Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.
In this episode, we're joined by Amoya Shante, the creator of the Law of Delusion, who found herself hitting a wall after building a 6-figure business on energetics alone. Despite her success, she was caught in a cycle of overworking and tearing down offers, acting as the primary bottleneck in a business that felt more like a high-stakes hobby than a scalable machine.
Amoya reveals the strategic pivot that led to a 145 percent revenue jump while allowing her to step into a rest-first lifestyle. We dive into the unique mechanics of her Paid Challenge Model, the psychological tactics she uses to turn low-ticket buyers into high-level mastermind students, and the identity shift required to stop making decisions based on where you are and start leading from where you're going!
This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens.
James's biggest free training of the year is right around the corner… The Business Breakthrough Experience.
And in the weeks leading up to it, we're creating even more opportunities for you to get the coaching, clarity, and momentum your business truly deserves.
Starting this June, we're hosting a special series of live panels featuring incredible Digital CEOs—like Amoya—who are in it, doing it, and ready to share what's actually working right now.
These aren't just sit-back-and-watch sessions…
You'll be able to join us live on Zoom, ask your questions, and get real-time coaching from experts who have been exactly where you are.
And the best way to make sure you don't miss a single one?
Join the Business By Design Priority Waitlist.
When you're on the waitlist, you'll be the first to know about every panel, every opportunity to get coached, and every new Wednesday Weekly Win episode—so you can stay inspired, take action, and keep moving forward.
👉 Join the waitlist here: www.businessbydesign.net
And be sure to tune in every Wednesday for another Digital CEO success story.
Because who knows…
By this time next year, we might just be sharing your story next.
Want to go even deeper? Come hang out with me for a free Breakthrough Coaching session! I'll be sharing the exact exercises and audits you can use to coach yourself, and I'll even be bringing people on live to work through their biggest bottlenecks in real time. It's totally free to join, just head over to www.jameswedmore.com/breakthrough to check the session times and register to grab your spot.
Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jenniwedmore and @amoyashante. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones.
In this episode you'll hear:
Why feeling drained by your offer is often a lack of structure, not a loss of passion
The challenge launch pivot Amoya made and how shifting to a structured launch framework transformed her business from a "mess" to a machine
A look at the tangible results she obtained by "rinsing and repeating" the same offers using proven data
Why Amoya uses audio-based challenges to create a high-engagement, "delusionally delicious" experience
How she introduces her mastermind and big-ticket offers through intimate Telegram conversations
Why the key to multiple 6-figures in business is operating from the identity of the person who is already there
For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/825
New Zealand