Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into you...
305 - Customer Acquisition Playbook for 2025 with Joey Steger, VP of Marketing & Ecom at Alen
What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year.
We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how much you’re spending in the middle and at the bottom. Everyone’s different, so you gotta see what percentages work best for your brand.
Plus, Joey shares why he uses a network of content creators and why they’re important: they know your product, your brand, and can produce something in a short period of time. All in all, it’s cost effective. But what type of campaign should you run? What does active consideration do in your audience’s minds?
And, we share a hard truth: you can’t win with just product attributes these days. So, what does it take to win people over?
If you’re looking to level up when it comes to funnel strategy, ROAS, and more, this is the episode for YOU.
Follow Joey:
LinkedIn: https://www.linkedin.com/in/joeysteger/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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44:38
304 - Guide to Athlete Marketing and Women’s Sports with 9-Time Water Ski Champion Elizabeth Montavon
It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started.
This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a story to tell. How do you leverage that in an authentic way?
And, athlete marketing isn’t all about fancy cars and the hottest clubs. For many athletes (especially women), being vulnerable and sharing realistic content is something that’s becoming more common. How can marketers help them grow their presence even further on social media?
Plus, Elizabeth shares some advice for parents with young female athletes.
If you’re a sports fan or if your Instagram following tab has a ton of athletes on it, this is the episode for YOU.
Follow Elizabeth:
LinkedIn: https://www.linkedin.com/in/elizabethmontavon/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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33:46
SPECIAL SERIES: Hot Take: Clickbait is… | Bathroom Break #38 🚽
Don’t believe the noise: clickbait is GOOD. At least, that’s what Daniel and Jay think.
Clickbait often has a bad rap, but it’s just a part of human nature: we want to read things that grab our attention. So, you should definitely lean into it, if you can. What are the best practices? What should you avoid? (Hint: avoid those RE: subject line emails)
And, we talk about how having a good hook in your latest LinkedIn video can make or break your engagement rate. Attention is currency and it’s time to stack it.
This short ‘n sweet Bathroom Break is all about getting your audience’s attention—without compromising quality. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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9:45
5 Tips for Buying and Implementing Marketing Tools (Solo Edition)
We’re back with another solo episode—and Daniel is here to give some tips about buying and implementing marketing tools.
As an ops person, you gotta know how to streamline your processes without compromising quality. How do you get your team onboard? Really, you should think about marketing the tool internally, so your teammates aren’t taken by surprise.
Plus, picking new tools can be a doozy, especially with all the options out there. Don’t get distracted by shiny features—what IS this product actually doing?
If you’re a marketer, an ops person, or a manager looking to update your tools this year, this is the episode for YOU.
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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8:02
SPECIAL SERIES: Marketing in January (Are you doing a Blue Monday campaign?) | Bathroom Break #37 🚽
Blue Monday—the third Monday of January, where people give up on resolutions—is coming. And it’s time to use it to your advantage.
Daniel and Jay talk about how holidays and “fake” holidays are often low hanging fruit when it comes to marketing campaigns, but they’re a great way to stay relevant in your customers’ minds. People are trying to better themselves and it’s time to deliver that relevant content.
Plus, Dry January doesn’t have to be sad—use it to your advantage, too.
This short ‘n sweet Bathroom Break is all about doing better this month. 🚽
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials