My Business Playbook

If you’re heading into the holidays tired, frazzled, or feeling like this year happened to you, this reset is non negotiable.  I’m walking you through the exact three-permission ritual I use myself and with my clients to close the year strong, clear the mental clutter, and step into January with actual confidence. If you want the new year to feel like a clean slate instead of a repeat of last year, this episode is your reboot.What You'll Learn:The permission you must give yourself first so your brain can actually believe bigger goalsThe honesty audit that exposes what’s quietly burning you out (and what needs to go)Why aligned decisions create an easier year than “try harder” goals ever willThe truth about starting fresh - and why most creatives never actually do itThe Stop-Keep-Start ritual I use every December to create my biggest yearsHow to walk into January feeling calm, clear, and fully in CEO modeGet my free end-of-year AI reset tool here: https://tools.laurahiggins.com/reset

If your content feels invisible no matter how many times you post, this episode is the shift you’ve been missing. I sat down with JJ Peterson and we break down the storytelling mistakes that kill your engagement and shows you the exact way to make your audience see themselves in your message. If you want your marketing to finally land, this is your wake-up call. What You'll Learn:The simple story mistake that instantly disconnects your audienceWhy talking about “your story” often repels buyers instead of attracting themThe narrative principle that makes people feel seen, understood, and ready to take actionHow to position yourself as the guide, not the hero, so your content actually convertsThe empathy plus authority combo that makes your message magneticWhy starting with the problem is the fastest way to hook attention online

If you’ve ever wondered how to go from overwhelmed creative to confident CEO, this episode is a must-listen. Laura sits down with creative powerhouses Kate Lawrence, Matt Lakajev, Jay Wright, and Sophie Lea to unpack the real, raw journey of scaling a business without burning out. Expect unfiltered stories, hard-won lessons, and a refreshing take on what actually moves the needle right now. What You'll Learn:The surprising content shift that’s helping creators stand out onlineWhy “perfect” content is killing your reach - and what to post insteadThe mindset that turns scrappy side-hustlers into creative CEOsReal talk: charging what you’re worth when you’re a creativeHow to show up confidently online (even if you’re terrified)The one belief shift that helped these founders finally scale

Most business owners wait until January to start planning - but by then, it’s too late. In this episode, I’m walking you through the 5 exact end-of-year moves I use to set myself - and my clients - up for massive growth in the new year. If you want to start 2026 strong, this is your game plan. What You'll Learn:Why starting in January puts you way behind (and what to do instead)The 10x mindset shift that changed my entire businessHow to structure your year around your actual lifeA simple calendar strategy that will boost your cash flowThe unpopular truth about burnout (and how to avoid it)What most creatives never give themselves permission to do - but should

If your business has hit a ceiling and you're craving that next level of growth, strategy alone won’t fix it. In this episode, I’m breaking down the 3 silent blindspots that are quietly sabotaging your momentum-and how to smash through them so you can finally scale with more freedom, income and ease.What You'll Learn:Why your time is your most expensive resource (and how to treat it like one)The two ways to buy back time-without dropping the ball on qualityThe real reason your lead gen, sales or systems aren’t working (spoiler: it’s not your talent)The identity upgrade you need to become a 7-figure creative CEOHow to know which of the 3 bottlenecks is holding you back right nowThe mindset trap keeping creatives stuck doing $10 tasks forever