The Business of Executive Coaching

Every now and then, I like to gather a selection of questions I’ve been asked and share an ‘ask me anything’ style episode. So buckle in while I talk through the issues that are on your mind.

In this episode specifically we are looking at some fundamental topics.

We dive into a challenge almost every coach will have to grapple with - namely, how to approach outreach when it feels awkward, including practical strategies to build consistency and realistic expectations around what actually converts. I was also asked how best to share our corporate work (such as testimonials and success stories) in a way that builds credibility without feeling braggy.

And I’ve been asked this one quite a few times - what is the difference between legal contracts and coaching contracts in organisational coaching work?

The last topic I cover is a conversation about visibility, including having professional photos taken and why they might help in more ways than having a bank of images for websites and socials!

If you have a question you’d like to answer in my next AMA episode, please do get in touch on LinkedIn or drop me an email!

If you’d like deeper support building a sustainable coaching business with more corporate clients, you can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether it’s the right fit for you.

I’d also love to hear what resonated most from this Q&A episode, so connect with me on LinkedIn and let me know your biggest takeaway.

In this episode, I’m unpacking the subconscious expectation many coaches have, that our business should deliver not just income and meaning, but also excitement and novelty.

The challenge is that when we start chasing dopamine through new ideas, offers, or strategies, we often lose consistency with the fundamentals that actually grow a coaching business.Things like outreach,conversations, and showing up visibly over time may not always feel exciting, but they are what support sustainable success.

If you’ve noticed yourself getting pulled towards the next shiny idea, this episode will help you rethink what your business is really all about, and how to create your excitement outside of it.

If you’d like support building a consistent, sustainable coaching business with more corporate clients, you can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether it’s the right fit for you.

I’d also love to hear if novelty seeking is a pattern for you, so connect with me on LinkedIn and let me know where you stand!

In this episode, I’m touching on a new challenge that those of us with a presence on LinkedIn are experiencing. We have all loved the potential upsides of AI, but if you are like me you have started to feel uncomfortable with AI taking over your voice, and realised that it is very difficult to take it to a level that feels sufficiently human and that captures your way of expressing yourself. So today I’m exploring how you can use AI in your content without losing your voice or your connection with the people you want to reach.

If you’ve been unsure how to use AI without sounding it eroding your credibility and your connection, this episode will help you rethink how you work with it so your content still sounds like you.

If you’d like to talk about how content fits into the growth of your coaching business, you can learn more at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether the Corporate to Coach Accelerator is the right fit for you. You can also connect with me on LinkedIn. I’d love to hear what stood out for you from this episode.

In this episode, I’m exploring outsourcing and how it can be a strategic lever for executive and leadership coaches.

Outsourcing can free up time, energy and mental bandwidth, both at work and at home. This can include a huge range of tasks, from household tasks to admin, bookkeeping, marketing support and smart systems in your business. I also share some less obvious ways to outsource, including accountability, discipline and decision-making, and how outsourcing to acquire the right tools and support can speed up your learning curve.

If you’ve been feeling stretched or overloaded, this episode will help you rethink outsourcing and focus on what matters most.

If you’d like support to build momentum with corporate clients, let’s explore whether the Corporate to Coach Accelerator is the right fit for you. Learn more at elliescarf.com/cca and book a call at elliescarf.com/bookacall. You can also connect with me on LinkedIn. I’d love to hear what stood out for you from this episode.

As the year gets properly underway, this episode is all about Follow Up, and why it’s probably the most strategic task that you can prioritise at this time of year.

Listen in for practical ideas for who to follow up and lots of ideas of how to do it. From checking in on conversations that turned cold, to responding to organisational change, sharing insights, flagging capacity and price increases, if you focus on keeping follow up relevant and grounded in real conversations you’ve already had you can’t go wrong.

If you’ve invested time in meetings, proposals or coffees over the past year and feel some opportunities quietly slipped away, this episode will help you reset and build momentum for the year ahead.

If you’d like support to build consistent momentum with corporate clients, let’s discuss whether the Corporate to Coach Accelerator is the right fit for you. Learn more at elliescarf.com/cca and book a call at elliescarf.com/bookacall. You can also connect with me on LinkedIn. I’d love to hear what stood out for you from this episode.