Pour It Out is a marketing podcast for health brands who refuse to be bland. Hosted by Brand & Digital Marketing Strategist Rachel Hawkins, Pour It Out blends a...
Building The Brand with Madilyn Sonter, Founder of The Functional Skin
Hellooo and welcome to my first *official* guest interview as part of our Building The Brand series. Today, I am joined by Madilyn Sonter - Dermal Therapist turned Registered Nurse and Founder of three incredible health brands: The Functional Nurse, The Functional Skin and The Functional Skin Studio. In this episode, Madilyn speaks about her transition from nursing to entrepreneurship, sharing her journey to opening her Brisbane aesthetics clinic and building her skincare line. She reflects on her growth as a business owner, the significance of her personal brand, the risks she took when scaling her businesses and her future growth plans.View the show notes for this episode here.Timestamps00:00: Introduction to the Functional Nurse and Functional Skin Brands09:02: Transitioning from Nursing to Entrepreneurship12:02: Building The Functional Skin Studio and Creating a Unique Client Experience18:04: Developing a Skincare Line22:11: Navigating Profit and Growth in Business28:08: The Importance of Client Feedback in Product Development31:36: Overcoming Burnout and Finding Balance35:21: Shifting Focus from Ego to Personal Fulfillment39:04: The Role of Personal Branding in Business Success41:11: Future Plans and Continued Growth for the BrandJoin Gramtini or Chat G&T in January and you will receive a bonus pack [$2500 value]:✨ Done-for-You Content Plan✨ Audience Growth Strategy✨ Canva Instagram Templates✨ Canva Media Kit Template, ✨ ChatGPT Prompt Cheat Sheet✨ Mastering Instagram Reels for Business guide.PLUS if you pay in full, get a FREE 30min Strategy SessionWant to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. Join our Facebook Community Group.
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40:08
In The Mix with Kat Wyeth. Crumbl Cookies Viral Pop Up Stunt, Why Are Therapists Scared To Use Social Media & How To Manage Boundaries With Clients Online.
Helloooo friends! On today's show, we discuss the drama surrounding Crumbl Cookies Australian pop-up store and the marketing lesson we can all learn from them. I also want to have a conversation about why therapists are so reluctant to show up on social media. And then we answer a question from the community "How can I manage boundaries with clients who reach out to you or attempt to communicate with you through social media”.View the show notes for this episode here.Time Stamps00:00: Introduction to the Podcast and Kat Wyeth02:31: Crumbl Cookies Marketing Stunt 15:24: Therapists and Social Media: Reluctance and Challenges20:15: Sharing Personal Information with Clients on Social Media24:48: What to Share and How to Educate on Social Media26:03: How @leltherapy Uses Humor to Communicate28:52: How @adhdwithjohannab Shows Up Online Authentically 30:36: Setting Boundaries with Clients Who Blur the LinesGIVEAWAY - WIN Rachel’s entire digital product suite valued at over $4500!!How to enter:Leave a rating and review for Pour It Out on Apple Podcasts or SpotifyTake a screenshot of your reviewFill out this form and attach your screenshotEveryone who enters this competition will go in the draw to win Rachel’s entire digital product suite valued at over $4500 AUD. Yep, that means one lucky winner will get access to Gramtini, Markerita & Chat G&T! Full competition terms and conditions can be accessed here.Join Gramtini or Chat G&T in January and you will receive a bonus pack [$2500 value]:✨ Done-for-You Content Plan✨ Audience Growth Strategy✨ Canva Instagram Templates✨ Canva Media Kit Template, ✨ ChatGPT Prompt Cheat Sheet✨ Mastering Instagram Reels for Business guide.PLUS if you pay in full, get a FREE 30min Strategy SessionWant to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. Join our Facebook Community Group.
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40:23
The end of an era. Saying goodbye to Gramtini
Oh hey! Today I am flying solo to share some big news with you…I will be closing the doors to my Instagram marketing course, Gramtini, at the end of January. This episode explains why.View the show notes for this episode here.Time Stamps00:44: Big Announcement02:52: Trademarking Challenges06:09: Opposition from Instagram11:51: Decision to Withdraw Gramtini14:46: Reflection and Future Directions20:09: Last Drinks Campaign GIVEAWAY - WIN Rachel’s entire digital product suite valued at over $4500!!How to enter:Leave a rating and review for Pour It Out on Apple Podcasts or SpotifyTake a screenshot of your reviewFill out this form and attach your screenshotEveryone who enters this competition will go in the draw to win Rachel’s entire digital product suite valued at over $4500 AUD. Yep, that means one lucky winner will get access to Gramtini, Markerita & Chat G&T! Full competition terms and conditions can be accessed here.Join Gramtini or Chat G&T in January and you will receive a bonus pack [$2500 value]:✨ Done-for-You Content Plan✨ Audience Growth Strategy✨ Canva Instagram Templates✨ Canva Media Kit Template, ✨ ChatGPT Prompt Cheat Sheet✨ Mastering Instagram Reels for Business guide.PLUS if you pay in full, get a FREE 30min Strategy SessionWant to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. Join our Facebook Community Group.
