THE 505 PODCAST

• 168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

  Get 2 months free of Motion Array here:https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Sign up for our LIVE Training this Sunday:https://the505podcast.courses/10steproadmapThe 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection.In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn’t matter as much as the right audience, and the real definition of marketing (hint: it’s not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn’t about gimmicks - it’s about meaning.Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters.If you’re ready to stop chasing clicks and start building something worth talking about, this one’s for you.Check out Seth here:https://www.instagram.com/sethgodin/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro0:59 - What makes people buy vs not1:43 - Views vs influence2:51 - Remarkable isn’t a gimmick4:08 - Advertising vs. Marketing5:31 - Marketing hasn’t changed7:39 - You have to admit you’re not that good10:44 - The power of speaking to our customers12:17 - People are distracted by false proxies15:55 - Motion Array16:50 - Find 10 people that trust you18:27 - Getting kicked out of the publishing industry21:26 - Why Seth wrote The Purple Cow24:15 - Marketing a Personal Brand vs. Tradition Brand27:25 - Live Training28:07 - Why tension is so important29:47 - The smallest viable audience31:08 - Navigating Dupes on Amazon33:48 - What it takes to create a Purple Cow business36:24 - How to implement a marketing strategy38:18 - Learn to play the right game40:14 - Authenticity is bullshit46:28 - Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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• 167. A.I. is Causing a Creator Bloodbath. Here’s How to Survive

  The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation, today we're talking about A.I. - it's reshaping the entire creator economy, and most creators aren’t ready... Content is being pumped out at scale, algorithms are shifting daily, and brands are starting to care more about results than who actually made the content.In this episode, we break down why the old way of growing on social media is no longer enough and what you can do to survive the coming wave. From content overload to the rise of A.I. influencers, we cover the biggest shifts happening right now, and how they’ll impact creators, freelancers, and creative businesses.But it’s not all doom and gloom. We’re sharing the 10-step Creator Survival Plan to help you stand out, build a brand that lasts, and use A.I. as your copilot, not your replacement. Whether you're a creator or creative business owner, this episode is your playbook for staying relevant in a world that's changing fast. Let’s get into it.SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsCheck out Kostas' Lightroom Presets here:https://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro0:35 - One Handed Crack1:25 - We’re worried about A.I. as creators3:42 - The bad news6:01 - A.I. will understand humans better than humans6:52 - Content Overload10:13 - A.I. is good enough11:20 - You Can’t Tell What’s Real Anymore13:48 - Why people will prefer a.i. content15:28 - Brands Don’t Care Who Made It — Just That It Works17:09 - How production companies will have to evolve18:30 - The government’s role19:53 - The travel influencer20:24 - A.I. is improving exponentially21:20 - Job’s will be lost25:32 - Algorithms Are Shifting — and Turning On Creators27:31 - If You’re Not Using A.I., You’re Already Behind29:23 - Why Most Creators Will Get Obliterated30:31 - The Creator Survival Plan (10 tips)32:15 - Use A.I. as your copilot33:35 - Build a home, not just a feed36:28 - Create what A.I. can’t steal40:38 - Be a Brand, Not Just a Creator41:25 - Remove friction where you can42:37 - Document Over Produce44:39 - Use Brand as a Filter46:03 - AI Can’t Replicate Community47:56 - YouTube has the biggest barrier to entry. Lean in51:24 - Kostas went to Greece for his 30th birthday54:37 - We both moved out of 50555:36 - We’re going to Houston to podcast59:58 - Podcasting with Gary vee1:02:11 - 505 growth1:03:53 - Don’t wait for things to be perfect to startIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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• 166. Why 99% of Creatives Will Be Replaced by AI (and How to Survive) ft. Matthew Encina

  The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Matthew Encinas - Creative director, educator, and the creative force behind content that actually drives connection (not just clicks).In this episode, Matthew breaks down why most creatives are about to get replaced by AI - and what you can actually do to stay ahead. We dive into how to build a personal brand that can’t be automated, the storytelling tactics that cut through the noise, and the underrated power of creative substance in a world obsessed with speed.He also shares why he left The Futur to launch his own studio, the mindset shift that helped him evolve past burnout, and the real reason most creators are stuck spinning their wheels.If you’re ready to evolve as a creator, build a brand with purpose, and stay relevant in the AI era, this episode is for you.Check out Matthew here:https://www.instagram.com/matthewencina/https://www.youtube.com/ ⁨@MatthewEncina⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:12 - Matthew’s take on A.I. content3:11 - Having a bias against A.I.4:37 - You can’t automate substance7:10 - What the next 6-12 months look like9:00 - Consuming vs. Creating10:37 - Seeking out Inspo12:25 - The two tiers of inspo13:58 - Where substance comes from16:42 - What A.I. can never replace17:42 - The importance of doing hard things19:36 - How to stand out on social media20:47 - How to train your brain to do hard things22:54 - Matthew loves to break dance25:28 - Taking inspiration from break dancing into design26:50 - The importance of experiencing real life28:43 - Design vs. Video process31:16 - Woodworking35:03 - The art of being curious36:36 - How to build confidence as a creative41:50 - When opportunities stop presenting themselves45:15 - The process of getting better47:17 - Ending his first creative business55:09 - Matthew’s entire creative process1:01:38 - Biggest takeaways from Chris Do1:04:22 - The beauty of teaching creativity1:06:11 - A masterclass in design1:08:58 - Become a great leader1:11:58 - What goes into making a keyboard1:16:34 - Partnering with Grovemade1:17:42 - How to find the whitespace as a brand1:22:47 - Why risk a rebrand?1:25:18 - The Double Diamond Framework1:28:20 - Developing thick skin as a designer1:32:15 - Constructive Criticism1:35:35 - Most people are kind1:36:39 - Step ya bread up1:38:48 - The business behind physical products1:40:13 - Testing prototypes1:42:37 - How to reverse engineer your ideal customer1:45:00 - Creating for yourself1:50:11 - Matthew’s favorite physical products to create1:59:10 - A job you don’t have to retire from2:00:47 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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• 165. How to Escape Small Creator H3LL ft. Sam Newton

