If your bookings come in waves — busy one month, crickets the next — this episode is your wake-up call.In this power-packed conversation, Jeanine McLeod, Steve Saporito, and Jonathan Ryle break down exactly what your marketing mix should look like as a professional photographer in 2025. From phone calls that lead to instant rebookings to the referral systems and social media strategies that actually drive revenue, this is your blueprint for consistent, sustainable bookings — without burning out or relying on just one source of leads.Whether you’re shooting solo or running a full studio, this episode will help you fill your calendar, strengthen client loyalty, and finally end the feast-or-famine cycle.Key HighlightsThe #1 mistake photographers make that keeps them stuck in the “busy or broke” cycle.How to build a marketing mix that doesn’t collapse when Facebook ads slow down.Why loving on your existing clients will always outperform chasing new leads.Jeanine’s daily 2-hour marketing routine that keeps her studio fully booked.The real secret to referrals: how to create experiences clients want to share.Steve’s easy win strategy for confident selling and quick rebookings.How to balance organic and paid marketing for long-term success.The mindset shift that transforms leads into loyal, high-value clients.Listen if you want to...Build a steady stream of clients without burnout.Learn how to turn existing clients into repeat bookings and referral machines.Create a marketing system that works even when you’re busy shooting.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.
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35:15
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35:15
3 Ways To Get Bookings Quickly
Tired of scrambling for new leads every month? In this episode of The Difference Maker Revolution Podcast, Steve, Ronan, Jeanine, and Jonathan reveal practical, proven ways to fill your calendar fast — using the clients you already have.From creating loyal “clients for life” to mastering the art of the personal phone call, this conversation is packed with real-world strategies to increase your bookings, strengthen relationships, and boost profits — all without spending a cent on ads.If you’ve ever thought, “I need more clients,” this episode will make you think again.Key HighlightsWhy your best future clients are your past clients — and how to re-engage them authentically.The one phone call that can turn an empty slot into a booked session (no awkward sales pitch required).How to use birthdays, milestones, and “reasons to call” to drive repeat business.What to say when you pick up the phone — Jeanine shares her exact conversation script.Steve’s secret to filling cancellations fast with his simple “standby list” method.Networking that actually works: how to connect with people who want to refer you (without sounding desperate).Jonathan’s quick-fire ad strategy for photographers who need bookings this week.Listen if you want to…Stop chasing cold leads and start cultivating loyal clients.Learn how to grow your studio from repeat and referral business.Fill your calendar fast — even when cancellations hit.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.
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31:37
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31:37
Control the Controllables
Feeling overwhelmed by things you can’t change?As photographers and business owners, it’s easy to spiral when ad costs rise, social media is noisy, or outside drama creeps in. But the truth is, success comes from focusing on what you can control.In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine share powerful strategies to protect your mindset, cut out distractions, and take responsibility for what really drives your photography business forward.What You’ll Learn in Episode 145:Why obsessing over the news, politics, or competitors is draining your energy and how to stop.Simple systems to stay productive and avoid social media doom-scrolling.How to shift from “woe is me” to problem-solving mode when challenges hit your business.The role of mindset, gratitude, and meditation in staying grounded.Why keeping an open mind is essential for growth in photography and beyond.The one-liner that will change the way you approach your day: “You can control what you consume.”If you’re ready to stop being pulled off course by things outside your control and start focusing on the actions that truly move your photography business forward, this episode is a must-listen.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.
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32:40
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32:40
The Secret Sauce So You Can Define Your Success
Are you measuring your success by someone else’s numbers?Too many photographers fall into the comparison trap: chasing averages, sales, and trends that don’t reflect what they actually want from their business. In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine reveal the real “secret sauce” to defining success on your own terms.If you’ve ever wondered why your business feels out of alignment or why chasing other photographers’ results leaves you frustrated, this conversation is for you.Episode Highlights:Why average sales numbers don’t tell the whole story (and what you should measure instead).How to create a 5-year vision for your photography business that matches your lifestyle goals.The crucial difference between your what, how, and WHY and why money alone isn’t enough to sustain success.Practical steps to break big goals into achievable actions using the “12-week year” system.The role of accountability and community in keeping you on track and motivated.Whether you dream of scaling your studio or simply creating more freedom and fulfillment, this episode will help you redefine success and design a photography business that truly works for you.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.
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27:30
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27:30
Are You a 'Photographer’s Photographer'? If You Are, AI is About to Eat Your Lunch
AI isn’t coming for photography—it’s already here. And if your business is built on impressing other photographers instead of serving clients, you could be in serious trouble. In this thought-provoking episode, Ronan, Steve, Jeanine, and Jonathan pull no punches as they explore why being a “photographer’s photographer” is no longer enough—and what you must do to survive and thrive in the age of AI.What you’ll learn in this episode:Why clients don’t care about your technical perfection—and what they do care about.The story of Taylor Swift’s engagement photos and what it reveals about emotion vs. technique.How photographers accidentally create emotional impact (and how to do it intentionally).Why AI will replace technical photography—but can never replace human connection.How to future-proof your business by delivering experiences, not just images.If you’re relying on style, gear, or awards to set yourself apart, this episode is your wake-up call. 👉 Tune in now to discover how to stay relevant and build a business that truly matters.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.
Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.
Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.
New Zealand