Now It’s Spotify vs. YouTube — Plus Personal Struggles Post-L.A. Fire
This week: Elaine Low, Sean McNulty and Natalie Jarvey unpack a wave of moves shaking up Hollywood. First, the team dissect Spotify’s latest push into video, including a leaked pitch deck showing the platform’s aggressive play to lure creators from YouTube — and what it means for the future of podcasts, revenue models, and digital windowing. Then, six months after the L.A. fires. Elaine talks to Nicole LaPorte about her wrenching interviews with the displaced from Hollywood, now struggling, surviving and rebuilding. Then: the California legislature signed off on a $750 million tax incentive expansion for film and TV production. What’s in the deal, who benefits, and will it really bring jobs back to the state? Plus: a look at the summer box office’s first big flop: Pixar’s Elio, and if Brad Pitt’s F1 can defy the haters.
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'Broadcast Is Dead’ Isn’t a Hot Take—It’s Josh Richards’ Business Plan
Live from Cannes Lions, Like & Subscribe editor Natalie Jarvey interviews creator Josh Richards and CrossCheck Studios CEO Chris Sawtelle about building a Gen Z media empire on the back of TikTok stardom. “I don’t mean to be dramatic here, but broadcast television is dead,” Sawtelle, a former ICM agent, said to a packed crowd at ADWEEK House at Le Majestic Hotel. These days, reaching young audiences means partnering with creators like Richards, who talked about how he helped Amazon drum up excitement for Thursday Night Football and is developing series aimed at Gen Z. Other highlights: Richards’ plan for outlasting his 15 minutes of social media fame ("You'll get lightning in a bottle, but you don't know how long you're gonna be able to hold that there"), how he's building his own IP and the investment advice Ashton Kutcher gave him.
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YouTube vs. Netflix: Rumble on the Riviera
On the ground at Cannes Lions, Janice Min and Natalie Jarvey join Elaine Low to break down the big Rumble(s) on the Riviera. First up: YouTube CEO Neal Mohan fired back at Netflix's Ted Sarandos in Janice’s newsmaking interview (come for the fight, stay for the sports, pod and AI talk); then it was all those creators stealing the thunder (and money) from traditional celebrities as they sped-dated with brands amid a historical shift in ad spend. Plus: Is “authenticity” the most overused word of the era?; a spicy moment onstage with Alex Cooper; and Amazon and Netflix go back to TV basics.
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TV Tales: How ‘The Traitors’ Broke Through & Upended Reality
In the final edition of this season’s Hollywood Stories, Richard Rushfield got to talk about "The Traitors" — a show of which he is an unapologetic superfan — with executive producer Mike Cotton, the man who brought it to both the U.K. and U.S. Originally a Dutch format, Traitors landed in Cotton’s hands when he snapped up the rights and then “took that idea and helped supersize it for a U.K. and U.S. audience,” as he puts it. Cotton shares how the show’s contestants get sucked into the game, why his team takes a “hands-off approach” to let the drama develop — and what might lie ahead for Peacock’s breakout hit. “What I love about this show is it’s a really rich world,” Cotton says. “We can take inspiration from murder mysteries, from thrillers, from horror movies, and we’re constantly thinking of what we can do different.”
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Creator Coup: CEO Neal Mohan on YouTube Beating Netflix Without Buying a Single Show
Live from Cannes Lions, Ankler Media CEO Janice Min hosts a rollicking, wide-ranging conversation with YouTube CEO Neal Mohan about the platform’s growing dominance — both on TV screens and across culture — as ad dollars and audience swing decisively toward creators and away from traditional entertainment. Now that YouTube claims a larger share of TV viewership than Netflix, Mohan responds to Netflix co-CEO Ted Sarandos’ swipe that YouTube is for “killing time” while Netflix is for “spending time.” “Who am I to say what’s spending time, engaging time, quality time, killing time?” Mohan told a packed audience at ADWEEK House. “It’s all of us as consumers — the 2 billion people that come to YouTube every single day — we get to decide how to spend our time.” (YouTube Originals shut down in 2022 before Mohan took the CEO seat.) Other highlights: Mohan answers whether YouTube’s reported $2 billion per year NFL Sunday Ticket deal is paying off; teases plans for global sports rights expansion; and breaks down how the company has quietly captured massive podcast market share from Apple and Spotify. And stick around until the end — for his final swipe back at Netflix.
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Listen in as The Ankler team and industry insiders break down Hollywood’s latest business headlines, power struggles and trends shaping the future of entertainment.
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