Professional Builders Secrets

Professional Builders Secrets brings you an exclusive episode featuring Maura Thomas, one of the world's top 10 time management experts, TEDx speaker, and author of six books, including Attention Management and Everyone Wants to Work Here. Maura brings a fascinating and practical perspective on why time management is an outdated framework, and why protecting your attention is the real key to productivity, leadership and business growth.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 242 YOU WILL DISCOVER
Why time management is the wrong framework and what to focus on instead
How the attention economy is systematically stealing your focus for profit
Why a culture of urgency and speed is quietly killing creativity and innovation
How distraction is costing businesses hundreds of thousands every year
The three foundational challenges to attention and how to take back control
How to design your communication systems so work actually gets done
And much, much more.

ABOUT MAURA THOMAS

Maura Thomas is a world-renowned attention management expert, TEDx speaker and author of six books including Attention Management and Everyone Wants to Work Here. Named one of the top 10 time management professionals in the world, Maura helps individuals and organisations reclaim their focus, reduce distraction and build cultures where meaningful work actually gets done.

Connect with Maura: linkedin.com/in/mauranevelthomas-productivity-trainer/

TIMELINE
4:16 Why time management is an outdated framework and attention is the real currency
6:01 How an entire industry has been built to extract your attention for profit
11:21 Why competing on speed is a race to the bottom and what to do instead
15:45 How social media platforms are engineered to hack your brain and keep you hooked
31:13 The three foundational challenges to attention and how to reclaim control
40:24 Why every building company needs a communication SLA and how to create one

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode featuring Sheryl Steinberg, owner of Sheryl Steinberg Interior Design. With over 15 years of experience working with builders, remodelers and homeowners across the US, Sheryl brings a unique perspective on how professional interior design fits into the build process, and why getting it right from the very beginning is one of the most powerful things a builder can do for their business.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 241 YOU WILL DISCOVER
Why interior design should be part of the process from day one
How a designer bridges the gap between what clients and builders
Why misaligned expectations are costing builders time, money and referrals
How lighting, space planning and accessibility are more important than you realise
The cost of getting it wrong
How having a designer in your corner helps you charge more and deliver a better experience
And much, much more.

ABOUT SHERYL STEINBERG

Sheryl Steinberg is the owner of Sheryl Steinberg Interior Design, based in Bethesda, Maryland. With over 15 years of experience and a background in interior architecture, space planning and project management, Sheryl works closely with builders and remodelers across the US to bring clients' visions to life from the very start of the build process.

Connect with Sheryl: linkedin.com/in/sherylsteinberg/

TIMELINE
5:24 Where interior design fits into the build process and why it matters so much
8:36 How building without a clear design scope leads to delays, redesigns and frustrated clients
11:17 A real life example of what goes wrong when design is left out of the process
15:16 The difference between interior architecture, interior design and decoration explained
23:59 Why scaling builders need clear design processes in place to avoid growing pains
28:36 What working with a designer looks like and how builders can get started today

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode featuring Jessica Kismet, building science consultant at Climasure. Jess brings a wealth of knowledge across airtightness testing, passive house principles, hygrothermal simulation and healthy home building. In this episode, she unpacks what builders need to know about building science, why the stakes are higher than most realise, and how embracing these principles can transform both the quality of your product and the positioning of your business.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 240 YOU WILL DISCOVER
Why most builders aren't about building science
Why airtightness is the foundation of a healthy, energy efficient home
The legal liability risks builders face around mould and condensation
How the building code is changing and what that means for builders right now
Why doing it properly doesn't always mean spending more money
Why collaboration between builders, architects and consultants is the key to getting it right
And much, much more.

ABOUT JESSICA KISMET

Jessica Kismet is a building science consultant at Climasure, based in South Australia. With a background spanning code compliance, airtightness testing, passive house design and building biology, Jess is passionate about helping builders and architects go beyond the minimum standard to create homes that are genuinely healthy, energy efficient and built to last.

