My Business Playbook

In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.You don’t scale by adding more. You scale by letting go. What You'll Learn:The sneaky habit that was capping my monthly revenueThe one hire I made that you wouldn't expectThe mindset shift that made people take my business seriouslyHow I simplified my systems and unlocked major profitWhy content alone won’t cut it if you want to scaleThe exact question I asked to find the real constraint in my biz

You can’t scale your creative business if you’re the bottleneck for everything. In this episode, we get real about why doing it all yourself feels “safe” but is actually the thing keeping you stuck, exhausted, and capped.If hiring feels scary, messy, or overwhelming, this conversation will change how you see capacity, delegation, and growth. What You'll Learn:The sneaky reason creatives wait too long to hire - and why it backfiresWhy “it’s easier if I do it myself” is a growth killerHow to increase capacity without hiring full-time or blowing your budgetThe real cost of poor hires - and when it’s time to let someone goSimple ways to get out of the Death Valley and create breathing room fast

If you’re heading into the holidays tired, frazzled, or feeling like this year happened to you, this reset is non negotiable.  I’m walking you through the exact three-permission ritual I use myself and with my clients to close the year strong, clear the mental clutter, and step into January with actual confidence. If you want the new year to feel like a clean slate instead of a repeat of last year, this episode is your reboot.What You'll Learn:The permission you must give yourself first so your brain can actually believe bigger goalsThe honesty audit that exposes what’s quietly burning you out (and what needs to go)Why aligned decisions create an easier year than “try harder” goals ever willThe truth about starting fresh - and why most creatives never actually do itThe Stop-Keep-Start ritual I use every December to create my biggest yearsHow to walk into January feeling calm, clear, and fully in CEO modeGet my free end-of-year AI reset tool here: https://tools.laurahiggins.com/reset

If your content feels invisible no matter how many times you post, this episode is the shift you’ve been missing. I sat down with JJ Peterson and we break down the storytelling mistakes that kill your engagement and shows you the exact way to make your audience see themselves in your message. If you want your marketing to finally land, this is your wake-up call. What You'll Learn:The simple story mistake that instantly disconnects your audienceWhy talking about “your story” often repels buyers instead of attracting themThe narrative principle that makes people feel seen, understood, and ready to take actionHow to position yourself as the guide, not the hero, so your content actually convertsThe empathy plus authority combo that makes your message magneticWhy starting with the problem is the fastest way to hook attention online

If you’ve ever wondered how to go from overwhelmed creative to confident CEO, this episode is a must-listen. Laura sits down with creative powerhouses Kate Lawrence, Matt Lakajev, Jay Wright, and Sophie Lea to unpack the real, raw journey of scaling a business without burning out. Expect unfiltered stories, hard-won lessons, and a refreshing take on what actually moves the needle right now. What You'll Learn:The surprising content shift that’s helping creators stand out onlineWhy “perfect” content is killing your reach - and what to post insteadThe mindset that turns scrappy side-hustlers into creative CEOsReal talk: charging what you’re worth when you’re a creativeHow to show up confidently online (even if you’re terrified)The one belief shift that helped these founders finally scale