My Business Playbook

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Allan Dib spent 10 years broke before he built the One Page Marketing Plan - now he's a bestselling author who's exited multiple businesses. In this episode we break down his simplest, most repeatable framework for getting clients. And every small business needs it.

The "dumb ad" test that tells you if your marketing message actually works
The only two numbers in your entire business that actually matter
Why charging more can make people trust you more, not less
The real reason most of your leads never buy - and it has nothing to do with price
The uncomfortable truth about why people actually refer you
The one thing you should never offer someone for making a referral

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

This week's a little different - a conversation I had with Chris Cruz about the year my business tripled, then I hit a wall. We get into burnout, energy, and the mindset shift that changed how I generate leads.

The moment my doctor said a word I really didn't want to hear
The energy mistake I didn't even realise I was making until it nearly broke me
Why I closed a profitable offer everyone told me was a terrible idea - and what happened right after
The channel I quietly walked away from once I got honest about the numbers
The mindset shift between "chooser" and "beggar" energy that changes how leads show up
The question I ask myself every time I feel overwhelmed in the business

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Jess went from $7K to her first $30K month in 18 months - with no website, no funnel, and one boosted ad she's barely touched since day one. In this episode she breaks down exactly how, then we map out her boldest move yet, live on camera.

The $16K week that changed everything for Jess in her very first 7 days in The Next Level Club - and why she's run the same ad ever since
The DM sales method that replaced 15 hours a week of typing with something she can do from her phone in minutes
Why she finally handed over 25 years of her own editing to someone else - and the one question that made it possible
The hard ceiling she hit at $20K a month, and what it actually took to break through it
Live on camera: the dream project she's been too scared to build - and the exact date we just put on it
The fear that still shows up every time she thinks about being "seen big" - and what she does with it

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

A hater joined my free workshop and stuck around just to trash me in front of 280 people - and I had a choice to make in real time. In this episode I'm walking you through exactly what happened, what I said, and the three insights that changed how I think about criticism forever. If you've ever felt scared to be visible online because of what people might say, this one's for you.

The moment a "menace" derailed my free workshop - and why I stopped everything to address it live
Why I have a strict no dickheads policy (and how enforcing it sets the tone)
The uncomfortable truth about why one nasty comment feels louder than 100 kind ones
What happened the second I set a boundary - the chat blew up and here's why
Why repelling the wrong people is actually your best marketing move

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Ever feel like the second you start "selling," your voice changes and you turn into someone else? Colin Boyd - the guy behind One Presentation Away and mentor to thousands of coaches, creatives and course creators - breaks down why that happens and exactly how to fix it. This episode flips the whole idea of selling on its head - you're not the one begging for the sale, you're the buyer, and that one mindset shift changes everything.

Why "the pitch is only 10% of the sale" and what you actually need to nail before you ever make an offer
The "always be the buyer" mindset that instantly kills desperate energy on sales calls
Why leaning into the pain (not the excitement) is the most uncomfortable but highest-converting move you can make
The scarcity vs urgency debate - and why limiting who you let in beats a countdown timer every time
What happens when you say no to $70k because the client isn't the right fit
Why "choosing your clients" instead of chasing them is the fastest way to build trust and confidence