The Oren Klaff Method for Conversation Control and High Stakes Pitching | #Success - Ep. 92
In this episode of The Russell Brunson Show, I sit down with Oren Klaff, author of Pitch Anything and one of the most fascinating minds in the world of high stakes dealmaking.
Before we even got into the frameworks, Oren told the wild story of how he bought and built a full scale Apollo spacecraft replica for his office and why it instantly changed the way people engage with him. From there, we dug into the psychology that drives billion dollar negotiations, why most entrepreneurs lose deals before they ever begin, and how status, power, and certainty shape every meaningful business interaction.
If you have ever felt intimidated pitching someone with more money, more experience, or more authority, this conversation is going to flip the way you see negotiations forever.
Key Highlights:
◼️Why status determines everything in a negotiation and why lowering the other side’s status is often more effective than raising your own
◼️The small behaviors that instantly reveal whether someone is serious and how to call them out without losing the deal
◼️The archetypes you will face in every big deal including the final boss, the consigliere, the analyst, and the law firm
◼️How to raise stakes so decisions happen now instead of drifting into endless follow up
◼️The simple closing question Oren uses that bypasses pressure and gets people to reveal what they actually want
This conversation is a masterclass in understanding power, status, and human behavior inside real negotiations. Oren is operating in a world where he is pitching billion dollar funds, founders, and private equity groups, yet every principle applies to anyone selling, pitching, or persuading at any level.
Once you see how people behave when they feel powerful and how quickly everything shifts when you level the status field, you will never approach a deal the same way again. If you want to learn more from Oren, you can find his work at https://orenklaff.com.
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Conversation Domination: John Parkes Reveals the Strategies Behind Our $150M in Ad Spend | #Marketing - Ep. 91
In this episode of The Russell Brunson Show, I share a powerful session from our recent Two Comma Club meeting where John Parkes, the guy who runs all our ads and has profitably spent more than one hundred and fifty million dollars, breaks down what conversation domination really means. Inside our higher level programs we focus on what is working right now, and John shows exactly how to use Meta Ads to be everywhere your dream customers look so you become the only voice they see.
Key Highlights:
◼️What conversation domination actually means and how to show up everywhere your market is paying attention
◼️The DWELL method for building audiences that convert instead of just clicking
◼️How to use engagement, traffic, data, and layered audiences without confusing the algorithm
◼️The “special ops” way to run ads and get sales and leads for pennies on the dollar
◼️Why simple, native videos outperform polished creative and boost show-up rates
If you run Meta ads or want to, this session will shift how you think about traffic. Winning with paid ads is not guessing. It is building the right audiences, structuring campaigns so the algorithm learns fast, and putting messages in front of people who already care. John shows the framework that makes campaigns cheaper, smarter, and more predictable. Take notes, refine your targeting, and start applying these principles.
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Offers Will Change Your Life: The Stories Behind My Biggest Turning Points | #Success - Ep. 90
In this episode of The Russell Brunson Show, I share one of my favorite presentations I ever gave at Myron Golden’s event. The entire event was about offers, so Myron asked me to walk through my personal journey with them. But not just the mechanics of an offer and all the typical stuff… He wanted me to share the real stories… The terrifying moments… And the breakthroughs that happen when you have the courage and determination to put out an offer.
In this episode, you’ll hear the five times in my life when a single offer literally changed everything for me. This one skill saved my business more times than I can count at this point, and has made all of my success possible. If you have ever doubted yourself, felt stuck financially, or wondered how to create momentum when everything feels impossible, this episode will show you what is actually possible when you learn how to build and launch irresistible offers.
Key Highlights:
◼️Why the person who makes the most offers always wins, even if some fail!
◼️The Christmas couch story and the first offer that changed everything
◼️How a high ticket idea created under pressure saved payroll and became a five year revenue machine
◼️What happened when every merchant account disappeared overnight and how a one thousand dollar teleseminar offer kept the company alive
◼️The ClickFunnels launch that failed six times before a room of three hundred people triggered a billion dollar breakthrough
◼️The twenty million dollar library vision no bank believed in and the million dollar seat offer that raised fourteen million dollars in Mexico
If there is one theme that has repeated itself in my life over the last twenty plus years, it is this: Whenever I hit a wall, whenever I felt out of ideas, whenever I thought everything was about to collapse, the thing that turned everything around was an offer.
I hope this episode gives you the belief and the tools to start putting more offers into the world because you are always one offer away…
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jason Friedman’s Customer Retention System For Raving Superfans | #Marketing - Ep. 89
In this episode of The Russell Brunson Show, I brought in one of my secret weapons from Inner Circle and Atlas, Jason Friedman. Jason is the guy I think about when I hear “customer experience” and “retention.” I am obsessed with funnels, traffic, and selling online, but Jason walked into our Mastermind in Paradise and basically said, “Cool… but what happens after they say yes?” What followed was one of the clearest frameworks I’ve ever seen for turning customers into raving recruiters so your revenue grows without buying more clicks.
Key Highlights:
◼️Why entrepreneurs stay “addicted to strangers,” and how Jason reframes ROAS as Return On Audience Success so your funnels stop leaking profit.
◼️The theater director who scripted audience reactions on command, and how that principle lets you choreograph customer transformation instead of hoping it happens.
◼️Jason’s Kinetic Customer Formula that ties attitude, behavior, momentum, and friction into a system that drives renewals, ascensions, and referrals.
◼️Simple retention moves you can apply immediately, like accelerating time-to-first-value, creating win streaks, and fixing hidden friction points.
◼️How personalization, gamification, and “unreasonable” small touches create emotional connection and make your programs sticky.
◼️Why the future of online business belongs to entrepreneurs who build back-end funnels that turn current customers into their strongest promoters.
If you run funnels, sell courses or coaching, or drive any kind of online sales, this episode will help you make more money from the customers you already have while building something that is AI-proof and future-proof. Listen in, take notes, and then start redesigning your customer journey so your experiences compound long after the initial sale!
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Art of Public Speaking by Dale Carnegie: How to Speak So People Listen | #Success - Ep. 88
In this episode of The Russell Brunson Show, we’re talking public speaking… Something that’s second only to death on people’s list of things that terrify them! Haha!
Before I ever dreamed of stepping on a stage, I was just an internet ‘nerd’ trying to make money online. In this episode, I share the story of how I first discovered the art of public speaking, why it terrified me, and the moment I saw someone speak with so much conviction that it changed my entire life trajectory.
I also dive into the original version of The Art of Public Speaking by the real Dale Carnegie, why this rare edition matters, and the single biggest lesson it teaches about becoming a powerful communicator. If you have a message, a product, or a mission you believe in, this episode will shift the way you think about sharing it.
Key Highlights:
◼️The day I watched speakers make 60k and 100k from stage and realized that speaking to sell was a real skill
◼️How I overcame my fear of public speaking by learning persuasion first, not performance
◼️The emotional story of a speaker whose message reached me at exactly the moment I needed it
◼️The truth I’ve learned watching 250 plus Funnel Hacking Live speakers and why passion always beats technique
◼️What the original Dale Carnegie taught about conviction, belief, and why loving your message matters more than perfect delivery
The power of public speaking isn’t about flawless articulation. It is about falling in love with what you are sharing so deeply that people feel it when you talk. That was true for me when I started talking about funnels, and it is still true for me today as I study the roots of great communication. If you’re looking to improve on your public speaking… This episode (and book!) is for you!
◼️https://russellbrunson.com/notes
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.
In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.
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