Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Second Nature - Insights 101 Podcast: https://podcasts.apple.com/us/podcast/the-single-phrase-that-helps-brands-innovate/id1737242598?i=1000697637448 Rest Day Podcast (Dylan, Trappe, Corrine): https://podcasts.apple.com/us/podcast/rest-day-trail-running-tastemakers-shea-aquilano-to/id1492327668?i=1000712502533 BPC: Brand, Product, Content Wild Rye: https://wild-rye.com/ Wild Rye on WeFunder: https://wefunder.com/wildrye Mel Strong + Cassie Abel Webinar: https://www.eventbrite.com/e/investing-wefunder-webinar-with-cassie-abel-and-mel-strong-tickets-1431678140859 Wild Rye on Second Nature: https://podcasts.apple.com/us/podcast/the-past-present-and-future-of-wild-rye/id1737242598?i=1000691102663 Mel Strong on Second Nature: https://podcasts.apple.com/us/podcast/mel-strong-from-nike-to-next-ventures/id1737242598?i=1000679472198 High Fives Foundation: https://highfivesfoundation.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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1:06:51
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1:06:51
What 500 Weeks Of Writing Taught Mario Fraioli
In 2015, Mario Fraioli launched The Morning Shakeout, a weekly newsletter about running and related topics. After recently completing 500 weeks of consecutive publishing, he's sharing his journey, experience and insights with us on the podcast. Mario talks about the balance between his coaching and content duties, as well as his ability to keep his plate clear of distractions to maintain focus. Show Notes: Mario Fraioli: https://mariofraioli.com/ The Morning Shakeout: https://themorningshakeout.substack.com/ Dave Pell - Next Draft: https://nextdraft.com/ John Muir Trail Film: https://www.youtube.com/watch?v=_-hu52WbXpI The Morning Shakeout Podcast: https://themorningshakeout.com/category/the-morning-shakeout-podcast/ Semi-Rad: https://semi-rad.com/ Grand Slam Track: https://www.grandslamtrack.com/ Athlos: https://www.athlos.com/ T100: https://t100triathlon.com/ Shaun White Snow League: https://thesnowleague.com/ BPC - Brand, Product, Content: Apple in China (book): https://amzn.to/4kTbXEW Function Health: https://www.functionhealth.com/ TRTL Travel/Neck Pillow: https://amzn.to/443ULH1 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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1:16:56
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1:16:56
How Outdoor Entrepreneurs Find Community And Support
Katie Doherty and Emily Holland have created something special with Founded Outdoors - a place for entrepreneurs in the outdoor industry to connect, learn, and grow. With a front row seat to the journeys of outdoor founders and entrepreneurs, Katie and Emily shared plenty of insight, stories, and inspiration during this conversation. Founded Outdoors: https://foundedoutdoors.com/ Katie Doherty: https://www.linkedin.com/in/dohertykatie/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Wild Poppy: https://www.wildpoppycreativeco.com/ The Art Of Gathering (Book): https://amzn.to/3HP60u3 Garage Grown Gear: https://www.garagegrowngear.com/ Conscious Gear: https://conscious-gear.com/ Hightag: https://www.hightag.com/ Pangoo Apparel: https://pangooapparel.com/ REI Embark Program: https://www.rei.com/path-ahead/embark Wild Rye: https://wild-rye.com/ Women-Led Wednesday: https://womenledwednesday.com/ Brand, Product, Content (BPC): Coalition Snow Newsletter: https://coalitionsnow.substack.com/ The Surf Bag: https://thesurfbag.com/ HT Hayes Reaction Videos: https://www.youtube.com/c/hamiltontroyhayes Real Rock Film Festival: https://reelrocktour.com/ Momentous Sleep Pouch (Use Aaron's link for 35% off): https://crrnt.app/MOME/P1ZgGplx Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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1:07:20
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1:07:20
Building Smart Shoes With Avelo
Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official launch (and beyond). Show Notes: Avelo: https://www.avelorunning.com Royi Metser: https://www.linkedin.com/in/royi-metser-6886a211/ Avelo Instagram: https://www.instagram.com/avelorunning/ Inside Tracker: https://www.insidetracker.com/ Peter Ruppe: https://www.linkedin.com/in/pruppe/ Kickstarter (launching June 24): https://kickstarter.com/ Whoop Article (Allison Lynch): https://notaconversationalpace.substack.com/p/whoop-the-best-wearable-in-the-world BPC - Brand, Product, Content: Oura Ring: https://ouraring.com/ The Outdoor Archive: https://www.thamesandhudsonusa.com/books/the-outdoor-archive-the-ultimate-collection-of-adventure-and-sporting-graphics-illustrations-and-gear-hardcover Substack - How I Built This: https://podcasts.apple.com/cz/podcast/substack-chris-best-and-hamish-mckenzie/id1150510297?i=1000705886619 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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59:49
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59:49
Launching A New Race Team with Colleen Quigley
Colleen Quigley is no stranger to racing - competing at the highest level in the Olympics. After accomplishing some big goals, Colleen has turned her attention to a new goal: founding Meridia, a track team with a completely different setup that focuses on the individual talents and gives them room and resources to thrive. Steeple Squigs: https://www.instagram.com/steeple_squigs/ Peace Over Podiums: https://www.colleenquigley.org/peace-over-podiums The Second Mountain (book): https://amzn.to/4dNjX7J Alexi Pappas: https://www.instagram.com/alexipappas/ Juli Benson (Coach): https://julibensontraining.com/ Athena Pledge: https://www.teamwass.com/news/four-major-brands-introduce-the-athena-pledge-catalyzing-unprecedented-investment-research-and-access-in-womens-sports/ Berk Communications: https://www.berkcommunications.com/ BPC - Brand, Product, Content: Snow League: https://thesnowleague.com/ Don't Call It A Comeback (Book): https://amzn.to/3HtCSbu The Monday Mantra: https://themondaymantra.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
New Zealand