Tim Sharp of Gen8 on whether AI in marketing is exciting or existential
HIGHLY VISUAL EPISODE - watching is probably a superior experience, but a rich and engaging conversation for listeners all the same. In this episode, Tim Sharp joins host Dave Hayward in discussing the transformative impact of AI on marketing, exploring both the exciting opportunities and the existential challenges it presents. We examine the necessity for marketers to adapt to new technologies while upholding the core principles of their craft. The conversation explores the capabilities of generative AI, the evolution of creative processes, the value of experience, and the ethical considerations surrounding the use of AI in marketing. Tim also highlights the risks associated with virtual agents and emphasises the need for governance in this rapidly evolving landscape.Slideshow with Dave Hayward is a production of Europa Creative Partners - high-growth B2B marketing for ambitious brands. www.europa.nz.
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Ed Ortega on vibe coding with AI
This is the third in a three-part mini-series about the "AI continuum", where Ed Ortega and Dave Hayward demo and discuss a different type of AI that fills the gap between consumer apps (like ChatGPT) and full custom AI builds. In this episode, we're looking at "vibe coding" which is not just a cool name....... it's the way software engineering, even serious software engineering, is getting made now. We discuss the capabilities of Vibe coding, a live demo showcasing how AI can generate code based on user prompts. The discussion jumps into the future of developers and the role of human creativity and problem-solving skills. We chat about significant changes AI brings to knowledge workers, marking a new era in automation and productivity, as well as job displacement and transformation. Chapters00:00 Demonstrating Vibe Coding in Action06:02 The Future of Development: Do We Need Developers?12:28 Building Applications with AI: A Live Demo17:28 The Role of AI in Redefining Jobs20:56 Embracing the AI Revolution24:32 Wrap Up and next episode KeywordsAI, Vibe Coding, Developers, Prototypes, Knowledge Workers, Automation, Machine Learning, Edmundo Ortega, Dave Hayward, Technology, Bolt
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Ed Ortega, Machine & Partners on AI workflow automation (the AI continuum, part 2)
In the fourth episode of Slideshow with Dave Hayward, Dave and Edmundo Ortega (founder of Machine & Partners and lecturer at Section) demo a live example of AI workflow automation and explore the evolution of AI and automation tools, discussing the transition from consumer applications to more sophisticated developer tools (the "AI continuum" or "AI gap").The AI continuum, part 2This is part 2 of a three-part mini-series on the "AI continuum." Discussion highlights the differences between AI and digital transformation, emphasising the need for new workflows and the potential of vertical tools. The discussion also covers practical applications of automation tools like N8N, showcasing how these technologies can streamline business processes and enhance efficiency.Chapters:00:00 Vertical Tools and Their Impact 02:44 Automation Tools in Action 12:56 The Evolution of AI Use Cases 14:56 Navigating Generative AI and Its Applications 18:47 Wrap up and next episode Slideshow with Dave Hayward is a production of Europa Creative Partners www.europa.nz
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Ed Ortega of Machine & Partners on "The AI continuum" part 1: ChatGPT
There is a continuum between consumer apps like ChatGPT and Claude and full AI customisation. In this episode of Slideshow with Dave Hayward, Ed Ortega, founder of Machine & Partners and a lecturer at Section AI, takes us on a deep dive into a non-trivial use of ChatGPT. This is the first part of three episodes exploring the AI continuum, each with an in-depth demo within it. Slideshow with Dave Hayward is a production of Europa Creative Partners www.europa.nz
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Allie Lichtenberg, programmatic marketing guru on Lego, Frank Lloyd Wright, creativity and structure
Allie Lichtenberg is a programmatic marketing expert from New Jersey and CEO of Ad Lucem. Expect a fun, fast, and fascinating pod - check it out. Host Dave Hayward, founder of Europa Creative Partners, and Allie have a fun and fascinating conversation guided by Allie's slides! Somehow, the discussion gets deep on why they mutually use space-based names for companies, and the real Statue of Liberty and the real Koda the dog make an appearance. Allie takes us through her unique journey into the world of advertising, blending her background in biology and art with her passion for media buying and advertising. Deep conversations about the tension between creativity and structure, the influence of iconic architect Frank Lloyd Wright on her work, and the significance of first-party data in modern advertising. More information about Slideshow, guests, slide deck downloads are available on www.europa.nz. Keywordsprogrammatic media buying, advertising, creativity, Frank Lloyd Wright, personal branding, data privacy, first-party data, media buyer, digital marketing, career journeySound Bites"It's a lot of art and science.""Girls shouldn't do math."Chapters00:00 Introduction to Allie Lichtenberg and Adlucium07:40 The Role of Audience Data in Advertising08:01 Allie's Journey to Programmatic Media Buying09:33 Background and Education14:10 The Intersection of Art and Science17:45 Re-embracing Childhood Interests22:12 Influence of Frank Lloyd Wright24:02 The Legacy of Frank Lloyd Wright28:39 Connecting Creativity and Nature30:12 Building a Personal Brand34:25 Understanding the Perfect Customer35:22 The Influence of Astronomy on Creativity
Slideshow is a podcast about ideas worth sharing, one slide deck at a time. In each episode, a guest brings in a handful of slides to unpack a bold idea, a clever framework, or a working demo. Host Dave Hayward (Europa Creative Partners) guides the conversation through business, marketing, strategy, technology and AI. We're all about making space for sharp insight, creative detours, and the occasional cosmic reference. More information and resources are available at www.europa.nz.
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