On Strategy Showcase

• The story behind Indeed's Gold Effie-winning entrance into the Indian market

  The odds were stacked against Indeed in India. Late to market and up against behemoths whose combined market share crossed 90%, they had a fight on their hands. We hear the backstory of how they build a B2B beachhead as a way into the broader B2C market. Thanks to the Effies for making this international episode possible.

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• On the Spot: The Ordinary & Claude AI

  We're joined by Helene Dick, Head of Strategy at Special LA and Tom Kenny, CSO at Courage in Toronto. We discuss new work from The Ordinary and Mother's campaign for Claude AI. Thanks to Tracksuit and System1 for supporting this series.

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• Live from the 2025 UK Effie Awards

  Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London. Xbox, Uber, Smarty Mobile, Irish Tourism, Walkers, CALM, and the Grand Prix winning Nurofen from McCann London. What a night for McCann. They also won Agency of the Year and took home a total of seven awards. You can see all of the creative work from these interviews on our website at onstrategyshowcase.com.

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• Live from Deutsch in LA: Those Moments of Magic

  We brought together planners and creatives to talk about epiphany moments - those times when you know you've just unlocked the idea. We talk about what they ultimately led to in the work. Joining me are Ryan Lehr, Co-CCO at Deutsch, John Deschner, Head of Brand at Maximum Effort, Jill Burgeson, CSO at TBWA/Chiat/Day/LA, Amanda Shapiro, EVP Strategy at Deutsch and Jason Karley, ECD at Artist's Equity. Thanks to Tracksuit, The Effies and Ipsos for supporting our live tour.

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• Chris Beresford Hill shares the truth behind Michael Cera for CeraVe

  An encore airing of this multiple Gold Effie winner. Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he led while at Ogilvy. Frustrated by how it was being told, he shares the reality. 

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