The Best of Both Worlds: How PLG and SLG Win Together with Gaurav Agarwal and Kyle Coleman of ClickUp | Ep. 371
How do Product-Led Growth (PLG) and Sales-Led Growth (SLG) actually work together…instead of competing against each other?
In this Marketingland 2025 session, ClickUp’s COO Gaurav Agarwal and Global VP of Marketing Kyle Coleman break down why the “PLG vs. SLG” debate is a false dichotomy, and how the most successful companies blend both to drive real revenue impact.
From navigating budget decisions to building demand, delivering intuitive product experiences, and integrating AI in ways that actually help (instead of over-promising), they dig into the mechanics of modern growth engines. And, should incremental ROI really be your real north star?
If you're building, optimizing, or scaling a modern GTM engine, this conversation is for YOU.
Optimizely helps thousands of brands create, personalize, and optimize exceptional digital experiences. See how Optimizely Opal, our AI agent orchestration platform, automates real marketing work and helps teams scale their impact at https://www.optimizely.com/ai/?utm_campaign=PS-GL-11-2025-MARKETING-MILLENNIALS-PODCAST&utm_medium=cpc&utm_source=marketingmillennials&utm_content=opal-agent-orchestration
Follow Gaurav:
LinkedIn: https://www.linkedin.com/in/gauravragarwal/
Follow Kyle:
LinkedIn: https://www.linkedin.com/in/kyletcoleman/
Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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2026 Social Media Marketing Preview | Bathroom Break #84
Want to prepare for social in 2026 but have no clue where to start?
Daniel and Jay break down what they’ve learned about social in 2025 and what to anticipate in 2026. From jumps in AI to boosting posts, things are changing…and fast.
They explain:
> Why boosting “loser” organic posts may not be the push you think it is
> The power of hero images
> Why you need a commenting AND reply strategy
If you’re a Marketer planning for the upcoming year, this one’s for you. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
https://themarketingmillennials.com/
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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Growing an Engaged Audience of 600,000 on Social Media with Sophie Miller, Pretty Little Marketer (From Marketingland 2025) | Ep. 370
What really drives explosive organic audience growth in 2025: algorithms, content hacks, or something deeper?
From Marketingland 2025, Sophie Miller, founder of Pretty Little Marketer and the creator behind a 600,000-strong community across Instagram and LinkedIn, breaks down the visibility, shareability, and social SEO strategies behind her meteoric rise. Sophie shares the real story of how she went from overwhelmed university student to full-time creator with one of the most engaged marketing communities online.
She unpacks:
-The strategic “visibility opportunities” that fuel organic growth (and why it’s not about being everywhere)
-How to design content that gets shared — from emotional triggers to identity-based resonance
-Why social search and platform-specific SEO are becoming just as important as shares
-The role of “thin content,” clear bios, and frictionless profile design in converting discovery into follows
-How to use your existing audience to reach their audience — and build a community that sticks around for years
Whether you’re building a personal brand, growing a startup’s social presence, or trying to break through on saturated platforms, this conversation will challenge how you think about reach, retention, and what it truly takes to build a loyal audience from zero.
CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out.
Follow Sophie:
LinkedIn: https://www.linkedin.com/in/sophiealicemiller/
Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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28:25
Product vs. Performance: How Modern Brands Really Scale with Ari Murray and Stefani O'Sullivan (From Marketingland 2025) | Ep. 369
What really scales a modern brand: product or performance?
From Marketingland 2025, Ari Murray sits down with growth powerhouse Stefani O’Sullivan (STAUD, Savage X Fenty, Moda Operandi, Chanel) for a deep dive into how today’s most resilient brands actually grow. Stefani breaks down the truth behind two very different paths: Product-led growth (STAUD, RHODE, category disruptors) and Marketing-led growth (DTC engines powered by paid media).
They unpack:
> The real tradeoffs between product-first and performance-first models
> How product intuition, merchandising, and customer feedback shape long-term equity
> When to expand into CTV, OOH, retail media, and how to know it’s actually working
> Why consistency matters, but context matters more
Whether you’re leading a growth team, scaling your first brand, or rethinking how product and performance should truly work together, this conversation will challenge your assumptions…and reveal why the smartest path to scale might not be the one you expect.
CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers.
Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out.
Follow Ari:
LinkedIn: https://www.linkedin.com/in/arimurray/
Follow Stefani:
LinkedIn: https://www.linkedin.com/in/stefaniosullivan/
Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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A New Email Metric to Track in 2026 | Bathroom Break #83
Want more replies, but all you hear are crickets?
Daniel and Jay unpack one of the most slept-on tactics in email and social right now: getting your audience to reply to your campaigns. It’s simple, it’s human, and it’s about to blow up as AI makes responding at scale easier than ever.
They explain why reply-based engagement is becoming a cheat code for deliverability, how “just reply with a word” outperforms any form fill, and why adding Easter eggs or lightweight personal questions can instantly tell you who’s actually reading your emails.
They break down:
> The reply-rate signal that keeps you out of spam and in the inbox
> The Easter-egg trick that proves people read to the middle of your emails
> Why “reply with GUIDE” beats every landing page for conversions
If you’re a Marketer looking for an easy win to boost engagement, deliverability, and conversions before 2026, this one’s for you. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
https://themarketingmillennials.com/
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
If you want to be part of The Marketing Millennials community, join in the conversation.
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
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And if you love the show, tell a friend.
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