Second Nature

• Behind The Brand: Canyon Bicycles

  It's the dream: starting your career as a mechanic and working your way up to running one of the largest bike companies in the world. Ben Coates recently joined Canyon Bicycles to lead their North American division, and in our discussion, we dug into his journey to learn everything we could about the steps he took and how he handled some of the wildest curveballs imaginable. Show Notes: Ben Coates: https://www.linkedin.com/in/ben-coates-669997a/ Canyon Bicycles: https://www.canyon.com/en-us/ Professor Galloway: https://www.profgalloway.com/ John Burke: https://www.instagram.com/jbtrek08/ Travis Campbell - Eagle Peak: https://www.linkedin.com/in/straviscampbell/ The Noto Group: https://www.notogroup.com/ The First 90 Days (Book): https://amzn.to/4r6NUpt People For Bikes: https://www.peopleforbikes.org/ LeBron James x Canyon: https://www.pinkbike.com/news/video-lebron-james-and-canyon-bicycles-partner-to-inspire-a-new-generation-of-riders.html BPC - Brand, Product, Content: Sage Flyrod: https://farbank.com/pages/sage The Science Of Scaling (Book): https://amzn.to/4r6MviC Mountains Of The Moon (Trailer): https://www.youtube.com/watch?v=LlY-gn7yVyM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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• The Truth About Athlete Sponsorship

  The Truth About Athlete Sponsorship Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the moment, and this conversation with Kelly highlights the opportunities for both brands as well as athletes - in any sport. Show Notes: Kelly Newlon: https://www.linkedin.com/in/kelly-newlon-5245569/ RAD Boulder: https://www.radboulder.com/ USATF Agent Test: https://www.usatf.org/resources/athlete-representatives/prospective-authorized-athlete-representatives Jennifer Lichter - Freetrail podcast: https://podcasts.apple.com/us/podcast/jenn-lichter-from-orphan-to-trailblazer/id1492327668?i=1000722502523 BPC - Brand, Product, Content Unreasonable Hospitality (Book): https://amzn.to/47QaET8 Dirt Dispatch: https://www.instagram.com/dirtdispatch/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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• Behind The Scenes Of The Snow League

  Behind The Scenes Of The Snow League The Snow League is one of the most successful new athlete-led sports leagues in this new wave, and we're joined by The Snow League's Head of Broadcast Production, Scott Bradfield, and Vice President of Marketing, Tom Dunmore, to learn about everything that goes into making a global sports league like this happen. Show Notes: The Snow League: https://thesnowleague.com/ Snow League IG: https://www.instagram.com/thesnowleague/ Scotty Bradfield: https://www.linkedin.com/in/scott-bradfield-a244581a/ Red Bull Project X: https://www.youtube.com/watch?v=e1Zoh2JC_XA Tom Dunmore: https://www.linkedin.com/in/tdunmore/ Momentum - Social Series: https://www.youtube.com/watch?v=uzpW7nAG2I4 Eileen Gu: https://www.instagram.com/eileengu/ BPC - Brand, Product, Content: Intake Breathing Strips: https://amzn.to/3LEOfzz Baller League: https://ballerleague.uk/ ManyChat: https://www.manychat.com Run Through A Wall: https://runthroughawall.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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• Where We've Been And Where We're Going

  It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what we want to do differently, and what's in store for the year ahead. Show Notes: Marin Bikes: https://www.marinbikes.com/ Outdoor Media Summit: https://outdoormediasummit.com/ Super Rider: https://www.superrider.tv Freetrail: https://www.freetrail.com BPC - Brand, Product, Content: Osprey x Houdini: https://www.osprey.com/featured/houdini/ Netflix into podcasts: https://www.bloomberg.com/news/newsletters/2025-11-09/netflix-is-getting-serious-about-video-podcasts Hard MTB League: https://www.hardmtbleague.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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• Changing The Game For Outdoor Sports

  Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trail building, racing, and plenty more. While NICA is leading the way in the sport of youth cycling, the fundamentals Amanda shares in this conversation could be applied to any sport discipline that is looking to develop the next generation of participants (and future world champions). Show Notes: NICA: https://nationalmtb.org/ Amanda Carey: https://www.linkedin.com/in/amanda-carey-1327361a5/ Matt Fritzinger: https://mmbhof.org/mountain-bike-hall-of-fame/2016/matt-fritzinger/ GRiT: https://nationalmtb.org/grit NICA Coaching: https://nationalmtb.org/coaching-with-nica Changing The Game (Podcast): https://open.spotify.com/show/6dqPATHc7nllj8UXoboWo4 NICA Australia: https://nicaausmtb.org.au/ BPC - Brand, Product, Content Goodr: https://goodr.com/ Smith Sliders: https://www.smithoptics.com/en-us/products/sliders The Road To Character (Book): https://amzn.to/43Ly0GW Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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