  The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Sam Newton - filmmaker, creator, and the king of community. In this episode, Sam shares how he grew 120,000 followers off just four Instagram posts, and why going viral means nothing if no one sticks around.We dive into why showing up as yourself is the real growth hack, how to create depth with your audience, and the storytelling strategy behind his most viral content. Sam also breaks down how to use short-form to funnel into long-form, the difference between reach and resonance, and why creators need to stop chasing views and start chasing connection.If you’re tired of surface-level growth and want to build a brand that actually lasts, this episode is your roadmap.Check out Sam here here:https://www.instagram.com/samnewton/https://www.youtube.com/ ⁨@SamNewton⁩  Check out Sam's LUTS here:https://gamut.io/product/immersion/?gamut=samnewtonSUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:10 - Gaining 120,000 followers with 4 posts5:20 - Call to action6:43 - How to win on YouTube9:26 - Learn to communicate your story10:02 - How to be better on camera11:31 - What makes a content stand out14:20 - Personal Brand Kickstart14:34 - Long form vs short form strategy17:01 - Earning a break as a creator19:49 - Travel Filmmaking22:44 - Community Building28:43 - Creating is a solo sport30:03 - Sam Newton filmfest33:01 - Don’t try and speak to 1,000 people35:47 - How girls consume content37:16 - People consume alone38:38 - Start where you are40:24 - Gaming talk44:04 - Should you niche down?46:50 - What to do when views are low48:50 - How to make a travel film52:14 - Making something out of nothing56:13 - How to get in the zone58:57 - How to decide which idea is worth making1:04:08 - Gratitude is key1:05:35 - What sam’s learned this year about himself1:08:27 - Environment matters1:10:58 - Sam’s 10 year plan1:15:26 - When Sam gave up client workIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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• 164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John

  The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWin $100k from Artlist here:https://artlist.io/lp/100kfund/?utm_source=al_social&utm_medium=ugc&utm_term=100K&utm_content=100K&utm_campaign=100KWhat’s up, Rock Nation! Today we sit down with Oren John, the internet’s creative director. In this episode, Oren breaks down why most branded content flops and how to fix it. He unpacks the secret to building a world around your brand, the one framework every creator needs before scaling, and why playing it safe online is the fastest way to stay invisible.We dive into value vs. entertainment content, how to stand out in a feed full of noise, and the metrics Oren actually tracks when building a personal brand. He also shares his take on content “moats,” why he welcomes flops, and how to position yourself for both influence and income.If you're tired of copying trends and want to build something original that actually resonates, this episode is your blueprint.Check out Oren here here:https://www.instagram.com/orenmeetsworld/https://www.youtube.com/ ⁨@orenmeetsworld⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Intro1:10 - Brand Storytelling in 20252:31 - TV series content4:01 - Creative vs Content Quality5:39 - brands crushing in 20257:08 - World Building11:17 - Tarte Cosmetic brand trips12:54 - $100k Artlist Giveaway13:46 - Value vs Entertainment creators16:17 - Embracing the flop17:53 - Formats that win on social19:25 - Do carousels still work?21:01 - Why video wins23:15 - Merging value and entertainment24:07 - How to go from value to entertainment content25:18 - Building in public26:37 - What brands miss the mark on28:11 - Cannes Festival29:13 - LinkedIn30:29 - Creating content while working a 9-532:03 - Oren’s first brand deal32:48 - You just gotta be hotter34:04 - Fitness talk35:36 - Dialing in positioning39:45 - How to crush facebook ads41:17 - Creative Volume42:34 - The photoshoot playbook45:34 - The Laker’s content playbook46:59 - Why Oren uses Notion48:46 - Don’t copy the biggest brands if you want to win50:02 - How to build real community51:50 - How to crush live events52:55 - Your environment matters56:21 - Cost to content57:29 - Hiring58:43 - Oren’s YouTube strategy1:02:36 - People still underestimate the creator economy1:05:01 - The TikTok Shop playbook1:05:42 - A.I. ads1:07:50 - Cultivating an audience that wants to buy1:10:35 - Breaking down the 505 brand1:20:10 - A.I. software that Oren uses1:21:49 - Quality vs. Quantity1:22:30 - How Luxury brands can win on social1:23:22 - Oren’s clothing brand1:26:31 - What Oren’s learned from making his own products1:29:28 - How men vs. women shop1:31:36 - Men’s bags1:34:12 - The next 6-12 months1:35:06 - Advice to your 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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