The Marketing Millennials

How do you make plain water feel like a $300 fragrance?Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped selling zero sugar and zero calories and started selling to emotions.Plus the brand's first OnlyFans page, placements from Love Island to Esther Perel, and why building future demand beats chasing the sale in front of you. If you're a Marketer who wants to take a bolder brand swing, this episode is for YOU.Do yourself a favor and hit follow so you never miss an episode, and drop us a rating while you're at it. It genuinely helps.Follow Allison: LinkedIn: https://www.linkedin.com/in/allison-cullman-03829731/

Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Your best content ideas and warmest leads are already sitting in data you forgot you had.

Jay and Daniel break down "AI ingestion": feeding transcripts, LinkedIn exports, and CRM data into tools like Claude so your AI actually knows your business and stays up-to-date.

Daniel shares his exact prompt for turning one podcast transcript into clips, hooks, and subject lines that get watched past three seconds. Jay reveals the LinkedIn data trick that exports every connection, DM, and comment, then ranks who to reach out to first. Plus why your tools need an API connection or you'll fall behind.

If you're a Marketer who wants to squeeze more content and more leads out of data you already own, this episode is for YOU.

Enjoying Bathroom Break? Follow the show and drop us a rating, it genuinely helps more Marketers find us. Now go follow The Marketing Millennials.

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That

Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/

What if you managed AI agents like employees? Brandon Metcalf, CEO and Founder of Asymbl, built a hybrid workforce of humans and digital workers doing exactly that.Brandon talks to Daniel about how he treats AI agents like new hires, names and job descriptions included. Plus: the human SDR who got so good at managing an agent he got promoted to AE and closed 11 deals his first month. And how Asymbl hired 100 people in 100 days, out of 17,000 applications...with one single human recruiter.If you're a Marketer who wants to understand how AI agents and humans actually work together, this episode is for YOU.Enjoying the pod? Give us a follow and drop a rating, it helps more Marketers find the show.Follow Brandon: LinkedIn: https://www.linkedin.com/in/metcalf/Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most brands would kill for the loyalty Stretch Zone gets from members who show up two or three times a week…and it all started with a category that didn't exist yet.

Daniel sits down with Lindsey McFadden, CMO of Stretch Zone, to break down how she grew the brand from 60 locations to 425, with zero closures, ever. Lindsey walks through why "your first stretch is free" became the backbone of the entire acquisition strategy, and how you educate a market into a habit that didn't exist before you built it.

Lindsey shares how Stretch Zone keeps hundreds of franchise owners rowing in the same direction with playbooks so simple she calls them "Fisher Price easy," one page campaign briefs, and a real estate team that heat maps every territory before a franchise agreement is ever signed.

Plus, Lindsey explains why AI front desk agents are quietly failing her franchisees (one generated an ad with a leg bent completely backwards), and why her Marketing hill to die on is simple: AI's not gonna run your business for you.

If you want to understand how to scale a brand across hundreds of locations without losing what makes it work, this is the episode for you.

Follow Lindsey:
LinkedIn: linkedin.com/in/lindsey-mcfadden-mba

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Your subject lines might be too clean, too correct, and too polished to actually get opened.

Jay and Daniel go through their favorite subject line tactics, and most of them break every "best practice" rule you've ever heard. Daniel swears by emojis, unfinished sentences that trail off with ellipses, and odd numbers like 7, 9, or 13 instead of round ones. He also calls out his audience directly in the subject line ("For Marketers who...") and says it crushes every time he uses it.

Jay counters with what he calls "un-AI" subject lines: intentionally long subject lines (100+ characters) that fill the whole line and get cut off on purpose, ellipses at the start of a subject line instead of the end (a 15% lift in open rates), and skipping capitalization entirely. His logic: if AI would never suggest it, it probably stands out.

They also get into serialized numbering (numbering your newsletter editions so people notice when they miss one and go back to read it) and "vault content," repackaging your best existing content as a locked offer people have to unlock.

The bigger idea: the goal isn't to write a "correct" subject line, it's to write one that doesn't look like everyone else's. If it looks like AI could've written it, it probably won't get opened.

If you want subject line tactics that actually move open rates instead of just following best practices, this is the episode for YOU.

Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That

Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com