The Marketing Millennials

Most marketers obsess over creative, funnels, automation, and landing pages…while completely ignoring the one thing that often matters most: the name.

Jay and Daniel explain why your offer title, content name, or campaign headline can have a bigger impact on conversions than almost any other change you make. They break down the modifier-only test - a simple A/B test where you change just one word - and why it’s one of the easiest, highest-leverage experiments in marketing.

They also explain why testing tiny changes teaches you more than big rewrites, how to personalize titles for different audiences, and why most content fails at the hook before anyone even sees the value.

If you want a faster path to better conversions without rebuilding everything, start with the title.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

What do you get when you mix hats, social media channels, and a bunch of dads?

In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats. 

At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. Everyone wanted one. How do you develop FOMO in your audience? It’s as easy as creating a sense of urgency for your next drop. 

Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience. 

And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand? 

If you’re a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand’s presence, this is the episode for you. 

Follow Bart:

LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Don’t believe everything you hear: YouTube (especially with their Shorts feature) isn’t dead or going downhill anytime soon. 

In this throwback episode, Avi explains why YouTube is still a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. Plus, you can reformat your textual content into videos. However, there’s a balance between quality viewers and people who’ll view your content briefly. How do you get them to stick around?

And, brands are making a huge mistake on YouTube. Find out what Avi has to say about it.

If you’re on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU. 

Follow Avi:

LinkedIn: https://www.linkedin.com/in/ashenkar/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Nobody has time right now. And if your marketing ignores that, you’re going to feel it in your conversions. 

Jay and Daniel break down why the end of January and the start of February is the moment to optimize your marketing for speed, clarity, and time-respect. They explain why long webinars, long demos, and long emails are quietly getting skipped, and how shorter time blocks are one of the fastest ways to drive more signups and engagement.

They also cover simple conversion boosts you can apply immediately, like adding read time to emails and content, and using TLDR above the fold to help overwhelmed audiences commit faster.

If you want more people to click, register, or book time with you right now, this episode is your reminder: respect their calendar, and you’ll win their attention.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Why are fractional leaders becoming the secret weapon for modern growth?

Live from Marketingland Festival, Sangram Vajre (co-founder and CEO of GTM Partners, Wall Street Journal bestselling author of MOVE) breaks down how experienced operators can turn their expertise into a high-value fractional business…without burning out or undercharging.

You’ll learn:

-Why the market is shifting from hiring full-time execs to paying for fractional outcomes

- The 3 fastest paths to landing your first clients (hint: your first five are already in your network)

- How to package your expertise into frameworks + outcomes clients will actually pay for

Whether you’re brand new to fractional work or ready to scale what you’ve already started, this session will help you rethink how you price yourself, position your value, and build a business that’s simple, profitable, and built to last.

Follow Sangram:

LinkedIn: https://www.linkedin.com/in/sangramvajre/

Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/