Online Store Success with Jodie Minto

• 133.When (and how) to build your team without breaking the bank (or your sanity)

  Ever felt like your brain has 5,000 tabs open, you’re doing all the things, and you’re one big order surge away from collapse? 👀 This week’s episode is for you. We’re diving into the big (and often scary) question: When’s the right time to hire help in your business? I’m sharing the lessons I learnt the hard way, from picking and packing orders on my dining table to managing a team of seven (and a lease I couldn’t wait to escape). Spoiler: it wasn’t all sunshine and scaling. You’ll learn: The signs it’s time to hire (and why waiting too long can stall your growth) My very first hires and why starting small was the best move The costly mistakes I made scaling my team too fast Why contractors and freelancers can save you stress (and $$) How to create simple SOPs so your team members actually succeed The #1 question to ask yourself before committing to an office or warehouse If you’re on the cusp of hiring your first VA, considering a 3PL, or wondering how to free yourself up to focus on revenue-driving tasks, this episode will help you make smarter, more strategic decisions about building your team. Want more support scaling your store? Check out my free resources and programs at jodieminto.com Links & Resources: 🎧 Full episode page: jodieminto.com/podcast 🌐 Visit my website: jodieminto.com 📸 Connect on Instagram: @iamjodieminto

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• 132. Are you the bottleneck in your e-commerce business?

  Feeling like you're doing everything in your business... and wondering how you could possibly scale? This episode is a must-listen if you're stuck in the messy middle, juggling growth, orders, marketing, customer service and everything else. You're not alone, and you're not doing it wrong. But something has to shift if you're going to grow and stay sane. We cover: How to spot when you’ve become the bottleneck (and what to do next) Why your growth will plateau if you don’t let go of low-value tasks What real CEO-level focus looks like in a product-based business A simple mindset shift that helps you delegate (without panic) The difference between hiring help and actually freeing up your time If you're maxed out and feel like scaling is impossible, this episode will help you see what’s really getting in the way and how to start shifting it. ✨ Want help stepping into your CEO role and scaling smarter? The 7-Figure Scale Collective is where we do exactly this. Apply here: www.jodieminto.com/mastermind Links & Resources 🎧 Full episode page🌐 Visit my website 📸 Connect on Instagram

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• 131. Finding and Scaling Your Hero Product for your Online Store

  Wondering why your best-seller has slowed down, or if you even have a hero product in the first place? This episode walks you through how to spot, grow, and evolve your hero product. It's the one thing that makes everything in your business simpler and more profitable. Whether your product is feeling a bit stale, or you're surrounded by copycats, it’s time to reassess, refine and reignite. You’ll learn: What a hero product is (and why most 7-figure brands don’t have dozens) How I scaled with one-size-fits-all kimonos, and what worked What to do when your product gets copied or loses momentum Where to find clues if you're still not sure what your hero product is Why my mastermind is my hero offer, and what changed when I started leading with it If you’ve been pulled in different directions, this episode will help you get clear on what’s working, what’s next, and how to scale with more ease. ✨ Want help uncovering and scaling your hero product? Inside my mastermind, this is one of the very first things we do. Apply now for The 7-Figure Scale Collective: jodieminto.com/mastermind Links & Resources 🎧 Full episode page 🌐 Visit my website 📸 Connect on Instagram

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• 130. Why Most e-Commerce brands stall at $10K months (and how to move past it)

  If you’ve hit $10K months but can’t seem to grow beyond it, this episode is for you. It’s one of the most common plateaus I see as an e-commerce coach, and today I’m breaking down exactly why it happens (spoiler: it’s not just about working harder) and how to move past it with clarity and confidence. This isn’t theory. It’s based on real conversations with clients, my own journey scaling and selling a fashion brand, and the patterns I see every week inside my mastermind. Inside this episode, I’ll walk you through: The hero product blind spot that keeps you stuck in “creating mode” instead of scaling Why under-spending on proven ads might be the real reason your growth has stalled The surprising cost of doing everything yourself and how to start stepping into your CEO role What happens when you don’t have a clear end goal (and how to fix it fast) Whether you’re still figuring out your bestsellers or already seeing results but can’t scale further, this episode will help you spot where the real bottlenecks are and what to do next. ✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com Links & resources: 🎧 Full episode page 🌐 Visit my website 📸 Connect on Instagram Links & Resources: 📥 Download the free guide – Deconstructing a Million-Dollar-a-Year Online Fashion Store: jodieminto.com/million 💼 Learn more about my high-touch mastermind – The 7-Figure Scale Collective: jodieminto.com/mastermind

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• 129. Capturing content for your product-based brand that convert - with Sandra Chau

  So often, I hear from founders who feel frustrated that their products just aren’t selling the way they’d hoped, even though they know the product itself is great. And more often than not, the missing piece isn’t the product at all, it’s the content of the visuals. Because visuals are more than “pretty pictures.” The right content tells a story, shows your product in context, and makes it easy for your customer to imagine themselves using it. That’s what builds trust and gets someone to click “add to cart.” To explore this, I sat down with stylist and creative director Sandra Chau. Sandra began her career as a lawyer, then moved into the wedding industry, and eventually found her true calling in brand styling. Today, she’s based in Sydney and works with e-commerce brands across the world, from luxury bedding to minimalist swimwear, helping them create visuals with intention, clarity and selling power. In this episode, Sandra and I chat about: Why the content of your visuals matters more than the aesthetic alone How lifestyle-driven imagery helps your customer connect and feel confident to buy The mistakes founders often make with product photography, and how to fix them What brands like Nimble Activewear and DISSH are doing right with their visuals Simple, practical ways to start creating content-rich imagery that resonates with your audience and converts Sandra’s approach is about clarity, not complication. You don’t need a huge budget or endless photoshoots. You need visuals with a clear story, created intentionally for your customer, so they do the heavy lifting in your marketing. If you’ve ever felt like your photos “look nice” but don’t seem to move the needle, this episode will show you how to rethink your visuals as strategic content that actually sells. ✨ Want more clarity on scaling your brand sustainably? Visit jodieminto.com . Links & resources: 🎧 Full episode page 🌐 Visit my website 📸 Connect on Instagram 🛍 Nimble Activewear 👗 DISSH

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