My Business Playbook

If you want to scale past $30K months, posting more on Instagram won’t cut it. You need to shift into a whole new identity - one that blends creativity and leadership. In this episode, I’m showing you how to step into your Creative CEO era (with a little inspo from Taylor Swift, of course). What You'll Learn:
Why creatives stay stuck at the same revenue (even when they’re crazy talented)
The identity shift you must make if you want to scale sustainably
The 6 principles every Creative CEO lives by
The real difference between discomfort vs misalignment
Why being a CEO doesn’t mean becoming a corporate robot
What Taylor Swift can teach you about boundaries, energy, and high standards

What if the dream isn’t building your own thing - but building inside someone else’s?

In this episode, I sit down with Sam Gaudet, Creative Director at Martell Media, to unpack how he went from editing snowboard videos in high school to leading a high-performance creative team for Dan Martell - one of the biggest names in entrepreneurship.

We talk content, leadership, team-building - and what it really takes to scale without being the face of the brand. 

What You'll Learn:

Why working for someone else might be the smartest move for creatives
How to attract top talent (even if your brand isn’t “big”)
What great content actually looks like - and why most people get it wrong
The leadership mindset shift that changed everything for Sam
How to stop micromanaging and start building a team that thinks for you
The simple content framework Sam uses to grow on Instagram (with just his iPhone)

If your funnel isn’t designed intentionally, leads fall through the cracks.

In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot.

We’ll cover three essential funnel types, the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated).

In This Episode, You'll Learn:
The real definition of a funnel (and why every business has one—whether they know it or not)
The #1 mistake that’s making your leads disappear before they ever convert
Why one funnel, one goal is the golden rule of conversion
The 3 core funnels that bring in premium clients (and how to know which one you need)
How to sell the next step, not the end game (this is where most people go wrong)
Why simplicity wins—and how to avoid the overcomplication trap
What key metrics to track so you can optimize (instead of guessing)

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless.
In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).

What You'll learn:
The 3 objection buckets that are blocking your sales
What “I need to think about it” really means and how to respond
My go-to reframe questions that flip "maybe" into "yes"
How to handle objections without feeling pushy, weird, or salesy
What to say when they say “it’s not the right time” or “I can’t afford it”
The one simple automation that pre-sells your offer BEFORE the call

If you’ve been holding off on raising your prices because you’re scared people will say no, unsubscribe, or disappear - this episode is your permission slip to stop playing small.

I’m pulling back the curtain on our $74K launch and showing you how to raise your prices with clarity, confidence, and zero fluff. You’ll walk away knowing exactly how to position your next offer - and finally charge what you’re worth.

 What You'll Learn:
The exact strategy behind our $74K price-rise launch (and why it was our easiest ever)
Why your fear of “emailing too much” is costing you sales
What I did instead of a webinar that still converted like crazy
How we doubled the price of our course and still sold out
The 6-step framework to raise your prices without freaking out
Why no one’s going to give you permission - and why that’s a good thing

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