My Business Playbook

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Natalie Townsend inherited a 9-year-old business she'd never actually run when her business partner of six years resigned — taking every system, every client relationship, and every process with her. What followed was a year of building from scratch: booking system, voice, numbers, confidence, and a business that now looks unrecognisable. Plus a live funnel fix for a speaking gig she had the very next day.

What it actually feels like to not know what revenue means — and how to go from there to Money Mondays every week
The Booking Blueprint: the single system that unlocked everything else in Nat's business
Why posting your face is better content strategy than any planned campaign (and why Nat's most liked posts are always face-to-camera)
Finding your voice after years of sitting in the back seat of your own business
Live funnel fix: why moving the book-a-call to the thank you page before the quiz changes the whole conversion path

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

Download my Hot Take Generator here: https://ig.me/m/laurahiggins?ref=w57346594 (Send "HOT TAKE" for the Generator)

You're posting. The reels are going out. The carousels are done. And the leads still aren't coming in. I break down the five real reasons your content isn't converting right now, plus the exact four-part formula behind every post I've ever made that actually turned into clients.

What You'll Learn:
 
The habit almost every creative has that kills their best ideas before they ever get a fair shot
Why "safe and polished" content is now the fastest way to get ignored
The $9 ad that made over $50k, and the one thing about it that had nothing to do with luck
The DM mistake that means your content is doing all the work for nothing
My exact four-part formula for a post that converts, and the part almost everyone skips
The three content pillars I build everything around now, and why "how to" doesn't work like it used to

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scale

What if the biggest thing holding you back isn't your strategy, your confidence, or your skills - but the culture you've grown up in? In this episode, I share what repeated trips to America taught me about success, why Australians struggle to celebrate people who are winning, and how Tall Poppy Syndrome quietly keeps us all playing smaller than we need to.

What You'll Learn:
 
Why Americans seem to celebrate success while Australians instinctively downplay it
The surprising reason Tall Poppy Syndrome isn't just about jealousy
The subtle habits that reveal you're operating from scarcity without even realising it
How becoming a louder cheerleader for others can completely shift your own mindset
Why sharing your wins isn't bragging - it's giving someone else permission to believe bigger is possible

JOIN THE WAITLIST FOR THE NEXT EVENT: https://ig.me/m/laurahiggins?ref=w56548930 (Send "WAITLIST" to join)

BOOK A SCALE SESSION WITH MY TEAM: https://tools.laurahiggins.com/book-a-scale-session-survey

After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room.

What You'll Learn:

Why AI is making in-person connection more valuable
The emotional moment that proved free content builds trust long before someone becomes a client
The event change that transformed the experience without adding more content
What separates an unforgettable event from one people simply attend
The behind-the-scenes systems that made this our biggest and best event without burning out the team
Why the biggest win wasn't the event itself - it was building a business that no longer depends on me

Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair warning: you might need to rethink your portfolio after this one.

What You'll Learn:
The referral timing shift that changed Kai's pipeline — why asking at the peak of delivery gets a completely different response than asking after
Inside a live niche coaching session using the Target-Transformation-Taste framework — and why flipping it upside down is where it gets interesting
The fake tech failure Kai engineered at his own company launch (on a 23-metre projection screen, in a room full of event planners, with no announcement)
Why event content being seasonal is actually the hidden reason to develop a second offer — and how the event itself could be the in road to recurring revenue
The 80/20 golden pass rule for creatives who need new and novel to stay alive — and why taste is the most underrated part of niching