Sweat Equity by Marketing Examined

2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle. Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day6:30 The Secret Sauce to Viral Short-Form Content09:51 Using Skits to Engage Your Audience11:47 The Power of One Shots14:40 Unboxing Content: Keeping it Raw and Relatable16:04 Style Fits: Easy Concept to Get Attention17:45 Flatlays: Why Presentation Matters20:10 Themed Shoots for Seasonal Campaigns21:45 How to Create Immersive Brand Experiences: Nude Project25:56 Social Trends for 2025: Organic Funnels26:38 The Rise of Character Development in Branding30:16 The Importance of World-Biulding in Branding31:30 Why Long-Form Content is the Next Big Opportunity34:58 Focused Influencer Marketing for 202535:30 Affiliate Marketing: Gamification and New Strategies40:11 Creating Social-First Branding Campaigns:42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters44:37 Drop Shipping in 2025: The Resurgence47:14 AI Marketing: Avatars and Content Creation48:30 Using Alternate Histories for Brand Narratives

2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies.From creating cohesive brand narratives to leveraging AI-driven marketing tools, we break down strategies to elevate your content and engagement. Learn about TikTok blitz strategies, apparel brand content pillars, the future of long-form content for brands and the importance of character development for lasting impact. Is dropshipping making a comeback in 2025? Don’t miss this insightful discussion packed with actionable ideas for brands and creators alike!Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------Chapters:00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day6:30 The Secret Sauce to Viral Short-Form Content09:51 Using Skits to Engage Your Audience11:47 The Power of One Shots14:40 Unboxing Content: Keeping it Raw and Relatable16:04 Style Fits: Easy Concept to Get Attention17:45 Flatlays: Why Presentation Matters20:10 Themed Shoots for Seasonal Campaigns21:45 How to Create Immersive Brand Experiences: Nude Project24:32 Transform Your Business With Wix 25:56 Social Trends for 2025: Organic Funnels26:38 The Rise of Character Development in Branding30:16 The Importance of World-Biulding in Branding31:30 Why Long-Form Content is the Next Big Opportunity34:58 Focused Influencer Marketing for 202535:30 Affiliate Marketing: Gamification and New Strategies40:11 Creating Social-First Branding Campaigns:42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters44:37 Drop Shipping in 2025: The Resurgence47:14 AI Marketing: Avatars and Content Creation48:30 Using Alternate Histories for Brand Narratives

In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape. Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------

Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands.Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:0:00 – Intro: Kicking Off on a Rough Ankle1:40 – How to Build a Cult-Like Following02:00 - The Power of Narrative Building: Define Your Content in 3 Words02:53 – What Feelings Should Your Brand Content Create?4:10 – Examples of Killer Brand Narratives: Nike and Poppi7:55 - Why Your Brand Mission Matters9:12 - Internal vs External Missions: Key Distinction10:35- Content that Aligns with the Brand's Mission: 4Ocean11:52- Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash14:45 – Introducing an Enemy: Rivalries Create Loyalty16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby19:55- Strong Enemies Build Loyal Customers20:19- Hydrox & Hunter McIntyre21:37- How to Identify Your Enemy22:24 – Why Characters Make or Break Your Brand24:19- Brand Character Examples25:06– The Importance of Character Development26:39- Content Pillars and Their Purpose28:42- How to Create Repeatable Social Content Series31:13- Why You Should Creat Brand Content Series33:22- Mr. Beast Manifesto about YouTube Content34:25- The Importance of Writing Scripts37:06- Brian’s Big Meeting40:00 Ending Thoughts