Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you ...
If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza.Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content creators.If you’re serious about brand storytelling and content strategy, this episode is a must-watch. Drop a comment if you have questions—we might break down your brand next.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:00:00 Back in the Studio: What’s going on today?03:53 Wodapalooza Miami Recap With Alex: Creating a Brand Activation Strategy06:23 Using an Event to Execute a Brand Campaign07:10 TYR: How To Success in Crossfit Brand Campaign08:50 Speed is Everything: Why Brands Must Move Faster09:50 Getting Hooks From Interviews To Create Content11:50 Quick Advise for All Marketers12:23 Editing on the Fly – The Key to Viral Event Content15:31 Recap: Keys to Crushing It with Your Event Content18:13 Storytelling vs. Static Content – Why It Matters20:13 Why Brands Should Use Events to Communicate22:00 Thoughts on House Music & DJs (This Might Be Controversial)24:14 Alex’s Behind the Scenes of Wodapalooza Miami Campaign27:35 Making Crossfit Cool & Professional29:50 Hyrox, CrossFit and Other Sports – Who Wins the Fitness Game?33:18 Is All Media Content Somehow Stolen from Another?35:38 The Challenges of Running an Agency40:10 Dealing with Marketers’ Frustration: The Content Flywheel43:45 Hacks to Perform on Instagram in 202546:25 Alex and Brian's Experience as Content Creators
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53:05
How to Build a 9-Figure Performance Brand
In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals.Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration.📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------
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46:05
This Is How Your Brand Needs To Tell Stories
How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences. We also dive into how modern brands thrive by aligning narratives with social media strategies. Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:00:00 - Intro & Sneak Peek of Topics4:00 – Why Training Your Brand Account Algorithm Matters06:10 - The CRTZRTW Social Media Phenomenon09:00 - Sidequests and Community Gamification11:09 - Reebok’s Tactic in CrossFit event12:55 – Creating Successful Campaigns: The hero, the moment, the medium, and the production.14:30 - The Importance of Campaign Recaps15:35 – A Good Advice for Marketers16:10 – The Surprising Puma Campaign during the 1996 Olympics18:00 – Picking the Perfect Medium24:00 – Crafting Brand Narratives That Resonate with Customers27:16 - The Difference Between Internal and External Missions30:21 – Case Study: Comparison Between a Narrative-driven Brand and One Without Storytelling.35:02 - The Impact of Marketing Touchpoints38:30 – You Need to Change Your Social Media Manager
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40:23
Shift Your Brand from LOW Status to HIGH Status in 46 Mins
Want to build a premium brand that people are willing to pay more for?Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy!Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding4:34 Early Days of Social Media Content Creation06:08 Product Obsession to Lifestyle Obsession Shift07:00 Role of Association in Content Strategy09:42 Case Study: Nude Project11:38 ALD: A Dream Moodboard12:35 Creating an Aspirational Mood Board13:48 A Quick Advice for Marketers14:22 How the Mood Board Guides Your Content Decisions17:00 The Importance of Titles in Social Media Videos18:42 The Three Types of Video Hooks Explained21:40 Does Linkedin Work for Content?27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point34:07 Biulding Urgency Through Scarcity35:22 Case Study: Saucony x Minted New York36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty40:40 Why Big Brands Avoid the "Enemy Frame"45:30 We're Hiring!
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46:52
Building an 8-Figure Business in 2025: What 2024 Taught Us
2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle. Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day6:30 The Secret Sauce to Viral Short-Form Content09:51 Using Skits to Engage Your Audience11:47 The Power of One Shots14:40 Unboxing Content: Keeping it Raw and Relatable16:04 Style Fits: Easy Concept to Get Attention17:45 Flatlays: Why Presentation Matters20:10 Themed Shoots for Seasonal Campaigns21:45 How to Create Immersive Brand Experiences: Nude Project25:56 Social Trends for 2025: Organic Funnels26:38 The Rise of Character Development in Branding30:16 The Importance of World-Biulding in Branding31:30 Why Long-Form Content is the Next Big Opportunity34:58 Focused Influencer Marketing for 202535:30 Affiliate Marketing: Gamification and New Strategies40:11 Creating Social-First Branding Campaigns:42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters44:37 Drop Shipping in 2025: The Resurgence47:14 AI Marketing: Avatars and Content Creation48:30 Using Alternate Histories for Brand Narratives
Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.
New Zealand