My Business Playbook

• 526: No Leads? Here's EXACTLY How to Fix That Today

  If Instagram disappeared tomorrow, would your business survive?  In this episode, I'm breaking down the real reason your email list is stuck at zero and the 3-phase strategy to build a list that actually makes you money. I’ll show you exactly how to craft a lead magnet that stops the scroll, gets the opt-in, and turns subscribers into clients.  What You'll Learn:Why your list isn’t growing (and the overlooked fix)The “painkiller vs vitamin” mistake killing your conversionsThe 3 lead magnet formats that work like magicHow to use the FATE method to make your opt-in irresistibleThe zero-cost step that instantly books more sales callsThe fastest way to build trust, momentum, and confidence with your dream clients

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• 525: The Untold Story Behind Boob to Food with Luka McCabe

  From maternity leave hobby to full-blown online movement - Luka McCabe shares the real behind-the-scenes of growing Boob to Food, building a team, and navigating life, motherhood, and business all at once. What's Inside:The moment she knew Boob to Food was more than “just an Instagram account”The marriage dynamics behind running a fast-growing businessWhat she won’t do for social media success - even if it costs her growthHow she’s building a brand that works for her life, not the other way aroundWriting TWO best-selling books while navigating mum lifeReal talk on money, holidays, and “how can you afford that?”

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• 524: 5 Things I Had To Start When I Hit 7 Figures

  Hitting seven figures wasn’t the finish line... it was the beginning of a whole new game.  In this episode, I’m pulling back the curtain on the 5 shifts I had to make to actually sustain and scale past $1M. What You'll Learn:Why becoming a real leader (not just a doer) was a game changerThe sneaky way duct-taped systems stall your growthThe metrics that actually matter once you're past $1MHow I stopped being the glue and empowered my teamThe big shifts needed to build a lean, powerful team

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• 523: 5 Things I Had to Quit to Hit 7 Figures

  You don’t scale by adding more. You scale by letting go. In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.  What You'll Learn:The sneaky habit that was capping my monthly revenueThe one hire I made that you wouldn't expectThe mindset shift that made people take my business seriouslyHow I simplified my systems and unlocked major profitWhy content alone won’t cut it if you want to scaleThe exact question I asked to find the real constraint in my biz

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• 522: The AI Wake-Up Call Every Creative Needs Right Now with Adrian Smith

  Feeling like AI is moving faster than you can keep up? You’re not alone - but burying your head in the sand isn’t the move. In this no-fluff conversation with AI expert Adrian Smith, we unpack the anxiety, the opportunity, and how creative business owners can actually win with AI - without losing their magic.  What You'll Learn:Why “AI anxiety” is real and what to do with itThe brutal truth about creatives who refuse to adaptA simple mindset shift that will change how you see AI foreverThe exact AI tools and prompts that will save you hoursWhat “agentic AI” is and why it matters for your business right nowThe key difference between automation and connection (and how to have both) Ready to scale your creative business? Book a FREE Scale Session with my team: https://tools.laurahiggins.com/scaleIG: https://instagram.com/laurahigginsYoutube: https://youtube.com/@laurahigginsofficial

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