The Marketing Millennials

For years, Marketers have known newsletter advertising works…but proving it has been nearly impossible.

Daniel sits down with Adam Ryan, CEO of Workweek to discuss Workweek's new Partner Platform and why it could change how B2B marketers measure newsletter performance forever.

They break down why traditional metrics like opens and clicks are often misleading, how bot traffic has distorted reporting, and why many Marketers have been under-crediting newsletters for years. Adam explains how Workweek is connecting newsletter engagement directly to CRM systems, helping marketers finally see the impact newsletters have on pipeline, revenue, and account engagement.

And, a handful of decision-makers from the right accounts can be far more valuable than thousands of anonymous clicks. How can you make that happen right off the bat?

If you’re a Marketer who wants to learn more about ABM, brand marketing, creator-led advertising, attribution challenges, and why the future of B2B marketing is about knowing who engaged, this is the episode for you.  

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Adam:

LinkedIn: https://www.linkedin.com/in/adamtryan/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The future of Marketing? It starts with being social-first. 

In this special episode, Daniel sits down with Eric Stark, Co-founder of Slate and former NFL social media leader, to break down why every modern brand needs a social-first content strategy.

Eric shares his journey from managing digital and social content at the NFL and the San Francisco 49ers to building Slate,  a content creation platform designed specifically for social teams.

They dive into:

- Why social teams are becoming in-house media companies

- How organic social should validate paid marketing campaigns

- The rise of serialized content and creator-led brand marketing

And, the title of Social Media Manager is becoming outdated…they reveal what to use instead. 

This episode is packed with actionable insights for marketers, creators, and brand leaders looking to build content strategies that actually perform TODAY.

Slate is the one stop content creation platform for social media teams. With AI assisted video and image editing, branding, and collaboration all in one platform. No more switching between 10 different tools. Slate is built for how social teams actually work. Click here for more. 

Follow Eric:

LinkedIn: https://www.linkedin.com/in/ericdstark/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are your webinars actually driving pipeline or are you just checking a box?

Jay and Daniel break down the small mistakes that tank webinar performance and the easy fixes that make a real difference. 

Jay explains why a specific, curiosity-driven title beats a fluffy, descriptive one every time, and why two reminder emails on the day of your event is not too many. Daniel makes the case for serializing your webinars on a consistent schedule so your audience starts treating them like a show, not a one-off event. And, why do live attendees convert to pipeline at 400% higher rates than on-demand viewers? Jay gives an explanation. 

If you’re looking for quick ways to improve your webinars and live virtual events, this is the episode for YOU. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy. 

This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s Affiliate Marketing and Ecom team. When it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don’t lean heavily into loyalty and deals? 

And, Cricket debunks some misconceptions about the affiliate space. It’s more than just loyalty, it’s actually about brand awareness. Affiliates aren’t taking sales away from other channels. Where do they fit into the marketing funnel? 

Plus, Patagonia is more than just selling products, they’re aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to Marketing strategy? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission?

If you’re a Marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you.  

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm

Follow Cricket:

LinkedIn: https://www.linkedin.com/in/cricket-treanor-836515114/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most insurance brands look the same, sound the same, and spend billions on ads to prove it. Amica decided to do the opposite.

Daniel sits down with Tory Pachis (Executive Vice President & CMO of Amica Insurance) to break down how a 119-year-old, referral-only mutual insurer went from 2% unaided brand awareness to 70%…and why a jersey patch on the Boston Celtics was just the beginning.

Tory shares how Amica built a sports marketing strategy around values alignment, not logo slaps, and why the Jason Tatum "Back to Zero" campaign became one of the most authentic brand stories in insurance. They get into why humor isn't the only tool in the insurance advertising toolbox, how to make the case for brand investment to a skeptical CFO, and what happens when your star athlete tears his Achilles the night after you sign the deal.

They also dig into how Amica is thinking about AI and LLMs, and why a loyal customer base full of organic Reddit and Trustpilot reviews might be their biggest unfair advantage as search evolves.

If you want to understand how challenger brands build modern relevance without abandoning their heritage, this episode is for you.

Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm

Follow Tory: 

LinkedIn: https://www.linkedin.com/in/tory-pachis-7106064/

Follow Daniel: 

YouTube: https://www.youtube.com/@themarketingmillennials/featured 

Twitter: https://www.twitter.com/Dmurr68 

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com