My Business Playbook

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale
 
Most scaling stories online skip straight to the champagne and the Stripe screenshot. This is the real behind the scenes of building an eight-figure business right now - what's working, what we've changed, and the ugly $12K a month we found leaking out of just one department. Plus the move that sounds ridiculous but made a huge difference to how I show up every week: sorting out my lunch.

Why Nath became CEO, and the identity wobble I had to get through before I could hand it over
Entrepreneurs vs intrapreneurs, and how to build a vision big enough that A players choose you over going solo
How skipping lunch turned out to be a real constraint in the business (and the simple fix)
The admin audit that uncovered $12,000 a month, and the Fathom + Claude setup that plugged it
The weekly leadership meeting and scorecard that stop your departments working in silos
The one question to ask about your worst days that shows you exactly what to fix first

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Lee built a Shopify and email marketing business doing solid 20K months, but she was doing it all herself and ready to torch the whole thing. Then her husband lost his job the same day they moved into a new house. This episode is what she did in that season, and the new offer we built together live on the mic.

The two-week paid trial that told Lee exactly who to hire, and why skipping this step is how most first hires go wrong
Why she made her hourly rate MORE expensive than her retainer, and what that did to her sales calls
The pricing guide she put straight on her website, and why it kills the ghosting problem after a sales call
Her 42k record month with just her and one assistant, and why revenue was never actually the goal
The new digital product she's building next, coached live on this episode: naming, pricing, and how she's going to sell it

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale
I've spent the last year becoming a proud quitter, and it might be the best thing I've ever done for my business. In this episode I walk through everything I cut, why everyone told me I was crazy, and what it did to our revenue. 
The channel that was costing me six figures a year - and the call I finally made about it
The one funnel we decided to keep - and the four we decided to quit
The profitable, waitlisted offer I shut down anyway, and what happened to our numbers the very next month
The kind of "dumb admin" we're cutting with AI right now, live as it happens
The 3-question audit that tells you exactly what's ready for the scissors

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Allan Dib spent 10 years broke before he built the One Page Marketing Plan - now he's a bestselling author who's exited multiple businesses. In this episode we break down his simplest, most repeatable framework for getting clients. And every small business needs it.

The "dumb ad" test that tells you if your marketing message actually works
The only two numbers in your entire business that actually matter
Why charging more can make people trust you more, not less
The real reason most of your leads never buy - and it has nothing to do with price
The uncomfortable truth about why people actually refer you
The one thing you should never offer someone for making a referral

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

This week's a little different - a conversation I had with Chris Cruz about the year my business tripled, then I hit a wall. We get into burnout, energy, and the mindset shift that changed how I generate leads.

The moment my doctor said a word I really didn't want to hear
The energy mistake I didn't even realise I was making until it nearly broke me
Why I closed a profitable offer everyone told me was a terrible idea - and what happened right after
The channel I quietly walked away from once I got honest about the numbers
The mindset shift between "chooser" and "beggar" energy that changes how leads show up
The question I ask myself every time I feel overwhelmed in the business