Professional Builders Secrets

• 204. Burning Money In Marketing With Emily & Helena

  Professional Builders Secrets brings you an exclusive episode with Helena and Emily, Co-founders of Arrow Agency. Throughout this episode, Helena and Emily reveal why so many builders feel like they’re wasting money on marketing, and they break down what you can do to avoid the common traps. They share proven strategies for setting up campaigns that actually deliver results, what to look for when choosing an agency, and how to make sure your budget is being used effectively.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 204 YOU WILL DISCOVER Why so many builders feel frustrated with marketing agenciesThe red flags to watch for when choosing a marketing partnerThe importance of clear goals, KPIs, and strategy before spending moneyHow to set up paid advertising that drives real leadsThe key metrics you should track to measure successABOUT HELENA TIVEYHelena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.Connect with Helena: linkedin.com/in/helena-tivey-845057a1/ABOUT EMILY WILLIAMSWith over a decade in marketing across FMCG, agribusiness, services and more, Emily co-founded The Arrow Agency to challenge cookie-cutter approaches and deliver client-first results. Specialising in digital strategy, automation, and lead funnels, she combines practical insight with innovation to create smarter campaigns that drive sustainable growth.Connect with Emily: linkedin.com/in/emily-williams-66ab3b86/TIMELINE 5:30 Why builders feel like marketing is a waste of money12:45 The platforms that actually generate quality leads20:10 What counts as a real lead (and why a pageview isn’t it)28:30 How to spot red flags when choosing a marketing agency36:00 What to expect when you start working with Arrow Agency39:00 Setting realistic expectations for leads, contracts & ROILINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders

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• 203. How To Reclaim Your Time With Russ Stephens

  Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of APB. Throughout this episode, Russ tackles the biggest hidden drag on every building company, time, and shares a practical framework to stop being your team’s go-to problem solver so you can start leading more effectively.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 203 YOU WILL DISCOVERWhy builders unintentionally train their teams to rely on themThe real cost of low-value work vs. high-value leadershipThe 3-3-3 methodHow to coach your team to think clearlyHow to keep control without micromanagingAnd much more.ABOUT RUSS STEPHENSCo-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.Connect with Russ:linkedin.com/in/russstephensTIMELINE2:40 Why leaders train their teams to rely on them6:37 The hidden cost of $20/hr tasks vs. $1,000/hr work10:10 Breaking the cycle with the 3-3-3 Method15:45 Coaching your team to think and solve problems independently21:10 Delegating safely with policies, procedures & exception reporting27:30 First steps to implement the method and regain control of your timeLINKS, RESOURCES & MOREAPB Website:associationofprofessionalbuilders.comAPB Rewards:associationofprofessionalbuilders.com/rewards/APB on Instagram:instagram.com/apbbuilders/APB on Facebook:facebook.com/associationofprofessionalbuildersAPB on YouTube:youtube.com/c/associationofprofessionalbuilders

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• 202. Systemising For Growth With Reegan Cusworth

  Professional Builders Secrets brings you an exclusive episode with Reegan Cusworth, Co-founder of Reebuild. Throughout this episode, Reegan shares his journey as a fourth-generation builder, the lessons he’s learned from working with family, and the systems he’s put in place to create a sustainable and profitable building company.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 202 YOU WILL DISCOVER How Reegan transitioned from working with his father to running the business with his partnerWhy building systems and processes is the key to scaling a building companyThe importance of defining your ideal client and targeting them effectivelyHow to empower your team to solve problems without relying on youWhy improving quality and transparency sets you apart in today’s marketand much, much more.ABOUT REEGAN CUSWORTHReegan Cusworth is a fourth-generation builder and Co-owner of Reebuild. With over a decade of experience in renovations and extensions, he’s passionate about creating better systems, delivering high-quality outcomes, and empowering his team. Connect with Reegan: linkedin.com/in/reegan-cusworth-b470b2266/TIMELINE 1:27 Reegan’s journey as a fourth-generation builder and starting Reebuild3:19 Lessons learned from working with family8:12 How to structure discovery meetings to uncover what clients really want13:59 Why defining your ideal client changes your marketing and messaging27:12 Shifting from slim profit margins to running a truly profitable business38:14 How software and systems are helping Reebuild grow sustainablyLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders

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• 201. Delegation Made Simple With James Russell

  Professional Builders Secrets brings you an exclusive episode with James Russell, Founder of buildersVA. Throughout this episode, James shares his insights on how builders can reclaim their time, streamline operations, and scale more effectively by leveraging offshore talent. He breaks down the myths around delegation, explains why systems and people must work together, and reveals practical strategies that can help builders grow without burning out.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 201 YOU WILL DISCOVER Why delegation is more than just “handing tasks over”The biggest barriers that stop builders from outsourcingHow asynchronous training beats traditional shadowingThe types of tasks builders should outsource firstHow outsourcing increases consistency and customer experienceand much, much more.ABOUT JAMES RUSSELLJames Russell is the Founder of buildersVA, helping builders reclaim time and scale their businesses by combining offshore talent with simple systems. With over 15 years of experience in delegation, he empowers builders to outsource effectively and grow with confidence.Connect with James: linkedin.com/in/processperfect/TIMELINE 1:17 The business of delegation and why systems + people = superpowers 3:42 The biggest barrier stopping builders from outsourcing 6:13 Why asynchronous training beats traditional shadowing 8:15 The 10-80-10 principle for effortless delegation 19:33 The hidden cost of “chasing” contractors and suppliers 38:03 Why progress matters more than perfection in delegationLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders

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• 200. Systems, Culture, And Growth With Trevor Anderson

  Professional Builders Secrets brings you an exclusive episode with Trevor Anderson, Co-Founder of Collaborative Construction Inc. Throughout this episode, Trevor shares how his unconventional background in finance and data intelligence shaped a fresh approach to running a construction company. From creating a values-driven culture to managing his company remotely, Trevor reveals the systems, strategies, and mindset shifts that have redefined what a professional building company can look like.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0INSIDE EPISODE 200 YOU WILL DISCOVER How a background in finance and data drives better decisionsThe importance of building a strong culture around core valuesWhat it takes to successfully run a company remotely from another cityHow to design compensation and bonus systems that align with company goalsWhy working on the business, not in it, unlocks growthand much, much more.ABOUT TREVOR ANDERSONTrevor Anderson is the Co-Founder of Collaborative Construction Inc. based in Canada. With a background in finance and data analytics, he has built a values-driven company culture, pioneered remote leadership, and created systems that empower his team while redefining what a professional building company can look like.Connect with Trevor: linkedin.com/in/trevor-anderson-8ba4281a/TIMELINE 05:12 Trevor’s unconventional journey into construction12:45 How core values drive tough decisions and strengthen culture19:30 Running a building company remotely (and successfully)27:05 Designing a unique compensation and bonus structure34:50 Leveraging outsourcing and technology for growth44:20 Why working on the business unlocks freedomLINKS, RESOURCES & MOREAPB Website: associationofprofessionalbuilders.comAPB Rewards: associationofprofessionalbuilders.com/rewards/APB on Instagram: instagram.com/apbbuilders/APB on Facebook: facebook.com/associationofprofessionalbuildersAPB on YouTube: youtube.com/c/associationofprofessionalbuilders

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