Professional Builders Secrets brings you an exclusive episode with Jacob Oelofse, Executive Business Coach at APB. In this conversation, Jacob dives into the unique world of husband and wife building companies, sharing why these partnerships can be a genuine “superpower” when they’re structured well.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 213 YOU WILL DISCOVER Why husband and wife building company teams have a unique superpowerThe most common challenges couples face when mixing marriage and businessHow to define clear lines between “husband and wife” time and “business partner” timePractical rule-sets to manage “shop talk” at home, on holidays and during family timeand much, much more.ABOUT JACOB OELOFSEJacob joined the APB team in 2021 when he moved his family from South Africa to Sydney. Jacob has coached hundreds of building company owners over the last 15 years. He enjoys stakeholder relations, financials and risk, sustainability, growth, marketing, and maximising profit margins in a company.Connect with Jacob: linkedin.com/in/jacob-oelofse/?originalSubdomain=auTIMELINE 4:20 What it means to be a “professional” builder9:40 Why husband & wife teams are a “superpower”15:10 Drawing the line between marriage and business20:35 Same-page meetings & strategic planning27:00 Final advice for husband & wife teamsLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
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212. Document, Delegate and Grow With Jon Engquist
Professional Builders Secrets brings you an exclusive episode with Jon Engquist, third-generation contractor and Founder of Subtrak. Jon breaks down how to turn your company’s know-how into clear systems and live checklists your team actually follows, so you get consistency, accountability, and the freedom to grow without firefighting.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 212 YOU WILL DISCOVER What a “system” really isHow to structure your businessWhy so many builders get stuck in chaos modeHow strong SOPs help you train faster, cut rework and callbacks, and attract A-players and much, much more.ABOUT JON ENGQUISTWith over 15 years of experience in the construction industry, Jon honed his expertise in managing high-value projects, leading teams, and improving operational efficiency. As a third-generation construction professional, Jon has successfully overseen everything from estimating and scheduling to contract negotiation, dispute resolution, and team development.Connect with Jon: linkedin.com/in/jonengquist/TIMELINE 5:20 Why most builders struggle to document their processes10:15 The “contractor hamster wheel” and how to break free from chaos15:00 The simple weekly routine to start building your playbook19:40 How to turn SOPs into real checklists your team actually follows23:30 How Subtrak helps builders systemise fastLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
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211. Content That Converts With Rick Storlie
Professional Builders Secrets brings you an exclusive episode with Rick Storlie from Builder Lead Converter. In this episode, Rick reveals how builders can transform simple project photos into engaging, professional-grade videos that help convert more leads into clients. Even if you’ve never created a video before, new AI technology is making it easier than ever for builders to showcase their work, build trust, and attract the right type of clients through storytelling and visual marketing.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 211 YOU WILL DISCOVER How builders can turn project photos into stunning marketing videosThe psychology behind emotional connectionWhy video builds trust faster than any other marketing toolHow to use videos at every stage, from attracting leads to converting clientsWhy understanding your target market is critical before creating contentand much, much more.ABOUT RICK STORLIERick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.Connect with Rick: linkedin.com/in/rickstorlie/TIMELINE 6:12 Why buyers are purchasing a “hoped-for lifestyle”14:10 How to avoid being eliminated by prospects online22:05 How AI turns project photos into great videos29:40 Using video to build trust and differentiate your business36:15 How to make video part of your overall marketing systemLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
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210. How Coaching Creates Freedom With Rick Moore
Professional Builders Secrets brings you an inspiring episode with Rick Moore, Executive Business Coach at APB. In this episode, Rick dives deep into the power of coaching for building company owners and reveals how the right coaching relationship can transform your business into a systemised, profitable, and saleable asset.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 210 YOU WILL DISCOVER Why coaching is one of the most valuable investments a builder can make How accountability drives lasting change in your business The key traits of builders who succeed with coaching How coaching helps you build certainty, clarity, and a business that works without you and much, much more.ABOUT RICK MOORERick Moore has been at the forefront of steering businesses that have collectively amassed a staggering market capitalisation exceeding $3 billion CDN, served as the CEO of the Canadian division of the world’s largest business coaching company, and is the author of “Scale-Up to Sell,” sharing his insights derived from his experiences, and his CEPA designation in exit planning underscores my commitment to guiding ventures towards successful transitions.Connect with Rick: linkedin.com/in/rick-moore-4069383a/TIMELINE 3:19 Rick’s journey from private equity to business coaching 6:01 What coaching really means for builders 9:40 How the coaching process works and why accountability matters 16:25 Common reasons builders resist coaching 23:49 The traits of builders who thrive with coaching 31:44 How knowing your numbers gives you certainty and controlLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
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209. Estimating Without Overwhelm With Haydn Simmons
Professional Builders Secrets brings you an exclusive episode with Haydn Simmons from Price A Plan. In this episode, Hayden shares how builders can take the stress out of estimating by turning what’s often an emotional, late-night task into a structured and supportive process. He dives deep into the emotional side of running a building business and how understanding those emotions can transform the way you approach estimating, client relationships, and leadership.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 209 YOU WILL DISCOVER Why estimating is about more than just crunching numbersThe emotional pressures that affect builders day-to-dayHow understanding your emotions leads to better business decisionsPractical steps to manage stress and build self-awarenessThe benefits of partnering with a professional estimating serviceAnd much, much more.ABOUT HAYDN SIMMONSHaydn, the director of Price A Plan, specialises in detailed quantity surveying and accurate pricing for all projects. Price-A-Plan offers comprehensive services benefiting various building industry professionals, from subcontractors to homeowners. Their expertise supports clients from job lead to final certificate, enhancing profitability and saving valuable time.Connect with Haydn: linkedin.com/in/haydn-simmons-705ba920/TIMELINE 2:35 Hayden’s journey from builder to founder of Price A Plan4:56 The emotional pressures modern builders face11:12 How emotions influence estimating and business decisions16:25 Changing the public perception of builders through storytelling22:10 Practical ways to manage stress and build self-awareness29:45 Why estimating is more than just crunching numbersLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
Brought to you by the Association of Professional Builders (APB), the Professional Builders Secrets podcast is the #1 resource for builders operating a professional building company.
Discover how you can generate more leads, sign more contracts and increase your margins while delivering a better experience for your clients.
We interview professional builders across 5 countries, host industry authorities as special guests and break down proven strategies with the coaching team at the Association of Professional Builders.
Enjoy new episodes every week.
New Zealand