My Business Playbook

If your weeks feel chaotic, reactive, or all over the place - this is the reset you’ve been missing. I’m breaking down my exact 30-minute CEO Sunday ritual that gives you clarity, focus, and momentum before Monday even starts. This is how you stop spinning your wheels and start running your business like a CEO.

What you’ll learn:
The real reason you feel “busy” but not actually moving forward
The 4 planning mistakes keeping you stuck in reactive mode
Why your energy matters more than your to-do list
How to choose your weekly “Big 3” (and stop overloading yourself)
The exact weekly reset system you can steal and use this Sunday
👉 Click on this link to download the free resources: https://tools.laurahiggins.com/sunday

If you’re worried about the cost of going for it, you should consider the cost of staying where you are. 

In this episode, I’m breaking down the five mindset shifts that helped me stop overthinking every investment and start building a business that actually grows.  

If you've been hesitating to invest in coaching, team, tools, or yourself... this one is going to hit deep. 

What You'll Learn:
Why trying to serve everyone is the fastest way to stay invisible
The “VIP Day” model that creates fast cash without burnout
Where your profit is secretly leaking (and how to fix it fast)
How to position your work so clients see ROI - not just “pretty”
The simple lead strategy that brings dream clients to you
How to create demand so clients chase you (not the other way around)

Last year I hit burnout - the kind that knocks the wind out of you and forces you to rethink everything. My energy disappeared, my motivation tanked, and I had to figure out how to lead a growing business while barely functioning.

In this episode I’m sharing what that season actually looked like behind the scenes - the scary moments, the business decisions it forced, and the five lessons that completely changed how I run my company.
 
What You'll Learn:
The moment I realised this wasn’t “feeling tired” - it was full burnout
What it’s like running a business while crying before client calls
The surprising truth about burnout and why rest alone isn’t the answer
The ruthless energy decisions that changed how I run my company
The business changes we made so the company no longer relies on me

If clients keep saying “too expensive,” this is going to sting - in the best way. The problem isn’t your price. It’s how you’re presenting it, framing it, and engineering it.
 In this episode, I’m breaking down the five pricing mistakes quietly costing you dream clients and showing you exactly how to fix them so you can charge more, sell with confidence, and stop discounting your brilliance. 

What You'll Learn:
Why leading with price too early kills your conversions
The framing shift that turns cost into investment
How your tone and silence on sales calls changes everything
Why charging hourly is capping your income - and what to do instead
The psychology behind tiered pricing and how to engineer it
The bonus fix if your real problem is low-quality leads

👉 Click here to get access to The Funnel Fix!

Most creatives think scaling to $1M means more clients, more output, more hustle. It doesn’t. In this episode, I’m breaking down the exact five-level pathway I walk all my creative clients through to scale to seven figures - without losing their freedom, creativity, or sanity. This isn’t about doing more. It’s about doing the right things in the right order. If your goal is a business that gives you financial freedom and your life back - this is for you.
What You'll Learn:
The 5 levels every creative business must move through to reach $1M
Why most creatives get stuck at level 1 (and how to break through fast)
How to shift from selling time to building true leverage in your biz
The mindset + leadership upgrade that unlocks real growth
Why your pricing might be killing your profit - and how to fix it
What true freedom actually looks like when you scale intentionally