The Flower Files: The Wildly Native Podcast

Most people never see the system behind a bouquet, which is exactly why local flowers can feel “impossible” to source. In this episode, I sit down with Ellen Frost of Local Color Flowers to unpack how she built a regional wholesale hub that connects growers and florists, proving American-grown flowers can compete when logistics and education align. We explore how an industry shaped by imports lost its sense of seasonality and what it takes to rebuild it.
From weekly buying rhythms and post-harvest standards to what “local” really looks like in practice, this conversation brings clarity to the flower shop supply chain. Ellen also shares her foundational design framework and a bigger vision for regional collaboration that supports both farmers and florists. If you’re ready to source, design, or grow with more intention, this episode offers a grounded, insider perspective on what’s possible in the cut flower industry.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

Spring hits and suddenly we want to cut everything down and make the garden look “done”—but that’s often how plants get damaged, pollinator habitat disappears, and weeds take over. In this episode, we take a smarter approach to spring cleanup, grounded in one simple truth: not everything that looks dead is dead, and timing matters more than tidiness. You’ll learn what to cut now, what to compost, and when disease means removal—not recycling.
We also focus on what to leave, from hollow stems that shelter native bees to leaf litter that feeds your soil and holds moisture. With practical timing tips like the 50-degree rule and a simple, step-by-step cleanup strategy, you’ll build a healthier, more resilient garden without the overwhelm. If you want stronger blooms and a system that works with nature, this episode will shift how you see spring.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

Most shoppers don’t walk into a farmers market planning to buy flowers—and that’s exactly why your booth matters more than you think. In this episode, we break down what actually makes people stop, look, and buy, with practical strategies that cut through the noise of a busy market. From layout and product grouping to signage and pricing, we show how to create a booth that feels clear, magnetic, and easy to shop.
We also get into the human side of selling—your presence, your energy, and how small interactions shape buying decisions. You’ll learn simple, low-pressure ways to guide customers, reduce overwhelm, and turn browsers into buyers without feeling pushy. If you want a booth people remember (and return to), this episode gives you a plan that works in the real world.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

Farmers markets look like pure community—until you start selling. In this episode, we pull back the curtain on the unspoken rules, quiet competition, and real dynamics vendors navigate each week, especially for flower farmers and florists who thought the job was simply growing beautiful blooms. From booth placement and category limits to the tension that starts when customers compare a $30 bouquet to an $18 one, we talk honestly about how to hold your value without racing to the bottom.
We also dig into the relationships that truly shape your market experience—from building trust with market managers to navigating copycats, comparison, and vendor gossip. With practical strategies and real farm perspective, we share how consistency, creativity, and clear systems keep your brand stronger than any trend or tension. If you’ve ever left the market feeling proud, exhausted, or both, this conversation will feel like the vendor chat you wish happened sooner.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

Soil test results can feel like a page of random numbers—and too often they lead to guesswork or overcorrecting. In this episode, I walk you through what a soil test actually tells you (and what it doesn’t), so you can turn those results into smart, balanced decisions that improve growth, stem quality, yield, and vase life. From pH and nutrient roles to the common mistake of treating recommendations like a recipe, we bring clarity to what really matters.
We also go beyond the lab report into what your soil is actually doing—structure, drainage, compaction, and microbial life—and why those pieces often explain disappointing results despite “good numbers.” You’ll learn simple, real-world tests and a step-by-step approach to improving your soil over time, without overwhelm. If you’re ready to stop chasing fixes and start building soil that works with you, this episode gives you the roadmap.
The Flower Files Podcast Instagram 🌿
https://www.instagram.com/the.flowerfilespodcast
Wildly Native Flower Farm Instagram 🌸
https://www.instagram.com/wildlynativeflowerfarm
Find more of everything on our website!!
https://wildlynativeflowerfarm.com/
Grab a copy of our latest guide - The Garden Planning Guide 🪴
https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1
Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻
https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1