The Brian Keane Podcast

1: You mentioned on a podcast that you work 20-30 hour weeks. What do you actually say 'no' to that most people in your position would say 'yes' to?" 00:58
2: What's the loneliest you've ever felt on this journey, not the dramatic rock bottom, but the quiet, invisible loneliness that nobody talks about when you're building something? 14:30
3: You went from primary school teacher to running a very successful business. Was there a specific moment where you stopped feeling like an 'imposter' and actually felt like you'd earned your place? 25:54
4: Most people think the goal is to stop caring what others think. But is that actually true for you? Do you still care — and if so, how do you stop it from running your decisions? 35:56
 
 
The Circle group mastermind: 
https://briankeanefitness.com/online-mastermind
 
Business Mentorship with Brian: 
https://briankeanefitness.com/mentorship-and-business-coaching

Solo bonus podcast from my other show 'The Fitness Business Podcast with Brian Keane" going through the 6 hills I will die on as a business coach (and why)..
Timestamps:
00:00 Introduction to Business Coaching Philosophy
05:05 The Importance of Pull Marketing
09:47 Value First: Building Trust Before SellingTHE
15:06 Work-Life Balance: The Myth of Hustle
19:50 Lead Generation: Targeted Messaging Over Quantity
24:52 Scaling Your Business: Leverage vs. Hustle
26:55 Premium Pricing: The Value of Expertise
 
The Circle Group Mastermind: 
https://briankeanefitness.com/online-mastermind
Business Mentorship: 
https://briankeanefitness.com/mentorship-and-business-coaching

A special in-person podcast today with my business mentee Ciaran from Oga Yoga.
 
Ciaran has an MS in Mindfulness Based Wellbeing and wears many hats from running yoga and mindfulness events to writing Irish children's yoga books (Diarmuid & an Mata Draiochta) 
 
He is regularly featured on RTEJr & TG4 and is passionate about bringing mindfulness and yoga to the broader public with his unique Irish language learning aspect. 
 
We recorded this full episode in person and you can watch on my YouTube channel Brian Keane Fitness. 
 
 
Business Mentorship with Brian: 
https://briankeanefitness.com/mentorship-and-business-coaching
 
 
https://ogayoga.ie
 
https://www.instagram.com/oga_yoga_ireland/?hl=en

Solo Q+A - just me, you and the microphone today. 
01:19.       1.      "You've done Marathon des Sables, the Arctic Ultra, and multiple marathons — but what has been the single hardest moment mentally across all of your ultra-endurance events, and how did you get through it?"

22:00        2.      "What does your actual training week look like right now in 2026 ie sets, reps, sessions, cardio, and how has it evolved from when you first started?"

28:24        3.      "You're in your late thirties and still competing in marathons. What's the one thing you wish you'd known about training and recovery in your 20s that would've saved your body?"

33:05        4.      "If you were starting The Circle from zero today, no audience, no books, no reputation,  what would your exact first 90 days look like to get to your first paying member?"

39:58        5.      "What's the biggest mistake you see fitness coaches make when they finally start making good money; and how do you avoid lifestyle inflation killing your business growth?"
 
47:35     6. What's the one belief about yourself you had to completely destroy to get to where you are?
 
 
The Circle group mastermind: 
https://briankeanefitness.com/online-mastermind
 
Business Mentorship with Brian: 
https://briankeanefitness.com/mentorship-and-business-coaching
 
Marathon Des Sable Podcast: 
https://briankeanefitness.com/podcast/148-marathon-des-sables-running-250km-through-the-sahara-desert
 
Arctic Podcast: 
https://briankeanefitness.com/podcast/213-running-230km-through-the-arctic-circle

Here's a quick clip from this week's episode that I thought you'd find useful.

The full episode dropped earlier this week, you can catch it in the feed just before this one.

If you're interested in the cool things I'm learning about or implementing first hand,
I send out a weekly email called "Brian's 5" every Thursday lunchtime. 
 
It's 5 things I've been doing, thinking about, and learning that week. 

Training updates, book recommendations, business insights, and whatever's on my mind. 

You can sign up here to see if it's useful for you (unsubscribe anytime)