My Business Playbook

Most creatives think scaling to $1M means more clients, more output, more hustle. It doesn’t. In this episode, I’m breaking down the exact five-level pathway I walk all my creative clients through to scale to seven figures - without losing their freedom, creativity, or sanity. This isn’t about doing more. It’s about doing the right things in the right order. If your goal is a business that gives you financial freedom and your life back - this is for you.
What You'll Learn:
The 5 levels every creative business must move through to reach $1M
Why most creatives get stuck at level 1 (and how to break through fast)
How to shift from selling time to building true leverage in your biz
The mindset + leadership upgrade that unlocks real growth
Why your pricing might be killing your profit - and how to fix it
What true freedom actually looks like when you scale intentionally

If you’re drowning in sales calls but dreaming of scaling, this is your roadmap. In this episode, I sit down with sales team expert Luke to break down exactly how to hire, onboard and manage a sales team that actually converts - without losing the magic of your brand or your voice.
If you've been thinking “I can’t hand off sales”… this episode will change your mind. 

What You'll Learn:
The 3 signs it’s time to stop selling and hire help
Why hiring a closer is not your first sales hire
The mindset shift that makes delegating sales feel exciting, not icky
Where to find A-player salespeople who already love your brand
How to onboard like a pro and avoid sales disasters
The exact metrics your sales team must track to stay on target

If you want to scale past $30K months, posting more on Instagram won’t cut it. You need to shift into a whole new identity - one that blends creativity and leadership. In this episode, I’m showing you how to step into your Creative CEO era (with a little inspo from Taylor Swift, of course). What You'll Learn:
Why creatives stay stuck at the same revenue (even when they’re crazy talented)
The identity shift you must make if you want to scale sustainably
The 6 principles every Creative CEO lives by
The real difference between discomfort vs misalignment
Why being a CEO doesn’t mean becoming a corporate robot
What Taylor Swift can teach you about boundaries, energy, and high standards

What if the dream isn’t building your own thing - but building inside someone else’s?

In this episode, I sit down with Sam Gaudet, Creative Director at Martell Media, to unpack how he went from editing snowboard videos in high school to leading a high-performance creative team for Dan Martell - one of the biggest names in entrepreneurship.

We talk content, leadership, team-building - and what it really takes to scale without being the face of the brand. 

What You'll Learn:

Why working for someone else might be the smartest move for creatives
How to attract top talent (even if your brand isn’t “big”)
What great content actually looks like - and why most people get it wrong
The leadership mindset shift that changed everything for Sam
How to stop micromanaging and start building a team that thinks for you
The simple content framework Sam uses to grow on Instagram (with just his iPhone)

If your funnel isn’t designed intentionally, leads fall through the cracks.

In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot.

We’ll cover three essential funnel types, the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated).

In This Episode, You'll Learn:
The real definition of a funnel (and why every business has one—whether they know it or not)
The #1 mistake that’s making your leads disappear before they ever convert
Why one funnel, one goal is the golden rule of conversion
The 3 core funnels that bring in premium clients (and how to know which one you need)
How to sell the next step, not the end game (this is where most people go wrong)
Why simplicity wins—and how to avoid the overcomplication trap
What key metrics to track so you can optimize (instead of guessing)