My Business Playbook

Last year I hit burnout - the kind that knocks the wind out of you and forces you to rethink everything. My energy disappeared, my motivation tanked, and I had to figure out how to lead a growing business while barely functioning.

In this episode I’m sharing what that season actually looked like behind the scenes - the scary moments, the business decisions it forced, and the five lessons that completely changed how I run my company.
 
What You'll Learn:
The moment I realised this wasn’t “feeling tired” - it was full burnout
What it’s like running a business while crying before client calls
The surprising truth about burnout and why rest alone isn’t the answer
The ruthless energy decisions that changed how I run my company
The business changes we made so the company no longer relies on me

If clients keep saying “too expensive,” this is going to sting - in the best way. The problem isn’t your price. It’s how you’re presenting it, framing it, and engineering it.
 In this episode, I’m breaking down the five pricing mistakes quietly costing you dream clients and showing you exactly how to fix them so you can charge more, sell with confidence, and stop discounting your brilliance. 

What You'll Learn:
Why leading with price too early kills your conversions
The framing shift that turns cost into investment
How your tone and silence on sales calls changes everything
Why charging hourly is capping your income - and what to do instead
The psychology behind tiered pricing and how to engineer it
The bonus fix if your real problem is low-quality leads

👉 Click here to get access to The Funnel Fix!

Most creatives think scaling to $1M means more clients, more output, more hustle. It doesn’t. In this episode, I’m breaking down the exact five-level pathway I walk all my creative clients through to scale to seven figures - without losing their freedom, creativity, or sanity. This isn’t about doing more. It’s about doing the right things in the right order. If your goal is a business that gives you financial freedom and your life back - this is for you.
What You'll Learn:
The 5 levels every creative business must move through to reach $1M
Why most creatives get stuck at level 1 (and how to break through fast)
How to shift from selling time to building true leverage in your biz
The mindset + leadership upgrade that unlocks real growth
Why your pricing might be killing your profit - and how to fix it
What true freedom actually looks like when you scale intentionally

If you’re drowning in sales calls but dreaming of scaling, this is your roadmap. In this episode, I sit down with sales team expert Luke to break down exactly how to hire, onboard and manage a sales team that actually converts - without losing the magic of your brand or your voice.
If you've been thinking “I can’t hand off sales”… this episode will change your mind. 

What You'll Learn:
The 3 signs it’s time to stop selling and hire help
Why hiring a closer is not your first sales hire
The mindset shift that makes delegating sales feel exciting, not icky
Where to find A-player salespeople who already love your brand
How to onboard like a pro and avoid sales disasters
The exact metrics your sales team must track to stay on target

If you want to scale past $30K months, posting more on Instagram won’t cut it. You need to shift into a whole new identity - one that blends creativity and leadership. In this episode, I’m showing you how to step into your Creative CEO era (with a little inspo from Taylor Swift, of course). What You'll Learn:
Why creatives stay stuck at the same revenue (even when they’re crazy talented)
The identity shift you must make if you want to scale sustainably
The 6 principles every Creative CEO lives by
The real difference between discomfort vs misalignment
Why being a CEO doesn’t mean becoming a corporate robot
What Taylor Swift can teach you about boundaries, energy, and high standards