My Business Playbook

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What if the biggest thing holding you back isn't your strategy, your confidence, or your skills - but the culture you've grown up in? In this episode, I share what repeated trips to America taught me about success, why Australians struggle to celebrate people who are winning, and how Tall Poppy Syndrome quietly keeps us all playing smaller than we need to.

What You'll Learn:
 
Why Americans seem to celebrate success while Australians instinctively downplay it
The surprising reason Tall Poppy Syndrome isn't just about jealousy
The subtle habits that reveal you're operating from scarcity without even realising it
How becoming a louder cheerleader for others can completely shift your own mindset
Why sharing your wins isn't bragging - it's giving someone else permission to believe bigger is possible

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After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room.

What You'll Learn:

Why AI is making in-person connection more valuable
The emotional moment that proved free content builds trust long before someone becomes a client
The event change that transformed the experience without adding more content
What separates an unforgettable event from one people simply attend
The behind-the-scenes systems that made this our biggest and best event without burning out the team
Why the biggest win wasn't the event itself - it was building a business that no longer depends on me

Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair warning: you might need to rethink your portfolio after this one.

What You'll Learn:
The referral timing shift that changed Kai's pipeline — why asking at the peak of delivery gets a completely different response than asking after
Inside a live niche coaching session using the Target-Transformation-Taste framework — and why flipping it upside down is where it gets interesting
The fake tech failure Kai engineered at his own company launch (on a 23-metre projection screen, in a room full of event planners, with no announcement)
Why event content being seasonal is actually the hidden reason to develop a second offer — and how the event itself could be the in road to recurring revenue
The 80/20 golden pass rule for creatives who need new and novel to stay alive — and why taste is the most underrated part of niching

Your buyers haven't changed their mind about buying - they've changed how much they trust you. In a market where people have been burned before, leads are coming in but conversion is off, and the creatives winning right now aren't the ones lowering their prices. They're the ones who've nailed this formula. Last month, Laura's team hit their biggest revenue month on record. Here's exactly how.
 
Why your prospects are walking into sales calls with their arms crossed - and what that actually signals about where you're losing deals
The difference between chooser energy and beggar energy, and which one a skeptical buyer can feel before you've said a single word
The three-layer discovery method that takes someone from "I need a new website" to understanding the real reason they need to buy - and how it handles objections before they even come up
What "I need to think about it" and "I need to talk to my partner" actually mean - and the move that handles each one without going on the defensive
The one question to ask before you end every call that gets your prospect selling themselves into your offer
Why performance is just the lag measure - and how to fix conversion at the source
Want to go another level deeper? Check out my 7 Figure Operating System:
https://tools.laurahiggins.com/7

You've probably heard the burnout advice before: slow down, do less, take a break.

But what if that's only half the story? I hit a level of burnout that genuinely scared me. In this episode, I'm sharing the biggest lesson I learned during that season and why recovery wasn't about stopping everything - it was about learning how to protect my energy so I could keep showing up, keep performing, and keep doing work I love.

What You'll Learn: 
Why I believe burnout is often the curse of overachievers
The recovery advice that helped me - and the advice that made things worse
What professional athletes taught me about sustainable performance
How to identify the people, places, and experiences that genuinely refill your energy tank
Why recovery needs to be planned before you need it
The framework I use to recover from high-output seasons without crashing afterward

Ready to build a business that grows without burning you out?
Check out my 7 Figure Operating System: LaurahigginsThe 7FOS System