Second Nature

The Running Event in Austin, Texas just concluded, so we have event attendee and frequent contributor Steve Holmberg back on the podcast to break down all the insights and standouts at TRE. We also dive into the vibe of the event, some surprising brands, and what was potentially missing from this year's event.   Show Notes: Insight Accelerator: https://www.stephenholmberg.com/  The Running Event: https://www.therunningevent.com/  Satisfy Running: https://satisfyrunning.com/  Bandit: https://banditrunning.com/  Puma Running: https://us.puma.com/us/en/sport/running/shoes  Mizuno: https://mizunousa.com/running/ Diadora: https://www.diadora.com/en/us/sestriere/ Mischief Boots: https://store.mschf.com/ TYR: https://www.tyr.com/footwear Sketchers: https://www.skechers.com/go-run-collection/ Matt Trappe - Recap: https://amatterofbrand.substack.com/p/the-running-event-our-bedroom-gets Cameron Zink - Sensus Grips: https://www.thesensus.com/   BPC: Speedland RX:FPY: https://www.instagram.com/reel/DCzzXatTE0J/ Hard MTB League: https://www.hardmtbleague.com/ Overtime Elite: https://www.instagram.com/ote/ Salomon Gravel Shoe: https://www.salomon.com/en-us/shop/product/drx-defy-grvl-li6257.html   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Kate Veronneau joins Second Nature to talk about Zwift's partnership with the Tour de France Femmes Avec Zwift and the history of Zwift's involvement getting women on bikes and supporting athletes through programs like Zwift Academy.    Show Notes: Kate Veronneau: https://www.linkedin.com/in/kateveronneau/ Bicycling article about Kate: https://www.bicycling.com/culture/a46030980/riders-of-the-year-star-kate-veronneau/ Zwift Academy: https://zwiftinsider.com/academy-winner/ Leah Thorvilson: https://www.instagram.com/leahthorvilson/ 2020 Virtual Tour de France: https://www.letour.fr/en/virtual-tour-de-france Off The Maap Series: https://www.zwift.com/offthemaap Zwift on YouTube: https://www.youtube.com/channel/UCeOCqLG5Wy65aiENWfuFzUQ Zwift Ride (Hardware): https://www.zwift.com/zwift-ride-smart-bike Alison Jackson: https://www.instagram.com/aliactionjackson/ NICA: https://nationalmtb.org/ Watch The Femmes: https://zwiftinsider.com/wtf-2024/ Togethxr: https://www.togethxr.com/ Here For The Women's Race: https://www.hereforthewomensrace.com/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia  

We use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond).    Show Notes: Substack: http://www.substack.com Austin Tedesco: https://www.linkedin.com/in/austin-tedesco-90248a59/ Lenny: https://substack.com/@lenny Feed Me: https://www.readfeedme.com/ Semafor article about Emily: https://www.semafor.com/article/11/17/2024/feed-mes-emily-sundberg-and-her-studio-mindset Ethan Strauss: https://substack.com/@houseofstrauss Mark Stein: https://marcstein.substack.com/ Laura Riley: https://substack.com/@magasin Elon Tried To Buy Substack: https://www.businessinsider.com/elon-musk-is-open-to-buying-publishing-platform-substack-2022-12 AI Study About Poetry: https://www.euronews.com/culture/2024/11/19/bard-or-bot-study-shows-readers-prefer-ai-to-human-poetry Casey Newton: https://substack.com/@platformer Brian Morrissey: https://substack.com/@therebooting Michael Easter: https://substack.com/@michaeleaster   JOB OF THE WEEK: Substack Sports Manager: https://www.linkedin.com/jobs/view/4068288839/   BPC: Matter of Brand: https://amatterofbrand.substack.com/ Brand New Story: https://brandnewstory.substack.com/ Clare de Boer: https://substack.com/@claredeboer Field Report: https://steveholmberg.substack.com/ Trail Mix: https://wearetrailmix.substack.com/ Speedhimon: https://bendhiman.substack.com/

Another classic bro-pod with Aaron and Dylan, running through a grab bag of topics from the response to our latest episode with Outside's CEO to some galaxy brain ideas that will surely impact the outdoor industry. We pulled a few more questions from the AMA list as well, not to mention a huge opportunity for someone to capture the job of the week.   Show Notes: Second Nature Slack: https://www.launchpass.com/second-nature Robin Thurston Podcast: https://youtu.be/B6GZn1TrrBE The SF Peninsula: https://www.thesanfranciscopeninsula.com/ Job of The Week - Whoop: https://jobs.lever.co/whoop/55b6782a-cfc0-4543-8fbe-882880448c18 Andy Walshe (Human Performance): https://andywalshe.com/about-andy-walshe/   BPC: Flavored KetoneIQ: http://www.ketone.com/Freetrail30 Oversubscribed (Book): https://amzn.to/4hNcjfd Women's Premier Lacrosse League: https://www.espn.com/lacrosse/story/_/id/42364549/premier-lacrosse-launching-women-league-2025   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia