My Business Playbook

Most creatives think niching down means limiting opportunities. The truth? A broad niche is often the reason you're attracting clients who haggle, question your expertise, and drain your energy. In this episode, I break down my three-level niching framework that helps creative business owners become magnetic to the clients they actually want more of.
 
If you're tired of filling your calendar with the wrong people and ready to build a business that attracts premium, aligned clients, this episode will show you exactly where to focus.

What You'll Learn:
Why talented creatives still attract nightmare clients, even at $30k, $50k, and $100k months
The hidden cost of being "for everyone" and how it's hurting your business
The three-level niching framework that makes ideal clients feel understood before they even inquire
Why most creatives completely overlook the one thing that makes them impossible to replace
The AI-proof advantage that helps dream clients choose you over equally qualified competitors
How to become a category of one instead of competing on price, credentials, or experience

Ready to attract more 10/10 clients and build a business that scales without the chaos? Check out my 7 Figure Operating System: https://tools.laurahiggins.com/7

You're booked. The work is coming in. But somewhere along the way, success started feeling like a ceiling - and the only way out isn't to push harder.
In this episode, Laura runs through the exact time and energy audit she uses in her own business to show you precisely where your capacity is going and what to do about it.
What You'll Learn:
Why "fully booked" is the signal your setup needs to change - not proof that it's working
The 4 step Profit and Energy Audit: how to audit your time to see what to prioritise, protect, delegate, and delete
Why cutting your morning walk and Pilates when you get busy is one of the worst business decisions you can make
The Capacity Ceiling principle: how hitting your time limit also means hitting your income limit
How the audit frees up your head, not just your calendar - and why that matters more than the hours
Note: The live Beyond Booked Workshop referenced in this episode has now passed. More workshops and training opportunities are on the way, so stay tuned for future events!

I've avoided LinkedIn for years. Forgotten passwords, deleted apps, the full thing. Then I sat down with Matt Lakajev...ranked #6 in the world for LinkedIn lead gen - and he convinced me in about 30 seconds. This episode is the exact playbook for using LinkedIn to land premium clients, whether you're starting from scratch or starting over.

 What You'll Learn:

Why the only people who should be on LinkedIn are selling something expensive - and what the threshold actually is
The tribe theory: why your niche might be broken before you've written a single post (and the 4 types of tribes that fix it)
Matt's movie-preview hook formula: the 4-part structure that makes people click "read more" every time
The clone strategy: how to build a list of perfect-fit prospects in 30 minutes using LinkedIn Sales Navigator
Why Matt's business partner closed $100k on LinkedIn with no profile, no content, and zero posts
The one signal that tells you your marketing is working: it feels boring
👉 Click here to check out Matt’s website and learn more about Link Ninja: https://sevenfigurecreators.com/

She made her first 10K month and felt the worst she'd ever felt. That's when Julia Meyer knew something had to change. In this episode, the founder of Fall Line Creative maps the exact shifts that took her from 15-hour days and undercharging to working a third of the time - and making more money than ever before.
 
What You'll Learn:
Why hitting 10K months can be the moment your business finally breaks you
The "great big terrible month" story - and the surprising number behind it
What Julia's pricing shift actually looked like in practice
Why niching down changed who was saying yes to her
The model change that cut her hours by two thirds without cutting her income
Mapping the path from burnt out at 10K to sustainable 30K months
👉 Link to Julia's website: https://www.falllinecreative.co/

You don’t hire a virtual assistant when you feel ready - you hire when staying stuck is no longer an option. If you’re drowning in admin, spinning your wheels, and secretly capping your own growth, this episode will show you exactly how to hire your first VA without overthinking it.
 
What You'll Learn:
Why waiting until you’re “ready” is the fastest way to stall your growth
The exact tasks you should offload first (hint - not what you think)
How to design a VA role that actually frees up your time and energy
The biggest hiring mistakes that create more stress, not less
How to test, vet, and onboard a VA so they actually take ownership

 Website and referral code:
Jess Whatman’s VA Agency - AgentSync Executive Assistants
BruntWork (VA Agency) - Get Started With BruntWork - Referral - BruntWork

Work with Laura: ⁠⁠https://tools.laurahiggins.com/scale-session-2-1⁠