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25:53
In The Mix With Brooke Vulinovich. 2025 Marketing Predictions, The Ethics Of Dupe Culture And Are Business Coaches Worth The Money?
Oh heyyyy! Welcome to your first taster of my ‘In The Mix’ episode format. In this episode, Brooke and I look into our crystal ball and share our predictions for 2025’s top marketing trends. The rising success of cult beauty brand MCoBeauty has us asking some questions about the ethics behind dupe culture. And then we answer a question from the community “How do you find a business coach and are they worth the money?”View the show notes for this episode here.Time Stamps00:00: Introduction to the Podcast and Brooke Vulinovich04:30: Predictions for Brand and Marketing Trends in 202512:39: The Rise of Community-Driven Brands17:36: Exploring Dupe Culture and its Implications27:31: Is Copying a Form of Flattery?32:34: How @aimeesmalex went Viral with “Ugly, Low-Fi Content”37:53: How to be Real, Raw and Unfiltered like @brittney_saunders 39:15: How @the_dietologist Speaks to their Community40:09: Are Business Coaches Worth the Money?GIVEAWAY - WIN Rachel’s entire digital product suite valued at over $4500!!How to enter:Leave a rating and review for Pour It Out on Apple Podcasts or SpotifyTake a screenshot of your reviewFill out this form and attach your screenshotEveryone who enters this competition will go in the draw to win Rachel’s entire digital product suite valued at over $4500 AUD. Yep, that means one lucky winner will get access to Gramtini, Markerita & Chat G&T! Full competition terms and conditions can be accessed here.Join Gramtini or Chat G&T in January and you will receive a bonus pack [$2500 value]:✨ Done-for-You Content Plan✨ Audience Growth Strategy✨ Canva Instagram Templates✨ Canva Media Kit Template, ✨ ChatGPT Prompt Cheat Sheet✨ Mastering Instagram Reels for Business guide.PLUS if you pay in full, get a FREE 30min Strategy SessionWant to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. Join our Facebook Community Group.
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52:14
Building The Brand with Rachel Hawkins: The REAL story behind the brand
Helloooo and welcome to the first episode of Pour It Out and the first installment in our Building the Brand series. Today, we’re doing things differently because I’ve asked my good friend Olivia to interview me so that I can share my brand story with you and you can get to know me as your host. My brief to her? I want to share my story in a way that I haven’t shared it before. I think she nailed the brief.View the show notes for this episode here.Time Stamps00:00: Introduction to the Pour It Out Podcast06:25: Rachel's Business Journey 12:27: How Rachel Supports Health Professionals19:02: Navigating Feedback and Criticism24:49: The Hustle of Year One30:32: Scaling Challenges and Personal Branding38:21: Personal Struggles and Business Resilience44:09: Evolving Business Strategies for 2025GIVEAWAY - WIN Rachel’s entire digital product suite valued at over $4500!!How to enter:Leave a rating and review for Pour It Out on Apple Podcasts or SpotifyTake a screenshot of your reviewFill out this form and attach your screenshotEveryone who enters this competition will go in the draw to win Rachel’s entire digital product suite valued at over $4500 AUD. Yep, that means one lucky winner will get access to Gramtini, Markerita & Chat G&T! Full competition terms and conditions can be accessed here.Join Gramtini or Chat G&T in January and you will receive a bonus pack [$2500 value]:✨ Done-for-You Content Plan✨ Audience Growth Strategy✨ Canva Instagram Templates✨ Canva Media Kit Template, ✨ ChatGPT Prompt Cheat Sheet✨ Mastering Instagram Reels for Business guide.PLUS if you pay in full, get a FREE 30min Strategy SessionWant to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. Join our Facebook Community Group.
Pour It Out is a marketing podcast for health brands who refuse to be bland. Hosted by Brand & Digital Marketing Strategist Rachel Hawkins, Pour It Out blends actionable brand and marketing insights with frank conversations, all designed to help you build an in-demand health brand.