PodcastsBusinessMy Business Playbook

My Business Playbook

Laura Higgins
My Business Playbook
Latest episode

275 episodes

  • My Business Playbook

    617: I Scaled My Agency and Lost My Creativity with Jay Argaet

    04/05/2026 | 49 mins.
    Feel like your creativity has just… disappeared? Same. In this conversation with Jay Argaet, Creative Director and Owner of Avenir Creative House, we get honest about burnout, the pressure to be “efficient,” and why that might be the exact thing killing your best ideas.

    If you’ve been feeling stuck, flat, or like everything you create sounds the same, this one will hit.

    What You'll Learn:
    The moment you stop creating like an artist and start playing it safe
    Why AI can’t replace taste, emotion, or real human connection
    What burnout actually does to your creativity (and how to come back from it)
    The shift from “what’s trending” to ideas that actually move people
    Why your best ideas won’t come from scrolling or Pinterest
    The truth about money vs meaning in creative work
  • My Business Playbook

    616: How I'd Scale a Photography Business to 30k/Month

    27/04/2026 | 20 mins.
    If you want to hit $30K months as a photographer, this is the exact playbook I’d follow. No audience, no referrals, no team - just six smart decisions that actually move the needle.

    From niching down to building an offer that sells, filling your calendar, and scaling without burning out - this is what actually works.

    What You’ll Learn:

    Why trying to shoot everything is killing your income - and what to do instead
    The simple pricing tweak that makes clients want to spend more
    How to create “drop-style” launches that fill your calendar fast
    The easiest way to get high-quality referrals without feeling awkward
    Why your messy behind-the-scenes content is your biggest sales tool
    The one bottleneck stopping you from scaling - and how to fix it ASAP
  • My Business Playbook

    615: 3 No Cost Ways to Land Clients in 60 Minutes

    20/04/2026 | 17 mins.
    You don’t need more followers, better branding, or a fancy funnel to land clients this week. You need to stop hiding and start making clear, direct invitations. In this episode, I’m breaking down 3 no-cost strategies that will get you clients fast - without feeling salesy or cringe.

    What you’ll learn:
    Why your fear of being “cringe” is actually costing you clients
    The “Shake the Tree” strategy that pulls ready-to-buy clients instantly
    How to get referrals without feeling awkward or pushy
    The simple upsell most creatives never make (and lose money because of it)
    How to turn past clients into your easiest, fastest sales
  • My Business Playbook

    614: AI Won't Take Your Job (But This Will) with Joe Stolte

    13/04/2026 | 48 mins.
    AI isn’t coming for your job - but your mindset might be holding you back. In this conversation with Joe Stolte, we break down how to actually use AI in your business without losing your edge, your creativity, or your value.

    Joe makes AI accessible and practical for small business owners - no tech-bro hype, just real frameworks you can actually use. If you’ve been overthinking AI or avoiding it altogether, this is the reframe you need.

    What You’ll Learn:

    Why AI isn’t replacing creatives - it’s amplifying the ones who adapt
    The real reason “AI feels like cheating” (and why that belief is costing you)
    How to think like a demand-side entrepreneur instead of trading time for money
    The 4-part framework to decide what to automate, keep, or ditch
    Why your taste, vision, and lived experience are your biggest unfair advantage
    The simple shift that lets you charge MORE - even if AI makes things faster
  • My Business Playbook

    613: 11 Changes I'm Making Right Now to Scale to 8 Figures

    06/04/2026 | 32 mins.
    I’m pulling back the curtain on what it actually takes to grow beyond seven figures - and it’s not what most people think. These are the real shifts I’ve made in my team, my time, and my marketing to create space for an 8-figure business.

    If you’re feeling maxed out, stuck in the weeds, or like your current strategy won’t get you to the next level - this is your wake-up call.

     What You'll Learn:
    Why hiring “doers” is slowing your growth (and what to do instead)
    The identity shift required if you actually want to scale
    How I cleared my calendar without breaking the business
    The surprising marketing tweak that increased lead quality 10x
    The uncomfortable truth about doing less to grow more

    Want to audit your time and free up your calendar?
    👉 Click here to watch: https://youtu.be/w7R8rBq7gx4

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About My Business Playbook

Looking for business inspo, game-changing strategies, and REAL insights to build your dream business? Welcome to My Business Playbook, the podcast where we take you behind the scenes so you can scale your business without losing your freedom or fun.Join your host, Laura Higgins, every week to unlock actionable advice, inspiring stories, and expert tips that will help you scale and succeed—on your terms.
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