreach, enrichment, and follow-up, Jason outlines what happens when AI doesn’t just provide insights—but executes. He also introduces Aurasell’s new GTM operating system that sits on top of existing CRMs like Salesforce and HubSpot, plus an agent builder that enables powerful AI-driven workflows through simple natural language prompts.
If you’re looking to unlock real productivity gains—not just incremental improvements—this episode outlines what that shift actually requires.
🔎 Find Out More About Jason Eubanks
LinkedIn: https://www.linkedin.com/in/jason-eubanks-a775ba
🌐 Learn More About Aurasell AI
https://aurasell.ai
🛠 AI Tools and Resources Mentioned
Aurasell GTM Operating System
https://www.aurasell.ai
Chat Gpt https://chatgpt.com/ 
Salesforce
https://www.salesforce.com/ 
HubSpot
https://www.hubspot.com 
Chapters:
(00:00) Introduction
(01:17) What “AI-native” really means (beyond chat wrappers)
(03:02) The productivity gap: why incremental AI adoption fails
(06:45) Urgency explained: first movers and 2–3x productivity gains
(10:08) Fixing the broken B2B sales productivity model
(12:27) Case study: carving out teams to go all-in on AI
(15:07) The AI-native GTM platform and unified customer journey
(21:26) Cutting onboarding time by 50% with intelligent automation
(26:10) Eliminating sales busywork and manual CRM toil
(28:46) Agentic workflows: natural language → automated execution

Chris Daigle sits down with Hernan Lardiez, COO of RagMetrics, to break down AI evaluations (evals) and why monitoring matters when you put GenAI into production especially in regulated or high-risk environments.

Hernan explains what “good evals” actually look like without getting lost in technical weeds: building test datasets, measuring accuracy and consistency, and then continuously re-testing so you can catch drift before it becomes a business problem.

They compare the “spreadsheet + spot check” approach to automated eval pipelines that can run fast, repeatable tests at scale.

The conversation also covers a practical way to think about pre-production testing vs. in-production monitoring, why token usage and cost should be part of evaluation, and how small RAG tuning decisions (like Top-K chunks) can improve accuracy while cutting token consumption.

If you’re leading AI adoption and you want confidence not guesswork this episode will help you build the control points and guardrails to scale GenAI safely.

🔎 Find Out More About Hernan Lardiez

Hernan Lardiez on LinkedIn
https://www.linkedin.com/in/hlardiez/

RagMetrics
https://ragmetrics.ai/

🛠 AI Tools and Resources Mentioned

RagMetrics - https://ragmetrics.ai
The AI Exchange (Rachel Woods) - https://www.theaiexchange.com/
Chief AI Officer -  https://www.chiefaiofficer.com/

📌 Chapters

00:00 Why regulated industries can’t “hope” with AI
02:04 What model evaluations (evals) actually are
05:08 The two audiences: business owner vs builders
08:52 Pre-production testing vs in-production monitoring
14:23 Why “monitoring is required” to reduce risk
16:14 Manual spreadsheet grading vs automated evals
18:01 Building test datasets + injecting through the pipeline
31:21 Measuring accuracy AND token consumption (cost)
34:01 Continuous evals to catch drift over time
42:11 RAG tuning: Top-K chunks, accuracy vs noise, token savings
49:21 Evals as “low-cost insurance” for production AI
50:27 Closing advice: control points + IT boundaries

In this clip from the Using AI at Work podcast, we explore the challenges of AI implementation, particularly for organizations in regulated markets. The discussion highlights the critical role of effective risk management in navigating potential outcomes.

We identify key stakeholders, like the business owner and the development team, who are crucial for understanding AI requirements and ensuring compliance. This session emphasizes the importance of strategic ai leadership and how ai business can integrate these considerations for successful operations management.

Chris Daigle sits down with Bill Gallagher, leadership expert and longtime advisor to executives, to explore what it really means to use AI at work during periods of rapid organizational change. Bill shares why technology alone never drives transformation and how trust, clarity, and human leadership remain the deciding factors when AI enters the workplace.

The conversation focuses on how leaders can introduce AI without creating fear, resistance, or confusion, how to avoid treating AI as a shortcut instead of a responsibility, and how strong leadership principles apply even more as automation increases. This episode is a practical guide for executives who want to adopt AI while maintaining credibility, alignment, and trust across their teams.

🔎 Find Out More About Bill Gallagher

https://www.linkedin.com/in/billgall/

🛠 AI Tools and Resources Mentioned

ChatGPT
Internal AI tools within organizations

📌 Chapters

00:00 Introduction to Bill Gallagher
04:12 Leadership challenges during AI driven change
10:08 Why trust matters more than technology
17:26 How leaders should talk about AI internally
23:41 Avoiding fear and resistance during AI adoption
30:05 The human role in AI driven organizations
37:18 Leading with clarity in times of uncertainty
43:02 Final thoughts on leadership and AI
48:10 How to connect with Bill Gallagher

Chris Daigle sits down with Kate Bravery, Global Head of Talent Advisory at Mercer, to explore how AI at work is reshaping people strategy, leadership, and workforce decision making. Kate shares how organizations are using AI to support talent planning, skills intelligence, and workforce design while navigating trust, governance, and ethical responsibility.
The conversation focuses on how business leaders can adopt AI in the workplace without losing the human element. Kate explains why AI should augment judgment rather than replace it, how leaders can build confidence using AI powered insights, and what it takes to responsibly deploy AI across HR, talent, and leadership teams. This episode offers a grounded perspective on workplace AI adoption for executives who want progress without unintended consequences.
🔎 Find Out More About Kate Bravery and Mercer
Kate Bravery on LinkedIn
https://www.linkedin.com/in/katebravery

Mercer
https://www.mercer.com

🛠 AI Tools and Resources Mentioned
ChatGPT
https://openai.com/chatgpt

Internal AI systems used for workforce analytics and decision support
📌 Chapters
00:00 Introduction to Kate Bravery
03:42 How AI is changing people strategy
09:15 Using AI for workforce planning and skills insights
15:28 Balancing human judgment with AI recommendations
21:10 Building trust and confidence in AI systems
27:44 Ethical considerations in workplace AI
34:02 Leadership responsibility in AI adoption
40:18 What executives should focus on next
45:56 How to connect with Kate Bravery