Connect with Jessica: linkedin.com/in/jessica-kismet/

TIMELINE
1:43 How Climasure started and the journey that brought Jess into the building science world
11:03 Why builders should care about healthy homes beyond just the moral argument
15:42 The real cost of building better and how to reframe the conversation with clients
21:44 Why builders aren't required to keep learning once licensed and why that's a problem
25:14 The two most important building science concepts every builder should understand
34:43 How to incorporate building science into your business and attract the right clients

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode featuring Chris Guilbert, founder of Tenfold Homes, and Helena Tivey, co-founder of Arrow Agency. Over the past 12 months, Helena and the team at Arrow Agency have been working closely with Chris to build a predictable marketing system for Tenfold Homes, and the results speak for themselves, culminating in Chris taking out the HIA National Emerging Builder Award. Together, they pull back the curtain on exactly what they did, why it worked, and what other builders can take from it.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 239 YOU WILL DISCOVER
How Chris went from scattered leads to a refined niche and quality pipeline
Why most builders have a strategy problem, not a lead problem
What winning a national emerging builder award actually comes down to
How to know when it's time to move from in-house marketing to an agency
Why your avatar and messaging need constant refinement
How paid advertising, organic content and AI search are all changing the game

ABOUT HELENA TIVEY

Helena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.

Connect with Helena: linkedin.com/in/helena-tivey-845057a1/

ABOUT CHRIS GUILBERT

Chris Guilbert is the founder and director of Tenfold Homes, a Perth-based building company specialising in lightweight construction, custom homes and large scale renovations. With a focus on systems, client experience and continuous improvement, Chris recently took out the HIA National Emerging Builder Award — recognition of the significant growth and transformation his business has undergone over the past 12 months.

Connect with Chris: linkedin.com/in/chris-guilbert-42a3641a4/

TIMELINE
4:07 Why Chris switched agencies and what made Arrow Agency stand out from the rest
6:32 Helena's take on why most builders have a strategy problem, not a lead problem
8:07 Chris's honest journey from crappy site photos to a refined marketing system
15:20 How winning the HIA National Emerging Builder Award came down to systems and growth
19:50 Why Chris rebranded from Gilbert Construction to Tenfold Homes and what it symbolised
37:31 The one piece of advice Chris gives every builder looking to grow their business

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode featuring Carl Edwards and Annameika Curtis from Edwards Family Homes, a residential building company based in New South Wales, Australia, specialising in custom homes and second-story extensions. They share their honest marketing journey, from doing it all in-house to outsourcing it to an agency they trust, and the incredible results that followed.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 238 YOU WILL DISCOVER
Why Carl believes margins are directly linked to marketing
Why Edwards Family Homes pivoted
What the journey from in-house marketing to agency looked like in practice
Why letting go of control was the hardest but most valuable step they took
How content marketing builds trust before a client ever picks up the phone
And much, much more.

ABOUT CARL EDWARDS

Carl Edwards is the founder of Edwards Family Homes, a residential building company based in New South Wales, Australia. With over 30 years of experience in the industry, Carl has built a family-run business specialising in custom homes and second story extensions, with a reputation for quality workmanship and honest client relationships.

Connect with Carl: linkedin.com/in/carl-edwards-8a2771206/

ABOUT ANNAMEIKA CURTIS

Annameika Curtis is the systems manager at Edwards Family Homes, where she has spent over 10 years helping shape the company's brand, processes and growth. With a deep understanding of both the business and its values, Anamika leads the company's content marketing strategy and internal systemisation efforts.

TIMELINE
2:36 How Edwards Family Homes evolved their business
8:39 Why Carl, a tradesman at heart, finally understood the importance of marketing
11:12 The challenges of handing over marketing to an agency and why it was worth it
13:52 How Carl tracks marketing performance
18:53 Why more marketing means more choice and how that directly protects your margins
20:54 Final advice for builders thinking about taking the next step with their marketing

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders