No "seven-figure consulting entrepreneurs" here! How do you show up online in a way that is consistent with you and your values?This episode is a lot of fun - hilarious, creative, and strategic. Check it out.Produced by Europa Creative Partners (europa.nz).In this episode of Slideshow, host Dave Hayward speaks with Kerry Milne, founder and MD of Gap Strategy, about the often-misunderstood concept of personal branding.Links:Kerry Milne, LinkedIn GAP. Strategic Marketing
Dave Hayward, LinkedInThe conversation challenges common misconceptions about personal brand and reframes it as intentional reputation management for business leaders. Kerry shares her unique approach, drawing from her father's example as a small-town bank manager in 1980s Western Australia, to demonstrate how consistency and authenticity have always been at the heart of building trust.The discussion covers practical frameworks for defining your voice, signature beliefs, and content pillars, while addressing common concerns about appearing "braggy" or inauthentic. Kerry also shares insights from Dave's personal brand assessment, demonstrating how the process works in real time.Chapters00:00 Introduction: Confronting Personal Brand Scepticism03:04 Kevin Milne: The Original Personal Brand08:50 Why Personal Brand Matters for Commercial Success13:42 Liberation Through Audience Definition19:24 The Fellow Travelers Philosophy24:08 Vulnerability vs. Empathy in Professional Settings28:46 Finding Your Voice After Corporate Conformity34:32 The Five Components of Personal Brand40:15 Credibility vs. Authority: Understanding the Difference48:20 Dave's Personal Brand Revealed: The Chaos Monk55:37 Content Pillars and the Redo Paradox62:14 Networking Strategy and Channel Selection68:30 Dave's Blueprint Analysis and Implementation75:12 Wrap UpKeywordspersonal branding, reputation management, professional development, LinkedIn strategy, content strategy, business leadership, authenticity, consistency, entrepreneurship, career development, personal brand framework