It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what we want to do differently, and what's in store for the year ahead. Show Notes: Marin Bikes: https://www.marinbikes.com/ Outdoor Media Summit: https://outdoormediasummit.com/ Super Rider: https://www.superrider.tv Freetrail: https://www.freetrail.com BPC - Brand, Product, Content: Osprey x Houdini: https://www.osprey.com/featured/houdini/ Netflix into podcasts: https://www.bloomberg.com/news/newsletters/2025-11-09/netflix-is-getting-serious-about-video-podcasts Hard MTB League: https://www.hardmtbleague.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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1:12:50
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1:12:50
Changing The Game For Outdoor Sports
Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trail building, racing, and plenty more. While NICA is leading the way in the sport of youth cycling, the fundamentals Amanda shares in this conversation could be applied to any sport discipline that is looking to develop the next generation of participants (and future world champions). Show Notes: NICA: https://nationalmtb.org/ Amanda Carey: https://www.linkedin.com/in/amanda-carey-1327361a5/ Matt Fritzinger: https://mmbhof.org/mountain-bike-hall-of-fame/2016/matt-fritzinger/ GRiT: https://nationalmtb.org/grit NICA Coaching: https://nationalmtb.org/coaching-with-nica Changing The Game (Podcast): https://open.spotify.com/show/6dqPATHc7nllj8UXoboWo4 NICA Australia: https://nicaausmtb.org.au/ BPC - Brand, Product, Content Goodr: https://goodr.com/ Smith Sliders: https://www.smithoptics.com/en-us/products/sliders The Road To Character (Book): https://amzn.to/43Ly0GW Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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59:58
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59:58
The Most Effective Tactics For Brand Social
Red Bull has always been one of the leaders in brand social, but it's not because they're throwing mountains of cash at it. The format and formulas built into the program made all the difference, and in this episode, we dig into the details with Caley Wildermuth. Caley was a part of the social team at Red Bull, and has since expanded her impact by working with other brands through her agency, Content By Caley. Get ready for some serious strategic and tactical insights - this conversation is loaded with an entire framework to completely alter your social media strategy. Show Notes: Caley Wildermuth: https://www.linkedin.com/in/caleywildermuth/ Content By Caley: https://www.contentbycaley.com/ Underbrush Gum: https://nathanandsons.com/ Away - Close Friends List: https://www.instagram.com/reel/DLlF9K8NDtw/ ManyChat: https://www.manychat.com Final Boss Sour: https://finalbosssour.com/ Proteus Motion: https://proteusmotion.com/ Creating Content With A Remote Team (Caley's Article): https://www.linkedin.com/pulse/how-do-i-create-content-remote-team-caley-wildermuth-topic/ Circle (Community Platform): https://circle.so/ BPC - Brand, Product, Content: SULT: https://www.drinksult.com/ Craftmix: https://www.instagram.com/craftmix/ Roomies (by Bilt): https://www.instagram.com/roomiesroomiesroomies/ Anthropic's New (Claude) Ad: https://www.youtube.com/watch?v=FDNkDBNR7AM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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1:04:53
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1:04:53
What Is A Content Residency?
Michelle Bates organized and executed a "content residency" in New Zealand, and it instantly caught our attention. Collaboration between multiple brands, athletes and creators, all in one of the most epic outdoor playgrounds on this planet. We had to know more about how this came together - and more importantly - where it's going. Show Notes: Outsiders: https://for-outsiders.com/ NZ Experiences: https://for-outsiders.com/book-our-trips February Residency: https://for-outsiders.com/february-nz-content-residency-eoi Marriott Bonvoy Outdoors: https://www.marriott.com/en-us/outdoors People For Bikes: https://www.peopleforbikes.org/ Second Nature - Jonathan Levitt Episode: https://www.youtube.com/watch?v=fYEjPke9Btg BPC - Brand, Product, Content: Outdoor Brand Camp: https://www.outdoorbrandcamp.com Women Who Run With Wolves: https://amzn.to/47O5Z40 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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1:06:20
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1:06:20
The Rebirth Of Suunto
Jake Largess joined Suunto just in time for the rebirth of the company and expansion beyond watches. Recounting his history in the industry, including his time at Nike as part of the 6.0 project, Jake shares lessons he's learned through his experience, and how they apply to what he's working on now. Suunto recently launched the Vertical 2 watch, and in this podcast we learned more about their other recent product line expansion: bone-conducting headphones. Show Notes: Jake Largess: https://www.linkedin.com/in/jake-largess-6840a717/ Suunto: https://www.suunto.com/ Simon Dumont: https://www.instagram.com/simondumont/ Suunto Headphones: https://us.suunto.com/pages/bone-conduction-headphones Courtney's Signature Watch: https://us.suunto.com/products/suunto-race-s-titanium-courtney Tailwind: https://tailwindnutrition.com/ SunGod: https://www.sungod.co/ Salomon Courtney Signature Shoes: https://www.salomon.com/en-us/product/s-lab-genesis-limited-courtney-edition-2-li8326/L47829400 Abby Hall: https://www.instagram.com/abby.k.hall/ Vertical 2 Watch: https://us.suunto.com/products/suunto-vertical-2-all-black BPC - Brand, Product, Content: Suunto: https://us.suunto.com/ Vessi - Waterproof Shoes: https://vessi.com/ The Row: https://www.therow.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
New Zealand