WTF - #033 - Shaun Wilson - Founder of Bondi Sands
In this episode, Marty and Shura sit down with Shaun Wilson - Founder of Bondi Sands to talk about building a beauty brand that went from local shelves to global scale.They go deep on the salon-standard formula that set them apart, the TikTok trend that reignited an old product, and the learning curve that came with scaling - including the time their tan came out green. From humble beginnings in a Melbourne pharmacy to a reported $450M sale in 2023, Shaun breaks down the moments that mattered most - and the mindset it took to keep showing up through every setback.This one’s about product, patience, and the power of knowing your market better than anyone else.
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58:55
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58:55
WTF - #033 - Shaun Wilson - Founder of Bondi Sands
In this episode, Marty and Shura sit down with Shaun Wilson - Founder of Bondi Sands to talk about building a beauty brand that went from local shelves to global scale.They go deep on the salon-standard formula that set them apart, the TikTok trend that reignited an old product, and the learning curve that came with scaling - including the time their tan came out green. From humble beginnings in a Melbourne pharmacy to a reported $450M sale in 2023, Shaun breaks down the moments that mattered most - and the mindset it took to keep showing up through every setback.This one’s about product, patience, and the power of knowing your market better than anyone else.
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59:01
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59:01
WTF #032 - Mitch Jones - Creative Director and Founder of Made For
In this episode, Marty and Shura sit down with Mitch Jones - Creative Director and Founder of Made For, the design practice behind every WHITEFOX office. Known for crafting high-functioning, considered workspaces, Made For creates environments that fuel performance and reflect the businesses they’re built for. They go behind Mitch’s early days in car sales - custom plates, helium balloons, and sealing deals before the paperwork and unpack the energy he felt being around business owners. That energy became the blueprint. From fast turnarounds to full-scale spatial transformations, Mitch shares the mindset that built his brand and the momentum that still drives it.An episode about creative instinct, functional design - and building something that keeps you in the room with the people who inspire you.
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40:28
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40:28
WTF #031 - Jess Hatzis - Co-founder of Frank Body and Willow & Blake
In this episode, Marty and Shura sit down with Jess Hatzis - co-founder of Frank Body and Willow & Blake.They go behind the $5K startup story that turned coffee scrubs into a cult skincare brand, the tone of voice that rewrote the rules, and the moment Ariana Grande name-dropped Frank Body in Elle Japan, sending the site into meltdown. Jess unpacks how a cheeky, irreverent voice stood out in a market that had gone stale - and why nailing that personality was the reason they scaled.They also dive into the early days of WHITEFOX - and how Willow & Blake helped shape its bold, polished and matter of fact tone of voice, creating the foundation the brand still builds on today.From creative conviction to viral moments, from tone-led strategy to long-term impact - this is the story of a brand that didn’t follow trends, it set them
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1:04:17
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1:04:17
WTF #030 - Jack Henderson - Founder of Henderson Advocacy, Endeavour Build & Henderson Develop
In this episode, Marty sits down with Jack Henderson - founder of Henderson Advocacy, a national buyer’s agency that’s rewritten the playbook on scale, content, and conviction.What started as a one man operation in 2021 is now a business buying over 40 homes a month with 120 staff behind it - but the path wasn’t linear. Jack opens up about the media storm that hit just three years in, the 30% drop in revenue that followed, and the personal toll as his partner faced a cancer diagnosis at the same time.They dive into the decision to restructure, how brand clarity became his moat, and why he never pulled back on ad spend - even in the hardest year of his life. From paid acquisition to personal resilience, ultramarathons to owning the narrative, this one’s about showing up, rebuilding stronger, and doing business on your terms.One story. One strategy. And a brand that didn’t flinch - even when everything else did.
Join the conversation with Marty Fox, the charismatic CEO of WHITEFOX Real Estate, in 'WITH THE FOX' (WTF) alongside co-host and WHITEFOX Content & Media Manager Shura Taft, each episode, Marty brings together an eclectic mix of guests from industry titans to creative mavericks, sharing insights that span the spectrum of business, culture, and beyond. Engage with the stories that shape our world, the innovations that disrupt it, and the people who inspire it. Tune in to 'WITH THE FOX' and be part of a journey as Marty ignites curiosity and celebrates the multifaceted nature of our lives.
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