What exactly should I be selling? Defining your offer suite (Back to Basics Month)
This month is Back to Basics month on The Business of Executive Coaching. We’re diving into the core components that make your coaching business sustainable and scalable. Whether you’re just starting out or refining your existing strategy, this month’s episodes are packed with insights to bring clarity and direction.
If you’re curious about how the Corporate to Coach Accelerator could help you build a business model that feels aligned and profitable, book a strategy call with me. Mention this podcast, and you’ll receive a 13th month of membership at no additional cost.
This episode is all about building an offer suite that works for you—not just in theory, but in real life. Many coaches struggle with how to structure their services and end up feeling stuck between too many options or not enough. This episode will help you simplify and strengthen your offer structure.
Here’s what I cover:
It’s more than coaching - Why the most successful coaches offer more than coaching!
The purpose of your offer suite – Why your offer suite isn’t just a list of products or services, but a strategic roadmap for client engagement and business growth.
Offer relevance - Why it is important that your offer solves a real problem for your ideal clients.
Coaching adjacent offers - The power of offers that support each other by building credibility with the same decision makers.
By the end of this episode, you’ll have a clear understanding of what your offer suite should be doing for you—and how to shape it so that it supports both your clients’ journey and your business goals.
I’m currently offering strategy calls for coaches who want to refine or restructure their offer suite. If you want to build a more focused, more effective coaching business, I’d love to help you explore the possibilities. Book your call here.📩 Let me know your thoughts on this episode! Reach out to me on LinkedIn or drop me a message—I'd love to hear how you're thinking about your offers.
See you in the next episode!
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27:52
To niche or not to niche - defining your ideal clients (Back to Basics Month!)
This month is Back to Basics month on The Business of Executive Coaching. This month we are covering some of the fundamentals of coaching business. You might be working through these concepts for the first time, or you might need to revisit. Whatever stage of business you are in, there is something here for you.
If you’d like to discuss your business and whether the Corporate to Coach Accelerator could be a good fit for you, book a strategy call with me! If you choose to join, just mention this podcast and you will receive a 13th month of membership for no additional cost.
This episode is all about the critically important task of defining your idea clients. Sounds like a simple task right? Chances are though that you’ve found it harder than expected. I discuss the challenges coaches face with this task—especially when traditional advice about narrowing down feels restrictive rather than empowering.
Here’s what I cover:
The pressure to niche down – Why the advice to "narrow your niche" often creates more stress than clarity for many coaches.
The danger of over-defining – How getting too specific can sometimes limit your opportunities rather than enhance them.
A different approach to niching – Reframing the way you think about your ideal clients to allow for both focus and flexibility.
Practical self-coaching strategies – How to move past confusion and make strategic decisions about your coaching business.
Trusting the evolution of your business – Understanding that your ideal clients will refine itself naturally over time as you gain more experience.
By the end of this episode, you’ll have a fresh perspective on figuring out your ideal clients that feels aligned with your skills, interests, and long-term goals—without the pressure to fit into a rigid framework.
As I mentioned, I’m currently offering strategy calls for coaches who want to gain clarity on their ideal clients without feeling stuck in over-analysis. If you’re ready to move forward with confidence, let’s chat about how I can help.
Book a call now!
📩 I’d love to hear your thoughts on this episode! Connect with me on LinkedIn and let’s continue the conversation.
Looking forward to next time!
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16:37
Self coaching for moments when visibility feels hard
In this episode of The Business of Executive Coaching, I explore the mindset shifts needed to show up confidently in your coaching business—especially when it comes to marketing, social media, and putting yourself out there.
Many coaches hesitate to be visible - largely due to an avalanche of automatic negative thoughts, fears of judgment, and self-doubt. This episode breaks down how you can coach yourself to shift from self-criticism to a mindset that enhances your performance and confidence.
Here’s what I cover:
Identifying your ANTs – The common negative thoughts that hold coaches back from posting on LinkedIn, sharing photos, or reaching out to potential clients.
