The Brian Keane Podcast

Kim Constable joins Brian Keane to talk about losing an Instagram account with more than four million followers, rebuilding an audience and learning when to stop giving online criticism her attention.
They also discuss their personal experiences with IBS, peptides and GLP-1s; the psychology of body image and comparison; radical responsibility; making decisions; and why the strongest content makes people feel seen and understood. Kim shares what changed in her business, her relationship with social media and the way she builds trust with an audience.
Kim is the founder of The Sculpted Vegan. Brian and Kim's discussion of medications and peptides reflects their personal experiences and opinions, not individual medical advice.
CHAPTERS
00:00 Welcome back: IBS and the peptide conversation
03:47 What people misunderstand about peptides
09:04 Expectations, supplements and GLP-1s
11:36 Kim's route from fitness programmes to GLP-1 research
18:31 Why GLP-1s provoke strong reactions
23:18 Body image and comparison
27:28 Taking responsibility for your choices
35:20 Owning what you actually want
36:31 Happiness in the present
41:50 Self-esteem and having options
44:02 The paradox of choice
47:18 Choosing and adapting
51:16 Losing a four-million-follower Instagram account
58:32 Where your attention goes
59:49 The fictional "Gary" and content for women
1:05:17 Short-form messages need context
1:07:57 Rapport and making people feel understood
1:12:08 Personal brands and trust
1:14:22 Self-awareness and authenticity
1:17:44 Closing thoughts
 
WORK WITH BRIAN
The Circle: https://briankeane.com/mastermind/
Business mentorship: https://briankeane.com/mentorship/
FOLLOW KIM
Instagram: https://www.instagram.com/kimconstableofficial/
TikTok: https://www.tiktok.com/@kimconstableofficial
YouTube: https://www.youtube.com/@Kimconstableofficial
The Sculpted Vegan: https://www.thesculptedvegan.com/
This episode is a discussion of personal experiences and opinions, not individual medical advice. Consult an appropriately qualified clinician about treatment decisions.

Listen FREE to the Introduction from Scaling Your Story
Download the full audiobook on Audible- Scaling Your Story, The 5 Step Framework for Fitness Entrepreneurs Who Want Income and Income.
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Download my latest book on Audible- Scaling Your Story, The 5 Step Framework for Fitness Entrepreneurs Who Want Income and Income.
Download the free PDF of the book here.

Becca Holland returns to The Brian Keane Podcast to talk about reaching 1.2 million Instagram followers, why she pulled back from visibility after rapid growth, and what she sees changing on social media. Brian and Becca discuss nervous system regulation, fear of judgement, finding your voice on camera, listening to your audience and building a business beyond one social platform. They also explore recurring revenue, boundaries around family life, dating and the effect of AI on how we think and create. Becca is a health coach and the founder of Health with Holland. She holds an MSc in Health Education and a BSc in Physical Education. CHAPTERS 00:00 Welcome back and the plan for this conversation 00:40 Nervous system regulation and business growth 02:36 Why Becca began to hide after rapid growth 06:19 Warning signs and old coping patterns 12:34 Choosing opportunities and trusting intuition 15:09 Social media growth and what is changing 17:19 Talking-to-camera videos and storytelling 20:51 Finding your authentic voice 25:20 Fear of judgement when posting 33:04 Exercise, flow and evening routines 35:21 Where Becca starts with regulation 39:41 Responding to changing audience needs 42:05 Using audience feedback to test an offer 44:51 Personal brands, privacy and family boundaries 50:21 Building a business beyond one platform 55:33 Recurring revenue and a business floor 57:53 One clear offer and client retention 1:00:11 Ads, offers and the customer journey 1:05:56 Speed dating and communication 1:11:32 Algorithms and reinvention 1:14:15 AI, critical thinking and your own voice 1:22:35 Closing thoughts and where to find Becca WORK WITH BRIAN The Circle — group business coaching: https://briankeane.com/mastermind/ 1:1 Business Mentorship: https://briankeane.com/mentorship/ CONNECT WITH BECCA Instagram: https://www.instagram.com/healthwithholland/ YouTube: https://www.youtube.com/channel/UCb6mzhgXWaXLAymB4irF6_A Health with Holland Podcast: https://healthwithholland.com/podcast/ Rebalance Membership: https://healthwithholland.com/r_membershp_/ Website: https://healthwithholland.com/ BRIAN AND BECCA'S PREVIOUS CONVERSATIONS #442 — Hormone balancing, weight loss and cortisol (17 July 2023): https://podcasts.apple.com/gb/podcast/442-health-coach-rebecca-holland-on-hormone-balancing/id1153346936?i=1000621350724 #520 — Hormones, weight loss, old patterns and stress signals (20 January 2025): https://www.goloudnow.com/podcasts/build-without-breaking-with-brian-keane-679/520-health-coach-rebecca-holland-on-why-your-hormones-are-the-key-to-weight-loss-unlearning-old-patterns-and-recognising-your-stress-signals-507704

Is your social media showing what you do—or helping potential clients understand how you can help them?
In this Ask Brian episode, Brian Keane answers a personal trainer's question about growing their social media. He explains why your positioning matters, how client stories can demonstrate your coaching, and why attraction, nurture and conversion content serve different purposes. You'll hear Brian's Harry Potter and Gandalf comparison, his approach to choosing a core platform, and a practical way to assess whether your last ten posts offer value to somebody discovering you for the first time. Topics covered: 
Make your clients the heroes of the story.
Understand attraction, nurture and conversion content.
Give new visitors a reason to follow your page.
Show the problems you help people solve.
Build trust before asking people to work with you.
Choose a specific audience and focus your message.
Episode timings 00:00
Introduction and today's Ask Brian question 00:16 – The biggest positioning mistake personal trainers make 00:37 – Why your client should be the hero of the story 01:16 – Be Dumbledore, not Harry Potter: positioning yourself as the guide 01:44 – What your last 10 social media posts reveal 02:42 – The three content types: attraction, nurture and conversion 03:29 – The shotgun versus sniper approach to social media platforms 03:49 – Creating valuable content for people discovering you for the first time 05:20 – Strong hooks, useful content and demonstrating expertise 06:40 – How nurture content builds trust 06:55 – Why you should give people the "what," not the complete "how" 08:30 – Conversion content and presenting your coaching offer 08:36 – Three questions for auditing your current content strategy 08:57 – Why asking for the sale too early limits growth 09:22 – The last-10-posts test: does your page offer immediate value? 09:51 – "Riches in the niches": why specificity helps you stand out 10:20 – Building a consistent mix of Reels and carousel posts 10:53 – How to make the social media algorithm work for you
*Work with Brian * Business mentorship — The Circle: https://briankeane.com/online-mastermind Follow Brian and submit your question for a future Ask Brian episode:   / brian_keane_fitness