Helloooo friends! Yep, you read the episode title correctly...this is the final episode of Pour It Out. Truthfully? I didn't expect the podcast to come to a close so soon. In today's episode, I share why I've decided to stop production of Pour It Out and what's coming next. Let's just say I'm creating space for something much bigger than what I'm doing here alone. Thank you SO much for your support of the show.I’ve had an absolute blast bringing Pour It Out to your ears, and I promise, this won’t be the last time you hear from me.📩 Join my Email List: rachelhawkins.co/newsletter🎓 Join the Markerita Waitlist: rachelhawkins.co/markerita📲 Follow me on Instagram @rachelhawkinsco☺️ Follow me on TikTok @raachelhawkinsFree Guide - The 5-Step Formula for Marketing Success. DOWNLOAD HEREWant to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group.
--------
7:09
NIKE X SKIMS Give a Lesson In Brand Partnerships, A Social Media Collab Gone Wrong & When To Retire an Offer with Millie Padula.
Hellooooo friends! On today's show, the NIKE x SKIMS brand has Millie and me deep-diving into what makes a successful brand partnership, a recent soured social media collaboration between a nutrition professional and well-known supplement brand Tropeaka has us talking about how to respond when brand collaborations go wrong, and then we answer a question from the community “How do you know when it’s time to retire an offer?”Guest InformationMillie is a Dietitian, Nutritionist, and Brand Partnerships Specialist who collaborates with leading health, wellness, and beauty brands to elevate their credibility through evidence-based content. Currently, she works as the Resident Dietitian for renowned wellness and beauty brand, The Collagen Co. Over the past 8 years, Millie has partnered with more than 120 leading brands, across a diverse range of campaigns. She has also mentored fellow health professionals, guiding them toward securing their dream brand partnerships. Most recently, Millie has embarked on her most rewarding and exciting journey yet—becoming a Mum to her son Lenny, which she absolutely adores.Instagram: @dietitianeditionFree Guide - The 5-Step Formula for Marketing Success. DOWNLOAD HEREWant to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group.
--------
38:44
Battling Influencers, Industry BS & Owning Your Voice. How to Build a Bold Brand That Turns Heads with Jono Steedman, Founder of Bite Me Nutrition
Oh hey, stranger! I’m back after a short break with a Building The Brand episode featuring Jono Steedman. Jono is an Accredited Practising Dietitian and the founder of Bite Me Nutrition—an online dietetics practice that delivers practical, no-nonsense nutrition advice, without forcing people to eat kale for every meal.Known for his straight-talking approach and quick-witted brand voice, Jono has redefined what it means to be a successful health practitioner. He’s rejected industry norms, built a bold, recognisable brand that aligns with his values, and never shies away from publicly calling out nutrition misinformation.So naturally, I wanted to talk about it all.If you’ve ever felt like you don’t quite fit the mould in your industry but you’re determined to build a brand that makes a real impact, this episode is for you.Connect with Jono online:Instagram: @jonosteedmanWebsite: bitemenutrition.com.auPodcast: Bite MeFree Guide - The 5-Step Formula for Marketing Success. DOWNLOAD HEREWant to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group.
--------
41:09
We Built a 7-Figure Business in 3 Years! How Two Physiotherapists Created a Values-Driven Brand With Impact with Melissa Williams, Co-Founder of Zebras Australia
Hey friends and welcome to another Building The Brand episode. My guest today is Melissa Williams - an integrative physiotherapist, educator, and the Co-Founder and director of Zebras Australia, an interdisciplinary healthcare clinic dedicated to putting an end to less-than-positive healthcare experiences for those identifying as a zebra. Under her leadership, Zebras Australia has grown into a trailblazing team of twenty-two healthcare professionals with offers spanning physiotherapy, exercise physiology, occupational therapy, and osteopathy. And in just three years, they've built their brand to become a seven-figure business. So naturally, I wanted to talk about it.Guest InformationWebsite: www.zebrasaustralia.comInstagram: @zebras_ausFree Guide - The 5-Step Formula for Marketing Success. DOWNLOAD HEREWant to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group.
--------
40:34
A Look Inside Markerita. What You’ll Learn, Client Stories & Your Final Call To Join
Enrollments to Markerita are open now, but only for a limited time. In this bonus episode, I take you behind the scenes of the program and invite the Markerita community to share their experiences, wins and advice for those sitting on the fence about joining.Places in the program are limited, and filling up FAST.Doors close Friday, April 11th or when places are filled - whichever comes first.Click here to learn more and join Markerita today.Free Guide - The 5-Step Formula for Marketing Success. DOWNLOAD HEREWant to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group.
Pour It Out is a marketing podcast for health brands who refuse to be bland. Hosted by Brand & Digital Marketing Strategist Rachel Hawkins, Pour It Out blends actionable brand and marketing insights with frank conversations, all designed to help you build an in-demand health brand.
New Zealand