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On Strategy Showcase

Fergus O’Carroll
On Strategy Showcase
Latest episode

317 episodes

  • On Strategy Showcase

    Live from BarkleyOKRP in Kansas City

    12/08/2026 | 48 mins.
    We venture into the heartland to hear about the amazing work being done in Kansas City - Burger King, Frontier Airlines, Wendy's, Hills Pet Foods, Coco-Cola, and the Kanas City Chiefs. I'm joined by KC Chiefs CMO, Lara Krug, Jeremy Cline of Ryan Reynold's agency, Maximum Effort, Brad Jones, CCO at Barkley OKRP, Chris Cardetti, CSO at BarkleyOKRP and Howard Laubscher, CSO at VML. Thanks to Tracksuit, System1 and the Effies for supporting our live tour.
  • On Strategy Showcase

    Mischief's Kevin Mulroy, BBH's Alex Booker, Deutsch's Ryan Lehr talk effectiveness

    09/08/2026 | 52 mins.
    In this episode from our Effie series, Planning for Effective Outcomes, we talk with award-winning agency creative leaders about how they approach their work, evaluate strategic directions and about work they love that they didn't work on. Our next episode in the series features Mark Ritson and Andrew Tindall. Thanks to the Effies and Tracksuit for supporting this special, six episode series.
  • On Strategy Showcase

    How NPR fought back for our right to be curious

    01/08/2026 | 38 mins.
    It was yet another strike against independent journalism. $1.1 billion in funding pulled back by the Republican administration. We learn how NPR (National Public Radio) responded in classic NPR style. They stood up for the public's right to ask hard questions. I talk with NPR's CMO, Mishka Pitter-Armand and Mischief's EVP Strategy, Ed Gunn. Our next live show is Sept 10th at GSD&M in Austin.
  • On Strategy Showcase

    Live from Minneapolis at Carmichael Lynch

    23/07/2026 | 59 mins.
    A live, sell-out crowd celebrates the legacy of iconic creativity in Minneapolis. Campaigns like Harley Davidson, Porsche, Buddy Guy, EDS, BMW Films, Target, Citibank and more recent work including Subaru and Walmart. Fallon, Carmichael and Colle McVoy join me live at the roundtable. Thanks to The Effies, Tracksuit and System1 for making our live tour possible. See the iconic creative work on our website at www.onstrategyshowcase.com
  • On Strategy Showcase

    AI ads are good enough. And that's the problem

    20/07/2026 | 30 mins.
    Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delicate balance between creative efficiency and strategic effectiveness.

    Download the free report bit.ly/aiadreport
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About On Strategy Showcase
Where marketers share the strategy stories behind amazing campaigns.
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