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Professional Builders Secrets

Association of Professional Builders
Professional Builders Secrets
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  • 215. Outsourcing That Works With Scott Groschel
    Professional Builders Secrets brings you an exclusive episode with Scott Groschel, owner of SG Construction. Throughout this episode, Scott shares how he has completely reshaped his business by embracing offshore team members, leveraging the right software, and working closely with his APB coach to free up his time, improve margins, and build a stronger team culture both locally and overseas.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 215 YOU WILL DISCOVER How Scott used JobTread to identify bottlenecksHow he successfully rebuilt his offshore team with GoRecruitHow an offshore drafter evolved into a trusted office managerPractical ways Scott integrates offshore team members into his company cultureWhy offshoring hasn’t replaced local jobs in his businessand much, much more.ABOUT SCOTT GROSCHELScott Groschel is the owner of SG Construction, a company specialising in fully custom outdoor living spaces. Starting his career in construction at age 15, Scott has grown his business through strong systems, JobTread implementation, and successful offshoring, creating a more efficient and scalable operation.Connect with Scott: linkedin.com/in/scott-groschel-96227889/TIMELINE 4:20 Why the pandemic pushed Scott to overhaul his systems9:10 How JobTread opened the door to offshoring13:50 The time audit that revealed what Scott needed to delete, automate, or delegate18:30 Scott’s first failed offshore hire—and how GoRecruit helped him bounce back24:40 How offshoring improved margins and allowed Scott to expand his U.S. teamLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
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  • 214. ADHD & Running A Business With Skye Waterson
    Professional Builders Secrets brings you an insightful episode with Skye Waterson from Unconventional Organisation. Skye is a former academic and ADHD business owner who discovered that the “standard” way of running a business simply didn’t fit the way her brain worked. After a late ADHD diagnosis, she turned her research and lived experience into a company that helps business owners design ADHD-friendly systems that actually work in real life.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 214 YOU WILL DISCOVER What ADHD really looks like in practice for business owners How symptoms like time blindness and working memory struggles show up on site and in the office The hidden impact ADHD can have on your health, family time and reputation A simple 5-minute daily task system to separate what’s truly urgent from everything else Why traditional productivity advice often fails ADHD brainsand much, much more.ABOUT SKYE WATERSONSkye Waterson is an ADHD strategist and founder of Unconventional Organisation, a multi-six-figure business helping entrepreneurs turn ADHD into their greatest asset. When Skye was diagnosed with ADHD during her PhD, she realised that mainstream productivity advice didn't work for her. So, she took matters into her own hands, researching, testing, and perfecting strategies that truly help. Today, she equips coaches, consultants, founders, and executives with the same ADHD-friendly systems.Connect with Skye: linkedin.com/in/skye-waterson-026286204/TIMELINE 3:25 How ADHD symptoms show up for builders 7:10 Why delegation and hiring feel impossible 11:50 The real cost of staying stuck in the business 16:20 A 5-minute daily system for urgent vs important 20:55 Mapping your whole business with red/amber/greenLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
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  • 213. Building Together With Jacob Oelofse
    Professional Builders Secrets brings you an exclusive episode with Jacob Oelofse, Executive Business Coach at APB. In this conversation, Jacob dives into the unique world of husband and wife building companies, sharing why these partnerships can be a genuine “superpower” when they’re structured well.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 213 YOU WILL DISCOVER Why husband and wife building company teams have a unique superpowerThe most common challenges couples face when mixing marriage and businessHow to define clear lines between “husband and wife” time and “business partner” timePractical rule-sets to manage “shop talk” at home, on holidays and during family timeand much, much more.ABOUT JACOB OELOFSEJacob joined the APB team in 2021 when he moved his family from South Africa to Sydney. Jacob has coached hundreds of building company owners over the last 15 years. He enjoys stakeholder relations, financials and risk, sustainability, growth, marketing, and maximising profit margins in a company.Connect with Jacob: linkedin.com/in/jacob-oelofse/?originalSubdomain=auTIMELINE 4:20 What it means to be a “professional” builder9:40 Why husband & wife teams are a “superpower”15:10 Drawing the line between marriage and business20:35 Same-page meetings & strategic planning27:00 Final advice for husband & wife teamsLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
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  • 212. Document, Delegate and Grow With Jon Engquist
    Professional Builders Secrets brings you an exclusive episode with Jon Engquist, third-generation contractor and Founder of Subtrak. Jon breaks down how to turn your company’s know-how into clear systems and live checklists your team actually follows, so you get consistency, accountability, and the freedom to grow without firefighting.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 212 YOU WILL DISCOVER What a “system” really isHow to structure your businessWhy so many builders get stuck in chaos modeHow strong SOPs help you train faster, cut rework and callbacks, and attract A-players and much, much more.ABOUT JON ENGQUISTWith over 15 years of experience in the construction industry, Jon honed his expertise in managing high-value projects, leading teams, and improving operational efficiency. As a third-generation construction professional, Jon has successfully overseen everything from estimating and scheduling to contract negotiation, dispute resolution, and team development.Connect with Jon: linkedin.com/in/jonengquist/TIMELINE 5:20 Why most builders struggle to document their processes10:15 The “contractor hamster wheel” and how to break free from chaos15:00 The simple weekly routine to start building your playbook19:40 How to turn SOPs into real checklists your team actually follows23:30 How Subtrak helps builders systemise fastLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
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  • 211. Content That Converts With Rick Storlie
    Professional Builders Secrets brings you an exclusive episode with Rick Storlie from Builder Lead Converter. In this episode, Rick reveals how builders can transform simple project photos into engaging, professional-grade videos that help convert more leads into clients. Even if you’ve never created a video before, new AI technology is making it easier than ever for builders to showcase their work, build trust, and attract the right type of clients through storytelling and visual marketing.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 211 YOU WILL DISCOVER How builders can turn project photos into stunning marketing videosThe psychology behind emotional connectionWhy video builds trust faster than any other marketing toolHow to use videos at every stage, from attracting leads to converting clientsWhy understanding your target market is critical before creating contentand much, much more.ABOUT RICK STORLIERick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.Connect with Rick: linkedin.com/in/rickstorlie/TIMELINE 6:12 Why buyers are purchasing a “hoped-for lifestyle”14:10 How to avoid being eliminated by prospects online22:05 How AI turns project photos into great videos29:40 Using video to build trust and differentiate your business36:15 How to make video part of your overall marketing systemLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders
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About Professional Builders Secrets

Brought to you by the Association of Professional Builders (APB), the Professional Builders Secrets podcast is the #1 resource for builders operating a professional building company. Discover how you can generate more leads, sign more contracts and increase your margins while delivering a better experience for your clients. We interview professional builders across 5 countries, host industry authorities as special guests and break down proven strategies with the coaching team at the Association of Professional Builders. Enjoy new episodes every week.
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