This episode is for you if you're trying to figure out how or if to use AI when building your personal brand. It's also for you if you're in a workplace that is holding you back and we discuss ways you can get out of your employment bubble and start building your own personal brand. The future of your work will depend on it.
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In this engaging podcast episode, the host introduces Petra Zinc, a brand and business growth strategist, keynote speaker, and author. Petra specializes in helping executives and founders turn their expertise into authority assets that scale. The conversation delves into Petra's career journey, the importance of seizing 'sliding door' moments, and the evolving landscape of AI and its impact on work. Petra shares insights on the necessity of building a personal brand and using AI tools ethically. The discussion highlights the importance of agency, skill development, and the value of authenticity in personal and professional branding. The episode also addresses the challenges and opportunities presented by AI in the job market and offers practical advice for professionals at all levels to stay relevant and indispensable.
00:00 Introduction to Petra Zinc00:56 Acknowledging Traditional Owners01:33 Reconnecting After Years02:49 Career Shifts and Sliding Door Moments06:44 The Importance of Human Connection in Storytelling09:31 Embracing AI in Branding and Marketing13:35 The Essence of Brand Promise19:52 Adapting to Market Changes20:46 Overcoming AI Fears and Ethical Considerations22:35 Concerns About the Labor Market23:24 The Role of AI in Workflows24:08 Challenges in Education and Skill Development27:21 The Importance of Mindset and Agency31:22 Building Authority and IP37:16 Encouragement for Side Hustles39:27 Final Thoughts and Key Advice
You can find Petra's podcast here - https://www.impaccct.com/trusted-authority-the-podcast
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18. Bringing YOU into your celebrations: With pickleball, pottery and photography
I challenge you to rethink how you create events and experiences for your audience. Currently, people are eager for in-person connections and engaging interactions.
I recall a conversation with someone celebrating both a milestone birthday and their company's anniversary. My advice was to separate the two events to focus on different audiences.
This person's business celebration, for instance, could be transformed into a memorable experience by leveraging their passion for photography and empowerment coaching. Instead of a typical cocktail party, imagine a warehouse transformed into a photographic exhibition using projectors to display stunning images and client stories.
This approach immerses attendees in your world, creating a lasting impact. I encourage you to think creatively about incorporating your personal passions into your events. Whether it's hosting a corporate event on a pickleball court or including pottery wheels for guests to try, these unique elements make your events stand out and be talked about long after they’re over.
Share your creative ideas with me on social media; let’s inspire each other to create unforgettable experiences.
00:00 Introduction: Shaking Up Your Creative Process00:14 The Importance of In-Person Connections01:09 A Story of Milestone Celebrations02:30 Creating Events Around Your Passions03:32 Innovative Event Ideas09:07 Making Your Event Memorable10:54 Challenge: Bringing Personal Passions to Events11:24 Conclusion and Call to Action
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17. Papering the Room: How to Fill Seats Without Losing Trust
When ticket sales fall short, giving seats away can feel like the only option. But done badly, it risks alienating your paying guests. In this episode, I share stories and strategies for papering the room in ways that protect trust and enhance the event experience.
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16. Marketing your Event with Enthusiasm
Balancing Authenticity and Professionalism: Effective Event Marketing Tips In this episode, we explore the fine line between being authentic and overly transparent in event marketing. Learn why sharing too much of your struggles and behind-the-scenes planning might actually harm your event's image and deter potential participants. Discover actionable insights on maintaining an appealing persona, leveraging excitement, and following successful marketing structures to boost attendance. If you're organizing an event and want to ensure your promotion strategy is both real and compelling, this video is for you. 00:00 Introduction: Are You Sharing Too Much? 00:29 The Impact of Over-Sharing 01:23 Behind the Scenes: A Double-Edged Sword 02:38 Lessons from Personal Experiences 03:41 Effective Event Marketing Strategies 06:13 Mindset and Messaging 07:06 Building Excitement and Value 09:05 Conclusion and Final Tips
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15: Branding your event and why it should be different
Crafting Cohesive Event Branding with Amber Chalus: The Power of Canva Templates
In this insightful episode of the Event Show, we welcome Amber Chalus, founder of Biz Sister, to discuss the importance of consistency in event branding. Amber, a self-taught graphic designer and digital marketer, shares her journey from being a yoga teacher and holistic life coach to creating exclusive Canva templates for entrepreneurs.
The conversation explores how consistency in branding, from social media posts to website design, can enhance event delivery and create a cohesive experience for attendees. Amber also provides practical tips on using her Canva templates for various event-related tasks, including promoting events, creating lead magnets, and maintaining a seamless brand experience.
Additionally, the episode delves into how to build and sustain an active online community and the importance of learning through doing. The podcast wraps up with an inspiring discussion about the transformative power of in-person events and Amber's upcoming business plans.
To explore BizSister templates go to https://www.bizsister.com/
00:00 Welcome and Introduction to Amber Chaus00:41 Amber Chaus' Background and Journey01:56 The Importance of Branding in Events04:26 Interview with Amber Chaus Begins05:39 The Impact of COVID on BizSister08:06 Online Education and Event Planning09:57 Challenges and Strategies for Online Events15:15 The Value of Templates in Event Planning26:38 Building and Maintaining a Community47:15 Using Canva for Event Promotion47:51 The Importance of Consistent Branding48:59 Challenges of Event Planning52:16 Learning Through Experience54:16 Creating and Selling Templates57:14 Marketing and Event Planning01:01:38 The Value of Testing and Feedback01:09:43 Personal Stories and Experiences01:17:50 Future Plans and Final Thoughts
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