Understanding the emotional impact – How these thoughts create fear, shame, and avoidance, leading to procrastination and inaction.
The ANTS to PETs method – I share a simple but powerful technique from Suzy Green to replace automatic negative thoughts with performance-enhancing thoughts - check out her book The Positivity Prescription here for even more info
Practical mindset shifts – Reframing your approach to visibility so that it aligns with your values, builds trust, and supports business growth.
Daily mindset practice – A five-minute exercise to consistently shift your thinking and build confidence in marketing your coaching business.
By the end of this episode, you will have a quick self coaching strategy to overcome hesitation, show up authentically, and create a sustainable approach to visibility.
I have a few slots available this week to connect with coaches who want to secure their next ten corporate coaching clients—without an overwhelming marketing workload. If that sounds like you, let us have a chat about how I can help.
Book your free strategy call here.
And I would love to hear your thoughts on this episode! Connect with me on LinkedIn and let’s continue the conversation.
Looking forward to next time.
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13:26
Work Smarter, Not Harder – Using leverage in your coaching business
In this episode of The Business of Executive Coaching, I explore the power of leverage—how to strategically use your time and energy for maximum impact in your coaching business.
Many executive coaches struggle with balancing various tasks, from client acquisition to marketing, admin work, and personal development. This episode dives into how you can identify high-leverage activities that drive results while eliminating time-wasting tasks.
Here’s what I cover:
✨ What leverage really means – Understanding how to make your time work smarter, not harder.
✨ High vs. Low leverage activities – How to identify tasks that move the needle in your business and cut out unnecessary busywork.
✨ Guardrails for Decision-Making – Why setting clear boundaries and making strategic decisions once can save time and reduce overthinking.
✨ The power of processes – How building simple systems can reduce stress, improve efficiency, and help scale your coaching business.
✨ Content strategy for maximum reach – A framework for repurposing content across platforms to extend its lifespan and effectiveness.
By the end of this episode, you’ll have some practical ideas on how to optimise your time, focus on high-impact activities, and structure your coaching business for long-term sustainability.
Work With Me I have opened up time slots in the coming weeks to connect with listeners. Whether you want to discuss your business priorities or explore if The Corporate to Coach Accelerator is the right fit for you, I’d love to have a chat!
📅 Book your free strategy call here
I’d love to hear your thoughts on this episode! Connect with me on LinkedIn and let’s continue the conversation.
Looking forward to next time!
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23:01
Decoding social media strategy for executive coaches with Dani Schiess
In today’s episode, I had the pleasure of speaking with Dani Schiess. Dani is an executive coach with a wealth of experience in operations leadership and social media management. But her true passion lies in coaching and mentoring—particularly supporting women through her mentorship program.
We get into the nitty-gritty of branding and marketing for executive coaches, covering everything from defining your brand and establishing a clear online presence to selecting the right social media platforms. Dani explains the difference between brand and branding, why knowing your core values is essential, and how to attract the right clients with an intentional approach to content creation.
In this episode, we cover: ✅ The key elements of a strong executive coaching brand ✅ How to identify your target audience and why it matters ✅ The role of content pillars in maintaining consistency online ✅ Choosing the right social media platform for your coaching business ✅ When and how to outsource social media management effectively
Dani shares practical, actionable strategies that will help you approach social media with more confidence and clarity. Whether you’re just starting out or refining your strategy, this episode is packed with insights to help you build a sustainable and professional online presence.
Connect with Dani:
Dani’s Website
Dani’s Booking link
The agency Dani mentioned that offers social media management intensives is Coastal Collective Marketing
Want to grow your coaching business?
Book a call with me here to see how I can support your coaching business.
Learn more about the Corporate to Coach Accelerator and how we support executive coaches in growing their businesses.
Connect with me on LinkedIn
For more resources and to connect with me, head to elliescarf.com. See you next time!
The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque.
Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context.
Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!
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