Build Without Breaking - With Brian Keane

You're not stuck because you're lazy.
You're not stuck because you don't know enough.
You're not stuck because the market is too competitive.
You're stuck because you keep doing the same things that got you to this level — and expecting them to take you to the next one. In this podcast, I break down the real reason most online coaches plateau at the same revenue level for years, and the specific shifts that actually break through it. If you're a coach or online business owner ready to stop guessing and start scaling with a proven framework, join The Circle — my community for coaches and online business owners building sustainable, profitable businesses.
https://briankeane.com/mastermind/
Watch the full video on YouTube: https://www.youtube.com/watch?v=mfr_CsVrO_E&t=9s

Michelle is a licensed therapist, integrated life coach, author and speaker.
She is also the host of the Podcast The Adult Chair Podcast where she helps people to become emotionally healthy adults.
The Adult Chair model is an integrated approach that will help you recognize how all of your life experiences have shaped you — and then use that awareness to regain control, discover your most authentic self and transform your life!
By looking at all of the parts that make up who we are today, we are able to gain greater awareness of why we do what we do, identify conscious and unconscious wounds that hold us back and transform the way these wounds
Today's episode is part of the 'best of' podcast series and first aired 31st July 2023.
Shownotes:
Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching
Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

Everyone tells you to post more and stay consistent, but more content isn't a strategy, and it's why most coaches and online business owners are stuck.
In this podcast I break down the exact content strategy I use to grow my own business and teach inside The Circle: get ruthlessly clear on who you're talking to, create content across three levels, and pick one platform to go deep on before you expand.
Apply for The Circle - Group Mentorship: https://briankeane.com/mastermind/
Watch the full video on YouTube: https://www.youtube.com/watch?v=cxUsSeQtxiI&t=36s

Today's solo podcast goes through my most recent 100-mile race in Nevada.
The Jackpot 100 is a 2.5-mile loop repeated 40 times for a total of 100 miles.
It took me 26 hours and 31 minutes to complete.
In today's podcast, I go through my training and diet over the past several months, the actual event itself and everything I learnt during and after the ultra marathon.
 
Today's episode is part of the 'best of' podcast series and first aired 2nd March 2020.
Shownotes:
Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching
Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

My recent appearance with Eric Malzone on the Future of Fitness Podcast.
You can subscribe to his show here https://futureoffitness.co/episodes
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Brian Keane has built a fitness empire that most coaches only dream about — four bestselling books, over 580 podcast episodes, a top 0.5% global podcast, and more than a thousand coaches trained through his mentorship programs. But before any of that, he was a primary school teacher who realized twenty minutes into his first day that he'd climbed the wrong ladder entirely. In this conversation, Brian breaks down exactly how fitness entrepreneurs, gym owners, and online coaches can stay relevant — and even thrive — as tools like ChatGPT and Claude start answering the same questions clients used to pay for. He walks through his SCALE framework for building an unshakeable personal brand, why chasing universal likability is killing more coaching businesses than AI ever will, and the wild story of how a plane ride home from an ayahuasca retreat turned into a 16-hour writing session that became his most recent book.
Key Takeaways:
🪜 Why Brian walked away from a stable teaching career the moment he realized "the ladder was against the wrong wall" 🤖 The exact reason you can't out-compete ChatGPT or Claude on results — and what to sell instead 🎯 Brian's SCALE framework (Storytelling, Core Offer, Amplify, Leverage, Evolve) for building a business AI can't copy 🥃 Why being "someone's shot of whiskey" beats trying to be everyone's cup of tea in coaching and branding 📈 The real reason his Fitness Business Podcast pre-qualifies clients before they ever book a call 🔥 The Facebook post he almost didn't share — and why it became the most-quoted line in his bestselling book 🌿 How a 3-night ayahuasca retreat led to writing an entire book in a single 16-hour flow state 🤝 Why "authentic connection" — not AI — is what actually keeps Brian up at night in this industry 💡 The one question his mum asked him that changed the entire trajectory of his career