The Brian Keane Podcast

Is your social media showing what you do—or helping potential clients understand how you can help them?
In this Ask Brian episode, Brian Keane answers a personal trainer's question about growing their social media. He explains why your positioning matters, how client stories can demonstrate your coaching, and why attraction, nurture and conversion content serve different purposes. You'll hear Brian's Harry Potter and Gandalf comparison, his approach to choosing a core platform, and a practical way to assess whether your last ten posts offer value to somebody discovering you for the first time. Topics covered: 
Make your clients the heroes of the story.
Understand attraction, nurture and conversion content.
Give new visitors a reason to follow your page.
Show the problems you help people solve.
Build trust before asking people to work with you.
Choose a specific audience and focus your message.
Episode timings 00:00
Introduction and today's Ask Brian question 00:16 – The biggest positioning mistake personal trainers make 00:37 – Why your client should be the hero of the story 01:16 – Be Dumbledore, not Harry Potter: positioning yourself as the guide 01:44 – What your last 10 social media posts reveal 02:42 – The three content types: attraction, nurture and conversion 03:29 – The shotgun versus sniper approach to social media platforms 03:49 – Creating valuable content for people discovering you for the first time 05:20 – Strong hooks, useful content and demonstrating expertise 06:40 – How nurture content builds trust 06:55 – Why you should give people the "what," not the complete "how" 08:30 – Conversion content and presenting your coaching offer 08:36 – Three questions for auditing your current content strategy 08:57 – Why asking for the sale too early limits growth 09:22 – The last-10-posts test: does your page offer immediate value? 09:51 – "Riches in the niches": why specificity helps you stand out 10:20 – Building a consistent mix of Reels and carousel posts 10:53 – How to make the social media algorithm work for you
*Work with Brian * Business mentorship — The Circle: https://briankeane.com/online-mastermind Follow Brian and submit your question for a future Ask Brian episode:   / brian_keane_fitness

Dr Mary Ryan is a Consultant Physician and Endocrinologist and the author of It's Probably Your Hormones. In this episode, she joins Brian Keane for a wide-ranging conversation about hormones, health and empowerment.
We explore fasting, weight-loss medication, burnout, low testosterone and erectile dysfunction, alongside the importance of sleep, nutrition and managing stress. Mary discusses why hormone health matters for both men and women, and why shame should never stop someone from asking for help.
The conversation also covers grief, resilience, parenting and self-esteem. Mary shares how she prioritises family and her own wellbeing, why boundaries matter, and what she hopes her children learn from her example.
00:00:00 Introduction and becoming more yourself with age
00:05:52 Fasting, skipped meals and meal timing
00:09:11 Weight-loss medication and hormone health
00:15:03 Burnout, chronic fatigue and energy
00:17:44 Low testosterone and blood testing
00:18:47 Erectile dysfunction and removing shame
00:22:39 Mary's book: It's Probably Your Hormones
00:28:22 Sleep and nutrition
00:31:24 Stress, grief and resilience
00:36:42 Parenting, boundaries and self-esteem
00:39:21 Deciding where your energy goes
00:42:31 Creating content that educates
00:45:24 Acute stress, chronic stress and cortisol
00:49:05 Supplements, stimulants and getting the basics right
00:52:52 Common misconceptions about hormones
00:56:00 A holistic approach to hormone health
00:58:38 Listening to your body and allowing rest
01:00:38 Self-love and balanced hormones
01:02:25 Mary's closing message
01:03:00 Teaching children through your example
Work with Brian
The Circle — Brian's online group business coaching mastermind:
https://briankeane.com/online-mastermind
Connect with Dr Mary Ryan
Website:
https://drmaryryan.com/
Instagram:
https://www.instagram.com/drmaryryan/
Mary's links:
https://linktr.ee/DrMaryRyan
Book — It's Probably Your Hormones:
https://www.books.ie/it-s-probably-your-hormones
Empower Her event — information and tickets:
https://www.eventbrite.com/e/empower-her-tickets-1992882152164?aff=oddtdtcreator

Watch the full video on YouTube:
You're posting. You're showing up. You're doing everything the gurus tell you to do — and your following isn't moving. It's not the algorithm, it's not luck, and it's not timing. In this video, I break down the three biggest reasons social media accounts stall:
1️⃣ You're optimising for approval, not discovery — creating content for people who already follow you instead of the strangers finding you for the first time.
2️⃣ Your hook isn't earning the next three seconds — most people spend all their creative energy on the middle of the content and none on the first line.
3️⃣ You're inconsistent in a way the algorithm can't reward — consistency of format and frequency, not volume, is what lets the platform learn who to show you to.
Fix these three and growth stops feeling like luck. It starts feeling like a system. If you want help building the actual content system behind this — not just posting more, but posting the right things, in the right order, consistently — that's exactly what we work on inside The Circle.
Link below, or DM me the word CIRCLE on Instagram and let's talk about whether it's the right fit. https://briankeane.com/mastermind/

Paul J Ryan is an entrepreneur and mentor who owns an 8 figure business that runs without him. 
After nearly having a heart attack from stress at age 40, Paul explains why the business itself wasn't the source of his stress, it was how he was running it.
In today's show, he shares how entrepreneurs can become the biggest bottleneck in their own companies and why building the right culture, leadership team and accountability systems is essential if an owner wants to step back. 
We also explore the differences between financial freedom, time freedom and emotional freedom. Paul opens up about the fear and feelings of worthlessness that existed beneath his outward success, and how confronting those emotions changed his relationship with money, business and achievement.
Work with me in my business menotorship: https://briankeane.com/mentorship/
Apply to join The Circle: https://briankeane.com/mastermind/
Pauls details:
Website: https://www.pauljryan.net/
Podcast: https://open.spotify.com/show/6tl0IEFMnCiHKvWNY4WqJU?si=561a1b10b14b4
d2d
Free 30-minute strategy call with Paul:
https://calendly.com/inner-entrepreneur-podcast/discovery-call-with-paul-ryan

Today's episode is a press-record-and-talk-solo mindset podcast.
This has been a crazy year, but there are always nuggets of gold to be found even in the unlikeliest of places.
 
Today's episode is part of the 'best of' podcast series and first aired 28th December 2020
Shownotes:
Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching
Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind