The Marketing Millennials

Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why.

Blake went from missionary work in Peru, to building a 400-rep door-to-door sales company, to helping founders scale. He breaks down what an "impossible goal "looks like for a Marketing team, and how to tell if you're the one slowing everything down.

Plus, where AI moves the needle (and where it's just building cool stuff nobody needs), and his answer to the one A player vs. twenty B players debate.

If you're a Marketer who wants to scale your channel without just throwing more budget at it, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Enjoyed this one? Hit follow and leave a rating. It helps more Marketers find the show, and it makes my day.

Follow Blake:

LinkedIn: https://www.linkedin.com/in/blake-erickson-756b54168/

Website: https://scaling.com

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: www.workweek.com

By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window.

Adam Marks, Sports Sales Director at SiriusXM Media, helps brands reach fans in high-attention moments AROUND the game: sports talk, podcasts, streaming, and live events. He’s a 14-year Pandora and SiriusXM vet, a proud (and lonely) Ravens fan, and once launched SiriusXM’s Masters program from his bedroom with a 103 fever.He explains why the best time to reach fans is Monday morning in the car, not Sunday on the couch. He also shares how brands without $50M for a league deal can still own an NFL season, and a story about a no-laptops brainstorm that turned one QSR into one of SiriusXM’s biggest advertisers.

If you’re a Marketer who wants in on big sports moments without a Super Bowl-sized budget, this episode is for YOU.

If you liked this one, hit follow and leave a quick rating. It helps more Marketers find the show.Own every listening moment with SiriusXM Media. As the access point to the most valuable audiences, we make it easy for advertisers to reach people across premium audio, creators, video, and live experiences—all through one connected ecosystem that’s built for scale, quality, and measurable results. Learn more about the largest addressable audio ecosystem at https://www.siriusxmmedia.com/danielFollow Adam: LinkedIn: https://www.linkedin.com/in/adammarks2/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: www.workweek.com

Pumping out AI-written filler content could be quietly tanking your site. Daniel explains Google’s new spam update, which flags websites full of low-quality AI content, and why a few strong pieces with real stats beat 200 keyword articles. Jay shares Ahrefs data showing that pages not updated in a year are two times less likely to be cited by AI, and that adding schema made no difference across 1,900 pages. He also explains why listicles are the format AI pulls from most.

AI search is acting like the 1995 internet right now: lazy, hungry for fresh content, and drawn to simple formats. If you’re a Marketer who wants to show up in AI answers without getting penalized by Google, this is the episode for YOU.

Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit: www.workweek.com

Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up.

Val got into Marketing because her writing set her apart, and she was an Unbounce customer at her last 3 companies before she ever worked there.

She and Daniel get into what Google's ad quality updates mean for your landing pages, and why changing even a single word per channel can pay off more than a full rebuild would.

Plus, the hill Val is willing to die on for every Marketing team (and why most companies won't pay for it).

If you're a Marketer who wants landing pages that convert, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

This episode originally aired October 29, 2025.

If this one saves you from running one more bad homepage ad, hit follow and leave a rating. It helps more Marketers find the show.

Follow Val:LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts.

To find out more, visit:www.workweek.com

If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing.

Stephanie helped build what social advertising looks like at Meta. Now she’s doing it again, on a platform where users spend almost 3 hours a day playing, building, and hanging out with friends.

She breaks down the 3 smartest ways brands can show up on Roblox, which 1 to test first, and why teams willing to hand creators the keys tend to win (surprise, surprise).

Plus, she tackles the safety question every Marketer (and parent) asks 1st, and how Fenty Beauty turned a Roblox experience into a product you can literally buy at Sephora.

If you’re a Marketer who wants to reach Gen Z where they’re spending their free time, this episode is for YOU.

Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/

Enjoying the pod? Hit follow and leave us a rating. It helps more Marketers find the show.

Follow Stephanie: LinkedIn: https://www.linkedin.com/in/stephanielatham/

Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com