Ralph and Lauren pull back the curtain on Meta’s latest Advantage+ transformation, powered by the underreported Andromeda algorithm. With Meta silently replacing manual campaign controls with full automation, the hosts dive into what this shift means for media buyers, business owners, and performance marketers. From breaking down Advantage+ Shopping's evolution to analyzing its strategic implications for ad spend and conversion optimization, Ralph and Lauren explain why understanding Meta’s AI is now mission-critical. If you're managing Meta ads in 2025, this episode is your wake-up call.Chapters:00:00:00 – Dive Into the Chaos: Welcome to the Professional Traffic Podcast00:01:33 – The Truth About Meta’s Advantage+ and the Stealthy Andromeda Rollout00:03:17 – Hot Takes: Our Raw Reactions to Meta’s Automated Future00:05:28 – Meta’s $65 Billion Bet on AI—What It Really Means for Advertisers00:07:42 – Tariffs, Tension & Traffic: Why It’s Time to Diversify Beyond Meta00:11:41 – Beyond the Big Two: Alternative Ad Networks You Shouldn’t Ignore00:17:30 – Snapchat Isn’t Dead: Surprising Wins and What the Data Shows00:19:23 – TikTok’s Rise and the Platforms Quietly Dominating the Feed00:21:00 – Dollars and Downloads: The Platforms Driving Real Economic Growth00:21:09 – Threads is Blowing Up—Here’s What That Means for Marketers00:22:03 – Personalized Ads That Don’t Suck: Cracking the Relevance Code00:23:06 – Wait, Did We Just Say PornHub? The Untapped Traffic Opportunity00:24:15 – Can Threads Deliver Ad Results? Here’s the Smart Way to Find Out00:25:25 – TikTok’s Secret Superpower: B2B Lead Gen Done Right00:30:02 – Lead Quality Over Quantity: How to Actually Score Buyers00:31:07 – Mic Drop: Final Thoughts, Must-Know Takeaways, and Show NotesLINKS AND RESOURCES:Meta Andromeda: Supercharging Advantage+ automation with the next-gen personalized ads retrieval engineMeta to spend $65B on AI in 2025, Zuckerberg saysEpisode 693: How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED!Episode 691: The MAJOR Meta Advantage+ Changes You Must KnowEpisode 660: 3 Astonishing New Features on TikTok You Didn’t Know About…Until NowEpisode 629: (Part 2)How to Use TikTok Ads The Right Way to Grow Your BusinessEpisode 627: How to Use TikTok Ads The Right Way to Grow Your BusinessGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on