Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey Bieber’s strawberry face trend to Halloween-ready lash looks and Cinnamon Toast Crunch-inspired lip gloss campaigns, Lauren shares real-world strategies and creative psychology that drive ROI. If you're a growth-minded entrepreneur craving tangible takeaways on trend-driven, authentic marketing that doesn’t feel like an ad, this episode is your masterclass.Chapters:00:00:00 – Kicking Off with Ralph & Lauren: The Creative Duo Returns00:00:29 – Why Beauty Brands Are Breaking the Mold00:02:20 – Trends That Sell: What’s Hot (and Actually Works)00:05:25 – The Secret Sauce: Marrying Trends with Conversion-Driven Creative00:09:01 – Real Results: How Lily Lashes Nailed Halloween with Simplicity00:11:26 – Influencers or Actors? The Truth About Authentic Ads00:13:50 – Behind the Scenes: How Content Creators Are Chosen and Coached00:18:59 – Why Food, Feelings & Lip Gloss Make the Perfect Ad00:27:13 – What’s Next: More Beauty, More Strategy, More Real TalkLINKS AND RESOURCES:Scale Your Beauty Brand Without Wasted SpendEpisode 688: Beauty & Wellness Brands: How to Crush Your Creative with Lauren SchwartzACTUAL Data Driven CreativeScale Your Beauty Brand Without Wasted SpendTier 11 on YouTubeLauren on LinkedInGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on