The Marketing Millennials

• 317 - How to Stand Out In A Regulated Space with Andrea Becker

  Healthcare is a HUGE industry. Marketing it is even bigger. How do you make sure it's effective? This episode’s guest, Andrea Becker, has seen it all during her 25 years in the healthcare marketing industry. And the KEY that hasn’t changed is trust. People’s health is no joke, and neither is access to care, information about symptoms, and tips and tricks. How can you build trust within your content? How do you make your content stand out amongst all the noise and (sometimes fake) information? Plus, the biggest challenge of healthcare marketing is that there’s SO much, including insurance companies and laws about advertising, that varies by area and even social media platform.  And, healthcare marketing is using AI to its benefit. But it’s nothing to freak out about; Andrea reveals nothing will ever really be fully automated in the industry.  If you’re a marketer who wants to learn more about the healthcare space and how it differs between generations, countries, and more, this is the episode for you.  Follow Andrea: LinkedIn: https://www.linkedin.com/in/andrealbecker Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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• SPECIAL SERIES: You’re Doing Merch and Swag Wrong | Bathroom Break #46 🚽

  Think about your company’s merch and swag bags. They could use a refresh, right? Who wants another mug with your logo or a battery pack that won’t charge anything? Jay reveals the biggest mistake when it comes to merch: contests. Why? You need to give people the perception that they actually have a chance to win the item.  Plus, Daniel talks about how your items need to BE creative if you want to be seen as a creative brand. If not, there’s a good chance it’ll end up being unmemorable and in a landfill somewhere.  This short ‘n sweet Bathroom Break is all about giveaways, fun little trinkets, and how you can get everyone excited about repping your brand. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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• 316 - 4 Pillars of a Known & Trusted Brand with Marcus Sheridan

  How do you create trust between your brand and its audience? How do you get people to truly know what you’re all about? Google something right now. What’s the first thing that pops up on the page? In the past, you’d say a website link or shopping suggestions. But now, you get AI summaries, suggestions, and more. We’ve got Marcus Sheridan to break down what’s happening and how SEO is transforming alongside AI capabilities. If your business is built on solely Google Ads and Google Search, it’s time to venture out and seek AI-focused strategies.  And, Marcus talks about the buyer's journey and how it’s evolving. Gone are the days of needing a quote and requesting via form. Instead, companies are realizing that being upfront and transparent about cost are doing much better than those who don’t—and it’s all a part of a customer-featured self service model.  Plus, how should companies measure and track success? The reality is that we can’t actually measure as accurately as we’d like to, BUT there’s so many ways to reframe success.  If you’re a marketer who wants to level up your brand’s AI game and keep up with what’s happening with the latest in UX/CX, this is the episode for you.  Follow Marcus: LinkedIn: https://www.linkedin.com/in/marcussheridan/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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• 315 - The Inside Scoop on LinkedIn Marketing with Alex Rynne, Senior Content Marketing Manager at LinkedIn

  We have an “in.” And she’s giving us the deets on everyone’s favorite platform, LinkedIn.  Unlike other platforms, LinkedIn is all about businesses, professionals, and industry information. So when all of these things come together, there’s so much to talk about. Alex Rynne, Senior Content Marketing Manager at LinkedIn, has seen it all in her 10+ years at the company. From profile faux pas to scaling B2B brands, she’s seen it ebb and flow. What are the mistakes that brands are making? Why should (or shouldn’t) a brand have a page? And, Alex shares that video is here to stay on LinkedIn. What kind of videos should be posted? What’s the general consensus on short form video? (Hint: LinkedIn will never be TikTok. And that’s perfectly fine.) Plus, what’s up with all the random commenting? Daniel and Alex share how commenting on others’ posts can really make a difference in engagement. If you’re a marketer who wants to grow your brand and create meaningful connections on LinkedIn, this is the episode for you.  Follow Alex: LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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• SPECIAL SERIES: LinkedIn’s Latest Changes | Bathroom Break #45 🚽

  LinkedIn made some changes. Have you noticed? Daniel and Jay are tackling Marketers’ favorite platform, LinkedIn. From new features on their newsletter capabilities to going deeper in email, there are little nooks and crannies to keep note of. How are these changes going to impact comment strategy? Are newsletter invitations to every connection actually hurting your newsletter? Plus, how do you take your TikTok brain and apply it to LinkedIn’s short form video feature? This short ‘n sweet Bathroom Break is all about hacking LinkedIn. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

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