On Strategy Showcase

• Live from Toronto: Rise of the Independents

  Recorded Feb. 20th in front of a live audience at Rethink in Toronto. We talk about the rise of indie agencies with Rethink's Sean McDonald, Zulu Alpha Kilo's Heather Segal, Courage's Tom Kenny and Broken Heart Love Affair's Jay Chaney. Thanks to Tracksuit, WARC and the Effie's for sponsoring our Live Tour. Next stops are Sydney and Auckland.

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• This B2B campaign is a masterclass in proving the effectiveness of a message

  A Titanium Winner at Cannes, we're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid to talk about their famous B2C2B Marina Prieto campaign. Thanks to LinkedIn for sponsoring our B2B series. Get a $100 LinkedIn Ads credit at linkedIn.com/onstrategy. Terms and conditions apply.

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• Humor is Duluth's superpower in building a billion dollar brand

  Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode. Thanks to Tracksuit for supporting our show.

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• Uber. Extending the consumer brand into a B2B world

  For Ep#3 in our B2B series, I'm joined by Michelle Lisowski, Senior Director for Global B2B and Partnership Marketing at Uber. We talk about taking Uber into B2B, the aspects of the brand that can extend and others that need to be augmented. This B2B Series brought to you by LinkedIn.

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• Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work

  Greg Hahn, CCO of Mischief and Nicole Parlapiano, CMO of Tubi join me to talk about their latest work for the ad supported streaming service. The perfectly weird campaign suggests that if it's in you, it's in here.

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