The Marketing Millennials

How do you land on a name when you're staring down fifty thousand options, and none of them feel right?

Katie Miserany, Chief Communications Officer and Global Head of Marketing at SurveyMonkey, just led the naming and go-to-market for Launchpad, SurveyMonkey's new suite of market research tools built for Marketers with zero research background. Katie joined the company on the communications side, worked her way up to Chief of Staff, and took over the newly combined Marketing and Communications function about a year ago.

And, Katie breaks down the six-step framework her team used to name Launchpad, why they started with a brief instead of a brainstorm, and how deciding who the product was NOT for (professional researchers who could build it themselves in SurveyMonkey) sharpened the name, the positioning, and the entire go-to-market. She also walks through how the internal debate between "SurveyMonkey Launch" and "SurveyMonkey Methods" got settled, not by whoever had the loudest opinion in the room, but by 4,500 survey responses.

Plus, Katie tells the story of SurveyMonkey's 2021 rebrand attempt, when the company tried to shake its "silly" name to look more enterprise ready, and why the new CEO reversed that decision in 2023 and leaned back into the brand equity everyone already knew. Her take: with buyers asking ChatGPT and Claude about you before they ever search your name, brand and storytelling matter more now, not less.

If you're a Marketer who's tired of guessing whether your next name, headline, or campaign will land, this is the episode for YOU.

Follow Katie:
LinkedIn: https://www.linkedin.com/in/katie-miserany/

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

AI is already reading your emails before your subscribers do, and if you're not writing for it, your message might not make it to the inbox at all.

Jay breaks down "live text," the actual HTML text in your email that AI tools like Gmail summaries and Microsoft Copilot scan to build inbox previews and rewrite preheaders. Copilot alone just hit 30 million paid users, up 10 million in a single month, so this isn't a niche problem. Jay's rule: the first 150 characters of your email need to carry your most important, most specific information (webinar details, offer terms, whatever the ask is) because that's the window AI summaries pull from. Images and JPEGs don't count, and alt text doesn't count as live text either, no matter what you've been told. He predicts that within six months, half of all preheaders will be AI generated instead of whatever Marketers actually wrote.

Daniel adds that the preheader isn't dead, it's just unreliable now. His fix: write your opening body copy so it echoes what you'd want the preheader to say, so if AI does pull from it, the message still lands the way you intended. He also flags that this isn't just an email problem. The same summarization behavior is starting to show up in text messages, and Marketers need to start thinking about how their SMS gets condensed too.

The bigger idea: the prettiest, most designed email templates are losing right now. If AI can't read the words inside your design, it doesn't matter how good it looks. Email Marketing is quietly reverting to a text-first format, closer to how it worked 10 to 15 years ago.

If you want your emails to survive the next wave of inbox AI, this is the episode for you.

Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:https://workweek.com/

Mark Jung, Founder at Known and LinkedIn growth expert, joins the podcast to break down how to win on LinkedIn in 2026, from the new positive-signal-only feed, the LLM-trained algorithm, to the bio changes nobody is talking about.

Listen to find out how your bio now matters more than your follower count, and how a brand-new creator with 50 followers can get the reach of someone with 50,000.

Plus, get the link, hook, and posting moves Mark and Daniel use, and what cohort seeding is (and why it's choosing who sees your content).

If your LinkedIn reach has dropped, your content performance feels inconsistent, or you're just tired of guessing what works, this episode is for you.

Follow the show and drop a rating if this one leveled up your LinkedIn. It helps more people find us.

[This episode originally aired in January 2026]

Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

A logo on a jersey doesn't cut it anymore. So, how do the best brands decide if a sports sponsorship deal is worth the money?

Daniel sits down with a panel that's seen every side of the deal: Sam Kilgore of Sponsor United, Marquise Watts (Who's worked with Under Armor, Adidas, & the Minnesota Timberwolves), Chris Lobono of Athlete Driven Worldwide, and Elliot Christiansen of Cleveland Construction.They get into why "the logo slap" is dying and what's replacing it, how brands move at the speed of culture (see Levi's cutout logo and the Heinz tape at the World Cup), and the real way to measure ROI when only 28% of fans can name a jersey patch.

Plus Marquise's rule for every deal he touches: all money ain't good money.If you're a Marketer who wants to make sponsorships actually pay off, this episode is for YOU.

Hit follow and leave us a rating if you're into it, it helps more Marketers find the show.

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

There's a way to pull the most viral posts in your niche in about 10 seconds. But a lot of Marketers don't know it exists.In this Bathroom Break, Jay and Daniel break down how to mine X (formerly Twitter) for viral content you can actually use. Daniel shares the exact Grok prompt he uses to surface trending posts from the last 48 hours. Jay walks through X's advanced search, and the "min_faves" trick that filters for only the posts hitting your engagement threshold. Then they go deeper: filtering by retweets, comments, date ranges, and media type to see exactly which hooks are landing.

Plus: a lost loafer mystery, a linen shirt betrayal, and Jay's full descent into his "embarrassing loser phase."If you're a Marketer who wants a repeatable way to find what content actually works, this episode is for YOU.Enjoying Bathroom Break? Follow the show and drop a review, Daniel reads every one and it makes his whole day.Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That

Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/