Kevin Fallon and Dave Dombrow join Second Nature today to talk about the evolution of Speedland from the early days of starting up until now. They've passed through multiple inflection points on their journey to establish the brand, and this discussion digs into the topics of focus and discipline as they build both the brand and the business. Show Notes: Speedland: https://www.runspeedland.com/ The Running Event: https://www.therunningevent.com/ Birkenstock Speedlands: https://www.instagram.com/p/C3seRioLqy3/ Everyone makes everything: https://www.hereandthere.club/post/everyone-makes-everything Under Armour x Speedland Collab (Infinite Mega): https://meta-endurance.com/under-armour-2025-line-up-preview/ TNF x Skims: https://skims.com/pages/the-north-face-x-skims Safe Notes: https://www.angellist.com/learn/safe-note Freetrail: https://freetrail.com/ Topher Gaylord: https://www.linkedin.com/in/tophergaylord/ RX:FPY: https://run.outsideonline.com/gear/a-sneak-peek-at-the-hottest-running-shoes-coming-out-in-2025/ Don Reichelt: https://www.runspeedland.com/blogs/athletes/meet-don-reichelt-speedland-athlete Gear Junkie Best In Show: https://gearjunkie.com/footwear/running-footwear/best-in-show-running-event-2024 Freetrail x Speedland Pod (2022): https://podcasts.apple.com/us/podcast/speedland-my-new-footwear-sponsor/id1492327668?i=1000547669554 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
--------
1:00:28
Behind The Most Viral Sports Videos
Stu Thomson, Founder/CEO of Cut Media, joins Second Nature to talk about the way his creative and production agency works with athletes, and how that flywheel opens doors for everyone to produce their best work. Cut Media has produced viral sports sensations like Danny MacAskill's Imaginate (94M views), The Ridge (80M views), F1 vs Drone (24M views) and plenty more. Show Notes: Stu Thomson: https://www.linkedin.com/in/stuthomson/ Cut Media: https://cutmedia.com/ Industrial Revolutions: https://www.youtube.com/watch?v=ShbC5yVqOdI Inspired Bicycles - Danny: https://www.youtube.com/watch?v=Z19zFlPah-o Dave Sowerby: https://www.instagram.com/davesowerby/ Danny Day Care: https://www.youtube.com/watch?v=jj0CmnxuTaQ Drive to Survive: https://www.netflix.com/title/80204890 Santa Cruz 5010 Video: https://www.youtube.com/watch?v=95gEtoGmYWI F1 vs Drone: https://www.youtube.com/watch?v=9pEqyr_uT-k World’s Best FPV Drone: https://www.youtube.com/watch?v=13OtZFWdhwQ Fresh Cuts: https://cutmedia.com/blog/introducing-fresh-cuts Screen Scotland: https://www.screen.scot/ The Ridge: https://www.youtube.com/watch?v=xQ_IQS3VKjA BPC: Grand Slam Track: https://cutmedia.com/work/grand-slam-track Alpine Run Project: https://www.youtube.com/watch?v=WQZEcywnYok Danny Gymnasium: https://www.youtube.com/watch?v=fAEBNEscL0c Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
--------
1:02:38
The Value of B2B Partnerships In The Outdoor Industry
Michael Peters, Director of Corporate Partnerships for KOA, joins the podcast this week to share his perspective and experience around B2B partnerships. We talk about value exchange, growth vs credibility partnerships, and the best way to do cold outreach for partnerships. Show Notes: Michael Peters: https://www.linkedin.com/in/michael-peters-300782b/ KOA: https://koa.com/ Outdoor Hospitality Report 2024: https://koa.com/north-american-camping-report/ Holo Footwear: https://holofootwearinc.com/collaborations/koa-campgrounds/ Hest: https://hest.com/ Sensible Weather: https://www.sensibleweather.com/ USA Bobsled Team: https://rvbusiness.com/koa-renews-partnership-with-usa-bobsled-skeleton-team/ KOA x NASCAR: https://ownakoa.com/2024/11/20/kampgrounds-of-america-inc-partners-with-jr-motorsports-bringing-camping-to-the-racetrack/ Connor Zilisch: https://www.instagram.com/connorzilisch/?hl=en BPC: Brand - Hest: https://hest.com/ Product - Outdoor Element "Fire-biner": https://outdoorelement.com/products/firebiner-carabiner Content - Culture Is The New Leadership (Book): https://amzn.to/3ZAblvV Prenuvo Scan: http://www.prenuvo.com Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
--------
1:03:24
Mel Strong: From Nike to Next Ventures
From Nike to Next Ventures, Mel Strong has mentored talent from every end of the spectrum - leading giant teams at Nike in their women's, running and skateboarding divisions, and now investing in early stage startups through Next Ventures. We dig into her history at Nike, and how that informed and motivated a big shift to the world of venture capital. In the outdoor industry, understanding the impact of a VC has many pros and cons, and in this podcast, we tackle both sides of it. Mel Strong: https://www.linkedin.com/in/melanie-strong/ Nike SB: https://www.nike.com/skateboarding Sandy Bodecker: https://www.sneakerfreaker.com/news/r-i-p-the-godfather-of-nike-sb-sandy-bodecker/ Breaking 2 Project: https://www.nike.com/gb/running/breaking2 Joan Benoit Samuelson: https://www.instagram.com/joanbenoitsamuelson/ Next Ventures: https://www.nextventures.com/ Oura x Dexcom News: https://techcrunch.com/2024/11/19/oura-valued-at-5b-following-deal-with-medical-device-firm-dexcom/ Oura Ring: https://ouraring.com/ Swimming With Allocators: https://swimmingwithallocators.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
--------
1:06:44
Decoding The Difference: Outdoor + Cycling Audiences
Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information. Show Notes: Shift Active Media: https://www.shiftactivemedia.com Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/ Steve Holmberg: http://www.stephenholmberg.com Get access to the full report in our Slack channel (free): https://www.launchpass.com/second-nature Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
New Zealand