Pour It Out is a marketing podcast for health brands who refuse to be bland. Hosted by Brand & Digital Marketing Strategist Rachel Hawkins, Pour It Out blends a...
Building The Brand with Maddi Parsons, Founder of Sweet Spot Health
Helloooo and welcome to this Building The Brand episode of Pour It Out where Maddi Parsons shares her journey as a dietitian and founder of Sweet Spot Health. She discusses her early interest in food, her struggles with disordered eating, and her path to becoming a credentialed dietitian. Maddi reflects on her early career, the importance of building a personal brand, and the decision to rebrand her business. She highlights the challenges of being a young founder, the growth of her team, and her aspirations for the future, including improving accessibility in her services and focusing on online offerings.View the show notes for this episode here.Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. Join our Facebook Community Group.
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34:15
In The Mix with Christina Mollenhauer. Employee Generated Content, The Rise Of The Modern Healthcare Professional & Why Isn’t My Audience Buying From Me?
Helloooo friends! On today's show, we discuss the evolving landscape of healthcare careers, emphasising the rise of modern healthcare professionals who embrace unconventional paths. We explore the impact of employee-generated content and answer a question from the community "I’ve been on Instagram for over a year sharing content consistently with my audience. My following has grown and my content seems to perform well but I hardly ever have people enquire about my services. What am I doing wrong?”View the show notes for this episode here.Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. Join our Facebook Community Group.
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35:32
Building The Brand with Madilyn Sonter, Founder of The Functional Skin
Hellooo and welcome to my first *official* guest interview as part of our Building The Brand series. Today, I am joined by Madilyn Sonter - Dermal Therapist turned Registered Nurse and Founder of three incredible health brands: The Functional Nurse, The Functional Skin and The Functional Skin Studio. In this episode, Madilyn speaks about her transition from nursing to entrepreneurship, sharing her journey to opening her Brisbane aesthetics clinic and building her skincare line. She reflects on her growth as a business owner, the significance of her personal brand, the risks she took when scaling her businesses and her future growth plans.View the show notes for this episode here.Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. Join our Facebook Community Group.
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38:34
In The Mix with Kat Wyeth. Crumbl Cookies Viral Pop Up Stunt, Why Are Therapists Scared To Use Social Media & How To Manage Boundaries With Clients Online.
Helloooo friends! On today's show, we discuss the drama surrounding Crumbl Cookies Australian pop-up store and the marketing lesson we can all learn from them. I also want to have a conversation about why therapists are so reluctant to show up on social media. And then we answer a question from the community "How can I manage boundaries with clients who reach out to you or attempt to communicate with you through social media”.View the show notes for this episode here.Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. Join our Facebook Community Group.
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38:49
In The Mix With Brooke Vulinovich. 2025 Marketing Predictions, The Ethics Of Dupe Culture And Are Business Coaches Worth The Money?
Oh heyyyy! Welcome to your first taster of my ‘In The Mix’ episode format. In this episode, Brooke and I look into our crystal ball and share our predictions for 2025’s top marketing trends. The rising success of cult beauty brand MCoBeauty has us asking some questions about the ethics behind dupe culture. And then we answer a question from the community “How do you find a business coach and are they worth the money?”View the show notes for this episode here.Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Watch the episodes on YouTube. Join our Facebook Community Group.
Pour It Out is a marketing podcast for health brands who refuse to be bland. Hosted by Brand & Digital Marketing Strategist Rachel Hawkins, Pour It Out blends actionable brand and marketing insights with frank conversations, all designed to help you build an in-demand health brand.
New Zealand