The Difference Maker Revolution Podcast

2025 was a year of transformation—and the Difference Maker Revolution team is sharing the highlights that shaped it. From AI breakthroughs to hands-on workshops and personal milestones, discover how photographers are embracing change, attracting ideal clients, and taking their studios to the next level.In this episode, you’ll hear:How AI is helping photographers connect with their ideal clients and grow their studiosWhy “done-with-you” services are replacing traditional coaching for real implementationReal success stories from members achieving measurable resultsPersonal milestones that reshaped business perspectives and marketing strategiesWhat’s coming in 2026—and how to stay ahead in an evolving industryJoin the Difference Maker Revolution!The Difference Maker Revolution Podcast was created for photographers who want more than a business — they want impact, freedom, and fulfillment.We believe photography has the power to change lives, and that profit and purpose aren’t opposites — they’re partners. When they align, photographers unlock not just income, but influence and independence.Hosted by Steve Saporito, Ronan Ryle, Jonathan Ryle, and Jeanine McLeod, this show brings together decades of experience helping thousands of studios worldwide transform from surviving to thriving.Each episode dives deep into what really drives growth — not gimmicks or hacks, but the mindset, strategy, and systems that turn creativity into consistency and purpose into profit.You’ll hear real conversations with industry leaders, proven frameworks that work in any market, and honest stories from photographers who’ve built businesses that matter — without losing the heart that started it all.If you’re ready to grow, to lead, and to prove that you can build a photography business that’s both profitable and purposeful — welcome home.This is The Difference Maker Revolution

Valentine’s Day might be over on the calendar — but for smart photographers, it starts way earlier.In this episode, we break down why most photographers miss easy bookings, how existing clients are your most underused growth lever, and why event-based marketing creates stress unless you know how to use it properly.From client psychology and communication preferences to evergreen marketing, continuity, and even AI recommendations — this conversation challenges common assumptions and reframes how photographers should think about marketing, timing, and client relationships.If you want more repeat clients, less pressure, and smarter growth, this episode is required listening.Key HighlightsWhy Valentine’s Day marketing starts months before FebruaryThe belief that’s quietly blocking photographers from repeat bookingsWhy existing clients are easier, faster, and more profitable than new leadsThe truth about event-based marketing vs evergreen offersHow communication preferences can make or break client conversationsWhy photographers who deliver real experiences get clients coming back again and againHow continuity, recurring revenue, and AI recommendations are shaping the future of photography businessesJoin the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

In this special Christmas episode, Ronan, Janine, and Steve slow things down and talk about what this season really means—not just for their families, but for photographers everywhere. From Christmas Eve feasts and quirky traditions to childhood memories and the joy (and chaos) of shutting the studio doors for a few precious days, this episode is all about connection, nostalgia, and being present—everything photographers ask their clients to embrace, yet so often forget to give themselves.It’s a cosy, funny, real conversation about recharging, making memories, being human in your business, and leaning into the magic your clients feel this time of year. If you need permission to switch off, breathe, and enjoy the people who matter most, this is the episode to curl up with.Key HighlightsThe one time of year the entire photography world finally slows down—and why it matters for your creativity and mental health.How Janine shifted from “militant Christmas Eve commander” to intentional, slow, meaningful traditions… and why your clients crave the same energy.Why the small rituals—hot cocoa bars, new ornaments, matching PJs—are the things your children remember for life.Christmas around the world: Irish potatoes, Italian lasagna, Australian barbies, and flaming whiskey-soaked pudding.Why showing the human behind the business in your content is more important than ever (especially during the holidays).The honest truth: photographers give so much all year… but struggle to give themselves permission to rest.A reminder every photographer needs to hear: “The hardest person to celebrate is yourself.”Ronan, Steve, and Janine’s Christmas wish for every Difference Maker photographer—and a seasonal invitation to join the community.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

The world of photography marketing is shifting—fast. In this episode, Steve, Jeanine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing. As more people start asking ChatGPT for help—not Google—photographers who want to stay visible must adapt now.You’ll hear how AI is replacing traditional searches with smart, conversational recommendations that match people based on values, purpose, and emotional alignment—not style, props, or keywords. And you’ll discover why Difference Maker photographers are uniquely positioned to thrive in this new era, where authentic purpose and transformational experiences matter more than ever.If you’re a photographer who wants AI to recommend you first—to clients actively searching and to those who don’t even realize photography is the solution they need—this episode is your roadmap.Key HighlightsGoogle is declining. AI search is skyrocketing. And the way clients find photographers will never be the same.Why people trust AI recommendations more than Google—and sometimes more than themselves.The new reality: AI won’t match clients by “style”… it matches them by values, purpose, and transformation.How conversational websites and content can turn AI into your best referral source.The return of “referral marketing”—but now the referrer is AI.Why describing your purpose, your why, and your client’s transformation clearly is now more important than SEO.A live example: how Jeanine planned an entire New York trip using AI—without touching Google once.The painful truth: “photographer’s photographers” (focused on style, awards, and artistic ego) are the ones AI will leave behind.The A.I.D.O. framework for preparing your business for AI recommendations:A — Accuracy: perfect consistency across your digital footprintI — Intent: clarity of purpose and transformationD — Discoverability: emotional, conversational content AI can understandO — Optimisation: aligning everything across your brandHow AI will soon recommend photographers to people who aren’t even looking for photography—just solutions like confidence, connection, celebration, healing, or belonging.Why Difference Maker photographers, already trained in emotional storytelling and purpose-led marketing, are decades ahead of everyone else entering the AI era.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

This episode pulls back the curtain on the most powerful breakthroughs from our recent Effortless Sales workshop in Glasgow—and trust us, photographers walked out seeing their work (and their clients) in a completely new way.Steve, Ronan, and Jonathan break down the jaw-dropping moments that helped photographers realize why clients aren’t buying the photos they think matter…and what actually makes clients fall deeply in love with their images. From the emotional “why” behind every purchase to the overlooked details that turn a simple photo into a must-have piece of art, this conversation reveals the shifts that lead to consistent high-value sales without ever pushing or persuading.If you’ve ever wondered why some images resonate instantly—and others fall flat—this episode is your roadmap to photographing for clients, not for judges, peers, or your own artistic ego. And it might just be the mindset reset your business has been missing.Key HighlightsThe #1 workshop moment that blew everyone’s mind: why clients don’t fall in love with photos… they fall in love with what those photos mean.The “describe the photo” exercise that revealed why most photographers unknowingly present images clients can’t emotionally connect with.Why clients reject a photo at first glance—but then choose it as their favorite once it’s emotionally interpreted.The shocking truth about variety: photographers think it's outfit and backdrop changes… clients think it's emotional storytelling and meaning.How photographing for clients (not awards, judges, or the industry) unlocks effortless, pressure-free sales.Real examples from the workshop showing how most photographers accidentally create shoots with only 2–3 sellable images—without realizing it.The difference between a “photographer’s photographer” and a Difference Maker—and why one of them will be wiped out by AI.Why understanding a client’s deeper “why” and their unspoken emotional desires leads to consistent 4- and 5-figure orders.The moment attendees realized how much they needed to unlearn—and how quickly their sales potential expanded once they did.How photographing the subtle, meaningful elements (a squeeze, a glance, a gesture) can turn a simple portrait into a priceless memory worth thousands.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.